Alan made our experience at the Floor Store informative and easy. He showed us alternatives to what we thought we wanted and provided us with a great solution. The pricing was competitive. We picked up the flooring in two stages and the warehouse staff was helpful, friendly, and efficient. read more

Gustavo Guzman and his wife Elizabeth installed LVP and baseboards in a two bedroom rental. If they had a question they communicated it instead of assuming... so appreciated. They did a beautiful job without a spec of debris left behind. Can't wait to have them do a project in my home. Thanks you two!! Alan, you are the best!! Thanks so much for your patience with everything! read more

Francine is one of the least helpful salespeople I've ever encountered. From the moment we entered the store, it was difficult to get her attention. Once we connected, we were upfront about our budget, but she repeatedly steered us toward higher priced options and was not transparent about individual product costs. She encouraged us to apply for store credit through Wells Fargo, and I was approved for significantly more than the cost of the flooring we were considering (probably a red flag warning that they will attempt to take you for more than you want to spend). Later that week, she came to our home for a site assessment. While friendly during the visit, she remained vague about installation costs. As she left, she promised to email a detailed quote within a day or two. After a full week with no word, I had to follow up. She responded several hours later with an estimate. The product pricing stayed within what we discussed, but the labor portion was estimated, but listed as "variable," with no fixed amount or not-to-exceed" number. Additionally, she couldn't even guarantee the final cost or confirm they could complete the job. As a contractor myself (in IT), I'm accustomed to providing customers with clear, capped pricing and a promise we will complete the work before they commit, especially on installation work. Its not as if I was hiding anything from her. She had full access to the home for her assessment. If she lacked expertise to properly evaluate the job, they should have sent a more qualified person. This lack of clarity made it impossible to move forward with confidence. After sending the quote, she never followed up and I haven't spoken to her since. Overall, Francine came across as inattentive, inexperienced and unreliable. We ended up purchasing our flooring elsewhere, and based on this experience, I would recommend doing the same. read more

We worked with Francine from the floor store to replace carpets in our rental. She was terrific. On time and quick response to our request for a quote. She helped us select the perfect new carpet and the installation was smooth and painless. read more

Additional damage and broken floors due to poor product, install and lack of repair. Stay far away. read more

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Great customer service, really felt heard and helped thank you Tom ! When I came in to ask about floor transitions he offered his help even gave me one to test out ! read more

This morning my wife and I went into The Floor Store on Santa Rosa Avenue to ask about a very specific heating and air-conditioning register we were trying to track down. All four of the salespeople immediately jumped in to help and began researching options that could meet our needs. After about 10 minutes of teamwork and creative problem-solving, they came up with an incredible solution that helped us tremendously. It's rare these days to find customer service like this -- genuine, knowledgeable, and truly focused on helping the customer. We were so impressed by their professionalism and willingness to go the extra mile. We'll definitely be return customers! -- John & Laura read more

Amazing waterproof plank flooring. Staff amazing above and beyond. Love the look and feel of the flooring.

I purchased Acacia Hardwood flooring from The Floor Store during their labor day sale 2025. We were assisted by Alan Salsedo. Alan displayed excellent listening skills. He actually wanted to know about our needs, lifestyle, flooring goals and budget. With his assistance we found the exact flooring we dreamt of for our new home. Alan made the drive to our new to us home in Mendocino which is a 2..5 hour drive from the showroom to measure and make sure our choice was appropriate for our location. Alan was in constant contact with us once we ordered the flooring and set us up with an amazing team of installers. The entire experience was five star all the way from start to finish! I highly suggest you stop in and see Alan at The Floor Store. You will NOT be sorry and I am not the easiest customer! read more

Update: It's been 16 more days since I reached out to the corp. office and a month and a half since we paid in full and still no date when they will come and finish the incomplete job. read more

So helpful. I purchased laminate flooring from them about 3 years ago. Recently, I installed a new French door and needing some edging to cover up the space between the door and the new flooring. They found a piece for me and didn't charge me. I appreciate their willingness to take time to make it work. read more

We had a fantastic experience working with Robert H at the floor store in Santa Rosa for our home flooring remodel. From the initial consultation to selecting materials and coordinating the installation, the entire process was smooth and stress-free. The installation team was efficient, professional, and completed nearly 1,500 sqft of flooring with great attention to detail. The results are stunning--we couldn't be happier with how everything turned out! read more

