**July 2025: Late Morning Visit** Spotted Cow! The city of New Glarus is basically a Spotted Cow destination! Wherever you go most restaurants will serve this beer, which is very malty. This beer is only available in Wisconsin but if you want the seasonal stuff visiting the New Glarus Gift shop will give you the most options Tuesday-Saturday: 10am-5pm I think the tasting option is $8 for 3 pours. It's a good way to try out all the different options before deciding on which bottles (or cans) you want to buy. The Stone Soup (Seasonal) was my favorite, but you can't go wrong with the original Spotted Cow. I think the majority of the seasonal beers were in bottles. I think they come in packs of either 4 or 6. The prices here are pretty comparable to if you buy them from a Wisconsin Target, but the big box stores have less variety. Since I was doing a big cross country roadtrip my weight allowance could not' accommodate everything I wanted *cries* and they don't ship their booze *cries* Next time I come back I'll make sure to make bring an empty suitcase! If you're visiting New Glarus your trip won't be complete without a visit to the factory (gift shop)! read more

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An Unexpected Hidden Gem! What an unexpected surprise! I was just driving through the area with no intention of stopping at a brewery when I stumbled across this place. I've been to a lot of craft breweries, and I have to say this is now one of my all-time favorites. The concept is simple but awesome this isn't your typical bar. There's no indoor seating, but there's plenty of outdoor space on the other side of the parking lot. You come inside, pay $8 for a beer, and get to keep the glass. Or you can sample three beers for $8, keep the glass, and get a coin for a free beer in town. They also sell beer to go and other fun merch with their logo. The staff was super nice and friendly, and the vibe was relaxed and welcoming. I tried the Oktoberfest, the Pilsner, and the totally naked. All were fantastic! If you're anywhere near the area, definitely stop by you won't regret it. read more

New Glarus Brewing Company - Breweries Near Me - New Glarus, Wisconsin

Terrific place to sample their delicious beer. The main brewery on the hill isn't open right now but the backup setup is fine. After tasting the gift shop is open for all their beer styles and gifts! Also, after paying for a tasting of 3 beers in a take home glass you get a token for a beer at the local restaurants. read more

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Spotted Cow on tap, direct from the source should be on everyone's bucket list. Super cool spot and great beer. I love the efficiency of the line and how quickly I was able to get in and out with my beer. Maybe it's because I started at 11am on a Friday Why not 5 stars? No indoor seating. It was a blistering day in the high 80s and we scrunched into our seats to be in the shade. Not sure if it's normal or because they are doing renovations. Also wish Moon Man was on tap or another pale ale or IPA. Limited selection was a bummer. I get it that the star of the show is Spotted Cow but it would've been nice to have other options. read more

New Glarus Brewing Company - Spotted Cow - Breweries Near Me - New Glarus, Wisconsin

New Glarus Gyrator Doppelbock: Located in New Glarus, WI, New Glarus Brewing Company was founded in 1993 and is known for their best-selling beer, Spotted Cow. A Doppelbock is a strong (Doppel means double) dark, German-style lager. It is sometimes referred to as "liquid bread" due to its malty sweetness, full body, and its traditional association with the Lenten season. Brewmaster Dan Carey put over ten years of barley research into choosing the Czech barley that goes into New Glarus' Gyrator Doppelbock. While not as long as ten years, the brew does have a long journey as it's lagered ten weeks in the cellar before resting in the bottle for an additional 6 months for a more mature flavor. Since I'm not the biggest beer drinker, I apologize for my description and undefined palate. For me, it was a heavy and creamy brew with a hoppy/lightly fruity flavor. It poured a clear dark amber/brown color. If you enjoy a good craft beer, then I think you'll like this. I found it drinkable for a beer, but it's not one I would purchase myself. My favorite part was the extra strong buzz as it's a higher alcohol content (nothing official on New Glarus' website, which is weird but unofficial sources place it between 6.9-8 % alc/vol.). Doughboy_Food_Reviews read more

