Food here is good but you pay crazy prices for small sandwiches like $13 a sandwich. Very over priced for everything. They nickel and dime you for things too. read more

By far the best deli in Monmouth County! The specialty sandwiches are a MUST! The sandwich whisperer- we love it!

Hands down, the best restaurant for New York-style deli food. Authentic, warm, and friendly, the owner and staff provide an amazing experience that is second to none. Too bad all restaurants aren't like Richard's. read more

Food was good, as well as service and in a good timely fashion.... but how is it you don't except credit cards but you have a ATM conveniently inside ? That is just petty and penny pinching... just being honest read more

I eat here even when I'm not even hungry. Everything, I mean EVERYTHING is superb. I am blessed to be working at the nearby hospital! ;) read more

We've been coming to this restaurant for family affairs for a long time. Every time I'm back home in NJ, we stop in here for lunch. They have a huge menu and delicious deli food. The service is a little slow and the surroundings a bit dated, but everyone is always friendly and helpful. One of the best delis in the county. read more

Just plain nasty. The food is ok but the owners and staff behind the counter and on the phone are nasty.

Delicious!! How I miss a good deli living in the south. I had a hot pastrami on rye, shore style. Best pastrami ever. The pickles, Cole slaw & Mac salad were also great. Highly recommend. read more

Richard's deli is great! I've been coming here ever since I was a child and have never had a bad meal. All of their menu items are great from the delicious deli sandwiches to the breakfast you can't go wrong! read more

(3 - 3.5 Stars) This is not the best deli in the world. Not by a long shot. That said, the nostalgia factor associated with this place is a sufficient draw for me to crave its simple old-world charm. Is it over-priced for what it is? Sure. Is it filled with elderly folks (read: our grandparents) who are either loud and obnoxious, terribly slow, or both? Absolutely. But that's just it -- you throw in a complimentary selection of pickles, coleslaw and that surprisingly "more-ish" macaroni salad and one's day is made. At least mine usually is. In my larger days, as a chubby child, my dream meal was the cheeseburger with Long Branch fries, cheese on the side, and a cream soda. The food is fine for what it is -- an attempt to duplicate the great New York City delis to which it aspires. As a New Yorker, it is certainly no 2nd Avenue Deli, Katz's or anything close, but this is New Jersey, and what can one expect (with all due respect, of course)? Though it falls short by a non-trivial margin, whenever I find myself in New Jersey (very infrequently these days), I feel compelled to stop by. There's just something about the throwback charm -- brusque service, comfort food of varying degrees of quality, and the same patrons who have been going to Richard's for donkey's years. It just feels right. Conclusion: My grandparents took me there as a child and the thought of the macaroni salad makes me want to schlepp over the river to eat said salad...I mean visit my grandparents. This food is not schlepp-worthy, it is not notable, but as a Long Branch deli, it is a neighborhood establishment that deserves respect. I look forward to stopping by soon. read more

This place is not like it used to be. I always order my Panini with grilledchicken,tomato,mozzarella, basil, and balsamic. It WAS my favorite sandwich, but the last 2 times it was not the same. They must have different cooks. The first time I thought maybe it was just an off night, but when I ordered it yesterday it was not good again. I order it to go so I don't know how bad until I get home. There was no basil both times which gives it that good flavor, and the tomato was just a tiny wet piece of skin that should have gone in the garbage. I guess it is time to find a different place to order from. read more

Richards.......ahhhhh you are the best. I love this deli. I love coming here hungry and getting the free salads and pickles placed at each table. I love the sandwiches, they are so tasty. Greatest New York, Jewish style deli in the area. read more

Our weekly spot to eat dinner!! Can't go wrong with anything on the menu. I love the daily specials and the macaroni salad is so good!! Service is wonderful - super sweet and friendly - highly recommend this restaurant read more

Good food if you don't mind being robbed and remember Cash only. Very clean Resturant sandwiches are typical diner fare,portions are ok but prices extremely high. read more

A true deli. Consistantly warm, moist corned beef sanwhiches with just enough coleslaw on it to keep the sanwhich neat. Potato salad is good too. Hours are different depending on the day so double check. read more

