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    Hermosa Surf

    4.0 (103 reviews)
    Closed 8:00 am - 6:30 pm
    Updated 2 months ago

    Hermosa Surf Photos

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    Entry way boards
    Amelia L.

    I really enjoy the overall atmosphere and aesthetic of this shop--it's clearly designed with intention, and the interior setup is super visually appealing. It's easy to see why it's become such a popular spot, especially for people in their 20s looking for that perfect, modern coastal vibe. The merchandise is great too--stylish, on-trend, and fits perfectly with the brand they're going for. It's definitely a place you want to take your time browsing. That said, the space is pretty small, and at times it can feel like the staff is watching you while you shop. I completely understand that it comes with the size of the store, but it can make the experience feel a little less relaxed. I do wish there were some outdoor seating or a bit more space to hang out, because the aesthetic really lends itself to that kind of environment. Overall, it's a really cool shop with a strong identity and great products--just a few small tweaks could make the experience even better.

    Hermosa bowl
    Vivien L.

    Cute spot selling acai bowls alongside surf-shop merch! I ordered the Hermosa Bowl, which had great presentation and tasted fresh. One downside is that they only offer an acai. I would've loved more variety, such as pitaya or other fruit bases. It's also quite pricey, with my bowl coming out to almost $20. Still, the adorable atmosphere and overall vibe bump this place up to 4 stars for me.

    Açaí bowl
    April P.

    Delicious Acai bowls in the bird rock area!! This bowl was sooo good, the fruits were so sweet and fresh, the granola tasted homemade. Everything was a 10/10. This place is super cute with all the surfy boards and beach clothes for sale and it's always super packed inside and out with people drinking coffee, smoothies, or eating Acai bowls. I definitely want to go back to try their coffee.

    Avery M.

    Honestly not that great matcha but such a cute, very sd cafe/ shop with lots of expensive clothing, shoes, etc. Surfer aesthetics. Maybe the smoothies are better cause the "best matcha" latte and hojicha latte were not my favorites in terms of great quality. Hojicha was better though

    Bri F.

    The cafe is a letdown. The staff was just sitting around on the countertops, and they seemed bothered when people came up to order. The barista who took my order was rude when I asked about his thoughts on the menu, and specifically the matcha. I should have just walked out, but I paid for the overpriced grass water. Took a couple sips and threw it out before I got back to my car. From a retail perspective, Hermosa Surf is solid. Nice selection of merch and surfboards. Great decor throughout the space that gives retro surf vibes.

    Clarisse L.

    My friend and I visited to grab some coffee before the beach, but we weren't very impressed with the iced vanilla lattes we ordered. The taste of the coffee was off and wasn't very enjoyable. However, the interior of the cafe was very cute and there's some seating to do work inside. We didn't try anything else on the menu but would definitely pass on their coffee.

    Nika S.

    Stopped by this surf shop while browsing for some casual gear and ended up walking out with a Ronan Polo I didn't know I needed. It was on sale, which was already a nice surprise, but the real reason I pulled the trigger was Jack W. He was easygoing, knowledgeable, and had that low-pressure style that makes shopping actually enjoyable. He pointed out the fit and fabric details I would've missed and made sure I got the right size. The store itself has a great beach vibe organized layout, solid mix of surfwear and casual pieces, and prices that don't feel inflated like some coastal shops. I'll definitely be back next time I'm looking for something comfortable and coastal-cool. Thanks again to Jack for the spot-on recommendation. @neeks93 on insta

    Chai tea latte
    Nicole K.

    The matcha latte with oat milk was unfortunately overpowered by the oat milk flavor. Tasted like oat milk with a hint of matcha. Super cute interior and vibe though.

    Iced matcha
    Alyssa N.

    I so badly wanted to like this place! (This review is only for their matcha). We visited on a Thursday morning and the line was pretty short. Parking is tough on the main road but theres a bunch of residential side streets. Its a cute little shop with about 3 tables for people to sit at, the rest of the space is a surf shop with apparel and boards. We got an iced matcha and a hot matcha. We were happy to hear all drinks are already made with oat milk. The cashier was very friendly. Unfortunately the matcha fell short. The iced matcha only tasted like oat milk. The hot matcha was much better because I think they added cinnamon and you could taste the matcha a bit more, but nothing memorable.

    Xiomara F.

    Place is super cute and it's also a boutique. Theirs bowls are well served and very fresh. Parking can be tricky so keep that in mind.

    acai bowl
    Fumie W.

    such a cute little shop! loved the acai bowls here. seating is limited here. dog friendly spot.

    Jesús Manuel D.

    Great service from the cashier, super friendly! Unfortunately, they were having a technical issue with the blenders today, so we couldn't try the smoothies. We ended up getting coffees and some really good sandwiches instead, highly recommend! I'll definitely be back to try the smoothies and enjoy the sandwiches again.

    J L.

    The best açaí bowls and even better staff. I have a severe nut allergy and the staff were super informative and careful about cross contamination. It's amazing to see the younger generation setting the standard!

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    3 years ago

    Best smoothies on the planet, no question. Super healthy, make you feel good. Unmatched vibes to boot.

