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    Ocean Malasada

    3.8 (35 reviews)
    Closed 8:30 am - 3:00 pm

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    Coconut Haupia (Coconut Pudding)
    Christian C.

    Such a cute Hawaiian-owned donut shop in the Ferry Building Marketplace! The staff was super sweet and helped with our flavors: coconut, lilikoi, and ube. Coconut was my favorite. Each donut is about $4.50 and a great light snack.

    Finding treasures at the bay.
    Jim C.

    I love malasadas. What a pleasure to find a California spot for this tasty treat. They offer a variety of sweet fillings in the soft, fluffy fried bread. Get a four pack for a discount. OK. It's not as good as my home state Hawaii favorite location because I'm totally biased. But I totally recommend it. Get some coffee or some ice cream nearby and I guarantee your day gets better.

    Ocean Malasada combo pack
    Melanie C.

    OCEAN MALASADA (OM) located at the Ferry Building Plaza Marketplace. MALASADAS are a Hawaiian staple of Portuguese origins, essentially a fried rounds of pastry dough, dusted with sugar & cinnamon. Modern day malasadas are filled with delicious custard or a variety of fruit jellies. When you can't go to Hawaii to pick malasadas up, try Ocean Malasada. Ocean Malasada's are a bit smaller than what you'd find in Hawaii but maybe that's a positive point. You can find OM stationed inside the Ferry Building Marketplace, snug in a corner by one of the entrances, near Humphrey Slocombe ice cream. Counterperson was very nice and helpful with questions. I'll start by saying It's very difficult to buy ONE malasada. Don't try this. You're there, buy 'em up! You won't regret it. Maybe just don't get on a scale right away after enjoying them. Lol. Being good, and with every bit of restraint I could muster, I got the 3-combo box! One LIKIKOI (Passionfruit). One GUAVA. And one HAUPIA (Coconut). It's all good. Like asking which child is your favorite - cannot be done! They also have NUTELLA. Enjoy your favorite flavor or try one you've never had before.

    Jeremaine R.

    Used Ocean Malasada on EZCater for our office and it was a huge hit. Ordered about 72 in total with a variety of flavors, including Nutella, Hopia, Guava, Traditional and Mango. The office did quite enjoy the variety of options and the donuts were light and fluffy. Overall a solid choice for dessert for a big group of people. Delivery arrived a little late, but wasn't too bad as they were coming from Downton SF to SSF, so we let the time slide. Will probably order again for the office at some point, but I would love to stop by the Ferry Building and check them out.

    Lilikoi
    Adam B.

    Replacing the vegan doughnut stand, they're serving up malasadas with vibrant island flavors. I'm a fan of filled doughnuts, so that's already win in my book. Plus they're not vegan, which makes them taste a little richer and lighter. Lilikoi: Brilliant contrast with tangy fruit cream against the rich and sugary doughnut. Love the fluffy texture and firm chew. Guava: A little more subtle than the lilikoi flavor, but still nice and tropical. Similarly creamy and fruity flavors. Ube: Love the bright colors and creamy filling. Closer to an indulgent custard, so different from the fruitier options. I'm such a fan of ube everything nowadays. Haupia: Filling felt skimpy on this one. Was creamy though, coconut creamy. Probably the most subtle of the flavors tried.

    Nina O.

    Came a little after the lunch rush on a Saturday & they were already out of almost everything except their original & guava. I was really looking forward to their ube & lilikoi. The malasadas were...decent. Wish they were a little more moist? Otherwise not bad & their filling is yummy. I know they're a little shop just inside the Ferry Building, but I hoping in the future they have a bigger stock of everything so they don't run out mid-day, especially on weekends!

    Lilikoi malasada!
    Vincent N.

    Next to one of the entrances of the Ferry Building, this small stand brings some nice Hawaiian feels with their malasadas! It's a fairly minimal stand, it appears the malasadas are prepared somewhere else...but they tasted very fresh on a nice Saturday morning! I got the plain and lilikoi ones, both are good but I really liked the lilikoi. A nice tart flavor added to the sweet pastry. The guy working the counter was helpful answering my Q's, friendly service. Great find in the ferry building, esp on a farmers market day!

    Jason L.

    As soon as we walked into the Ferry Building, you have to go in with the expectations that you're going to buy something to eat and/or drink. Of course, Ocean Malasada was the first thing we saw. Clean counter, clear menu, friendly staff. Ended up getting the kids a Nutella filled and a Haupia (sweet coconut) filled malasadas, and of course, had a take a bite and try them out. Walked around the Ferry Building checking while snacking on these was perfect. Of course the sugary dusting on the outside ends up all over your face, but thats a good problem. The malasadas were semi warm, fluffy and just dense enough where it felt like you were eating something with some substance. Not quite what you would find in Hawaii, but pretty close.