While visiting my wife's family in Long Branch we decided we needed a typical Italian style deli sandwich so we took a recommendation for Richard's. I ordered a club and it was meticulously made but without any dressing on it (some Mayo was in the bag when we arrived back at the house). The lettuce and tomato were VERY fresh and delicious. The bread was tasty but the bacon was way over cooked and crumbly. Unfortunately, we all tried the house roasted turkey so we can't compare the cold cuts to other places. The turkey had very good flavor but was extremely dry. The atmosphere of the place is very nice - the staff was very courteous and the pics all over the place that do document the many years it has been in business are a great distraction when you wait for your order. They also have a very nice selection of some Italian foodstuffs. Overall, I would not hesitate recommending this place to a friend but I would caution them to avoid the Turkey. BTW, no credit cards - seems pretty standard in this area. read more

As soon as you are seated you're served a trio of macaroni salad, pickles and Cole slaw- all delicious. I ordered a corned beef sandwich which was just ok. My mother had the chicken BLT which she said was very good. Richard's is a staple deli in Long Branch. A solid deli with good food and great servers. read more

Richards is an old fashioned, New York style deli. Some of the servers are a little strange, but the sandwiches and the hot dogs are great. The macaroni salad they give you prior to your food getting there is out of this world good. My wife and I have gone a few times after church, and will be going back again. read more

The corned beef was perfect! Not salty at all. Normally when I have corned beef I have to drink gallons of water all day long, but not at Richards. The pickles, macaroni salad, coleslaw and the service all top shelf. Definitely will be back read more

Food is great, but I'm extremely upset about the torn flag displayed outside the Deli. I'm very proud of our flag and feel this is an insult to our veterans and to all proud Americans. If this situation is not rectified, I will definitely contact the Asbury press and if needed to go further I will organize a protest in front of the Deli read more

I came here with my girlfriend for lunch before we hit the beach. Had a diner vibe, with a lot of old people. Nonetheless the server came out with a trough of coleslaw macaroni salad and pickles. The macaroni salad is banging. I got an Italian sub sandwich. Good place to grab a bite to eat. read more

Food was delicious, service is very attentive and fast, food comes out fast, no wait, and there is a deli attached to shop after you finish.

They are open till 8pm which provides insight into their clientele. However, they're good is fresh and homemade ... Like mama is in the kitchen. I had Brisket with potato pancakes. Great. Are only half of the generous portion. My fellow dinner had stuffed cabbage. The astute waitress upon our ordering, noted my sister withdraw prob be happier with the appetizer portion. She was right. It was the perfect size and flavorful. The millennial prob won't frequent this place. But it's a good deal. Good food. Good service. read more

Rude waitress insisted on please before I even got in my order .Then the cranky witch gave us dried up expensive corner beef sandwiches.i.resided in West end my for two years so I have eaten there before.found a much better deli near our residence in our southern Monmouth county residence. read more

I have always loved Richard's. The owner and staff are wonderful. It's a throwback. It's a Jewish grandparent's place. Not fancy, no real atmosphere but it's great. read more

I see a lot of positive reviews, but not my last trip there, which was the final straw of me going to Richard's deli. My wife ordered chicken matzo ball soup, matzo ball on the side, otherwise the container is all matzo ball, and very little soup. Which they did, as instructed, however, the matzo ball came in a separate PINT container along with another PINT container of the soup. So that became my quart of matzo ball soup. And to add insult to injury, there were no vegtables or parsley or dill in the soup, which are standard for Matza ball soup. The broth was very thin without much flavor, the matzo ball was undercooked. Very chinzy and haphazard. I won't even go into the turkey on rye, which was also dissapointing. read more

Horrible food and overpriced. If you are going to charge $11.50 for a Turkery, Lettuce, Tomato Sub you should use romaine lettuce. Head over to Brennan's Deli in Oakhurst for delicious food at affordable prices! Only cost $7.95 with cheese and fresh romaine instead of shredded iceberg. read more

