I've been to a lot of massage places. Some ghetto. Some luxurious. But rarely do I actually enjoy…read morethe massage. Until now. My sister introduced me to this place but several of my colleagues have also recommended Beautiful Day. I have fallen in love! An hour massage here is like HEAVEN! From the moment you walk in, Dustin or Jason will happily greet you, have you fill out a quick form to circle all the spots you want focus on, and then they walk you to your massage location. I've had two different gals massage me and both are exceptional! I have zero complaints! Pressure was amazing, pacing was great, technique was perfect. I just love it. I took my mom today and she usually is like "meh" after a massage but after coming here, she could not stop praising them! It helped her sciatica so much! She said all the tension in her leg and head were gone! It's a small place but it's so clean, so welcoming, and so professional! The only thing I will mention is you need to leave early so you don't get caught up in Pasadena traffic. There is a parking structure nearby that has dedicated spots for Beautiful Day and it's like a 2-minute walk. I will be taking my mom and sister back here often. Thank you, guys!

I want to address an issue regarding my appointment last June 23, which I inadvertently…read moredouble-booked and failed to cancel. This was an honest mistake on my part. The front desk staff were understanding and indicated they would let it slide, which I appreciated, as I have not visited your establishment in quite some time. However, I recently noticed an additional $20 charge on my credit card for the double booking. While policies are in place, this is excessive given the circumstances. I'm willing to accept the charge, but I must express my disagreement. I am never going back to your business. To be clear, I was a generous tipper for your staff during my visit, yet that seems to have had no bearing on my overall experience. This has led me to reconsider my loyalty to your business. Numerous alternatives offer similar services, and their customer service is worth considering. You may have lost a long-term customer due to this incident. I hope you take this feedback seriously. Is your business really that desperate for $20?

All I can say is, OMG! My friend surprised me with the gift…read more of a massage after a rather stressful work day, as well as that I cycle to work every work day AND I work out and haven't had a professional massage in years. I was very achy and sore before going here. First of all: Very relaxing setting. I don't know the massage therapists name, but he did such a tremendous job getting all the soreness out of my muscles. When I left the place I felt like a brand new person! I'm sure I'll sleep like a baby tonight and in the future I'm going to have to keep going to this place. I you need a great massage this place really is the way to go. Best one I ever had in my entire life. I highly recommend this spa.

The people here are so kind and respectful I feel very safe. The prices are very reasonable and I…read morealways leave feeling relaxed. Since moving to Pasadena this has become my favorite place to get a massage! I would definitely recommend this place

Lucky Clover is my go to spot after a stressful week…read more I knocked out because it was that good. Communicate your preferences. Prices are reasonable. I opt for the hard pressure. 90 minutes for $80 dollars. Make sure to tip!

After my initial visit pre-COVID, I didn't think I would come back. But I recently heard some…read morestellar reviews from friends and decided to give them another try. The prices have increased compared to six years ago but still relatively cheaper compared to Western/modern massage parlors. I chose the $50 for one hour, which included the entire body, with extra focus on the feet and a back massage with oil. I started off in a communal space, where there were other customers getting their massage. Here, I received a feet soak, along with the foot massage. At first, I was a little disappointed because it didn't feel like she was using enough force. But eventually, I was moved into a private room for the back massage and she definitely dug in there. She found my knots and really worked on them. I left mostly satisfied but I would've loved the experience more if there was the same amount of strength used for my entire body. They accept credit card but no Amex!

The massage therapists here are amazing. After a long day of work, I had a 90-minute head spa and…read moremassage package. I felt so comfortable and relaxed afterwards. Thank you, massage therapist Mia! I'll be back soon!

I'm off work today! My husband, my sister, and I--the three of us--booked appointments for a scalp…read moretreatment and massage. We opted for the 90-minute package. Our appointment was scheduled for 12:00 PM; my husband and I arrived first, while my sister was about ten minutes late. The staff welcomed us very warmly and didn't make an issue of the late arrival at all. I was pleasantly surprised by the sensation of the water flowing over my head--it felt incredibly soothing. They performed a scalp analysis, and I could see that I had some red bumps and dandruff on my scalp. After the wash, however, my scalp felt incredibly clean and comfortable. The shoulder massage, in particular, was absolutely blissful--it was pure heaven! We will definitely be coming back again. I highly recommend this place to everyone!

Ya Ya was amazing yesterday!! My second visit with her…read more Highly recommend her. I will be returning every two weeks if my schedule allows. Once a month for sure!!! Thank you!!!!

I've come here a few times for a massage with my husband and enjoyed it. The place is very clean…read morewith a ton of masseuses available. Making an appointment is easy. You can either do it online or call them. I've tried both and it was seamless. Would definitely recommend to anyone wanting to get a massage at a reasonable rate.

I genuinely loved this place so much. The service was top notch and the prices are beyond fair…read more Nancy was the sweetest host and wished my girlfriend a happy birthday. Coco did such a good job and was overall just wonderful. I would love for both of them to always service us because they are the best!

I took my husband here for our anniversary, we chose to do a relaxing event. We both really enjoyed…read morethe whole experience. It was pretty quiet when we came (Sunday around 2:30). We purchased a groupon for 2 headspas for 75 minutes. They first analyze your hair follicles and recommend ways to prevent dandruff and oily scalps. Afterwords they take you to your room where they deep clean your scalp. We chose to include a massage with our experience which was a nice added bonus. When you're all done your hair is blow dried with products to enhance its health. What stood out to me the most was the clean rooms, clean floor ways and how my tech gently blow dried and brushed my hair (I have thick long hair). It made me feel extra cared for. The last spa I went to, did not want to brush my hair, nor was the experience relaxing. Definitely one of my top favorite spots! Will come back again.

Best massage I ever had! The atmosphere, the attention of therapist everything is brilliant Thank…read moreyou!

I've been a member of the Now Pasadena for almost two years and it's been the best investment in…read moreself-care I've made. The front desk receptionists are always welcoming and I love the ease of the parking situation. The products are great too...I bought the candle and room spray to try to duplicate the relaxing feeling in my home. The first time I went to this location I was randomly paired up with the massage therapist, Kia, and how lucky for me that I was! She is kind, calm and pleasant. I've been requesting her ever since that first time and sing her praises to my family and friends. She really listens to what my needs are and varies up her techniques to fit those needs. Whether it's adding the gliding cupping, hot stones, or just the now massage, I look forward to relaxing and resetting during my monthly 80-min massages. I will continue investing in me and booking with Kia!

review: I had a…read morewonderful experience with my massage therapist. She was attentive and applied the exact pressure I requested, making the session very relaxing.

OMG, worst place Ever! ! Dirty and tiny room, unprofessional massage, manager Amy with poor…read moreEnglish, bad attitude!!! Be careful, better don't go.