    Feel free to zoom in!
    Jimmy C.

    I still love Donut Farm, even if it's faded in the wind as a temporary pop-up kiosk. This year, I got to see Ocean Malasada, famous for its Hawaiian donuts and ones with cream filling. Four flavors in one box worth $18: traditional, passion fruit, coconut, and guava. The other ones in each pouch have Nutella. Other than the outer sugary glaze, the guava I try is good as tart and sweet. Glad I made it to Ocean Malasada earlier at noon before they're gone like before. Props to a Hawaiian fella! Hope his business doesn't go away quickly before I might have another.

    Saturday, 7/13/24
    Mike C.

    Leonard's? Pipeline? Not quite but pretty darn good. After reading somewhere in the past week or so, I knew a visit here was inevitable. The following Saturday, I remembered to come here after finishing my shopping and met Parker. He enthusiastically greeted me and said the only flavor he had left was ube, not particularly my fave. The following Tuesday, I met Kelly who told me all flavors were available. Besides buying a few to try at home , I bought a few for friends who worked the market. Knowing that they wouldn't be the same the next day, I cut the three that I bought in half and had a dessert tasting menu. I started with the original malasada (https://www.yelp.com/user_local_photos?userid=saJuyv784apZzH--psHZ3Q&start=24&select=wOk-NfRQOJxqp6thQpCaFA), a basic one topped with sugar crystals. The flavors were on point, just as the texture and chew. Unlike other ones on the mainland, I didn't find these dry. Next was the lilikoi malasada (https://www.yelp.com/user_local_photos?userid=saJuyv784apZzH--psHZ3Q&start=24&select=HegmBpIJHKgCYFQMqX7DpQ); the filling was on the thick side and custard like. It was okay and the passion fruit flavor was subtle. I finished with the guava malasada (https://www.yelp.com/user_local_photos?userid=saJuyv784apZzH--psHZ3Q&start=24&select=PL2BfilOZJKICSvqCW9JPA); the filling oozed from it after cutting and the guava flavor was more prominent but still on the light side. I actually enjoyed the original one the best. The hours are very customer friendly, daily from 8 am to 3 pm. I will likely try the haupia next time. Both times that I came, there was no line. Look for this stand just inside of the entrance near Gott's.

    Guava Malasada

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    1 month ago

    I came here this morning (Sunday) and it showed open. The location seems to be closed despite the yelp showing open.

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    5 months ago

    This place is never open or has anyone at their spot everytime i go. What s even the point

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    Butter & Crumble - Romey's Mexican hot chocolate pain au chocolat

    Butter & Crumble

    4.6(749 reviews)
    1.1 miNorth Beach/Telegraph Hill
    $$

    It's been a little over a year since my first time trying B&C, and things have definitely changed…read moresince then--in a good way! I definitely feel like the team implementing the 7:45AM start time to line up has helped a lot. Not only is it better for the neighbors, but it also makes the whole experience feel a lot less chaotic compared to showing up super early and scrambling to get in line. Everything feels much calmer and organized now. As for the pastries: To be honest, it really depends on what you like. I'm one that gravitates towards pretty much anything with meat and chocolate. Because of that, most of their savory/meaty and creamy pastries are always a must for me. They're super flaky, flavorful and decadent. You can really tell how much time and effort they put into making everything as high quality as possible, especially since you can see them making everything from the window while waiting in line. All in all, I think there's been a lot of improvement over the past year with some trial and error. Their pastries have always been delicious and I personally think it's worth the wait. I recommend getting to the area closer to 7:45AM so you have a better chance of being towards the front of the line. If not, it's still better to come before opening, I just wouldn't recommend getting there right before they open. By then it's not guaranteed that you'll get everything you want since they do run out depending on how many people are there.

