I cannot say enough good things about Lira Hair Salon. I came in after a disastrous visit to a…read moreso‑called "blonde specialist" who completely ruined my hair while trying to take me from brunette to blonde. My hair was damaged, uneven, and honestly I was scared to try again. Lira changed everything. She not only helped me achieve the blonde I originally wanted, but she did it in a way that protected my hair and brought it back to life. My color looks beautiful, natural, and exactly how I envisioned it. Even better--my hair is actually growing back and feeling healthy again. Lira is truly a master of her craft. She listens, she cares, and she knows exactly what she's doing. If you're thinking about going blonde or need someone to fix a color gone wrong, she's the one you want in your corner. Absolutely worth every visit.

First I will start with what was good…read more 1. The dye job ended up beautiful. I came in with pretty unclear instructions and reference photos and both the stylist and the owner were able to figure out what fit my needs. This seems to be a huge strength here. 2. They were able to fit me in last minute. What was bad 1. The total time listed online was 1.45 hours, the service ended up taking 2.45 hours. I have been to many salons and never had my hair take that long, especially when I was getting all over color and a blowout (no haircut). Perhaps this was due to me booking last minute. However, the website booking made it look wide open and I think it is the responsibility of the salon to accurately represent their booking capability. I would not have booked with them had I known what experience was to follow. 2. The salon overall seemed overbooked and people were bouncing around. Three different people worked on my hair. Personally, I really didn't like this set up. I like to build a relationship with my stylist and this hectic atmosphere was not synonymous with that 3. The blowout I had was so uncomfortable. The rollers were tangled up in my hair and I could feel it ripping out as the stylist took them out. I have never have a blowout be so painful. My hair had so many split ends after I looked in the mirror at home. 4. My hair fell the moment I stepped outside. Granted it was a windy day, but my hair doesn't typically fall that fast. I think this may have been due to the stylist rushing at the end. On one hand I'm glad she did because I had been sitting alone for quite some time, but on the other hand I paid for essentially nothing. My old stylist back home (moved cross country) had no problem giving me a blowout that lasted at least a few hours. Even on windy days. 5. At one point the owner took my stylist in the back and seemed to be scolding her. This is never something a new client wants to see. I immediately felt anxious that something had gone wrong with my hair color. It ended up great but tbh experience was awkward and handled strangely in my opinion. 6. Finally. The price came out to $260 for all over color and a blowout. I wouldn't mind this price if it wasn't for the lackluster experience. Hair salons are charging luxury prices without offering luxury experiences. The pricing structure is also strange. They charge $60 extra for toner but I have never had a color job that didn't need toner to look good. It feels strange to not include it all together. The toner charge was added after which was a surprise because toner has always been included in the price. To be clear, the website did ask if I wanted to add toner for $60. I thought that was for someone coming in looking just to tone and not add more color. Perhaps this was my mistake but I found the whole pricing structure strange. A few other things to note: water was offered but never given and they only accept cash/zelle/venmo tips. Overall this salon was not a fit for me. A lot of this is subjective preference but I think it's important that people understand what environment they are paying for when they sign up to spend hundreds. That being said, the color was beautiful and I am grateful for that.

I wish I could give more than 5 stars - Ursula, Katherine and Hair Fusion Bar are just absolutely…read moreamazing!! I had chemotherapy 2 years ago and have been trying to grow my hair back since then. I finally decided - why wait years to have the hair I really want?? I went in for a free consultation and learned all about the different type of extensions and what would work best for my hair. I scheduled an appointment with Katherine for about 2 weeks later - she helped me pick out exactly the colors I would need to achieve the look I was going for. Pricing is discussed up front and there were no surprises at the end. I feel absolutely amazing, and because of the INSANE deals they offer to their extension clients on blowouts - I'll be back next week to have my fabulous hair styled. While I was getting my extensions done, I watched the owner do highlights on another client - I have never thought about getting extensions for highlights instead of bleaching/damaging your own hair - I can't believe more people don't do this. Brilliant!

After losing my hair to chemo, I was looking for a solution other than a wig. I found Hair Fusion…read moreBar and went in for a consult with Ursula who said she could do my whole head. A few weeks later I spent the whole day with her as she TRANSFORMED my hair and me! My extensions look just like my real hair. She was meticulous in mixing hair colors and ensuring all areas of my head were covered. In addition to doing an amazing job, she's also a really kind person. Couldn't be happier!

I have been going here for almost 3 years now and cannot recommend it enough. Ina is the absolute…read morebest. She always goes above and beyond and is one of the sweetest people ever. My hair has gotten so much healthier since seeing her, and I always walk out of my appointments incredibly happy with the results. I have very curly hair that I dye blonde, so I am always nervous about getting my hair done at a new place, but have had the most positive experience since moving to Chicago and going here. If you live in the area, I would highly recommend giving it a try