The Floor Store - Flooring Near Me - Santa Rosa, California

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HUGE shout out to Francine and Robert from The Floor Store in Santa Rosa! I purchased my kitchen flooring a couple of months ago, but needed some additional boxes and they were so wonderful. I live in Fort Bragg, which is pretty far from Santa Rosa but somehow Francine and Robert coordinated my extra order and were able to bring it to me instead of me making an extra trip to the store. Saved me and my partner a whole day of driving and really made us feel valued as customers. Thank you Francine for your quick thinking and Robert thank you for the drop off! If you are considering buying flooring, check out their showroom - you won't find better service or human kindness. THANK YOU! read more

Alan was such an awesome help! I stopped by looking for a specific piece of flooring material and he happened to have it in stock. Totally made my day. Very helpful folks and highly recommend! read more

Walked in the store, found the floor we liked, while I was on a time crunch, I asked the sales man Robert, how long it would take to get to me, he stated 10 days to two weeks at the most, a month later I got my floor. After the two weeks of placing the order, I called them various times leaving him a message over the phone he never got back to me. Watch out if you are on a time crunch and order the floor you may not get it by the time you need it. read more

The Floor Store - Flooring - Flooring Near Me - Santa Rosa, California

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I went to The Floor Store at the recommendation of a neighbor to look for a 4-ft oak transition piece. Bryan spent a significant amount of time looking through their stash to find one to match the broken piece I brought in. We weren't able to find an exact match, so the only option was to order one with an approximate cost north of $100 - too much in my mind for what I needed. There was, however, one 7-ft strip that I said would probably work if I sanded and stained to the right shade. They just offered it to me free of charge! How often does that happen? This generous gesture for my small project will definitely bring me back for my bigger ones in the future! Thank you!!! U. Ly read more

We are so happy we stopped in at the floor stool. For years my wife wanted to upgrade about 1000' of our flooring. Thanks to Francine's help we made a great deal on some hardwood flooring. She was so patient, fun and thorough and she helped us with decisions. When installation was ready Hank helped us choose the date we wanted and he said he was sending one of his best installers. Francisco did an indescribably perfect job with the installation. He was patient, incredibly adept at perfect cuts to match our complicated room, and willing to work around our schedule. We loved him! We would do it again, and again and again. The Floor Store is first class, reasonable in cost and so dependable. read more

We truly appreciate your professionalism and highly recommend Allen at The Floor Store to anyone looking for quality guidance and great customer service. Thanks again for your kindness! read more

Our carpet purchase and installation through The Floor Store (Santa Rosa) worked perfectly. We had a narrow time frame before our furniture was to be delivered to our new house but once we had chosen our carpets from a wide selection, Mark Davis pulled out all the stops and got the order in early enough to allow enough time for delivery and installation. The latter went very smoothly too; the old carpets and material were removed and our three bedroom carpets were laid quickly and efficiently. The limited time that we had for the whole process concerned us but Mark provided excellent handholding and reassurance. Highly recommended! read more

Wonderful customer service. goes above and beyond always! there willing to help you with any of your questions and needs speak to Alan wonderful salesman read more

I needed a special transition trim piece for vinyl flooring to replace a cheap veneer POS I purchased from Friedman Brothers that delaminated and needed replacement after just one year. None of the box stores had quality vinyl transition pieces, just particle board garbage with a thin, poorly adhered wood-grain sticker on it. After wasted trips to Home Cheapo and Friedman's, it occurred to me that I would need to visit the professionals at The Floor Store on Santa Rosa Ave to find the right product in the right color that would not fail when exposed to moisture. I could not have been happier with my decision! They had exactly what I needed in stock and I couldn't have been happier with my experience working with Alan. Thank you! read more

Great experience overall and Gustavo was a excellent installer, clean, kind, on-time, hard worker, attention to detail and very nice man! Highly recommend read more

Be Aware When Buying Carpet!! The floor store employees were kind, helpful, and accommodating for the purchase of vinyl flooring in our entire house. We loved the outcome. Unfortunately the carpet install in our master bedroom was done by a different department (carpet), and based on the size of our master bedroom the carpet roll was not wide enough to use a single roll of carpet. Instead our room has two pieces of carpet with visible seam. Despite two "repairs" to the seam the employee's are limited to fixing a bad carpet install, not much improvement. Additionally even after 7 months the carpet pile did not improve it is low on parts and higher on others. The best option would have been to provide us the customer during the initial bedroom measurement and quote an explanation of carpet roll sizes for big rooms (12ft, 13ft, 15ft) and provide the customer with the decision of having a seam or paying more for larger carpet roll. Or even recommend carpet types that hide seams better. We are now going to enjoy lovely flooring and try to ignore the poor quality of our bedroom carpet for years to come. read more