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    4 years ago

    Business owner information

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    Benjamin W.

    Rad! Thanks for the continued support

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    5 years ago

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    Benjamin W.

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    4 years ago

    The smoothies are AMAZING!! The staff was super friendly & knowledgable. Just wish it was closer.

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    3 years ago

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    4 years ago

    Best matcha in town!! We need more spots like this in bird rock!! You guys are awesome

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    3 years ago

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    5 years ago

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    Benjamin W.

    Rad thanks Jonas. We’ll see you guys soon!

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    3 years ago

    Cute little shop in Bird Rock! Smoothies were great as well as the environment! Workers were extremely friendly, can't wait to go back:)

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    4 years ago

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    5 years ago

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    Benjamin W.

    Thanks lolo :)

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    4 years ago

    Trendy shop! I went to some comedy event here too. It was so much fun. If I didn't have to fly home I would have left with a new board.

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    4 years ago

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    Page 3 of 3

    Ask the Community - Hermosa Surf

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    Yes, feel free to look on our website for more photos and come by to

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    Review Highlights - Hermosa Surf

    If I'm in the mood for something more refreshing, the Citrus Sea is my go-to.

    Mentioned in 5 reviews

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    5.0(1 review)
    2.0 miPacific Beach

    I have shopped at 1670 Garnet ave in Pacific Beach for many years. When Rite Aid was there I had…read morealways marveled at the size of their retail space. Now, Sun Diego Boardshop resides there and today I walked in for the first time and my mind is blown. This place is a massive clothing store! The staff was grooving to CSNY and Steely Dan. The beach vibe is at high tide. Service is outstanding, with Lance, Charlie, and their cool boss Ella. I bought a pair of black dungaree shorts and they are as nice an' comfy as Levi's, for about $45. They also sell surfboards and ukuleles too. I wish I'd known about Sun Diego Boardshop before Christmas. I would've done all my shopping there. Peace mc in pb

    From the owner: Welcome to Sun Diego. We’ve had the pleasure of calling San Diego both "paradise" and our "home"…read moresince 1981. It has always been our goal to deliver the best selection of everything you need to make it your own personal paradise. Surfing, skateboarding and all things coastal are our passions and we have several unique locations throughout San Diego County to serve you. Whether it’s in the ocean, on the sand or over pavement, Sun Diego feels right at home. We live and breathe the Southern California lifestyle and invite you to join us for some good times and good vibes. We’re honored to have been voted “Best Surf Shop” nine times by the San Diego Union Tribune Readers Poll. We have also held the title of “Retailer of the Year” and “Women's Retailer of the Year”, which is nominated and voted on by SIMA (Surf Industry Manufacturers Association) and other industry retailers throughout the country.

    Photos
    Sun Diego Boardshop - When you walk in, the women's clothes are on the right and men's clothes are on the left

    When you walk in, the women's clothes are on the right and men's clothes are on the left

    Sun Diego Boardshop - Opening in November 2024  Inside as of Oct 16

    Opening in November 2024 Inside as of Oct 16

    Sun Diego Boardshop - Posted as opening in November 2024

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    Pacific Beach Surf Shop - Come grab a log from Hank Warner

    Pacific Beach Surf Shop

    4.8(114 reviews)
    1.8 miPacific Beach

    This surf shop makes it super easy to enjoy your time in PB with a quick and efficient rental…read moreprocess. They helped us very quickly first thing in the morning even while setting up for a surf camp, gave us surf tips for locations, and made the check out process super easy. The shop has a lot of great beach essentials as well like aloe and rash guards for sale with good pricing and generous rental policies. It's a no brainer they've been in business so long. They keep the client first and surfing as the root of the experience. Don't hesitate to stop by and rent from them in this centrally located shop off the strand.

    Number One Surf Camp in San Diego! They provide eveerything. All you bring is yourself, and a towel…read moreand sunscreen. It was a Banner 3 Days at The PB Surf Shop Surf Camp for my son. He did half day surf camp for three days. 9-12. I took the days off work to be with him and watch. They provide wetsuits, so helpful. The Surf teachers were all so attentive and I felt safe having him there. It was 4 teachers for 11 kids. I loved hearing the teachers surf lingo. And just hanging out for the mornings with the kids and surf friends. Teachers did a morning stretch and then got them out on the water. My son was catching waves right away. Mid-day they had snack break and made sure to reapply sunscreen. Last day they had a pizza party at the surf shack for all the girls and boys. Highly recommend this neat San Diego Gem! @PB Surf Shop Thank you!

    Photos
    Pacific Beach Surf Shop - We have some of the best surf instructors in San Diego! Check the bios on our website to request one of your choosing.

    We have some of the best surf instructors in San Diego! Check the bios on our website to request one of your choosing.

    Pacific Beach Surf Shop - In addition to being a fully stocked surf shop. We also have rentals for all your beach and boardwalk needs.

    In addition to being a fully stocked surf shop. We also have rentals for all your beach and boardwalk needs.

    Pacific Beach Surf Shop - Come grab your new Tim Patterson shortboard

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    Hermosa Surf - surfshop - Updated September 2026

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