There are a lot of great things to say about the Service Advisor, Mr. Gregory Gamble. Also, I would like to mention, the technician Mr. David Bartch for the accurate work he did on my 2002 Tundra. Indeed, Sun Toyota is the hottest Toyota Dealership in Greater Tampa Bay, Florida. Nicolae Tacu - November 5, 2025 read more

I took my Jeep Wrangler 2018, thinking it was a warranty service, but was not and even the Radiator flush was over price, in comparison the My Jeep Dealer. I took it over there, thinking that since I bought several Toyota vehicles, that I will not be over charged, but it was more ecpensive than the Jeep Dealer. Incredible! On top of that, they changed the oil, without telling me that the coupon of $29 did not aply to my type of vehicle, eventhough I told the person not to do it, if it was not, but they did anyway and did not honor the price for their mistake. I talk to the service Director or a service Manager to get answer, but send the service advisor to call me, rather than him. Called again today several times and several recordings, since there was no answer or call back yet. So much for being a Toyota VIP custiner for years. If I only knew that it will cost me more there, I would it go to the Jeep Dealer at Westley Chappel or the Nissan Dealer where I bought it. 11/04/25 About a couple of weeks ago, I decided to take my wife Jeep Wrangker 2018 to to the Toyota dealer for extended warranty service, since I can take it to any dealer, instead of the Jeep Dealer on 54, thinking it will cost less than there, if it the problem was not cover by the warranty. Come to find out that the Radiator Flush cost me here $380 without taxes and shop fees, while at the Jeep dealer woukd it be $250 out the doir with taxes and everything. On top of that, I got a coupon for oil change for aroznd $29 cost and told them that if they honor that for my Jeep, I want them to change the oil, but if not, do not do it, but they did it anyway and charged me $59 plus shop fees, eventhough was their mistake. Now the Service Director offer me $70 credit for next time, instead of crediting the credit card, that service advisor recomnend me to apply for, since supposedly is 6 months no interest. The service Advisor that I usually go for, is not at fault for the prices or the incident with the oil, was the new one by the name "Freddy", for not getting back at me, to authorized the oil change, but since I already sign the papers before he got back with me, they cover their butt, even if I did not agree after after the fact. People do not have honor on their word this days, because I specifically told him not to do it, if it was not that price. The ironic part of all this was, that I move here from the Toyota of Fletcher in Tampa, because the service over there sucks and over here they treat me right and ended buying 3 vehicles here, but The Sienna was a nightmear, since they did not want to honor the prices they offer me for the Toyota Tacoma and the Highlander, so I can buy the Sienna when it arrived. Thank God I was able to get the money for the Tacoma, that was paid for and very low millage, ahead of the delivery, eventhough I made them put it in black and white prior to and even then, I almost walk out of the Dealer since they did not want to honor what they wrote on paper. They do not have an Honor or integrity. Now with this, they cut the legs off for any future purchase or service and I guess is time to find a new home or they better kiss my ass, if they offer me another new vehicle in the future and if I go there for Service again, I will not trust anyone but Peter, but no more trusting the word of anyone, unless is on black and white and will compare with other Dealers if it is not cover under the extended warranty I bought. They forget that I might extend my warranties over there and that is money for them to, but I might not do it there, because of this mistake and over price quote. I THINK MY LOYALTY IS WORTH MORE THAN JUST $70, FOR THEIR MISTAKE AND HIGH PRICE FOR THE RADIATOR FLUSH! They definetly lost my trust in general and they should thank Service for that and tell the GM and owner of the Dealer. Thank You! Retired SSG Rodriguez Note: I will informed other Veterans and Seniors. If they thought they got bigger balls than me, they are saddly mistaken! Ever since I moved from Fletcher Dealer to them, I had been recomending them to others, but that stop now! read more

I was in need of a New Car. I had been looking for several months. Finally I found one I really liked and spoke with Andrew Cardona. He was extremely helpful in this whole process. Andrew along with Gehad the Finance Manager made this process so easy and I couldn't have asked for two better people to make my car buying experience so simple. Thank you both. read more