    YES, it's me! I was finally one of the lucky few who managed to score a small pre-order box from…read moreButter & Crumble after soooo many failed attempts week after week. Their Hotplate drop every Tuesday at 12PM is literally a war zone, reminding me of trying to get VIP concert tickets on Ticketmaster. And sadly, I haven't been able to score another box since then but oh well, at least I won once lol. I came during my pickup window and there was already a line out the door, maybe 10-12 people. I've heard it can wrap around the block, so honestly this wasn't too bad. The bakery itself in this adorable white and pink building, with cute window details, and neon cake sign. Pre-orders can skip the line, so I went straight inside to collect my little box of victory. My small box came with four pastries: Twice Baked Bourbon Peaches & Cream, Cheesy Ratatouille, Mocha Graham Butterscotch Cruffin, and Strawberry Vanilla Bun. And I gotta be honest, I loved them ALL. The Bourbon Peaches & Cream was heavenly. The pastry was perfectly buttery and flaky, while the cream and filling were rich and smooth. Easily one of my favorites. I'm normally not a cheesy vegetable savory pastry person, but I had to try the Cheesy Ratatouille for the plot lol, and surprisingly it was delicious. The veggies were cooked just right and the combination of cheeses was phenomenal. Strawberry Vanilla Bun was a classic that couldn't go wrong, fresh strawberries, delicious cream, simple and so good. Sadly, I saved the Mocha Graham Butterscotch Cruffin for the next day and all that generous filling made it pretty soggy. It still tasted good, but the cruffin had lost that crispy, flaky texture. That's on me though, so I definitely need a redemption round in the future. Overall, Butter & Crumble is absolutely worth the hype AND the Tuesday 12PM battle. Hopefully one day I can win the war again because there are so many other pastries I still want to try!

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    Hanna's twice baked biscoff croissant

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    Pineapple King Bakery - San Francisco - Happy Labor Day Weekend!  Enjoy all fresh baked goodness we have to offer!

    Pineapple King Bakery - San Francisco

    4.4(1.8k reviews)
    5.1 miOuter Sunset
    $
    Locally owned & operated
    Women-owned & operated

    This locally famous SF bakery wasn't far from where I was staying with relatives during a short…read moretrip to the Bay Area last month. Pineapple King Bakery is a takeout suite in the Outer Sunset district. There was no available seating inside or outside. You can save time by preordering online and then coming by to pick up your goodies. Parking was really tough in this area with all of the curbside metered spots occupied. The line wasn't too bad when I stopped by on a weekend afternoon. Posters showing some of the different products were placed on the front windows along with a copy of the menu. You ordered at the service counter that was just a few feet inside the front entrance. Several of the baked goods were on display inside the glass case underneath the counter. A larger menu board hung behind the counter. You could see the army of workers busy in the kitchen preparing different items. Pineapple buns/puffs (bolo baos) of multiple varieties were the stars of the show. Buns with other fillings like BBQ pork, hot dog, coconut cream, etc were also available. Egg tarts, some pastries, and drinks (e.g. milk tea) rounded out the main categories. Combo boxes allowed for larger quantities to be purchased. Coming from the southern most part of this state, we don't have anywhere near the choices for pineapple buns like they have here. I purchased a Deluxe Box to give as a gift for my relatives. It consisted of four mini pineapple buns... Original Pineapple Puff, Matcha Pineapple Puff, Mango Pineapple Puff, Mini Pineapple Bun with butter. For myself, I bought a Pineapple Bun with guava butter, a BBQ Pork Pineapple Bun, and a Pineapple Bun with custard. The total for everything was less than twenty dollars, and the business accepted cash only. The pineapple buns had a milk bread base topped with a crackly, golden cookie-like crust. They were soft and of a decent size for the respective prices. The version with the guava butter was warmed up by the kitchen. They recommended that I consume it right away to appreciate the decadent butter. In hindsight, my only regret was not ordering at least one of the egg tart types to taste and compare to what's available in my hometown. I gave a 4.5 star rating for the products I sampled at Pineapple King Bakery and rounded up.

    checked out this bakery on saturday! line was short when we arrived but shortly picked up after we…read morearrived. it is cash only so be aware of that! when I think of cantonese pineapple buns, these are what I envision them to be. the custard topping is sweet, rich and the crumbs gets all over your clothes lol. and the actual bun maintains its soft, fluffy interior. the bbq pork bun filling could've been maybe a little less sweet with all the sweetness from the topping and bread, but it was still delicious regardless. we also got a pineapple bun with guava butter. one small gripe is I don't love cold slabs of butter in my pineapple buns, but this one was less chilled and mixed with the guava, the texture was perfect and added a tangy flavor to the richness of the butter and bun that balanced it out so well.

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    Featuring: Foodie In Training Alert!

    Pineapple King Bakery - San Francisco - Foodie In Training Alert! Festus stop by for some treats and picture with PKB Staff!

