My wife and I have been coming to this store for 20 years. Aaron and Mary are always friendly and…read morepatient. Always priced fairly and they give us the same courtesy where we are buying or browsing. They always remember us. We recently had to get an item shipped and they were great on the follow up and tracking info. Will be happy to come back.

If you are in the Tahoe area, this store is a must shop! The selection offers something for…read moreeveryone, the service is top-notch, and they even have a sale case for us bargain hunters! :) Speaking of service, we were mainly assisted by Maddie, who is lovely inside and out, energetic, informative/knowledgeable, and patient! Then we had a great conversation with the co-owner Benton. They even have a friendly shop pup who brings you a cute panda stuffy! I was able to find two excellent pieces that fit my budget today, and now have an extra item or two on my wish list. This family owned an operated store is a treasure to this town. Please support them! You will not regret it. If you are in the Tahoe area, this store is a must shop! The selection offers something for everyone, the service is top-notch, and they even have a sale case for us bargain hunters! :) Speaking of service, we were mainly assisted by Maddie, who is lovely inside and out, energetic, informative/knowledgeable, and patient! Then we had a great conversation with the co-owner Benton. They even have a friendly shop pup who brings you a cute panda stuffy! I was able to find two excellent pieces that fit my budget today, and now have an extra item or two on my wish list. This family owned an operated store is a treasure to this town. Please support them! You will not regret it.

The merchant has a broad selection of beautiful, natural, and lovely items from crystals, to…read morestonework, and colorful, bright jewelry. The ambiance of the shop is cozy, alluring, and quite pleasant with a helpful, respectful, kind, and knowledgeable owner eager to help one find the perfect gift for any occasion. The Blue Butterfly is my symbol and I found her in an awesome, attention- catching earring. Was able to easily find a gift for a friend there, too. The prices are quite reasonable.

Lovely shop on the main street downtown. I wasn't sure what to expect from the window offerings but…read morewas pleasantly surprised by the myriad of carefully selected gift items this treasure trove contained. I was most impressed with the extensive collection of Ayala Bar accessories in the mirrored cases towards the back of the shop. She is one of my favorite artists and I chatted with the sales associate for a bit before trying on several pieces. I was looking for a pair of earrings that would go well with a lot of my neutral everyday wear, something that would be simple yet elegant, but unique and beautiful. I found just the perfect pair here along with a gift for my sister that I knew immediately would be her birthday gift. The nice salesperson boxed up the items and added a nice ribbon to the gift item. I loved this shop and look forward to future visits.

The store was clean and inviting. An employee, Jean, was friendly and attentive. She recognized me…read morefrom a meeting we had attended years ago. It was nice that she remind me of our encounter. There is a variety of jewelry, art, gifts and decor. This is a great tourist stop.

I've been a customer of white buffalo for almost 7 years now. I seem to get at least one piece a…read moreyear at this point. I'd have to say the stand out of this place is the staff. They are knowledgeable, kind, helpful, friendly, and personable. I truly enjoy coming in here. There is jewelry available at all price points, Native American made items are clearly marked as such, and there is a good variety of styles sure to please everyone.

The staff came through again this month (just like a year ago in Dec. 2024), helping me pick out…read moregreat art supplies for x-mas gifts. They're knowledgeable and have a great supply/variety of things in there.

Great space with local artists' items and beautiful yarns. Staff is friendly and helpful.read more

Very good jeweler. He has designed and repaired various pieces of jewelry for me! Very honest and…read morereasonable.

