Did they really close down or were they a neighborhood no-show once again? *Meh*.
There's this genre in New York City pizza known as "the local Vinnies". What's a local Vinnie? Formica counter tops, brick walls, daylight white fluorescent light fixtures, Polly-O mozzarella cheese, steel gas fired oven, "pizza spices" that comes out of a plastic shake-top can. Oh? Basil? Here's the canister, shake it on yourself. Fresh mozzarella? Sure it's fresh, The machine just shredded it a few days ago. It's half-step above the 99 cent pizza and beating out Dominos.
Contrary to popular belief, hipsters love the local Vinnies - just ask anyone on the Bedford L train stop about Anna Maria's. Unless the hipsters in question are insufferable gluten free vegan pizza seeking fools, they will hit that joint after they got fucked up on PBRs at the Father John Misty concert...right before they hail an Uber in front of the subway station. It's cheap compared to the usual crap in the area, and they are eating it ironically - just like the pizza made back in Indiana that they look down upon, except better. The pizza snobs tend to want their slice Neapolitan style with San Marzano tomatoes out of a brick oven and sneer at the non-existent "authentic Italian-ness" of the local Vinnie joints. Why do you think there's a long line of asshats outside DiFara's? Because it's a local Vinnie that uses better ingredients that was supposed to be worth double the usual per slice (hint: not really, the fact that the local Glatt Kosher places serve TERRIBLE pizza seem to only make them better in comparison), to the point where the asskissing starts on the national level and continues to the line.
As a rule, the local Vinnie owner (likely a Vinnie, but more likely his dad was the Vinnie and he took over) isn't entirely local to the area - he might've grown up nearby, but at the end of the day he jumps on his car and drives back to the suburbs. If it's Shaolin Manhattan or The Bronx he has the TV tuned to the Yanks. If it's Queens/Brooklyn it's the Mets. What makes a good local Vinnie? Proud of his Italian American heritage but understands the old neighborhood will eventually change hands and doesn't get upset over it. Oh, people from the West Indies are moving in? Alright, get some Tower isles and sell some patty cheese (that's a Jamaican patty cut in half with mozzarella tossed in and melted in the oven) along with the foldable slice. At the end of the day it's a business and what matters the most is the green in your wallet. The ones I can't stand? The places that thinks that things in the old hood are okay until all the colored folks moved in and ruined the place, and thinks of themselves as some kind of bastion of purity, railing against the inbound tide of immigration.
So, how was John's? It's a local Vinnie joint that I grew up with since the mid-90s, except some local newspaper ran a pizza taste-off back in the 2000s with some good remarks, which sent their egos to the stratosphere. You just got the idea that they are so in love with their own thing that they forgot that they are a local Vinnie pizza joint, they are all interchangeable, the number of years that they put in aren't that significant unless you have a loyal fan base, and they all depend on turnover, proximity to customers and local goodwill to thrive. Guess what? John's (not really - the namesake died years ago - it's the widow continuing it on) didn't really do that well - from what I remember they are not consistent with their hours. Sometimes they are open and sometimes they are closed...without much warning. Ever seen flyers from them in your mail slot? Me neither, and I was in that part of Elmhurst for at least 15 years. Did they earn any goodwill from people like me? Well, I never got downright hostile treatment but I can say that it's business cordial with a side order of suspicion, and that goes all the way back to my first slice in '97, and this side of Queens Blvd were much less FOBishly Chinese back then (man I miss the Afghan joint on Queens Blvd). It wasn't bad pizza but I certainly won't go out of my way to get a slice there. Why put up with bullshit for a local Vinnie?
Eh, to be honest? I have always been more of a Gino's customer, and they gave me much less dirty looks and poorly hidden sneers from the get-go. Was the pizza better? Eh, it's a local Vinnie's. Pay your 2.25 slice, eat it and get out, they are all almost the same. That being said, less ego and more customers at Gino's, and I'll rather give them the business instead. read more