Bait-and-Switch Pricing: $190+ Advertised, $680+ Quoted In-Person…read more I had an extremely disappointing experience at Gold Coast Salon that I believe constitutes deceptive business practices. What I Booked: I'm new to Chicago and found Gold Coast Salon through Google, where they're listed as a "relaxed salon" with quality work. Their website clearly advertised full babylights starting at $190+. I booked an appointment with Ashlee on 5/15 and paid a $95 deposit. She immediately requested photos of my current hair and my desired results, which I provided (see attached photos). What Happened: I arrived early to my appointment on 5/29. After examining my hair, Ashlee quoted me $680-$700 for the service without blow dry or cut. This was over 3.5 times the advertised price. I understood the "$190+" meant the price could vary, but in what world does a jump to $700 make sense? That's not a reasonable variation, it's egregious and deceptive. I came prepared for the price to be higher than the base rate, but this kind of markup is completely unreasonable for babylights on already blonde, shoulder-length fine hair. When I expressed that my budget was $300-$400, she offered to "see what she could make work." She returned with a scaled-down option: face-framing highlights and a few babylights for around $390. During this back-and-forth, she claimed the high price was due to this being a "full color correction." Look at my photos. I'm already blonde. This is clearly not a color correction situation. When I pushed back on the pricing, Ashlee condescendingly told me that this cost might not be in my "beauty budget" but it is in a lot of her other clients' budgets. This comment was not only rude and dismissive, but completely missed the point: this isn't about affordability, it's about being misled by advertised pricing. The Unacceptable Resolution: Realizing I couldn't trust her judgment or spend hours in this uncomfortable situation, I requested to simply use my $95 deposit toward a trim and leave. She refused, insisting I could only receive the service I originally booked or be charged the full amount. I left without services and with my deposit held hostage. The Issue: This is textbook bait-and-switch advertising. Advertising services at $190+ and then quoting nearly $700 in person with no transparency about pricing factors beforehand is deceptive and potentially illegal. Their own booking policy states deposits "will be applied towards your services," yet they refused to honor this for an alternative service despite their egregious pricing discrepancy. I am pursuing this matter through my credit card company and appropriate consumer protection channels. Do not book here if you value transparent pricing and honest business practices.

Still coming here years later!…read more I love going to DeAnne she gives me a really great haircut and a color refresh Thanks epoch!

My go-to and absolute favorite salon. I've been coming here for about 3 years now and not ONCE have…read moreI left disappointed. This time around I asked for a Balayage and a haircut. The service here is incredible, all staff make you feel welcomed and comfortable. My stylist Megan is the BEST, since the first time she serviced me, I knew she'd be my stylist forever. She is incredibly attentive and skilled. My hair is perfect!! I love it!!!

april did an amazing job fixing my at-home bleach job!! she was super super patient and kind and…read morereally took her time to thoroughly understand what i wanted to do and made sure she gave me realistic expectations. she also was sure to thoroughly answer all of my questions, and she provided me with a lot of knowledge and insights about my at home bleach job. she also did an amazing job trimming my bangs i am super glad i chose this salon to get my color correction done, and very grateful for the kind and friendly staff! they are all super easy to talk to. also pretty fair pricing especially in comparison to other salons! highly recommend this place!

I've been going to Lisa for haircuts, here and there for over 22 years. I may stray if needed a cut…read morein a jif or needed style back to my mane! I always come back to her when I want a cut no one else is going to have. There will be compliments from strangers with EVERY CUT. She's is the best. Hands down.

Gina is an absolute SUPERSTAR stylist! I truly don't think you could find anyone better at hair…read moreextensions if you searched the world. My best friend recommended her to me, and now I can't stop recommending her to anyone and everyone I know because her skills are unmatched. She is an absolute expert, knows what she's talking about, understands technique for any and all hair types - she is upfront and honest (hard to find in the industry far too often). Gina transformed my hair (after multiple really bad experiences with extensions) - and she is entirely transparent, thorough, and will not let her clients feel anything except their absolute best. After my experience I don't think I could EVER imagine letting anyone else come close to my hair besides her. If you're looking for your forever extension / hair expert look no farther!!

Gina does an amazing job! I wouldn't trust anyone else to put extensions in my hair, Gina is a PRO!…read moreShe's also such a kind person, every appointment feels like an appointment to see a friend.

0/10 would not recommend. Extremely unprofessional and no disregard for people's time and money. I…read morehad a consultation scheduled for 5:45pm and they had called two days earlier to confirm the appointment. I spent money on an Uber to come all the way there for my appointment only for them to have the doors locked and not even answer any of the phones. I stood there for 30 minutes waiting to hear from them and wasted my time and money to have to Uber there and back.

I had a consult today for hair extensions with Daria, and she was a delight! Knowledgeable, upbeat,…read moreand very thorough in what to expect. She talked be through the different options (tape, bead, and fusion extensions). The salon is small but clean and seems to have great options for lashes and hair extensions. I've got my installation scheduled soon and will update my revieafter with the results! **Updated after installation: great experience!!! Daria was warm and diligent and spent a lot of time late on a Friday night making sure it looked great. I'm so happy with the look and will definitely be back!

Excellent color and excellent service! The salon is lovely and the team did a wonderful job…read moreensuring the integrity of my hair during the color process. I especially enjoyed their attention to detail, from the initial discussions about my hair goals, to the offer of coffee/tea, to the lavender eye pillow while getting my hair washed. I'm glad I finally found a salon that meets my needs!

Every time I go in I get an excellent haircut, styled to perfection. Even when I come up with new…read morehairstyle ideas, the staff works with me to get the best realistic result for me. It's been my main hair salon for a while now, and it will keep being that way in the foreseeable future.