New Glarus Brewing Company - New Glarus Gyrator Doppelbock - Breweries Near Me - New Glarus, Wisconsin

Finaliy made the pilgrimage to New Glarus with the goal of drinking Spotted Cow from the tap! Goal achieved, two times over! Recently in town visiting a friend in nearby Madison, and seeing New Glarus was a 30 minute drive, we made our way over on a Friday afternoon. As most breweries/distilleries, New Glarus is set quite a bit off the road and feels like a little compound. Several parking lots with one main by the main building, and several overflow lots. I did appreciate the marked shortcuts from the overflow lots as I'd imagine it's easily to get turned around in all those woods! To get to the good stuff you have to first purchase your pint or sampler. I knew I was after a couple of Spotted Cows, so I went straight for the pint and added a refill. Total cost was $14 and it included a glass! Additionally, you receive a coin that allows you to redeem for a free beer at any of the local restaurants in New Glarus. Sadly we did not eat in the area, but I do have a cool coin now! The staff was super friendly from the cashier to the actual bartenders slinging the goods. The gift shop was full of great items from hats to shirts to signs, koozies, dog accessories and countless other great items. I personally walked away with a great hat and t-shirt. They also have an onsite beer store that allows you to take a 6-pack or case of your favorite New Glarus brew home. After you get your beers and browse the shop, you and your way out to the outdoor seating tables and seatings areas that are scattered amongst the stone walls and buildings, and rock areas on the lower levels. There is plenty of seating and great views depending on where you sit. It feels very much like an old Scandinavian church village with a mix of new and old. Beautiful grounds, great beer, solid merch and a cool experience! Overall, very happy that I got to experience New Glarus! Love me some Spotted Cow and now I definitely know it tastes better directly from the tap! read more

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Beer is always great. Only my second time here but not my second time drinking new glarus- haha! Come here is you want to have a chill time drinking beer with friends and making new friends. Staff are great and the vibe is chill. You'll like it here. Make sure you go into town and check out a local bar to use the coin you get at the brewery read more

New Glarus Brewing Company - Breweries Near Me - New Glarus, Wisconsin

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It was decent. The "self tour" of the riverside brewery takes about 3 minutes. Will be better when the Hilltop brewery reopens. The taproom/gift shop is decent. You can mix and match a six pack. Eight dollars for a tasting and you get to keep the glass. Stickers, swag, shirts. Cute little town. read more

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Tristan is the goat The food was outstanding 5 stars for a reason would recommend to everyone

Such a fun day trip from the Chicago area! Everyone raves about New Glarus beer, the only problem is you can only buy it in Wisconsin! If you're a beer lover, or just looking for a weekend activity, I'd say this is worth the drive! I happened to be in Madison for the weekend, and New Glarus is only about 45 minutes away. New Glarus is a quaint town with some beautiful views on the way. The brewery has a self-guided tour, beer room, tap area, and gift shop. Keep in mind the beer sold by the case is more expensive here than any local gas station or grocery store, but they have all flavors available and they are fresh. We decided to do the $8 tasting, which includes 3 tastings in a souvenir cup. They have different options on tap every day. I was happy to see the cherry beer, but wish they had a couple more fruit options. It was may favorite for sure! The gift shop had lots of fun items, and I ended up taking home a cute spotted cow T-shirt. Our tasting also included a token to get a free beer in town. Highly recommend checking out the little downtown area. We ended up getting full raspberry beers at the Dirty Dog Taphaus. Such a fun day!! read more