After weeks of searching for the perfect jeweler, I found THE one: Mark Phillips also known as…read moreTahoe Diamonds, Tassen Design and Jewelers CAD. Tassen was his beloved dogs name. Mark, owner and operator, is absolutely extraordinary! His craftsmanship, integrity, ethics, understanding, flexibility, patience, availability, efficiency, creativity, replication skills, accuracy, custom designs (and more) are by far superior than any other jeweler I've found. And I've been to many, many, many. Mark's custom designs are incredibly gorgeous! Also, his prices are lower than any other jeweler Ive found- many many - even significantly lower than multiple estimates I received from others. Moreover, he offered to do the jewelry repair right in front of me. All other jewelers wanted to hold my wedding band and engagement ring for atleast 2 weeks, possibly 3. Plus, Mark is eco-friendly. I cannot say enough about Mark. Truly, Mark is an amazing rare gem! With over 35 years of experience, including 20 years at his current location off 267 in Truckee, Mark dedicates himself to quality, precision, integrity, fairness, fine jewelry, and artistry, Mark is even recognized in trade magazines. To be recognized by his own peers in this competitive market, to showcase and promote him, is astonishing and impressive. A huge accomplishment indeed. Goes to show how stellar and admired he is. Don't let his modesty fool you. His expertise shines through. Mark will create any kind of jewelry you want. He specializes in diamonds and custom made jewelry, including engagement rings, wedding bands, and specialty pieces. He offers Canadian diamonds that are absolutely 100% conflict free by being mined in Canada, other conflict free, and lab-made diamonds. He perfectly replicates jewelry too! He's replicating a sentimental piece of mine that most other jewelers said couldn't be done. The ones that said it could be wanted to charge me over $1,000. Mark is charging me significantly less. And his attention to details that I didn't even notice on my own jewelry blew my mind. I will only go to Mark for ALL of my jewelry needs. Though Mark is also know as Tahoe Diamonds, Tassen Design and Jewelers CAD, he is one of a kind! #1!

Fun selection of jewelry, hair accessories, and clothes. There is a large price range, some items…read moreare quite expensive and some are really affordable. They have a section of $5 earrings that I always gravitate towards, and they have a good selection of inexpensive hair clips. The customer service is friendly and they are happy to answer questions about the products or help you find something specific. The only downside is the last time I went, I asked about a specific item I've bought multiple times under the impression it was local/handmade, but found out it isn't. Not a big deal but was a little sad because I try to buy stuff that supports local artists as well as the local shops.

I was lucky to enjoy this fantastic shop while it was in Reno…read more The selection is fashionable and perfect for all ages. It is a warm and welcoming atmosphere and the owner is very knowledgeable about what she chooses to sell in her shop. If they don't have something or if there is something you are looking for talk to the wonderful staff and they will offer suggestions or help get you what you are looking for! If you are out on the town exploring the shops in Truckee Mo, Jo, Zoe is a must stop shop!

My wedding ring was loose and I needed a jeweler to tighten up my diamond. The original place I got…read moremy ring was on a cruise ship jewelry store that is located in New York so it wasn't ideal to send it to them. I didn't realize there was this store here that is fairly close to my house which is nice. I stopped in and they only charged me $40 I think or $45 to tighten the ring. They were very nice. Unfortunately the ring got loose again, but they tightened it again without any charge which was very nice of them. When they were tightening my ring I was walking around and looking at the other items they had and they looked very nice. A variety of different jewels and stones available. I noticed some black onyx and Tahitian pearls which are my other two favorite stones other than diamonds. I should've asked if they have lab grown diamonds, but I didn't think to ask. The gentlemen was asking what kind of stone my ring was in the center because he's never seen such a color for a diamond and I told him it was a fancy blue diamond. He said that he's never seen that color before. Definitely recommend them for jewelry and other services they provide.

Good quality Love the store and all, love Joe he's very upbeat and welcoming, but I think he should…read morereconsider who he has representing his store and the customer service they can provide. I didn't catch the woman's name but she had long blonde hair. Extremely rude and snarky the entire time it made me uncomfortable and reconsider shopping somewhere that brought a better energy. Dressed super immodest, strange to me considering people getting married shop there and you wouldn't want your whole chest showing to married men. I don't think her manners are up to par to work here and this place deserves better representation.

Great store bought a cute hat and my friend got a cute set great service really cute clothes too!!read more

Cutest store in Truckee! Bought some really nice sets for the Labor Day sale for $20, customer…read moreservice really amazing!