1. Primo Alterations & Dry Cleaning

    1. Primo Alterations & Dry Cleaning

    0

    San Diego, CA

    Primo Alterations & Dry Cleaning

    4.8 (361 reviews)
    Closed 10:00 am - 5:00 pm

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    1 hour

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    Services - Primo Alterations & Dry Cleaning

    Custom tailoring

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    Shannyn B.

    Thank you all again for doing such a wonderful job with my dress! It fit perfectly and I got lots of compliments. I kind of hope I have another friend that gets married so I have an excuse to wear it again.

    I cannot recommend Primo Alterations & Dry Cleaning enough! They did an absolutely incredible job on my wedding dress. The attention to detail was beyond anything I could have imagined, and they truly made my dress fit like a dream. Every single person on their staff was so kind, welcoming, and professional throughout the entire process. They made me feel comfortable and confident every time I came in, which meant so much during such a special (and sometimes stressful!) time. Their work is truly worth every penny. If you're looking for someone you can trust with something as important as your wedding dress, this is the place. 5 stars all the way!

    Brenda K.

    DO NOT GO HERE!!!!! Not only do they intentionally rip brides off and overcharge, but they will absolutely RUIN your clothes!! A few months ago I went in to have the length of my wedding dress taken up. Keep in mind that this was a very simple dress, two layers of tulle that didn't require a hem, and two underneath layers that needed a hem. That's it. I arrive at Primo with my dress, my husband and step son's dress slacks and my husband's white French cuffed dress shirt. All brand new right from the store, never worn. Mind you, the shirt was a $70 custom ordered shirt (we paid $60 because they had a 4th of July special when we bought it). I put them on the counter, telling the woman helping me that I just wanted them pressed. Went into the dressing room to put on my dress and after coming out, I was told that the alterations for just the hem would be $660 and another $180 to press the dress (which I never asked for). I literally was in shock!!!! That was more than the cost of my dress!! Never in my life (and this was my second wedding) have I ever heard of alterations being that much for a hem!! WTF. I literally quietly walked back into the dressing room in absolute tears and told them that I could not afford that. It took me a moment to stop sobbing before heading back out of the dressing room. But when I came out, both women that were helping me were for sure hiding in the back. I would be too if I had just quoted someone such an obscene price. Then I walked to front to where I had left my other items to get pressed. The man at the counter said to me "is Wednesday okay?" And I said "yes, I just want these pressed". He handed me the ticket and I left. Wednesday rolls around and I go to pick up the two pants and shirt. The items get hung up next to the register and as I'm paying I look over and notice through the plastic that the dress shirt has hard line wrinkles in it. The cuffed sleeves were unfolded and laid flat and I pointed the wrinkles out to the woman. She offered for me to leave the shirt and her mother would touch it up on Friday. I told her I'd rather take it to someone else and she refunds me the $4.80 for the service of the shirt. I get home and take the shirt out of the bag to get a better look and what do I discover?! THE SHIRT IS RUINED!!!! Literal burn marks/yellow stains all over it, weird fuzz or hairs, and fine and hard wrinkles pressed into the shirt!!! I was in disbelief!!! A brand new shirt destroyed!! I contacted Primo immediately, left a voicemail and sent an email. The shirt also smelled sour. I DID NOT ask for the shirt to be "dry cleaned" if you could even call it that at this point but it was clear that's what they attempted to do. Also, how does a place that specializes in cleaning, altering and caring for clothing, not even understand how to press French cuffed sleeves either! Insane. I told them they should replace the shirt or the cost of the shirt because this was for my wedding, that was in 2 1/2 weeks and I probably wouldn't have time to get a new custom ordered shirt. So the response I get from the owner was insane, unethical, argumentative and disrespectful. He completely tried to gaslight me and basically told me that I should be glad I wasn't charged for the cleaning of the shirt, that the shirt was in better condition than when I brought it in (how the hell is that possible when it was a BRAND NEW NEVER WORN SHIRT) and that I told him I wanted it dry cleaned. Not true. He said that it was inspected when it arrived back in the store (which means they send out customers clothes and don't even do it themselves) and that it looked perfect. Not sure who inspected it but they clearly are blind. Anyone could see the very obvious complete destruction of the shirt!! (Don't worry I have photos - which do not even do it justice) You see, the owner of a business should be accountable when they ruin someone's items. And I gave them an opportunity to do the right thing, but they refused and acted like this was my fault. Back to the dress alterations. I take my dress to another shop that was recommended to me by multiple people. As I'm telling the woman about my experience, she says "where was this at?" And I tell her "Primo". The look on her face said it all. She tells me that she has had several brides tell her an almost identical story, some of them being quoted $800-900!! She goes on to tell me that she had just sat next to the owners of Primo at a convention and was so angry she had to move seats because they were sitting there laughing and talking about how easy it is to rip people off and overcharge brides because "brides are desperate and will pay whatever you tell them". INSANE. I got my alterations done and decided to add a bustle and the total was $280. That's a reasonable price and the woman did a great job and was so sweet. I was very happy with I went with her services and not Primo's. Moral of the story is this: DO NOT GO TO PRIMO!!