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We are very pleased with our experience with the sales and installation of our wood floors from the staff of the floor store. Brian Powell was our sales person, and did a excellent job throughout the entire process of selecting our floors to the measurement of our home. Gustavo, our installer, is not just an installer, he is a craftsman! He took great care and time to give us a perfect installation of our floors. The only downside, they don't seem to want to take back and refund any of the unopened product. Other than that, I highly recommend the floor store and the staff. read more

Tim  McGlade was great and efficient in taking measurements and asking questions about what we wanted. We were extremely happy with the installers, Otnit and Otnit Sr.  Both were wonderful to work with.  They were professional and hard workers.  I can not say enough great things about these two.  I can see why the warehouse person said he was sending one of his best teams because they truly were. They kept us updated on every aspect of the job and we couldn't be more happy with the outcome. The Floor Store staff has been awesome and we will highly recommend you to our friends and family for their flooring needs. Thank you, Thank you, Thank you! read more

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Mark Davis at the floor store in Santa Rosa off Santa Rosa Ave. was very kind and helpful. he helped us find what we were looking for. Great customer service. read more

My wife and I needed some extra samples or scraps for an art project and so we told the salesman right away that we were not looking to purchase anything. Yet the caring, friendly and generous way we were treated was enough to decide that the next time we need flooring, we'll be back! I would also recommend them to family and friends based on the wide inventory and fair pricing we saw while in The Floor Store. read more

After some misunderstanding on my end, the job was done right, on time and on Budget ! The installer Henry came on time and worked for hours to remove the old flooring, and install the new flooring! Very professional and pleased! Thanks read more

Tim, put my project together and priced out the project. Hank orchestrated the project with these two guys. Leo and his partner who put my floors, were amazing Leo is truly a craftsman! class act! Friendly, trustworthy and a great crew... read more

We had a terrible experience with the installation of new carpet and floor from this Floor Store location. I highly caution anyone from hiring installers from this location. This is what happened: 1. The crew arrived in a truck that was too small--a mini-up. As a result, they had to make many trips to the store. Why not an official store truck? This was planned weeks in advance. Why weren't they prepared? 2. They left the first day after 5 hours, saying they were done. Why not work longer to get it done? The second day they were 1.5 hours late. The store told me they were stuck in traffic and were 5 minutes away. They arrived an hour later and told me they had to "find and cut the carpet." Well, that wasn't true, as they laid out the carpet in my driveway and cut it there! In my driveway! I doubt the cutting job was accurate. And this was AFTER one of them took over an hour to go back to get MORE of the carpet from the store--while the other installer took a break (of 30-60 minutes)--he told me the other guy went to get a tool from a hardware store. Why lie? 3. They opened up every box of flooring even though I asked them not to--as we suspected one wasn't necessary and could be returned. When I pointed this out, they said to tape it up and no one would notice. What? Guess what? That's not the case. It has to be sealed! Now, I have a full extra box I can't return. 4. They chipped the walls and paint in several places. They were very eager to leave at 6:45 pm on a Saturday. Probably because they knew what they had done and wanted to get out fast. 5. There's carpet sticking up and out in places it shouldn't be. Overall, it's a poor installation job. 6. Someone from the store called me to check in on how things went, and I gave her these details. She sounded sincere and shocked and confirmed that carpet should be cut at the warehouse NOT in my driveway. She said this feedback was "going to the top" and I would get a call back. Instead, looks as if my feedback went into the garbage. This was a joke. So disappointing. And why take my feedback and do nothing? I even called the store to try to check in to see if someone would call me back. No call back. read more

We are letting folks know that doing business with the Floor Store is not as wonderful as they would like you to believe. And when they "screw up" (being generous here) it's the customer who pays the price. And in our case the cost of the nightmare they have left us is horrific. We had them install new vinyl "hardwood" flooring on two floors a few years back and found way too late that the product was inferior (no longer produced by manufacturer) and the installation disastrous. They have left us with a house FULL OF TRIP HAZARDS with more continuing to pop up, and more gaps between planks continuing to appear. Despite Floor Store sending a fixer several times for unsuccessful attempts to resolve the problems they finally washed their hands of us; they sent a so-called "independent expert" out to make a "3rd-party assessment". (I.e., provide them paper to justify their damage.) The "expert" concluded (we learned later after he was long gone) that the bad seams and chipping of plank ends was due to a dishwasher somehow sending moisture 2 feet away from ONE of the problem spots (has never leaked or shown seepage, etc.) This totally disregarded the four other (then) locations, both up and downstairs, none anywhere near the dishwasher or any other source of moisture. Bottom line is that we are out well over $17000 and a house worth less now than when they started. None of the competitors we have had estimate repair/replacement can recommend anything other than total removal and starting over. Without question the worst experience I have ever had with a contractor in over 50 years and the mind boggles that these folks are licensed in this state. (We have retained the pieces from planks that have chipped off, as well as photos of damage and gaps before unsuccessful attempts at repair were made) Heaven help you if you are thinking of doing business with these guys. read more

