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    Sushi by Bou - Hoboken NJ @ W Hotel

    4.4 (57 reviews)
    Closed 5:00 pm - 11:00 PM
    Updated 3 months ago

    Sushi by Bou - Hoboken NJ @ W Hotel Photos

    SUSHI BY BOU - HOBOKEN NJ @ W HOTEL ATMOSPHERE

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    Tokyo nights ($20)
    Michael S.

    Verdict: cheap, fast, casual, cute vibe. Don't come here for sushi quality. Vibes encouraged! Missus quote: worst omakase experience we've ever had. Rice was coagulating too much. Saltiness, rice texture was extremely inconsistent (and the rice size was tiny!) Background: made a reservation in the Lyft from JFK to the W Hoboken (where we are staying),, for 2 people, on the Friday night of memorial day weekend, at 10pm. There's 4 of us total at the bar (party of 2 that isn't us) - we ordered the 17 piece option ($100/each), the other party ordered the 12 piece. Missus ordered the shiso Southsider and I ordered the Tokyo nights drink special. When we sat down at the bar, two cups of sake were waiting for us! ( I drank them both and her drink since she liked sipping mine more). The ambiance is very disco/ funk like. The vibe here is kinda dark and intimate. But it's a nice place to be with a date? The upside is that it's fast, and it's not terrible for value. The 12 option is not bad for $65, but if you like sake and are ok with more specials, the $100 option for $35 more is honestly worth it (less than $7 / add'l piece if you consider the additional sake) The downside is that it doesn't hold a candle to west coast omakase. Missus and I traded a lot of looks, none of them the good kind. It's possible the missus and I are spoiled with the best sushi in Seattle, but I'mma be honest - this isn't 4.5 stars (or whatever it is now). It's probably a 3 star, generously 4 star (price to value ratio). We came here cuz it was convenient - in the same hotel we were staying in. If I'm being brutally honest, I don't think I'd come back unless I was staying here again. It's kinda loud in here generally. The "17" are mixed into the 12 so sometimes the chef will make pieces for missus and I that don't go to the other two. But it's ruthlessly efficient. We're 30 min in, and it's already at the 9th/12th piece, which is quite impressive.

    Another creation by Sean
    Brenda H.

    Sushi by Bou Hoboken never misses. Service is always a 10/10. We're regulars now and always request Sean, the sushi chef. There aren't enough good things to say about him! His creativity and attention to detail make every visit special. He even creates new menus with us to keep our nigiri experience exciting and fresh. Yesterday's favorite was the tuna with quail egg, Japanese dressing, and furikake seasoning, absolute perfection. Also want to shout out Kevin, who I believe is the manager and mixologist here. His cocktails are just as impressive as the sushi, creative, balanced, and absolutely delicious. The hip-hop music sets the perfect vibe, my boyfriend and I love it. Great food, great energy, and even better people. Our favorite nigiri spot in NJ!

    Amanda L.

    Loved the mix of sushi & 90's Hip Hop vibes The Sushi by Bou chain in Hoboken is a hidden spot located in the W Hoboken! There are 90s inspired decor and murals commissioned by local Japanese artist! The interior has limited seating so reservations are recommended but unlike some of its sister stores, there is room to move around and you aren't in anyone's space. I've been to a few locations before and I really enjoyed this one!! My experience was amazing - our sushi chef was really inclusive; he let us use the torch for the fish and even "cheers" with us a few times! And of course, the fish was super fresh and the blueberry sake sour that I got was so tasty! This would be a trendy spot to bring your friends for a delicious and affordable omakase in NJ! (You should also watch for any special offers that sushi by bou offers - they had a BOGO promotion when I went!)

    Clement L.

    Hip hop gangster hideout at W hotel good vibe with great music. Our Omakase prepare by Chef Uriel, a young man from Mexico was into Japanese food scenes since 16. Mixologies by Mikey from Brit's. Experience is pleasant with attention to details on all Nigiri. Only shortcoming is a bit rush for 60min as another group is inbounding.

    Chloe' L.

    The restaurant's ambiance was wonderfully atmospheric, enhanced by the lighting. The special cocktails complemented the delicious and fresh sushi. It was absolutely delicious. While the reservation system made the service feel attentive but 60 minutes felt rushed... there wasn't even enough time to chat or take photos.

    Inside
    Sofyan S.

    Food (4/5): Awesome 12 course Omakase that we got through an online bingo offer. My favorite was the ebi and the uni. It was also fun to sear some of the fish! Service (5/5): The host was funny, energetic and accommodating. He did a good job of organizing everyone. Our chef was also a friendly person who did a good job of conversing with us while making the sushi. Ambiance (5/5): It's a small shop and you essentially get seated on a rotating basis when your reservation comes up. The decorations inside were a cool mix of Japanese and American culture. Really enjoyed the lighting and the way the place was presented.

    Closer to 3.5 stars. My hubby & I have been wanting to try this spot for a while. Quick walk from the train was ideal. Once inside the space was smaller than expected. The music was great 90s/2000s. If you arrive early you may want to wait elsewhere as the waiting area is tight. We arrived 15-20 mins early for our 8pm resy & were offered to sit & drink menus. We were not seated until 812pm. The sushi was fresh and the options were not bad for the price point. Our chef only told us what the fish was, no real explanation or story or chit chat. After we were asked if we wanted any extra pieces. We were shocked when we were told we could only receive 2 extra pieces per person and that our time was up. The experience is supposed to be a hour, we lost 12 mins waiting for other parties and were shorted the rest of our time. We did not receive a full hour along with being told heres the check please move to the waiting area to make room for the next guests. We weren't offered to upgrade our experience either. We did stop by a diner after. Recap for price the food was good. However timing and more customer service needs to be worked on. Allow a 15 min buffer between seatings so you can have more than 2 extra pieces or offer a to go bag for the extras.