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While visiting a friend in town, I decided to check out this brewery. Having tried Spotted Cow before, I was excited to explore more of their beers! The original brewery is currently under expansion/renovation, but just a quick two-minute drive away, there's a tasting room and gift shop. Be aware that the parking lot is quite small, and the tasting room itself is cozy, so it can fill up quickly. For $8, you get three small tastings and even get to keep the glass--a nice little souvenir! They offer some refreshing light beers, but I gravitated toward the fruitier options. My favorite was the Belgian Red, made with Door County cherries--because really, who doesn't love cherries?! On the other hand, the Imperial Radler didn't quite hit the mark for me. It was supposed to have passionfruit and guava flavors, but I didn't pick up on either. I was hoping for something like the passionfruit beer I had in Brazil, but it fell a bit short. The gift shop sells a 4-pack of Belgian Red for $12.5*, which is interesting considering Trader Joe's sells it for $12. You'd think it would be cheaper right at the source! Overall, it was a fun little stop, and I'm glad I got to experience more of their brews. Definitely worth a visit if you're in the area! read more

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Visiting here is almost a pilgrimage! They may not make the best IPAs I've ever tasted (my preference), but they do brew a lot of really excellent beers. The grounds are picturesque and sprawling, making for an outstanding experience. read more

New Glarus Brewing Company - Tasting options - Breweries Near Me - New Glarus, Wisconsin

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Been waiting for so long to come here and it lived up to the type. Amazing venue. Beautiful grounds. Only 8 beers on tap at a time but plenty of non-hoppy options for those of us who don't like pale ales or IPAs. The beers rotate seasonally and March the season really well. Especially liked the Belgian red even with a cherry flavor. Tons of seating in the shade and in the trees if the patio is hot or full read more

New Glarus Brewing Company - Courtyard - Breweries Near Me - New Glarus, Wisconsin

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Stopped in at New Glarus Brewing Company in Wisconsin for the brewery tour and tasting, known for their famous Spotted Cow beer. The self-guided tour was interesting and informative, though it would've been even better with a guide. The tour began with a movie from the founders, which was definitely worth watching as it provided a lot of insight into their story. The founders, Dan and Deborah Carey, seem like great people who treat their employees and community exceptionally well. The brewery also offers some fantastic outdoor spaces to enjoy your beer while taking in the beautiful surroundings. We sampled a variety of their beers--some we loved, and some we didn't--but we definitely enjoyed their Spotted Cow. The beer selection is diverse, ensuring there's something for everyone. Overall, New Glarus Brewing Company is definitely worth a visit, and while you're in the area, be sure to explore downtown New Glarus as well. read more

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Amazing, fun brewery with great beers and beautiful views! A great spot to bring out of town guests! read more

New Glarus Brewing Company - Breweries Near Me - New Glarus, Wisconsin

My husband and I first visited New Glarus Brewing Co. more than a decade ago, when we were still just dating. Since then, we've visited several more times, including one winter visit when we stayed overnight in the town of New Glarus (see my previous review). My husband and beer-loving friends stopped by during his bachelor party, and we toasted with New Glarus' Belgian Red at our wedding. And most recently, we visited again, with our two kiddos in tow. New Glarus has a special place in our hearts and travels. It has consistently remained a quality, delicious, family-owned product, and we look forward to making visits part of our Wisconsin travels into the future. On our most recent trip, we stopped for a quick bite and drink in New Glarus' beautiful outdoor picnic area on our way to the Northwoods of Wisconsin. I opted for a Raspberry Tart, a close cousin to my favorite, the cherry-filled Belgian Red. And my husband got a tasting that included a new favorite, the Edel-Pils German Pilsner. Having an outdoor area where our kids could stretch out a bit after being in the car for so long was much appreciated. We also noticed new trails and picnic tables near the trees that looked inviting. New Glarus seems family friendly, though heed the words on their website: "Anyone, regardless of age, who cries, spits, screams, fights or climbs on the machinery will politely be excused from our brewery tour." The kids got cow stuffed animals from the gift shop -- my son named his "Sausage" for some funny reason only known to him -- and my husband and I stocked up on some beer cases from the beer depot for the rest of vacation and beyond (you can only get this world-class beer in Wisconsin). One quick recommendation to the brewery: Please put changing tables in your bathroom. Even still, New Glarus will remain a favorite for years to come. We can't wait to go back! read more

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Great atmosphere and so many delicious beers to try. Love coming here. Can't miss this one.