Horrible staff, liars and scam artists. Girlfriend went there to buy the same car I previously bought at a different dealership and they tried to sell the car thousands of dollars above the advertised price. She was respectful and was straightforward with them about what she was looking for. Their response to the not wanting to agree to the BS was "you should be nicer to people" . They brought in 4 cheaply dressed salesmen and lied about one of them being the manager. In the end she ended getting the same car delivered to another dealership in Sarasota Toyota for the actual posted price. if I could give them less than a start I would read more

We are long time customers of Sun Toyota and they recently helped my son become a customer. We had a hard ask with a lot of negative equity but Hugo and the finance department got my son in a 2025 Corolla! We were in and out in less than 3 hours. They always go above and beyond to make the deal and make their customers happy. My son is so thrilled with his new car and we have piece of mind that he's safe in a Toyota! read more

Over the years we have bought five cars from Sun Toyota in Holiday, Florida - the first four through two of the best, customer service oriented sales advisors. This last purchase in January 2026 was one of the worst. I did not go looking to trade my car, but instead was simply there with my vehicle for a routine service appointment. They approached me with a "deal" to trade my car. I was not given the choice of sales advisor, unfortunately. The guy I got was not attentive and seemed disinterested. When done in finance, he brought my car around so I could move things into the new car. He did help me put things in the trunk, but I felt rushed. He did not offer to help set up radio or anything, and when I asked about keys he said "everything" I needed was in the cupholder. Half way home I realized I only had one key. I called right away, and he promised to Fed Ex it to me. A week later I am still awaiting receipt of the other key - I called a Sales Manager to assist in getting it, and it is now being sent. In addition to that lack of customer service, I found out today that Sun Toyota had contacted Sirius XM and cancelled the service to the car I traded - which cancelled the account with Sirius XM. All accounts through Sirius XM are non-refundable. If Sun Toyota had left it for me to handle, I could have transferred the funds paid over onto my new car. Now, I am out anything paid. Poor business practice on their part, and lack of concern for their customers. Next time, unfortunately, I know where the other Toyota dealerships are... read more

Went in for a tire rotation on April 10th. Approached waiting in the service line about trading our 2021 Tundra in. We decided to see what they had to say. I told the salesperson that we were upside down on our truck, she said no problem. They have us drive a 2026 Tundra 1794 edition. Then came back and had us drive a 2026 Tundra limited. Told them repeatedly I was not comfortable going above a certain price on payments. They kept coming back saying what's another $100. Umm it's alot in the grand scheme of things. Anyways tell us what the payment would be, husband and I discussed it, decided we would do it. They give us the paper to change our insurance to the new truck, go to talk to the insurance people on site to see if we could get a better deal, then head to finance where we sign all the papers. Then before we are walking out without a copy of the paperwork we are told by Matt that the director is having a conf call on Tues and they will let us know if this is a done deal. Wait, what? We signed everything already we thought it was done. We didn't hear anything on Tues or Wed. I reached out to your salesperson and asked her what was going on she said she would look into it. She said it was still in the works. Spoke to a director on April 20th that said he was having a call at 3 that day to see what they could do. Needless to say 10 days after signing the paperwork we were told they couldn't secure financing and we needed to bring the truck back. We go to the dealership to bring it back and get our truck back. We have to go in to change our insurance back to our old truck and the make sure the registration was switched back. Which is a huge hassle. Then we leave and head straight home. I back in the driveway, get out and walk around the back. I stop to lock the doors while on the phone with my daughter-in-law and see my bumper was damaged. Something that was not their when we traded it in. I immediately call our salesperson and tell her we have a problem and send her a picture. She calls her boss and tells them, she tells me they would check cameras the next day. I get a call around 11 to tell me that they will fix the issue and give us a loaner while it's getting fixed and we would hear from Sun Collision. I hear from them they order the parts, we take the truck down the next day. They take us to the dealership to get the loaner where we are told we will have to pay for gas if we don't put in any. I explained i shouldn't have to pay for gas since I wouldn't need a loaner if my truck was not damaged in their parking lot. There was just under $1000 worth of damage that they paid to fix. I checked my bank and they charged me $8 for gas. Absolutely ridiculous. This would have been thr 4th vehicle we purchased from them but never again. Very poor business practice. read more

Great customer service. Mike Ronaldi got out truck right in for a service and it was done very fast. highly recommend!!

