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    La Moreliana

    4.3 (49 reviews)
    InexpensiveBakeries
    Closed 10:00 am - 7:00 pm

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    Raspberry
    Suz C.

    Very cute bakery in Chula Vista. We went kind of late, so there wasn't a lot left, but the treats we did get were good! The little baked cheesecake pastry was delicious! The little concha cupcakes were not only cute but also very good! We also got the guava, raspberry and cajeta pastries too.

    Deliciosa rosca de reyes Fresca recién horneada

    Deliciosa y tradicional rosca de reyes! Suave recién horneada, rellenas de queso y cajeta

    a tray of cookies with sprinkles
    Gustavo P.

    Hands down the best bakery in the south bay.. fresh and delicious pan dulce daily.. super friendly and very helpful customer service!

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    9 months ago

    Wow just wow!! The pan Dulce is so fresh! Everything is so freaking good. Super friendly staff. Highly recommended!

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    10 months ago

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    1 year ago

    The best sweet bread EVER and great customer service. I will definitely be coming here often.

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    8 months ago

    Loved the empanadas, pan dulce was very good. Parking needs to be better very limited.

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    1 year ago

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    2 years ago

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    1 year ago

    Best conchas! They are on the smaller side which I like better. They were soft and tasty. New panadería for me but I'll definitely be back.

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    3 years ago

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    2 years ago

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    3 years ago

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    4 years ago

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    3 years ago

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    4 years ago

    Great Pan Dulce - friendly staff - reasonable prices No need to further elaborate!!!!

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    3 years ago

    Best pan dulce in San Diego, CONCHITAS the best!!! All of them, super good, I totally recommended

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    4 years ago

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    4 years ago

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    3 years ago

    I LOVE their pan it's so good maybe even the BEST.They have lots of different pan you should definitely try them!

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    3 years ago

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    6 years ago

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    7 years ago

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    7 years ago

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    3 years ago

    Conchas and Champurado are great!! Everything else is average. Pan dulce is over priced. Staff is friendly.

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    4 years ago

    Bread is awesome! Taste just like the bread I would get in TJ. I need 23 more characters apparently.

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    10 years ago

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    15 years ago

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    7 years ago

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    3 years ago

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    4 years ago

    Delicious small portions of different types of bread, so you can try as many without eating guilt ;)

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    4 years ago

    Love this place. My family has been going here for over 20 yrs and they have never disappointed. I highly recommend them.

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    9 years ago

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    6 years ago

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    7 years ago

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    15 years ago

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    10 years ago

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    6 years ago

    Came here to check out the fuss but honestly the bread didn't have a great flavor and didn't taste as fresh

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    7 years ago

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    Suspiros- Chula Vista

    Suspiros- Chula Vista

    4.4
    (76 reviews)
    1.3 mi

    Came in here today for the first time after looking up cakes on yelp for my dad's birthday, I went…read morewith the coffee tres leche cake, recommended to me by the extremely helpful woman working the front. Absolutely phenomenal cake, perfectly sweet but not too sweet, incredible texture and incredibly moist but not too wet like some tres leche cakes can be. Very impressed and felt like the price $45 was fair for such a fresh, delicious and big cake. We had half the cake left over from 6 adults and one child. My Dad loved it, thanks for the amazing cake and for being so helpful helping me pick which would be best. All around great experience and I can't wait to try other ones. They have tons of different flavors and if looking for something specific, i was told it's best to order ahead either online or over the phone. Which I'll definitely be doing the snickers tres leche for my Dad next.

    I was excited to buy a cake for my husbands birthday and I wanted something different , I did not…read morewant the typical grocery store cake. I searched for bakeries and this one came up. They have a big variety of cakes all ready to go in their cake display. I chose the chocobombon since they didn't have any all vanilla cakes and this one had some vanilla in it and my husbands favorite is vanilla. I really liked that they had candles and cake decorations as well in the store and I bought a few Birthday embellishments which were all $1 each, great price! The staff was nice but not too friendly when I was trying to find out more about the cakes and flavors, I had to read the labels since she didn't provide me any details. The cake was just okay, it was very dense and a bit dry. The marshmallow frosting was a little thick and the overall flavors were definitely different but not sure I would get this flavor again. I would like to try a few more flavors and maybe a tres leches cake to see how those are. It is located in Chula Vista in a small shopping center, limited parking available.