I would not recommend this place to eat. The waitress put a Corral on the table that had coleslaw macaroni salad and assorted pickles in it. Just looking at the pickles dry and shriveled. That entire Corral should have been thrown out after the last customer who ate out of it. The rye bread was mediocre and very small resulting in a small sandwich. For the price they charge should be a much larger sandwich. The waitress was friendly and accommodating. Find another place to eat read more

You can't come to Long Branch and not stop at Richards for breakfast or lunch. Everything here is the highest of quality and fairest priced. Pastrami, Corned beef and Thanksgiving sandwiches are my favorites. Nothing says thank you better than a catered lunch from Richards. If some one does you a good turn, call Richards and order a platter of sloppy joes or wraps and deliver it yourself. For $50 bucks you'll be a hero to 10 people. read more

Whenever I'm in the area I always stop here! Wonderful, authentic deli style food! I always get the potato knish and matzo ball soup (YUM!) but today I tried the honey dipped fried chicken and I couldn't be more impressed! So delicious and the perfect amount of crunch on the skin :) read more

Awesome pastrami brisket corned beef Mac salad Cole slaw waitress was awesome just all around good cheap and nice service

I too don't know how there are so many good reviews Four of us went there tonight based on reviews. The only thing that was good was the coleslaw The soup was like dishwater and the sandwiches were so skimpy - not at all like a typical Jewish deli. Even the fries were cold and definitely not fresh. read more

Was in the area the other day and was looking forward to getting my usual corned beef sandwich. I asked if it was lean and the waitress checked. She said it was running fatty and there was a $2 up charge if you want it lean. I said ok. Never even looking at the menu my sandwich came. It is not an oversized sandwich by any means, nor never was. They serve a trio of coleslaw , macaroni salad and deli pickles. Always consistent, and alway good. There is no complaint on the taste of my sandwich but when I got the check I thought it was way too pricey for the amount of meat in the sandwich, which I estimated could not be more than a total of 4 oz. I only ate half and took the other half home. Just for the heck of it I weighed it on my accurate food scale, and yep, just as I thought the meat on the other half weighed in at 2 oz. So ok, 4 oz is the right amount we probably should be eating but what I thought was excessive was what they charged. My sandwich was $9.75 + $2.00 and with tax over $13.00. Plus tip this was a very pricey sandwich for the size of the sandwich. On another occasion I had a bowl of their matzo ball soup which was really not even good at all. Matzo balls were way too light and fluffy for my taste and had no taste. I don't think I will be returning to Richard's any time soon. Oh, and they only accept cash! But there is an ATM right next to the register. read more

Food is good but some employees are down right rude! Two of us were in on a Tuesday. Arrived around 2:30. Ordered and ONLY after we had placed our order were told they closed at 3:00. By the time we received our order, it was around 2:40 or so - that meant we had, at the most, 20 minutes to eat. The waitress came out once and asked if we needed anything. Then she came back and not-so-subtly handed us foil with which to wrap our sandwiches. When I paid the bill, I mentioned that, had the employees felt we had not enough time to eat, we should have been given that information when we arrived. The cashier flippantly told us the times were on the door! You'll never get us back there again. read more

Food was "ok". Waitress was HORRENDOUS!! Maybe if she wasn't so concerned about getting to a tanning salon she would be more focused on the customer!! Her fake "orange" sprayed on tan along with the bleached blond bob hair cut is not a good look for an older woman. Other than that...food was "ok". read more

I am not sure who is writing all the rave rviews but we thought the food was awful the first & last time we ate at Richards The chicken soup tasted like it came out of a can and the salads did not taste homemade. The sandwiches are mediocre. This is a poor imitation of a kosher dfeli at best. read more

Come here about once a week because it is so good. Love the macaroni/cole slaw/pickles each table gets. Great staff and great food.

Food is great and comes out fast. Tall blonde there is my favorite waitress even though I haven't seen her in a while. Definitely a family environment. Absolutely recommend read more

Wanted to take 10 people today TuesdAy after the Beach when I called I was told they close at three pm?? Heard good things but guess I have to try another time??? One star only because didn't try it? read more

I found this place hard to deal with. At firs I ordered a Rueben, and trust me when I say it took a while. The biggest problem is that the waitress brought out the wrong thing and took another 15 minutes getting my actual order. Not to mention it was very expensive read more