Bought a car here and service was great! They gave me a decent amount for my trade in. The sales man was great. He really made sure we were happy. read more

Sun Toyota - Car Dealers Near Me - Holiday, Florida

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it was an experience I was dreading tbh. I was anticipating it not going well but I was pleased with the entire process. Gabby was knowledgeable of the specs, listened to my needs, and was so friendly. it made the process easier and I felt better through out it. the manager and finance manager did a great job with negotiations and gave us a fair price and it went smooth! I appreciate this experience and would definitely be back! thank you read more

Genuinely one of the easiest dealerships to work with. Past three years of working with them I've never had bad experience.

Definitely was not a good experience visiting the Sun Toyota dealership for the first time. Received the worst customer service from all of the sales reps that I engaged with. Definitely my first and last time visiting this dealership. Will definitely not recommend anyone to patronize their business. Had an appointment scheduled and upon arriving waited 30 minutes for first salesman I spoke with to find car (2023 Lexus RC 350). Upon looking at vehicle noticed multiple marks, missing paint due to road rash and defects on hood and bumper area along with 3 inch paint gouge on rear bumper area. Two front tires were bald as well. Car had 9 months left on factory warranty. Upon starting negotiations I expressed my offer and the first salesman just got up and left room. A second salesman then entered the room and immediately showed me a form showing a payment amount of over $900 and an offer of $100 for my 2008 Infinity FX35 which has an KBB value of $3000 in the worst condition (1st insult). While 2nd salesman is speaking with us he is on his cell phone using profanity right in front of us (2nd insult). Third salesman walks in and during discussion he asks repeatedly are we speaking about the same car and asks repeatedly "When is the last time you bought a vehicle" (3rd insult). And to boot, the asking price displaying on their website was $42,000 and in the paperwork he presented they listed the car at $45,000 with a total of $53,000 out the door and refused to adjust the price. When first salesman returns I express my concerns and frustration with the lack of good customer service experience and way I was not being treated like a valued customer. But he only shrugs his shoulders and no attempt for an apology was communicated only expressing that the car will sell. But I think he missed a bigger point and the bigger picture here. It's not about only selling the vehicle, it's about building and forging relationship with that potential customer. I ended up driving 2.5 hours to a Lexus dealership in Ft Myers and purchased exact same car (Lexus 2015 RC 350) with same specs for $23,000 and had an awesome experience. Was treated like a customer and respected. By far Sun Toyota is my worst dealership experience. Guess I should not try to buy a "Lexus" from a Toyota dealer. Lexus has the customer experience right on all levels no matter if buy or choose not to buy their vehicle. Ken Elmore Retired SMSGT USAF read more

I called Sun Toyota to find out more information about the vehicle I was looking at. I had been to other dealerships and I was not that impressed. However as soon as I called and made an appointment a sales associate named Bri sent me a very nice text explaining her excitement to go over cars with me. She sent me a video of the vehicle I was looking at. Bri also told me to let her know if I had any questions even before I stopped by Sun Toyota. I got there and Bri was ecstatic to see me. It was very kind very and informative. It was very evident that she cared about making my experience perfect and she wasn't just trying to get another car sold. She was very kind and precise repeatedly kept asking me if I needed water and if ai had any questions. It was a really hot day so that was super nice and very appreciative Then I went to finance and met Johnny to close the deal. He was also AMAZING! He was very informative very friendly explain things super well and easy to understand. Johnny made sure I knew exactly what I was signing. He also showed me things to watch out for when signing paper work if I ever bought a car from a different dealership to make sure that they didn't overcharge or hide those hidden fees in there. I would highly recommend Sun Toyota definitely go see Bri and Johnny! read more

Sun Toyota - Bri handing me the keys to my very first brand new car! - Car Dealers Near Me - Holiday, Florida

Our salesman Hamza Ait Cheikh really cared about us and feel like he got us the best deal possible.

