1/2 Let's start by saying if my husbandand I could give ZERO stars, we definitely would. We bought an electric Mustang Mach E from Rich Ford a couple of years ago, to say the least the car has been less than ideal though basically brand new when we got it. Lots of issues with the technology. Flash forward to 2026, when we get word of an open safety recall on the car so we make an appointment to take it in. Around the same time the fast charging mechanism seems to not be working as well as the front sensors, upon taking the car in for service we ask the technician to take a look if they can at those as well. First problem was the uncertainly that a rental car would be covered, though the cars first initial service would be under a recall. After much anxiety we eventually get told we need to swap out our currently rental for a new one due to you guessed it, the rental having an open safety recall. We bring the car back, we are not charged and it's under the same bill. We let the girls at rental know our rental would need to accommodate a revolving car seat for our toddler in the back, so of course they put us into a ford bronco sport and yup the seat doesn't fit. Well I guess you can say it did fit to the lady at the rental desks requirements if you "Push the passenger seat all the way to the dashboard". We are put into a escape and leave and all is well; so we thought. We continue to try to follow up on the work on our car to which it becomes very difficult to reach the technician working on our car. We are told that the safety recall has been completed however they seem to have ordered the wrong part for the cars charging mechanism... twice. We were told that ordering parts takes weeks sometimes to get approved and ordered and delivered so basically we are being charged for having a rental on their mistake not once but twice. We get another call because ding ding we have to come switch the escape for yet another open safety recall, this time though they want us to pay $2,000. We ask if our car is ready and we are told no it is not, mind you they have now had it for 2 months. We explain to them that due to them having the car for so long on their own mistake we didn't feel it was appropriate to front that whole $2,000 bill. We tell them that we HAVE to have a form of transportation and they refuse to put us in a rental until we pay. We ask about a loaner, no. We ask about a program for reimbursement, no. We say fine, we want our car back, if it's not fast charging no problem we will take it and wait for the NEXT part to come in to get fixed, at this point we are told, actually guess what your car isn't charging at all. You're telling me now they want to charge us $2,000 for a rental that we have had because of their fault and our car is now undriveable and is worse than when we brought it in basically because it will "die anytime and we will be stranded and have to tow it" in their words. When we attempt to discuss a payment plan we are RUDELY shut down by the woman at the rental desk who has been totally insufferable the entire time and even tells us "why would you keep a car if you weren't gonna pay" and when we explained that we needed a car and we intended on paying she stormed off with attitude and the absolute most unprofessional face i've ever seen. The only option they give? to go trade it in for a new car. Of courE the technician wants to call someone specific, who? only the top seller, wink wink. So we try that, because like almost all working class families here in Albuquerque we have to have a car. We wait for hours on a woman who swears she wants to get us help but attempts to put us into a 40k escape off the bat, then tells us because of the negative equity in the car it's gonna be hard to get a loan so after hours she tries to push us into a 800/month SECOND car loan when I explain to her I just transitioned to staying at home with our son and we wouldn't take on another loan on top of our loan we have with a car that apparently was broken by their technicians. We then tell her we would like our car to which she says well it's closing and she can't get it for us, so basically we are stranded and have to call family from out of town to come get us. The next day first thing I call and open a case with customer service regarding payment with the rental and the horrible service we have had, then we go into Ford service center again and say we would like our car, once again we are told that the car isn't charging at all and we might have to tow it, we saw okay and still say we want it. We are brought the keys and we drive away. We go visit another dealership and GUESS WHAT, we plug in the car and it charges, so not only were they lying straight to our faces about the car not charging as a way to force us into paying so we had to get another rental or get trapped into another loan with them. read more

Rich ford in Albuquerque is just a usual dealership. As we all know car dealers exist so that Lawyers have someone to look down at. Be ready to pay top dollar for everything, especially used. Truck prices are astronomical beyond base models. Oil change takes 1.5 to 2 hours, and unless you ask they will use blended oil, not full synthetic. If you ask to change after the fact, they would charge for both... I have F150 with EcoBoost (twin turbo). I pull 6.5 K trailer with no problem. Unfortunately truck comes with incomprehensible Microsoft voice controls and now screen (this option was super expensive when I was buying my truck in 2012). I tried to make it remember that I use Bluetooth connection to listen to audiobook, but could not figure it out. It takes multiple steps/knob turns to switch over from aux - input every time I restart the car. I gave in and took it back to service department where they could not do anything about. Firmware update as a solution was mentioned on some online forums, but Rich Ford knew nothing about it. Had a jerking started random after about a year at moderate speed 30-40 mph. Took it in for "warranty repair". They said that the factory didn't lubricate something, but now it should be fine. It helped a little, but still happens randomly... Truck drives OK, so I gave up on it. In conclusion - basic truck runs fine. Dealership is nothing special and probably not as sleazy as Larry h Miller Toyota in Albuquerque! That is certainly the one to stay away from. We got highlander from Santa Fe. It was about 40K, but at least the sales guy did not treat me as if I was born yesterday... read more