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    Suspiros- Chula Vista
    That's our cake getting a ribbon.
    That's our cake getting a ribbon.
    Suspiros- Chula Vista

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    La Concha Bakery

    La Concha Bakery

    4.2
    (303 reviews)
    3.0 mi
    $
    Grab-and-go
    17 years in business

    La Concha Bakery is one of my all time favorite panaderia's. Located in the heart of Chula Vista,…read moreit is a family-owned bakery that specializes in traditional pan dulce (Mexican sweet bread), and custom cakes! Known for their fresh, daily-baked pastries, it features a self-service (tray-and-tongs) experience in a clean, welcoming environment! The staff are friendly and knowledgeable. Always making great recommendations for their customers! Parking can be a bit tricky with very few spaces available. Pricing is somewhat higher than it used to be, but then again so is everything else (like gas, lol). They have a great selection of conchas, polvorones, fresh bolillos, empanadas (chicken, beef, jalapeño cream cheese), and custom cakes! Typically, I get the empanadas de piña 10/10! They're so freaking delicious! They feature a golden, buttery, and flaky crust that shatters perfectly when bitten. Inside, they're filled with a rich, jammy pineapple filling that balances bright, tropical sweetness with a sharp, fruity tartness! Highly recommended!

    I came in for the first time during Día de los Muertos and honestly the experience was a mix of…read morehighs and lows. The moment you walk through the door, the smell of fresh baked pan hits you and it is everything. The selection of pan dulce and bolillos had me feeling like I was back in Mexico City. So many options, beautifully displayed. That part alone almost made the trip worth it. But the customer service... yeah, I'm not the only one who noticed. I asked the lady at the register in Spanish if there was any chocolate pan de muerto and she completely ignored me. Like, didn't even look up. Just called someone from the back in Spanish, which, mija, I understood every word. The girl who came to help me was a little better but not much. She told me the chocolate pan de muerto was sold out, which fine, I get it, it was a holiday. But that's literally all you had to say. No smile, no "sorry we're out," nothing. Just took my money and that was that. The panadería itself deserves five stars. The staff needs some work. I'll probably go back for the pan because it really is that good, but I'm keeping my expectations low on the service side.

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    La Concha Bakery
    La Concha Bakery
    La Concha Bakery
    La Concha Bakery

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    Asa Bakery & Cafe

    Asa Bakery & Cafe

    4.1
    (984 reviews)
    9.1 mi
    $$
    Locally owned & operated
    Certified professionals

    Arrived here, a short walk from the Pendry Hotel where we're staying. Right on the corner with nice…read moreclean open space interior, AC & fans. They have baked goods as well as sandwiches u can order. Someone will ask u if u want baked goods first then u go down the counter to order drinks and sandos. Got the everything mochi bagel with cream cheese and the egg & chicken katsu sando. Everything mochi bagel 5/5: so fluffy and light yet still tastes like a bagel. Can be a lil salty on the top where the salt is but contrast with parts that dont have it. Egg sando 5/5: yummy and filling, has cucumber and the milk bread is thick and so fluffy! Chicken katsu sando 5/5: my favorite. I love the spicy mustardy sauce not sure if it's in the actual brown katsu sauce or separate mustard. My bf didnt like it but i loved it! Chicken also juicy and soft. The milk bread is so fluffy and lil sweet and perfect pairing. Interior has lots of tables and seating and they they also have an outdoor patio and they clean the tables frequently which is nice. Recommend!

    ASA Bakery is a Japanese-inspired bakery that focuses on fresh baked goods, pastries, and…read morecafé-style items with a mix of traditional favorites and creative flavors. We walked into a modern space with a clean, inviting layout that makes it easy to stop by for a quick pastry or pick up a few things to share. The selection is one of the biggest draws, with everything from classic Japanese breads to savory items that make it feel like more than just a dessert stop. The display cases are well organized, and the visual appeal of the baked goods adds to the experience before you even order. The pastries are where ASA Bakery really stands out. The curry pan is one of the highlights, with a crisp exterior and a savory filling that makes it a satisfying snack rather than just a bakery item. The croissants are also worth trying, especially the matcha croissant, which has a buttery flaky texture with a matcha filling that adds a slightly earthy flavor without becoming overly sweet. The matcha comes through clearly, and the croissant itself is well laminated, with the right amount of crispness on the outside and a soft, airy interior. The melon pan is another classic option that delivers the soft bread interior and lightly sweet cookie-like topping that makes it a staple in Japanese bakeries, staying true to the traditional version while feeling freshly made. The savory menu adds another reason to visit, especially the katsu sandos. The cutlet sandwiches have a nice balance between the crispy fried filling and the soft bread, making them one of the more memorable items on the menu. The bread stays soft and pillowy, and the cutlet holds its crunch even against the sauce, which is a detail that often gets overlooked. Items like the hojicha latte and other drinks pair naturally with the pastries, making ASA Bakery feel like a place where you can sit down and enjoy a full café break rather than just grab something quickly. The drink menu is thoughtfully curated and complements the baked goods without competing for attention. Service is friendly and the bakery has a welcoming atmosphere, although popular items can sell out depending on when you visit. The staff are knowledgeable about the offerings and happy to guide you through the selection, which is helpful given the range of choices. The shop gets busy, especially during peak hours, so going earlier gives you the best chance to see the full selection. The pace of the visit stays comfortable even when the line forms, and the team handles the flow efficiently. ASA Bakery is a great spot for anyone looking for Japanese-style baked goods with a mix of sweet and savory options. The combination of quality pastries, unique flavors, and a comfortable café setting makes it a place worth returning to, whether you are picking up a quick snack or settling in for a longer break. It delivers on both the familiar classics and the more creative offerings, leaving you with the sense that you have found a bakery that takes its craft seriously.