    Pant leg that came back more wrinkled than I left it.
    Milo S.

    After looking more closely at the pants I had dropped off here, I noticed that the adhesive in the various layers are separating. These were brand new Brooks Brothers pants and are now basically ruined.

    Noel Z.

    I have brought many clothes to Primo Alterations and Lua is amazing at what she does! Plus, the customer service is always very good from the whole team. Honest people and do great quality work. They have done simple hems and complicated alterations - all fantastic quality. Lua always helps me figure out what the garment needs to look best on me. For the dress in the picture (which is a fully sequenced and has a thick inner lining) it needed hem on the sleeves, skirt, and taking in quite a bit. She made it perfect! Work is always done very well and the turn around time is quick. Highly recommend!!

    Wedding in Incline Village, NV
    Rachel H.

    Primo Alterations rocks!! Isis helped me to design an original dress! And it could not have been more beautiful. She is beyond talented, kind, and willing to make your wedding dress dreams come true. And Carolina is also incredible at the shop! Everyone at this store is kind, welcoming, and a pleasure to work with.

    Primo Alterations PERFECT  & QUICK alteration to my fave suit!
    Freddie B.

    Primo Alteration saved the day when I needed my fave suit jacket altered and fitted same day. The seamstress in charge had it ready in a few hours AND perfectly fitted. This is the place to go for all your alteration needs; they may not always be able to do alterations as quickly as same day, but they have a customer for life. THANKS Primo Alteration team for saving the day with my quick same day alteration!

    Primo brought the dress in while maintaining the beautiful detailing in the bodice.
    Michelle G.

    I will only be trusting Primo with my alterations from here on out! Their staff were friendly and clearly very experienced in bridal alternations. They did a phenomenal job on my ceremony and reception dress. They both fit perfectly, and the seamstress did an amazing job with all the intricate details in my dress. I especially appreciated their eye for detail throughout the fitting process. Their pricing is a bit higher than other tailors I found, but it was worth every penny, especially for a such a detailed and important dress. Thank you again Primo!! (Photographer: Clarisse Rae)

    When I visit I always stop by to say Hello.
    Lupita A.

    "I'm consistently impressed by the friendly and attentive service! They tailor my pants to perfection and with such speed. Plus, their dry cleaning services for my dresses are top-notch." I'm so sad I no longer live in the area.

    Entire view of dress before heading to wedding

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    1 month ago

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    2 months ago

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    4 months ago

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    7 days ago

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    4 months ago

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    24 days ago

    Today I arrived with amazing service and welcome with a smile . Mr Joseph and Lua was very professional and very clean establishment

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    Joseph C.

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    9 months ago

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    1 year ago

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    1 year ago

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    6 months ago

    Great dry cleaner whith a reasonable cost in a matter of very quick turnaround I will give them business again

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    Joseph C.

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    4 months ago

    Excellent work but very expensive. Customer service was 10/10! I would definitely come back for a formal event.

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    Joseph C.

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    1 year ago

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    Joseph C.

    Nowhere does it say we offer one hour cleaning of any kind.

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    8 months ago

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    Joseph C.

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    2 years ago

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    Joseph C.

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    9 months ago

    This place is the best. They have everything you need and the time to dispense quality plus effort towards your satisfaction

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    2 years ago

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    2 years ago

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    2 years ago

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    Joseph C.

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    11 months ago

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    Joseph C.

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    1 year ago

    Everything was amazing, the owner and seamstress were very polite and professional... I highly recommend this business....

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    Joseph C.

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    1 year ago

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    1 year ago

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    3 years ago

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    Joseph C.

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    1 year ago

    I needed a dress dry cleaned with a day for a wedding and they did a fabulous job. I highly recommend them for your dry cleaning needs.