2/2 When we asked to speak to someone higher than our technician or the rental desk we are told there is "nobody higher we can speak to". Today we find out that my husbands parents bank card was without authorization kept on file and CHARGED for the full amount of the rental today though they never gave permission. After attempting to charge our card for multiple different amounts despite attempting to compromise on a payment plan AND having a active case open with ford customer service. When they went in to attempt to get a refund because they have nothing to do with the issue they were told no and that because their card was on file (without permission) there's nothing they can do and of course we're extremely rude and unprofessional. Never in my life have I or my husband been treated with such disrespect, and down right evilness. A car is a necessity for almost all families as a way to work to make money to live. The complete lack of accountability, disgusting lack of empathy, and overall TERRIBLE, UNPROFESSIONAL, and DISHONEST customer service is almost incomprehensible. Consider yourselves warned to NEVER do business with Rich Ford if you value honesty, empathy, morals, values, integrity, compromise, hard work, or just about any trait that would make a decent human or company. It it's necessary to provide specific names because the whole department if they allow these girls to run like this have to be the same so we would advise taking your business elsewhere, getting into a car that's actually reliable and with people who as much as a salesman can, actually care about the people, not just their money. read more

Horrible! I had to return the 2014 Jeep Cherokee Trailhawk I purchased, due to LaneSense not functioning at all. The representative's also treated me like some dumb a$$ who can't read or use a pair of eyes! Apparently I also do not know how to push a button on a dashboard! And I still get told that they will not repair this function! That the representative's can't even drive a vehicle in a dealership that sells vehicles to even sit in it to look and read an operation or owners manual or see a fiscal button is amazing! I finally had to call the Attorney General's Office and try to get them to fix it. I just lost trust and decided to return the Jeep! If they fix the multiple issues that I found and false advertising I would like to repurchase the Jeep I returned! Respectfully Mr. B. Do you think I'm a dumbass?! (Dealer Disclaimer: Features and options are descriptive of what can be expected on the vehicle. Actual options should be verified by the customer and dealer.) I expected Lane Departure Warning Plus to work! I informed it didn't and they refused to look! I can post your ad's too. A comprehensive warranty? If I see an ad for a car (example: with front and passenger air bags advertised they should all work! Not just part of it all of it! I shouldn't have to rely on a "comprehensive warranty" to fix it!) If I see an ad that said has LaneSense or Lane Departure Warning Plus it should function if you buy a vehicle with it! Not just part of the system. "I have some beer you can buy if you have a comprehensive warranty they can all be recapped and filled!" read more

FORD FUSION HYBRID WITH ALL THE OPTIONS - WORST CAR EVER! EVEN BEFORE I bought the car the problems begun! Sounds unbelievable - but sadly it is so true. I had to practically beg them to sell it to me. Then the gas mileage was half of what they advertised, then the Rich Ford service manager told me I didn't buy a Lexus so not to expect that kind of service just because I expected them to at least vacuum my $36,000 car, then the stereo went out, then the "harmonic balancer" went out (towed back from 60 miles out), then the coils went out (towed back from 45 miles out) then out of the blue - the engine goes out. Rich Ford called me to a meeting where they blamed Jiffy Lube (who proved they didn't do anything). They even played the wrong part of the video that Jiffy Lube gave back to me and told me that's all there was in it! Dennis Snider and three other complacent managers who have been there forever and no longer give a crap, sat and told me what an idiot I was for having taken my car to a mechanic that I have used for twenty years and how Ford or them wouldn't stand behind their product. I should have bought the Hundai - a much better product. If you really want to know how Rich Ford is a terrible place to do business - email me at quijanog@comcast.net - you will not believe how they run their business! You will NOT have a good experience there their cars are so sub standard but their service - even from top managers is simply TERRIBLE. read more

I was told to take my car in on tuesday the 19th of April by supervisor Bryan after taking it in for the fifth time for a coolent leak after they replaced the coolent bypass valve for the second time when i arrived he ruidly told me he wasnt gonna help me he refused to help me because of the reviews what am i suppose to lie i put my experience its been a night mare well he told me to get off the property he wasnt gonna help me of course not they ruined my transmission aft r working on it now my transmisdion is swifting bad when put into park or reverse it want doing that till they got a hold of it its been crazy there th weer e telling me i need stuff in my car that i dont need that i had just recently replaced but anyway thank u for refusing to help me that morning because i took it TO POWER FORD AND THEY FOUND THE ISSUE WRITE AWAY ABOUT THE LEAKING after taking it to rich ford five times it took one time to POWER FORD they found the issue no Leak Yay POWER FORD thank u guys but this aint over it seems like write as soon as the warrinty over everything fall apart but yet i complained and they checked my transmission several times and no issues according to them but yhey worked on it and again i say its running like crap know its has a issue thats gonna cost me 1500 dolllars read more