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    Asa Bakery & Cafe
    Asa Bakery & Cafe
    Asa Bakery & Cafe

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    Valerio's Bake Shop

    Valerio's Bake Shop

    4.5
    (331 reviews)
    5.4 mi
    $
    46 years in business
    Family-owned & operated

    I love the soft bread texture especially from there star bread from my family's culture the…read more Philippines

    This was our second time to visit this place and because we just had lunch a couple of doors down…read morewe could have done more damage here... like our first time here! So, if you never had a pandesal and you love bread, you must try this! Get them warm and fresh, with butter, OMG! But, they have so many other desserts and food bites to try. We specifically came for the fresh pandesal, which I was craving and my husband, the best, searched for a place to enjoy some fresh pandesal. This last visit we got Ensamayda (cheese roll) for our daughters. They also have the Ube Ensamayda. Besides the small sized pandesal we selected, we got a Mocha Roll too. Everything was delicious. I like the small sized pandesal but I could definitely eat the larger ones too. Parking is crazy here in this long strip mall full of food shops. Not only is parking crazy busy, but the spaces are small. You can find me back here at this Filipino Bakery when in the area!

    Photos
    EmpanadValerio's Chicken Empanada a flaky Filipino pastry stuffed with savory well-seasoned chicken fillinga
    EmpanadValerio's Chicken Empanada a flaky Filipino pastry stuffed with savory well-seasoned chicken fillinga
    Cheese rollsValerio's Cheese Roll a soft and buttery Filipino bakery pastry filled with rich melty cheese inside
    Cheese rollsValerio's Cheese Roll a soft and buttery Filipino bakery pastry filled with rich melty cheese inside
    Valerio's Spanish Bread also called Seniorita Bread, a soft roll with a sweet buttery filling inside

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    Valerio's Spanish Bread also called Seniorita Bread, a soft roll with a sweet buttery filling inside
    Izola

    Izola

    4.7
    (2.1k reviews)
    9.0 mi
    $$$
    Family-owned & operated
    LGBTQ friendly

    I took my mother here for Mother's Day this year and this was both of our first time at this…read moreamazing place. It was a such a warming experience. You can tell that they really do pride themselves and how they make their items. Everything we ordered was absolutely delicious. They're homemade coffee syrups were such a perfect pair. With an open space concept and greenery, it was such a full experience. What really made this experience truly great, was seeing the owner and head chef, Jeff interact with us and others! You can tell he cares. The staff was also welcoming and took the time to give us a rundown of everything being our first time. You owe it to yourself to take a break and enjoy a pastry here.

    Wow! A truly amazing bakery. The croissant is buttery and flakey. Easily one of the best croissants…read moreI've ever had. The quality of the pastries and welcoming atmosphere make this place worth visiting over and over, if only I live in San Diego Thank you, Bess, for your kind help. You're awesome!

    Photos
    Iced Coconut Cream Latte: espresso with condensed coconut milk and topped with the most luxurious version of coconut cold foam. Luxurious!
    Iced Coconut Cream Latte: espresso with condensed coconut milk and topped with the most luxurious version of coconut cold foam. Luxurious!
    IZOLA Carnitas Croissant: 
A tribute to the flavors of Mexico and a warm thank-you to the flavors that inspire us from across the border.
    IZOLA Carnitas Croissant: A tribute to the flavors of Mexico and a warm thank-you to the flavors that inspire us from across the border.
    IZOLA croissant. Crispy exterior, pillowy inside. 3 day process. Hand-made with organic flour, grass-fed milk, butter from Normandy.

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    IZOLA croissant. Crispy exterior, pillowy inside. 3 day process. Hand-made with organic flour, grass-fed milk, butter from Normandy.

    La Moreliana - bakeries - Updated June 2026

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