I've been a fan of New Glarus beers for a long time, and since it's only available in Wisconsin, it's always a treat to get some when visiting. I hadn't made it to the brewery before though, so mostly had the popular, readily available varieties like Spotted Cow, Moon Man, etc. and love those. It was fun to visit and pick up an assortment of less common varieties from the shop. Black Currant 22 and Wisconsin Red Belgian (1 pound of cherries per bottle). were both great with cheese. Yes, they are fruity, but not overly sweet. I wouldn't drink one with a brat, but with cheese, they were great. The Staghorn Oktoberfest WAS perfect with some excellent brats we had for dinner one night and the Scream IPA was perfect with dinner as well. The self-guided tour was nicely laid out and it was very interesting to learn the history of the business and the process they use to make their beer. The grounds are beautiful and would be a delightful spot for a brew and picnic. The store is nicely set up and we found the selections that interested us with no problem and while we didn't buy any of the "experimental" brews, they do have those pricier very small batch options here too. read more

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You better be ready to walk a little when you go here because the parking lot neer the castle is pretty small. It sits on a huge plot on top of a mountain. So of the place has been allowed to crumble but I think that adds to the allure. Beautiful views from the edge of the castle grounds. You can pretty much do a self guided tour of the entire place. There is a brewery history section and a tasting room/souvenir shop. I felt like the process of getting a beer was annoying. You have to buy tickets that you later give to beer pourers...they're not even beeristas. And it's too pricy. They have a large storage area where you can purchase package also. I'm glad I went but I'm not going back. read more

New Glarus Brewing Company - New Glarus rewery - Breweries Near Me - New Glarus, Wisconsin

After hearing so many great things about New Glarus, my family and I finally decided to pay it a visit. The self-guided tour was laid out so well; it was interesting and super informative. I also loved how they structured the tasting - instead of getting one whole flight, you get a single sampler beer glass. You come up to the fill station when you're ready to try your next drink. Although this forces you to try one beer at a time, it helps you make the most of your time at New Glarus. For instance, in between trips to the fill station, I would head out to the picnic area with my family where we enjoyed each others' company with the beer and snacks. We tried the following: Totally Naked, Spotted Cow, Two Women, Fat Squirrel, Moon Man, Raspberry Tart. We also bought the spicy beer cheese spread, multi-seed crackers, and soft sweet potato chips. Totally Naked was a smooth, water-like drink whereas the Spotted Cow had a carbonated touch and was a bite more bitter in taste. Two Women was more refreshing and carbonated. The Fat Squirrel, my personal favorite, was smooth and had a nutty, hazelnut undertone. My second favorite was Raspberry Tart, which was kombucha-like and reminded me a bit of raspberry juice. The only reason why I'm giving New Glarus 4 stars is because I thought there would've been food/meals served here - but the snacks were great (don't get me wrong!) read more

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I work for a bar and grill in downtown Kenosha, our staff was graciously treated to a tour of the New Glarus Brewery and boy what a time we had! The grounds are beautiful, the staff knowledgeable and so friendly and delicious beer was flowing. The history and setting of the place was fun to see. Would highly recommend! read more

I used to love Spotted Cow and Totally Naked Beer when I used to drink. Imagine stopping here and not partaking. We did the self guided tour where you watch a short video and walk around and observe the brewing process from behind ropes and glass. The smell of hops boiling was really good. I purchased a Spotted Cow pickleball set, sign, magnet and sticker. The Brewery is beautiful and clean. The company is employee owned and has great benefits for employees. Definitely stop in before heading to Chicago. read more