The customer service in the service department is the WORST! 3 times now i've been in with my 2015 Dodge truck to have tires repaired or replaced and because I have an extended warranty plan that results in no cost to me they give me the run around telling me that the sensor is bad when I could go out and check it with my own gauge and see that the tire is still low. I had a tech come in and lie to my face saying the sensor is bad when in fact it was a leak from a repair they made to the tire a month ago. I had the front desk girl ask me why I didnt take it back to the dealership where I bought it or the dodge house.(truck was purchased at don chalmers used in rio rancho and extended warranty purchased to go thru fords quick line service centers and since I live on the ne side of town theyre obviously closer. She clearly didnt want to help me or have my business. And had a customer rep (JC) tell the extended warranty co on the phone that I was (claiming to have a warranty that covered tires) which was so hard for him to believe. I finally got them to repair one tire and replace the one they had already repaired. I would not recommend this service department. I will not buy a vehicle from Rich Ford based off the customer service. read more

Read this before you buy from Rich Ford! !!! They are LIARS and CROOKS! I have purchased 3 trucks in 7 years from Rich Ford. And in November of 2022 I needed a 1 ton truck . I looked everywhere here in Albuquerque both Ram and Ford. I found a 2021 F350 Powerstroke at Rich Ford and traded in my 2019 Ram 2500. Part of the deal was for me to keep my New Cooper tires I purchased for the Ram in October. After the deal was done and they got my $10,000 down I came in a few days later to bring in the Ram and get my Cooper tires and bring home my new/used F350. They backed out of the tire swap and wanted $2,000 for new tires from their store! The GM their, I believe his name is Reese, was horrible!! One would think they would like to keep a loyal customer, but this was not the case! I left there feeling sick to my stomach and to make matters worse when I got the truck home I noticed a very well hidden crack on the very lower bottom on the front windshield! I called my salesperson there and sent him some pics. Their GM said too bad since I already drove it off the lot! I will NEVER BUY FROM THEM AGAIN, or as long as the current GM is part of their team! read more

We took our Mustang in for replacement of the Takata airbag. When we made our initial appointment for what we thought was the needed work, we arrived only to be told that all they would do was take down the mileage and the VIN number. Rather frustrating as we had driven more than 2 hours. At that time we were told the part would be ordered and it would take at least a month. When the part did come in, we were told, it would be necessary to leave the car for several days. About a month later we were notified that the part was in and scheduled another appointment. When we arrived, we were told the work would take only half a day (which is what the recall letter we got said in the first place). We just had time to sign up for the shuttle when we were told they would do it right away and it would take no longer than 15-20 minutes! We were happy to be able to get on with our day, but still remain confused by the vastly different time frames we were quoted. This was our first experience with this dealership as we bought the car from another dealership that has since closed. read more

I drive Ford trucks for over 23 years if you have a construction business like me, there is only one to buy. Ford, dependable and you going to be glade you bought Ford when you need parts in the future. Rich Ford is employing a person that is a gang member, part of a group that recruiters girls and post and or make them have meetings for money. His Partner Stacy Was brain wash and got drugs from him and his bodies. David William Martinez is a human trafficker and he destroyed a 20 years marriage to turn a good woman into a prostitute. He films her and post on many porn sites. His stupid funny jokes and sarcastic frases are the sign the guy is a sick man and a menace to society. He Never gets dirty and always protects him self. If I change one password for aa email he changes back. He believe he have a place when all happens and leaving early this decoy job is very convenient . My goal is throw him in prison, where he belongs. I can prove all.I try to warning them but I was taken out from Rich Ford. They are better them to have a crook work for them. Thank you read more

My first experience was one of the worst experiences I have had with customer service. I made an appointment for 11:00 and was on time. They had 1 person checking people in and I had to wait by my car for 10 min. Finally a tech by the name of Omar came out and checked me in. I was given a ride by their shuttle service to my work; which was great! When Omar called at 1:30 to 2:00 we made arrangements for the shuttle to pick me up. After 2.5 hours of waiting, I called Omar and left him a message. Omar did not call me back and the shuttle never showed. I had to make arrangements to be picked up and taken down at 5:00. I explained my dissatisfaction with the clerk who checked me out and she offered to have the manager call me. I asked her to do so. Guess what??? No one called me! There is a lack of customer service and care with the current team. Not only will I be canceling my service contract, I will never buy a car from Rich Ford again and I will caution my friends and family to do the same. read more