    Lauren S.

    Sushi by Bou - Hoboken NJ @ W Hotel in Hoboken, NJ. Have you ever noticed a discrete black door when you enter the Hoboken W Hotel ? Once you open it, you are totally transformed. The vibes are vibing once you sit down and have an amazing hand crafted cocktail. The sushi is so beyond fresh and love how interactive the sushi chefs are. My mom even got to blow torch some wagyu! Super fun, always delicious and very memorable! (Insta: @thehungrysw)

    Love the bar style seating
    T. G.

    Great experience! I believe this is the 3rd location I've been to and they all have the same awesome vibe! Small and cozy as seating is limited - resy is required! Servers are very nice and the chefs are great at explaining everything and making it an even more fun experience. I usually enjoy 12 course and add 1 to 2 more pieces depending on my mood! Would absolutely recommend!!

    Amanda D.

    10/10 experience 10/10 food Sushi by Bou brings the nostalgia of hibachi for us millennials with the craze of sushi! The experience is fun yet intimate. Our sushi chef Sean was so friendly and interactive. We were greeted by the staff and promptly offered drinks. They made you feel at home from the moment you walked in. The set up was casual but celebratory! We were sat promptly according to our reservation. The menu was explained to us as well as the interactive experience. It was so fun! The sushi was delicious and some of the freshest I have ever had. I will not be able to have "regular" sushi now. Whether it's for a celebration or just a night out it is worth it! So much fun!

    Ami P.

    Great value for omakase! Fun hosts/waiters/bartender/chefs. Really great vibe with 90s hip hop. The actual fish was fresh. Highly recommend the "bougie" package for $100 / person. The premium additions may have been my favorites among the obvious fatty tuna. Really happy to have a great omakase option so close to home. And of all the ones we have done this may have been the most fun vibe including the usual favorites in NYC.

    Tuna & yellowtail sushi
    Thea Z.

    Though it looks like I'll be the outlier with a 4 star review here, its warranted in my opinion as there is definite room for improvement. To get in, you must make a reservation in Open Table. Due to limited seating and days open, its the only way to do it, unless you want to dine in for 1 and then you may get lucky enough to snag something last minute. I will tell you that it is some of the best sushi I've ever had in my life and I've had sushi in many places. Incredibly fresh. I also love how the sushi chef adds a tiny bit of wasabi and a brush of soy sauce (like REALLY good soy sauce) on the pieces for you. Talk about service! I personally had trouble understanding what I was being served because the chef spoke quickly and the music was a decent volume (my style music, 90s and 2000's hip hop so I was jammin). Luckily, there is a list on the wall if you notice it. The space and the timing however, takes away from the experience of it, hence the loss of a star. The challenge is that one seating ends and starts at the same time so they are a little crazed to get ready. They seat you exactly at about five minutes after your reservation time while the two sushi chefs get ready to serve you. Once they are ready, it's rapidfire. You dont really get time to savor the flavors because you can barely keep up with the pace in which they are coming at you. By about 40 minutes, which goes by very quickly, they are just done serving you (like no heads up that you're done, no thank you, no nothing, its just heads down prepping for the next group, which was a bit awkward. We had the 18 piece and wasnt sure if we were done or not). With about 15 mins left in your hour the server and host starts to go around collecting payment. While they tell you you can sit and have a post dinner drink, thats comical because the one couch is already beginning to fill with folks for the next hour seating. I would recommend not getting there too early. The number of seats on the couch barely equal the seats at the sushi bar. When its full its awkward. They make you sit there until they bring you to the bar. Like not stand, you must sit. I felt like I was in elementary school the way they kept coming over and telling me to sit down. There really wasnt much room and people had to move over so we could sit. If you want to drink before dinner, do that in the lobby bar or at the bar at Halifax. They only have one bartender so its unlilkely, unless youre the first 2-4 people for your reservation that you'll be able to get a drink. Because we arrived about 5 mins before our seating, the bartender was so backed up that we didn't get a drink until 15 minutes after service started. So, here it is folks. Why I gave this experience 4 stars. I would go back if someone invited me, though I am not sure I'd run back any time soon. The sushi was incredible and kinda ruins other places for me now haha. Its an experience - try it out!

    Kourtnie F.

    If you've ever had Omakase before this isn't the place for you. Though the food was decent there is much better Omakase than this chain restaurant with a mediocre menu. The food was all pretty one note with not much differentiation between courses except different fishes. There were no different textures and anything either had wasabi or Nori. If you're looking for good Omakase travel to Manhattan. The best Omakase I've ever had is 13 waters. Anyone who wants really great Omakase at an amazing price should go there instead!

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    Loved the ambiance and every dish was better and better. We will definitely be going back!

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    Incredible atmosphere, outrageously fresh and delicious sushi and drinks! We loved the intimate bar seating!

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    Sushi by Bou - Hoboken NJ @ W Hotel Reviews in Other Languages

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    Sushi by Bou - Hoboken NJ @ W Hotel - sushi - Updated August 2026

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