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As a Chicagoan I hear about spotter cow from all my friends but can never get my hands on it. So I finally decided to make the trek and see how it's made. I love brewery tours and have done them all over the country, this was the first free tour I've found. I would have liked to have a guide to tell me the ins and outs but can't beat free. The gift shop is where this place shines brightest, reasonably priced souvenirs, cold beer, and fresh cheese curds. They have a phenomenal buy a glass get 2 beers deal which you just can't beat. Beautiful surrounds with an abundance of outdoor seating. I will definitely be back again ! read more

New Glarus Brewing Company - Breweries Near Me - New Glarus, Wisconsin

My second time visiting New Glarus but my husband's first, I knew I had to take him to the New Glarus Brewery. It was a winter weather day so we didn't spend lots of time outdoors but I did make sure to show him the great view from the back of the brewery. It was pretty busy inside that day but the process for getting a beer was flawless. My husband got a pint and I got the tasting. Each was $8 and we got to keep the glass. Mine was a little glass of course but for $8, my husband's pint glass was a great keepsake! We sipped our beer and wandered around the gift shop looking at all the things we wanted to buy but reasonably settled on a few. Each time I went back for one of my tasting beers, the bartender was really helpful in assisting me on what beer I might like. Visiting the brewery was definitely the highlight of our day/night in New Glarus! We hope to make another visit one day! read more

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This place is great! Drove a bit out of our way to stop in, but very glad we did. For $8.00, you get 3 tastings and a souvenir glass. They had 6 beers on tap, so we gave it 2 rounds. We all fell in love with the Spotted Cow, but everything we had, including the strawberry rhubarb beer, was good. Left with a couple of cases! read more

New Glarus Brewing Company - Breweries Near Me - New Glarus, Wisconsin

Great brewery with lots to choose from. My only critiques are that it's not open weekends and that when you order the taster you get one glass that you have to go back and refill instead of a tasting flight all at once. The brewery is located in a beautiful spot with gorgeous views and an expansive outdoor area. Super neat! Service was ok to me; nothing special. The location and views from this place definitely make it worth it. I recommend coming here for some beers and then heading into town for a meal at one of the local spots. read more

Wonderful people and employees. The self guided tour is laid out so well. The employees if available will answer questions as you walk through. The story of Dan and Deb is right out of a book of how to find and achieve your dream and passion. The whole manufacturing process is so nicely laid out and clean. The taste testing is inspiring as well as fun; as you get to keep the glass. The outside is laid out for a relaxing walking trip of European building and place to stop and have a beer or take a sandwich/ lunch with and enjoy the scenery. A must see of a fairytale romance that not only blossomed as a relationship but a prominent enterprise which gives back to the community. Worth the stop! read more

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Awesome brewery, especially the outside areas to wander at your leisure with a beer in hand. The beers are all solid, if not mostly great. Love the feel of it, and the traditional Swiss vibe and appearance. Nice and quiet, tucked up on its own little hill looking out over the town, and valley. There's tons of cool structures and details scattered all over the property. read more

If you're in the area, this is a must-visit! Home to Spotted Cow, Fat Tire and others, the brewery is so very well done. It feels like you're entering an upscale private farm when you pull up to the buildings nestled back off the road. New Glarus Brewing has so much history to share with you as you walk through the self-guided tour. The building is very well done with plenty of windows and plenty of real people in action doing their thing for you to see. I did not get a tour with a guide, but I'm guessing it might be possible if you call ahead or perhaps they have them regularly scheduled but not when I was there. The tasting area was excellent, as was the retail area. One thing I really liked was that there were so many smaller offerings not regularly seen at a liquor store or grocery store. As I recall, they also had the cafe but it was closed when I was there. read more

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From The Beautiful Grounds to self guided tour of the Brewing Facility to Video Footage to.....The Taste Testing!!! A Simple Beautiful way to spend a relaxing time!!! There is a good size gift shop with some special goodies to purchase. Friendly service! Beautiful large courtyard as well to enjoy your drinks!! read more