This guys are a complete joke i can in to look at a car when the online price was 32k. after all there fees and tax its was 45k. Nit only was that absolutely shocking they held my id hostage while they tried to aggressively get me to purchase this absolute POS. Dont waste your time they dont care about you only how much they can get outta you!!!!!! read more

Mike Alexander ripped off my elderly family, promising one thing to get them in the door and charging them another. When having them sign paperwork, guided them straight to signatures without reviewing the figures above the signatures. They questioned it immediately before leaving the dealership and they were told too bad, signatures were the final say. During the process the dealership had mixed up the vin numbers and pricing from another truck- which they only fixed the vin and description, not the pricing. BEWARE this company is SHADY and their maintenance department also didn't know how to put the oil pan securely in place after oil changes (my experience in the past with TWO vehicles). Don't waste your energy here. read more

The actual car buying experience was good but try getting a live person to call you back after the deal is done. All you can do is leave msgs and no one calls back. I would go somewhere else on my next buy bc customer service is non existent. read more

Went in looking at a used Camry. Left with a new Camry. I had the pleasure of working with Kalib Clark and Scott from finance. They helped me get into New within a reasonable price difference. There wasn't any pressure and I couldnt be happier. I will definitely go back and refer anyone who is looking. Id say these gents have create a raving fan. read more

Warning: Mario Paz in finance at Sun Toyota scammed me out of $6,000 by adding fees and packages I never agreed to. Window tint, premium maintenance, and powertrain packages were all added without my consent, and my $6,000 down payment was misapplied. This is fraud and theft. Zeke in sales was fine, but avoid Mario Paz at all costs. read more

Tony Calderon is truly the best salesman at Sun Toyota. His customer service, patience, and knowledge made the whole experience smooth and stress-free. He listens, gives honest advice, and genuinely cares about helping you find exactly what you need. I recommend him 1000% if you're looking for someone you can trust, Tony is the one. read more

Sold my daughter a used $50,000 car and in a month,its in the shop. They said they would call her. Never did. 3 weekd later and still no car. I had to call and was told she would have it in a day. That was one week ago and no calls. Customer service is horrible. read more

Went here looking to buy a Toyota Camry and they completely screwed me around. Lied to me on the phone to get me to come in and then once I got there, they could not offer anything they had promised me on the phone and through text message. They just promised me whatever to get me to come in there and I drove an hour to waste my time. read more

Dennis and his manger Will work with me on get a brand new 2026 Toyota Tundra. Dennis was able to answer all my questions and help me understand the cool new features on my pick up truck. read more

Add $4000 to the price of every used car because " free lifetime warranty" is $3000 and not optional!!! if I'm paying $3000 I wanna choose which warranty not be forced to take a lifetime warranty on just the engine and transmission. On top of that a dealer fee of $1000. I shopped online to find the best deal drove an hour only to find out I needed to add four grand to the price that was online. I was told when I got there. Oh yeah, it's in the fine print. read more

I called to get information about a vehicle that was on the website with no picture. I told the sale rep that I only need one or two pictures to see the vehicle. The lady basically was punching me to go to the dealer, I told her no unless the car is the right vehicle. She got upset and after a little back and forth, me telling her that I'm busy and I can't be driving around to different dealers and that only way is when I find the right one. She very unprofessional cut the conversation and call. Right after she send me a text message to my phone calling me a JERK. Totally unacceptable and totally unprofessional. I call the dealer several times, I spoked to the operator requesting a manager, I told what just happened but it was very clear that they like to cover them self. I requested a manager but she put my call on hold several time. Some times this kind of information doesn't reach the GM or a higher level manager so the problems like this continue. Hopefully someone from management see this post and contact me Her name is Leslie Gray and she is one of the sale rep read more