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We used The Floor Store recently to have new Luxury Vinyl Planks (LVP) installed in our home. Their prices are competitive along with a large selection. We had Gustavo as our Installer as I had read previous reviews and are happy that we requested & waited for him. He is a master craftsman who truly cares about customer satisfaction. He showed up as scheduled and worked hard until the job was complete. Gustavo is an asset to the floor store as he will keep people coming back. Hank, who manages the Installation dept., was good to deal with as well. He had a pleasant demeanor and communicated install dates etc. What I was most impressed with was the credit we were given for unopened boxes of LVP (stocked material) along with a refund of other materials that were not used on the job. That was an unexpected bonus. Overall, we are satisfied with our lovely new floors and would recommend The Floor Store. read more

We are currently working with Francine on our floors and she's amazing. She's knowledgeable, friendly and accommodating. We couldn't be happier with our purchase and are looking forward to enjoying our new floors. read more

My wife and I decided that it was time to replace our upstairs carpet. We saw a commercial on TV from The Floor Store over the 4th of July holiday. So we made our way over to the establishment. The entire experience was flawless. Alan was the consultant that assisted us. From his pleasant greeting when we walked through the door, to his knowledge on helping us find the right carpet. The turnaround time from ordering to installation was less than 3 weeks. The installers were on time, friendly and their attention to detail was first rate. I highly recommend The Floor Store for your flooring needs. read more

I give five stars to Mark D at the Floor Store in Santa Rosa. Ultimate customer service from picking out products, measuring our home, getting every detail dialed in to our requirements and style with a fabulous deal and also picking the best installer Gustavo at Guzman flooring! Our Canopy luxury vinyl planks just look awesome. He had the best recommendation for a furniture mover too to get everything out of the home, then Gustavo doing all the demolition and all the prep work, and installing the luxury vinyl planks that just looked fantastic. Everything feels solid, clean and professionally done and it only took three days total. Adding the quarter round and so forth was the finishing touch, but we really picked the top of the line luxury vinyl planks, and so happy we did and chose the right neutral color to go with our home with all the wood walls without competing with the look, they totally complimented each other. So kudos to Mark D and the Floor Store in Santa Rosa. We're looking forward to coming back and getting new carpeting upstairs in our home this spring. read more

Damian and Henry are the absolute rock stars of the flooring world. They have worked with me on three projects for my rental properties and have gone over and above my expectations every single time. Each product that I have selected has been gorgeous and the installation workmanship has been superior. And, the pricing has been amazing - much, much better than purchasing flooring separately and hiring someone to install it. I recently had to replace the floors in an apartment that had a leak. Damian and Hank understood the urgency of the situation and used creativity and ingenuity to get the floors ordered and installed, including transitions, within a week (!) from the day the tenant told me about the leak. I absolutely, completely, 100% recommend them!! read more

Mark was so helpful for the buying process. I really appreciated his transparency and hard work to get the flooring we wanted. The turn around was quick and we were so happy with the product. Gustavo our installer was incredible. So kind, helpful, hard working, and did an absolutely perfect job. We would definitely recommend! read more

This review is long over due. I got my floors and countertops for my mom's house from Alan Salsedo, he was very easy to work with and extremely knowledgeable when it came to getting the right product for our situation. the floor he recommended US made Laminate vs the lvt for the big dogs and waterproofing was perfect for our home. it has been 5 years and we have now used the Revwood laminate on 3 different jobs. here we are back for more and the service again has been nothing short of phenomenal. thanks again Alan read more

The Floor Store - My floors and countertops - Flooring Near Me - Santa Rosa, California

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I was running around town trying to find transitional wood trim for a home tile project. All the big box stores I tried either didn't have the size trim I needed or they were only available online. I stopped in at The Floor Store on a whim and Alan saved the day. He went searching through the store's scrap pieces and found the exact piece of trim I needed. He even gave it to me for no charge! Alan's help and kindness made my day. If I ever have any future flooring needs I'll be back. Thanks Alan! read more

I saw Francine for hardwood floor and she was amazing! She has so much knowledge and talent with interior design. You can trust her to make your house beautiful and she is great to work with! I'll be sending everyone to Francine! read more