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    6 months ago

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    9 months ago

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    2 years ago

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    8 months ago

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    8 months ago

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    3 years ago

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    10 months ago

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    9 months ago

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    3 years ago

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    1 year ago

    I had timely, effective, easy communication around a quote. They were helpful & easy to connect with & are close to home. Perfect!

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    10 months ago

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    2 years ago

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    2 years ago

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    2 years ago

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    1 year ago

    Great fast service and very friendly staff. My pant alterations were all consistent with excellent workmanship

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    Page 1 of 10

    Ask the Community - Primo Alterations & Dry Cleaning

    Hi my daughter has a prom dress that needs hem and bustle, would you be able to complete by Friday 5/17/25? Prom is Sat 5/18. Thank you🙏🏼

    Hello, Thank you for contacting us. We would need you to come in for a fitting tomorrow so we can see what needs to be done and if we can complete the work in the time you… 

    How much is it to hem a long jersey dress ( one layer)?

    Unfortunately we don't give estimates without seeing the garment in person. There are many variables that contribute to the price of an alteration. Please walk-in and we will be happy to give you a quote.… 

    Do you hem jeans?

    Yes, regular hems are $20 and original hems start at $32. We're open Tuesday to Friday from 10 am to 5 pm and Saturdays from 10 am to 4 pm. Walk-ins are always welcome.… 

    Do you accept American Express?

    Yes we do now :)

    Will you be able to dry clean a 15 lb weighted blanket?

    I'm sorry but our plant doesn't clean weighted blankets because there is a small chance they can break and the interior beads get inside the machine and then it's a big mess, I'm sorry.

    Do you do dry cleaning?

    Yes we offer dry cleaning services for most items. But we don’t offer same day or 24hr cleaning. I… 

    How much would a wedding dress cleaning cost with no preservation?

    Cleaning wedding dresses usually starts at $250 but if it's not that dirty and can possibly be cleaned with one run then Maybe less but sometimes it's more depending on the condition of the dress when it's brought to us. We can clean almost all… 

    Does this cleaner have a same-day service?

    I'm sorry we do not.

    What would be the price on average to have a wedding dress cleaned and preserved?

    Hi Lindsay, thank you for question. Typically the cost for wedding dress cleaning & preservation starts at $400 and up. I need to see the condition of the gown before we can confirm the price.… 

    How much is it to have a wedding dress cleaned and preserved?

    Cleaning a wedding dress starts at $250 but depending on the condition of the dress can be much more and preservation and boxing is $250 for the white box and $300 for the gold box. If anyone we would like to see pics of dresses we recently… 

    How long would it take to alter a suit and dress?

    Hi Kiersten, Thank you for your inquiry. I can’t say for sure how long without knowing what needs to be altered on the dress and the suit. But typically I can get most items… 

    Do you steam wedding dresses?

    Yes, we steam wedding dresses. Please call me in the shop tomorrow 619-287-7981 to discuss your requirements.… 

    I have a jacket that needs the zipper teeth replaced/repaired, along with a new zipper. Does your shop do this type of repair?

    Hello! I have a sequin dress that needs to be hemmed. I was wondering around about how much that would cost?

    Hi Thanks for your inquiry. It’s difficult for me to give you a price without seeing the actual dress. Please bring it in and I will give you a price on the spot. There are… 

    Do you hem denim?

    Yes we do

    How long would a women's suite alteration take (approx.)?

    Hi Jade, Depending on what needs to be altered on the suit we could do it as fast as you need it. Typically I like to have a week to complete alterations but can make them… 

    Hi I have a wedding dress that needs added panels, hopefully by Oct 31, how much would this cost?

    Hi Maya, I’m happy to help you with your wedding dress alterations but it’s impossible for me to give you a quote on alterations for your wedding dress without seeing it on… 

    Price to hem pants?

    Hi Shirley, our price to hem pants starts at $12.

    I need a dress hemmed; is an appointment required or can I stop by anytime? I don't want to stop by only to find out a seamstress is not around that day! Thanks!

    Hi Kiki, if it’s a regular dress just stop by anytime during business hours but just to be safe it doesn’t hurt to call before coming in to check how busy we are. If it’s a wedding dress then an appointment is required.… 

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    Review Highlights - Primo Alterations & Dry Cleaning

    I was so nervous for alterations after hearing horror stories from other brides (not from Muna and her team).

    Mentioned in 99 reviews

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    Primo Alterations & Dry Cleaning - sewingalterations - Updated July 2026

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