Sun Toyota - Car Dealers Near Me - Holiday, Florida

Highly recommend to-stay far away from this dealership! They violate a lot of federal and state laws. Will give you mismatched numbers and add additional fees from the front end and then add additional back-end fees which aren't disclosed (Such as warranty packages, and additional accessories that aren't part of the vehicle) Even as a consumer you waived those additional fees, and they add it your overall price in the end. Do your research!!! This dealership is a rip-off above Market Value compared to other Toyota Dealerships! Also, the sales folks here have the same script and lie. This dealership does NOT vet properly during the process of test driving - Doesn't even check your ID to see if you have a valid license and are age appropriate to drive a motor vehicle, and lets you leave the dealership with an uninsured vehicle. You just have to show that you have insurance on any vehicle. I don't recommend this Morgan Group Dealership - Other Morgan Group Dealerships have gone above and beyond to be competitive in this economy. read more

I went in the dealership looking for a new Tacoma to replace my 21 Tacoma that was there for service. Met Joe Roberts early in the morning and started talking about another truck. Joe asked if I was set on a truck? We looked at a RAV4 and Joe had the keys. Drove it and liked everything about it. That evening I drove it home. Very nice Toyota! read more

I love Sun Toyota! I always get my oil changes here! The new ownership is absolutely amazing!!

These guys are a rip off. Dealer fees way above other dealerships and then they try to justify it by saying, the vehicle is below MSRP which should allow us to inflate the total price. Cmon guys can't get away with that crap nowadays with the internet in play. If this is how they treat prospective car buyers I can only imagine what they do with their service customers! Yikes!! Buyer beware. read more

I've purchased 5 Tacomas from Sun Toyota. I will NEVER go back to this dealership, the last buying experience was so bad they didn't even give me a registration, I had to go buy one myself. they screwed up my previous Tacoma so badly while servicing it that I just bought a new one. they messed it up when putting on my tonneau cover, gouged the paint then tried 3 times to paint it and still had to go somewhere else. This dealership is the worst. Go elsewhere read more

Why 5 stars? I was down a vehicle and needed something quick. Even though typical ordering time would have taken weeks or possibly months, Sun Toyota and Paul found what I needed in less than 9 days. Can't say enough about Sun Toyota. Our main family vehicle had major mechanical issues and we needed a new one in a hurry. Welp, the pandemic happened and little did I know you can't find a new vehicle anywhere. I literally had feelers out to every Toyota dealership in the Tampa Bay area and everyone was telling me at least 29 days or more to get what we needed. A good friend of mine knew Paul at Sun Toyota and within a day or so I had a deposit on a vehicle for the family that was going to be delivered in 9 days. After 7 days I got another phone call saying it was ready to be picked up. My transaction was quick, and talking to the finance department was a solid experience. My wife now has a brand new Toyota Sienna Hybrid that we absolutely love for the family. Thank you Paul and Sun Toyota for doing what you do best. Your customer obsession was fantastic. read more

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Awesome dealer with some of the best warranties in the country. I was overly impressed with their sales process and services. they're super accommodating, understanding and reliable. Best dealer experience BY FAR! Gehad and Lee took care of me and HIGHLY RECOMMEND! read more

To preface, I did not end up purchasing a vehicle here. But the salesperson I interacted with brought out and let us test drive the vehicle we were interested in. We got as far as the negotiation process with the sales manager, but did not end up closing the deal. This isn't any fault of the salesperson or the manager, rather it was a personal decision as to whether the price justified the product. I would defeinitely ocnsider leveraging Sun in the future, but be aware that they include their Advantage plan, which is a dealership add-on! read more

Carfax showed a sales price of $19,200.00 for a used Toyota Corolla Hybrid 2024 with 10,326 miles. I thought it was a good deal and wanted to buy the car. They added $2,500 for the SunToyotaProtection Plan. They said that comes with all their cars. I was desperate and got the car anyway, but in my opinion this is so misleading. I thought it was a good deal but I was paying almost as much for a used car as I would've paid for a new one. Also when I cleaned my car the first time, i wiped the console and a smoke hole appeared that they had covered up. Bad job. They are rude and arrogant and I would never go there again. read more