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One of the top Midwest breweries. Closed on weekends. Self guided tours..gift shop..beer shop. ,8.00 for 3 tastings or a pint with souvenir glass. Fantastic setting. Beer only sold in Wisconsin. read more

New Glarus Brewing Company - clock tower - Breweries Near Me - New Glarus, Wisconsin

Wonderful! From a longtime beer lover ! I and we love that you still package in GLASS!!! Please keep it up and never change. You are wonderful! Thank you! read more

Kind of confusing to get to, but once here, I'm sure you'll enjoy the atmosphere. The on tap drinks were nothing more than you can get at a typical bar. I was hoping to try the one of the unique bottled beers that are sold in the bottle shop but they were only serving the typical: spotted cow, moon man, raspberry tart, etc Beware! If you have a car that is more than 14ft long (think pickup truck with a trailer/camper) you'll have to park near the road and hike up a well maintained trail to get to the beer garden. read more

Brewery with a WORTHY patio! Took us two and a half hours from Chicago to get here. New Glarus is a smaller Wisconsin town that requires driving on back roads to get to. The land that this brewery is located on is iconic. New Glarus Brewing is one of the more picturesque breweries I've visited. The parking lot is a little chaotic. Keep in mind you have not only tons of locals that visit daily, but also travelers. The brewery is located on a hill. The main parking lot is located next to the entrance. The over flow parking lot is located parallel to that, and then I was told there was another parking lot at the bottom of the hill. We went on a Saturday at 2:00pm and snagged a parking spot in the main lot, but it was sheer luck. Walk up a set of stone stairs all the way to the top, to get to the tasting room. Take a Ralph. There is a staff member located at a register to give you your wristband for three tastings ($8), or the other option was to order a pint. Then, the bar was in the next room. The place filled up quick! On tap was Two Women, Moon Man, Spotted Cow, Cabin Fever, Belgian Red, and Totally Naked. Now... about the beer. It's a Wisconsin staple, and can ONLY be sold in Wisconsin. So, yes, that might be another reason why people travel to visit this gem of a brewery! Spotted Cow is most popular. Personally, my favorite is Fat Squirrel, which is out of season, and will continue to be out of season for quite some time (SAD FACE). Sharing the room with the Tasting Area, is a smaller gift shop that has apparel and nick knacks. If you exit the building where you came from and go straight, there is a bigger gift shop. Walk down the set of stone stairs, and the beer store is on the bottom level. I like this because you can mix and match bottles of four packs or six packs for purchase!! The patio.... my favorite part of this brewery, by far! It's dog friendly, which we did end up bringing our pooch, and saw other dogs, as well! There were even water bowls for dogs set out. The patio had picnic style seating and plenty of it! The view is great! There were even mini trails that we took our dog on a walk on with our tasting beers. So relaxing! This brewery is a must for the view, beer, patio, gift shop, beer store, and self guided tour. We spent an hour and a half here! It's a great day trip from Chicago!!! read more

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I don't know what else can be said that hasn't already, but here goes! My family and I take a little scenic road trip up here yearly in order to sample a few delicious beers right from the source, walk around the beautiful grounds and of course, completely fill up the trunk and fulfill family members' eager requests! We usually do the bracelet 3 beer tasting, which for $8 gets you a souvenir glass plus 3 samples of your choosing of the draft samples of the day (they rotate and are always plenty to choose from), as well as a token for a free beer at an area establishment (good way to promote business at the fantastic nearby restaurants). There is a gorgeous outdoor patio area with picnic tables, small trails, etc to really spread out. Our last visit was on a Friday morning not too long after opening (11am-ish) and by the time we left, the parking lot was full and cars were waiting for our spot - recommended to get here early, as they are still only open on weekdays. The beer depot has brewery-only releases that you cannot purchase elsewhere or might be hard to find (R&D releases, thumbprint series, etc), so this is one of our main reasons for stocking up right at the source - and the service has always been very friendly and helpful. read more