I had an exceptional experience purchasing my vehicle, and a huge part of that was thanks to Bryce. He went above and beyond to earn my business and truly seal the deal. His personal approach made the entire experience exciting -- exactly how buying a new vehicle should feel. While it's clear he's new to the industry, his passion, authenticity, and dedication were undeniable. He was attentive, responsive, and genuinely invested in making sure I felt confident every step of the way. Greg and Ben in finance were equally impressive. Both were professional, knowledgeable, and took the time to provide clear insight into the financing process. They made what can sometimes feel overwhelming smooth and straightforward. I highly recommend Rich Ford to anyone in the market for a vehicle -- even if you're not looking for a Ford. The team is solid, professional, and truly committed to delivering a great experience. read more

I have my 2009 Mercury Grand Marquis serviced at Rich Ford every time the reminder light comes on, which is about 3 times per year. I typically work with Bart White. Mr. White has just enough OCD to be the perfect service advisor. He keeps things moving, has good judgement and gets things done quickly. Since this vehicle is not made any more and I really like it a lot, my plan to to see how far I can drive it with a goal of 500,000 miles. It is at 78,954 now, so with Mr. White's help, we'll get there. I have found that keeping on top of wear items and replacing them earlier rather then later has saved a lot of time and money. Proactive car maintenance is certainly worth the effort and Bart White is very proactive. This is a very good and honest dealership and is represented by a very professional service department. read more

Rich Ford are thieves. They say they will match other tire deals, only to try a "switch and bait" I went in for Michelines, that they said they had only to find out an hour after dropping of my truck, that they did not have them!!! I was offered goodrich tires at an inflated cost. I said no thank you. They told me that they would order the tires I wanted at the agreed price ( I got it in writing) and let me know when they came in. I had to call a week later, no info....the called me back 2 days later and told me that they could not get my tires and could not match there quoted price! The only response was that they were sorry! Rich Ford has wasted my time, has jeopardized my family's safety! Get your tires from Sams, Costco or discount tires....you know you will not be robbed and be treated with respect! read more

HOW DO YOU EXPLAIN HIGH QUALITY.........I left new jersey in September of 2015,to end up in Albuquerque,nm,and went to see a ford dealer about how my credit is with ford....... I went in driving a 2005,f-250,and with,100,000 miles on it,and left that evening with a 2015,red,f-150,leftover,( which is actually what I wanted ),if it was possible......... RICH FORD,you people are the best......and in actual,better than new jersey..... everyone there is so nice and shows respect towards the customer........ I recently moved to Lubbock tx,but I drive back to rich ford,for my service,,im in and done in no time.............. I do hope rich ford gets a lot of compliments for the service and sales that they give to the American public..................................................................f.wilder read more

I got my car in October of 2015. I've had my gas door cover break that took a week to fix. They didn't offer a rental car they offered a shuttle which only took me the day I dropped it off and picked me up when it was ready! What about the days in between? I still have to get to work and back home! A rental would've been nice especially since it wasn't my fault. I was car-less. That sucked! They keep calling my boyfriends phone# when I've asked literally ten people to change the main contact number. It's my car not his. I just recently had a blow out in my passenger rear tire and which I took in on Monday! It is now Friday and they still haven't gotten a tire for my car! Very frustrating! I know I will never buy a car from Rich Ford again! read more

Absolute incompetence. I paid for "the works": oil change, filter, tire rotation, fluid top-off. I marked the tires so I'd know if they were rotated. The car was returned without the tires being rotated yet the work order said the mechanic did do it. I confronted the service agent about it and and he just refered to the work order. I would not get as upset for work not being performed due to an over site, but to lie about it is crossing the line. Also while paying for the service, I over heard another service agent tell her they lost her car. Unless it was stolen, I'm sure it was on the lot somewhere and they just needed to locate it, but to tell someone their car was lost is extremely stupid. read more

I was on a 2200 mile drive with my truck on my way to Phoenix Arizona. Truck started to experience problems. I did not want to drive through the mountains late at night. So I called the closest Ford dealer and spoke to DJ. DJ was absolutely the best. I explained to him that I needed a Ford reset and I did not want to get stranded on the road. I was at least two hours away and the truck, the service center would close by the time I made it over there. DJ said they would wait for me. When I finally made it there DJ and Ness took care of me right away. I was back on the road and made it safely. I can not express my gratefulness for their professionalism and genuine kindness. read more

Bought a new 2026 Ford Ranger. Very happy with the deal. But, we almost walked out because of the "Wizard of Oz" experience. You know, when you sit while your salesman and different people go to the "secret control room" and talk to the guy who is putting your "deal" together? Luckily, Tony and Joshua stepped in and listened to my wife and I! After making sure they understood us, they went and got the deal done almost exactly as we wanted!! We were ready to walk and it wouldn't have been the first time I had this experience at Rich Ford. See Tony and Joshua if you want to be listened to. They made the whole mess GREAT and we have the new truck we want. read more