Update 8/19/24. As of today, I received my second key fob and a refund for a vehicle plate that I did not need. Brittany Wendell was unprofessional and never helped me with my situation. On the other hand Michelle Whidden (Customer Relations Specialist) and Mark Schols (General Manager) did respond to my concerns. I want to express my deepest gratitude toward them both. Mark had exceptional service and commitment toward customer satisfaction. He added a personal touch in that he did reach out personally with a phone call to discuss my concerns. He went above and beyond and addressed my issues promptly. Mark's professionalism added to my positive experience. I cannot thank him enough for his prompt assistance. I would also like to acknowledge John Lafimeno and Zack Sullivan for helping me today. They were courteous and professional and positive vibes go a long way. At this time I am changing my rating from a two star to a five star. read more

Zero Stars but they force you to chose at least 1. We almost bought a preowned RAV4 but we caught the bait and switch tactic and left. A $19k car ended up be a $27k car. When I questioned the breakdown the sales guy said, the $3k warrany and all the other dealer fees allows them to sell the car at a lower price!! That makes zero sense to me. I'm so glad we did NOT buy a car from them. The salesman was nice until we questioned the breakdown and told him that's a big no! Once he knew the deal was dead after staying late. He aggressively walked out of the dealership and spun off in his car! Stay clear of this dealership and DO NOT BUY from them... We are so glad we didn't and felt like we dodged a bullet. SCAM, SCAM!! AVOID this dealership!!! read more

Joe Roberts at Sun Toyota is exceptional! He assisted us to purchase a 4 Runner and Tacoma with professionalism, clear explanations, and patience. Joe gave us ample time to find the perfect vehicles. Highly recommend!!! 5/5 read more

worst experience ever! Lied to, spoken down to and mocked. I was shown dirty cars. High pressured, fake Hawaiian Mike, It was not a good experience. One out of 10 stars do not recommend. all negative reviews are telling the truth. Embarrassed that I didn't speak up for the way I was being treated. Was told that the $3000 sun protection package on every car and cannot be removed! read more

Purchased a used Nissan from Sun Toyota in early May. Buyer BEWARE. They will employ every typical used car salesman tactic in the book. We wanted to pay for the car upfront. They convinced us we would get a better price if we financed. So we financed but put a large sum down. Internet price was around $15K with all the dealer fees and additions we expected to pay around $20K. The salesman will offer you the different warranties by saying "Oh that only adds $16 a month" etc. We put down $12K and expected to finance $8-9K. Then you go to the financing department. They will speed you through screen after screen for signing. When the financing paperwork arrived from the lender, low and behold we were financing almost $16K. I immediately called Sun Toyota. After several LOOOOONG hold times and visits to the dealership I got someone on the phone. They reiterated the numbers were correct. Then I had someone named Connor call me back finally. To his credit he was very thorough and we came to the conclusion that the extra amount was due to several warranties. We went over the ones I wanted to cancel and he directed me to a website to process the cancellations. I did so THAT day May 21. The cancellation paperwork states it could take 6-8 weeks for the process to get to the lender for the refund. I waited. I attempted to contact Connor again via email in July - No response. I tried to call and was put on hold for more than 30 minutes several times till I hung up. I sent another email in August and made more unsuccessful phone contact attempts - no response. I filed a BBB complaint. Wow, what do you know? Someone called me the next day. Now they are trying to tell me that 2 of the service agreements are "non cancelable" and they processed the other 2 in June. It is September and my lender hasn't received anything from them. There is no such thing as a non cancelable warranty in Florida. FL Statute 634.121 requires dealerships to provide cancellation up to 60 days for service agreements and extended warranties. I am still fighting this through the BBB but if it is not successful I will take legal action. I will update this review with the outcome. Follow Up Note: Still waiting to hear back with the GM's decision. I have forwarded my communication to the email they provided in the google review. So we'll see. read more

First off with this place. They tell you your payment is one price and it's actually more. They will package pack the hell out of you. They add $5000 onto the car price. This place is full of scam artists. Austin Miller ripped me off on my car. I'm $10000 upside down on my car now because of this. and i would not recommend this place to anyone. I've been to the bbb about it. and now I'm going to call a lawyer. This place is a Joke and should be put out of buisness. The best part of it all. Austin miller no longer works up there. read more