Wasted potential. -not open on weekends -no food or outside food allowed -bizaree wristband situation where you pay at one bar, move 5ft to another, and then order your actual beer -the tasting room is literally beers served in the gift shop with no seating -gigantic outdoor grounds that are so beautiful with TONS of seating. For what? Not for eating lunch! Or hanging on the weekends with friends! Great beer but overall the brewing location is confusing! read more

For moi, a longtime dedicated fan of New Glarus's year-round and seasonal beers, this place is the center of the hop universe. NGB's new headquarters complex is, in one word, spectacular. The brewery tour is self-guided, which is nice because you can go through at your own pace. Interpretive signs are posted throughout and workers are delighted to explain the brewing process and answer questions. In the tasting room, $8.00 entitles you to sample three beers and keep the souvenir glass. The Beer Depot has it all - pallets piled high with everything they brew, and the staff will gladly help you carry your purchase to your car. The entire facility is sparkling clean and free of clutter. An attractive outdoor Bavarian (Swiss?) beer garden hosts special events, weather permitting. But overall, the visitor experience leaves something to be desired. The sprawling multilevel layout may be confusing to first-time visitors. Oversize vehicles are not permitted to access the visitor parking lot; groups arriving by bus are expected to climb a treacherous flight of stone steps sans railings, then hike up a steep trail through the woods. NGB's website even states, "Buses are encouraged to visit one of the other fine Wisconsin Breweries with bus friendly parking." Holy (spotted) cow! I emailed NGB, suggesting they invest in a tram to shuttle visitors to the main entrance. No response. Folks, you gotta fix this! Though the facility is big and attractive, the smallish tasting room has no seating and there is neither a brewpub nor a taproom onsite (in other words, no food or free beer samples). But the product is stupendous, particularly their Thumbprint Series. I give the product 5 stars and the visitor experience 3 stars. read more

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Excellent beer! Excellent staff and people and it is an absolute gorgeous place. The self-guided tour is amazing. What a terrific place!!

Great views, food service and great beers. Definitely visit this place in summer /spring. We tried Dancing man, Naked man and many others that I forgot. They also give a token with most purchases with which you can get a new Glarus beer anywhere in Wisconsin, which I think is pretty cool. The beer itself was good, and there was great atmosphere. read more

New Glarus Brewing Company - Dancing man - Breweries Near Me - New Glarus, Wisconsin

To be so far away from any place which sells New Glarus makes one from Skokie stock up at the Cheese Castle off of I-94 or buy a six pack while in Madison, WI, while on business. And after hearing about all of the positive stuff and seeing the wonderful pics, the day finally came to take a road trip out to New Glarus, WI. The drive was pretty, driving through the heartland of America, knowing that our patience would be rewarded with a beautiful brewery tour and wonderful beer. The place was a bit chaotic when we got there on Labor Day weekend, the place was packed and they even have an overflow parking lot for times like this. Perhaps they should have ushers or greeters (like at Walmart) so that folks don't have trouble finding the tour lines. Im amazed by the story of the husband and wife team and how they built New Glarus, talk about having some vision. The facility itself is very impressive and downright beautiful. Perhaps they're trying to pattern their architecture after the town of New Glarus, which was settled by the Swiss. The beer was of course, very fresh and you also get a New Glarus brewery coin which can be used at any restaurant in town (for a free beer). That's an awesome concept, so make sure to make it into town and spend some time there because you'll experience some of that Swiss culture, right in WI! Despite of all the positives, I would have to share some disappointment with the pricing at the Brewery store. Hence the 3 stars. It appears that everything was 30 to 50 percent more when compared to super market prices. I guess the argument is that it's fresher at the source. My thoughts are, I don't need my beer that fresh. I promptly went to a Woodman's, in WI and bought my New Glarus beer there. Overall, the brewery and town are a great combination. read more

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