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    Neighbor Bakehouse - Pistachio Blackberry Twice-Baked Croissant and Ube Twice-Baked Croissant

    Neighbor Bakehouse

    4.6(1.2k reviews)
    2.5 miDogpatch, Potrero Hill
    $$

    Neighborhood Bakehouse is the kind of neighborhood bakery you'll find yourself coming back to again…read moreand again. I've been here a few times and this time I remembered to take photos of the pastries before digging in! We tried the ube twice-baked croissant, ham and cheese croissant, curry potato bourek, and the spicy chicken pepper sausage croissant. Every pastry was perfectly flaky on the outside while staying soft and buttery on the inside. My favorites were the spicy chicken pepper sausage croissant and the ube twice-baked croissant. The savory pastries were packed with flavor, and the ube croissant struck the perfect balance of sweetness without being overpowering. I also love that they offer unique pastries you don't find at most bakeries. The café itself is small and cozy, and the staff were warm and friendly. It's usually packed, but we arrived at the perfect time and were able to grab everything we wanted before they sold out. We'll definitely be back to try more of their delicious pastries!

    I've seen some coffee shops around the city selling their baked goods and was glad to finally visit…read moretheir Dogpatch location. It's not much, more of a storefront with 2 tables outside but they have all the pastries. This place has the best mushroom tart ever. It has a generous amount of mushrooms but is not overpowering. All of their pastries are top of the line, fresh and flavorful with the perfect blend of ingredients. I also tried the Curry Potato Bourek and Everything Croissant which I'd recommend. I really wish they had a website where you can see the establishments where they sell the pastries. Dogpatch is kinda BFE for many people but great to stop by if you live in Portrero Hill, Mission Bay, or are doing something at UCSF or the Chase Center.

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    Jina Bakes - strawberry cream puff (03/2026)

    Jina Bakes

    4.3(823 reviews)
    2.2 miLower Pacific Heights, Japantown

    We stopped into Jina Bakes during the Nihonmachi Street Fair. It was recommended to us, and the…read moreline spoke for itself- this spot is popular! My husband got in line while I waited outside. It's on the first floor of the Japan Center Malls and easy to find in the corner. While the line was long it moved quickly and we ended up ordering two drinks and a few pastries. We had the drinks right away and I enjoyed their honeycomb toffee latte ($8.25) while my husband ordered a flavored lemonade. The Honeycomb latte wasn't overly sweet and the honeycomb on top was a nice treat. The honeycomb itself was sweet and crunchy and you can either pick it out and eat it or stir it into your drink and let it melt. The lemonade my husband ordered was on the sweeter side, but was super refreshing for summer. If you like sweet you'll like this- if you prefer less sweet or tart it may not be for you. We also brought home a few of their pastries. All of them were fresh and well made. The basque cheesecake was creamy and satisfying without being overly sweet. The chocolate chip cookie had dark chocolate and was really rich and satisfying. The last pastry I forget the name of but it was like a cinnamon roll but with an orange glaze and some cocoa powder, this one was also delicious and not overly sweet. They had some savory options that were sold out when we visited and we would definitely visit again to try those and more items from the menu. We can see why this spot is so popular.

    I still love this bakery (see my previous review)! The Honeycomb Toffee Latte is Instagrammable,…read morehowever be warned that it is extremely sweet as that honeycomb toffee melts, of course, so keep that in mind. It's also still standing room only, and you have to wait for your order outside the café. You can potentially find seating in the mall right in front of the café, however, if it isn't too busy.

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    Jina Bakes - The store front 2/18/24

    The store front 2/18/24

    Jina Bakes - Galbijjim (Korean Braised Short Rib) Croissant | $8.50 - Tastes like cold pizza

    Galbijjim (Korean Braised Short Rib) Croissant | $8.50 - Tastes like cold pizza

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    Arizmendi Bakery - Corn Cherry Scones

    Arizmendi Bakery

    4.3(823 reviews)
    3.3 miMission
    $$

    Truly one of the best local bakeries in the Bay Area with variety and quality. I love coming to…read morearizmendi to see the pizza of the day and bring friends/family here when they visit. They even do fun seasonal menu items like king cake for Mardi Gras and pies.

    I've heard wondrous things about Arizmendi Bakery, and I am a big fan of bakeries that also serve a…read morepizza slice-of-the-day. The line around noon wasn't too bad, and it moved quickly since most people in line knew the drill and had their items ready to go. I ordered the slice-of-the-day, which turned out to be a mushroom + spinach + mozzarella combo. I placed my order at the counter and was handed a hot slice of pizza about five minutes later. I was fortunate to land one of the limited seats inside the bakery, although, there was also plenty of bench space in the parklet outside. The pizza crust was thin and crispy - with just the right amount of chew - and tasted slightly of sourdough. Topping-wise, the mushrooms were abundant but not overpowering; however, I wish there had been other vegetables to balance out the flavor. Paying less than $5 for a generously-sized slice (adorned with a mini slice on top) felt like a bargain, especially in SF. I would definitely make the trip back out here to give the pizza another try and to pick up some of the other baked goods.

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    Ocean Malasada - desserts - Updated September 2026

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