She will butcher your hair..be cause it it is easier and faster for her..she wants you in and out as soon as possible..next

Bertha is a great hairstylist when I walked into her her salon my hair was a mess then she fixed it she fixed what the previous hairstylist had Ruin !!!! I highly recommend this salon also Karen great girl good customer service !!!!!! read more

I've been coming to Bertha since 2003 No other hair stylist has touched my hair for any highlights or any major color changes since then; the reason is because my hair is not very easy to handle, but Bertha always makes my hair look so pretty... There has not been a time that I haven't gotten a compliment on my hair color or cut. My mother in law, sister in law and myself are loyal to Bertha because we know that not only she's so nice but she's got talent! Liz is amazing when she washes my hair! Those massages on my scalp feel great! The new wave salon is the place to go to if you want a nice hair cut, hair color and especially highlights. read more

The New Wave Salon - Babylights By Bertha! I've been coming here since 2003. My hair isn't hairstylist friendly but I can always count on Bertha - Hair Salons Near Me - West Covina, California

Bertha she is the best hairstylist in the town , the way she cut my hair is so beautiful, i love my hair so much .Trust me she knows how to make ur hair better and looks good on ur face Thank you Bertha to fix my hair, u make me feel so much better , u are the best read more

The New Wave Salon - Thank you Bertha to fix my hair, u make me feel so much better , u are the best - Hair Salons Near Me - West Covina, California

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I love Bertha she's so nice and she did my hair I loved it so much I took my little sister and mom to get their hair done as well. The prices are good and the service is better. read more

Bertha does an amazing job. I have been coming to her for over 10 years and every visit is the best. Bertha always amazes me with my hair color and highlights. I will never go to no one but Bertha her experience and knowledge is unique and one of kind. I love coming to new wave salon Bertha and Karen are so sweet and kind. Thank you for always making me Look beautiful. read more

Just had my hair color & highlights done by Bertha.. she did magic to my hair.. I didn't think that my hair can be this light, base on my previous experiences. Yay!! I loved it! Thanks Bertha.. read more

The New Wave Salon - Bertha surprised me with amazing color! I only ask-'can I get into platinum to cover my gray?' And whalaaa!! Thanks Bertha!.. - Hair Salons Near Me - West Covina, California

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I was in a bind and was on a road trip from San Francisco and some of my artificial individual eye lashes was coming off and needed a quick touch up.. So I called a bunch of places to see if they offer this type of service and luckily they did and they offered a great deal!!! I think Nora the owner helped me and she was awesome! Super friendly and super quick!!! Even their other stylists/staff were very friendly and helpful!! I wish they were here in the Bay - this could be my usual spot! Definitely THUMBS UP and TOES UP!!! read more

Brett, gives great service. Works well with others, no drama. The salon has the best manicurists as well as stylists. Fantastic group of manicurist, stylist, colorist, class act! Doesn't take all day to get that all day look super talented people in there always underestimated. Don't pay more check them out in person these pictures do not do them Justice this is not good pictures. I will come in and take better pictures these do not do these people Justice. Did I mention on holidays the owner puts out at buffet not only for her stylist but for clients if you happen to be coming on the day it's held her motto is more the merrier and it seems to work out great for them. Did I mention they also have artwork and this is not average it's high quality and I finally made the plunge and bought one. I bought an original but she also makes prints very talented very inspiring salon. read more

Karen is great for all things skin! I've been going with her for about three years now and my skin has improved so much. I get a microdermabrasion and a pumpkin peel on my face and my back once a month, and my acne has cleared up so much. Great prices too. Haven't found better in the San Gabriel valley read more

I moved from NY to California about 7 years ago and have never been to any other salon. Bertha, the owner is fantastic. Alto it is a almost "all day thing" when you go there since she is usually very busy..it is definitely worth it. I don't even tell Bertha what I want anymore. I tell her just don't cut the length...the rest is up to her. After going to her for so long she knows what I like...and will try about anything to my hair once. So from very light blonde, to brown, to red, to pink lol...I have loved everything she has done. And have NEVER walked out disappointed. read more

I have been getting my hair done since my first hair cut by Wendy I Love Her!!! I always know my hair will look great and Ill get excellent service when i go! She makes me feel like family, and this is a big deal to me! I always schedule my appointments months in advance because she is busy! BUT IT IS SO WORTH IT!!! read more

Bertha is amazing her style is unique gorgeous. She has been my stylist for over 15 years an I have always been satisfied with her work.

My daughter had an early appointment on​ Saturday morning for hair color and highlights at the New Wave Salon. There was a power outage that occurred throughout the whole commercial block. No worries, Bertha knew how important it was for my daughter to look beautiful to celebrate her 15th birthday. Without hesitation, Bertha got all the hair and tint supplies and went to my house in West Covina. How amazing is that! I have know Bertha for over 15 years and will continue to refer her to my family and friends. read more

Miss Bertha is the best, love the color and the haircut! Makes excellent recommendations with cut and color, always happy with results. Thank you so much Bertha read more

The New Wave Salon - Love the hair!! Thank you Bertha!!!! - Hair Salons Near Me - West Covina, California

Hello yelpers :) I had to take the time to write a review for this place! I started coming here a few months ago with very damaged looking hair that needed some major help. I was recommended here by a co worker and agreed to tag along. They were so helpful and helped me get my hair to looking and feeling so much better. They do a great job with color as well. After a few months of not doing much with it i was ready to lighten up my hair. Bertha and her assistant Liz did a great job. I am so obsessed with my hair and have gotten many compliments at work and i will continue to refer them. Bertha did my extensions as well and made them look beautiful and natural. read more

The New Wave Salon - obsessed with my hair! - Hair Salons Near Me - West Covina, California

Bertha and the staff were so friendly & welcoming....plus with covid guidelines everything was clean & getting sanitized after using or sitting on a chair... made me feel safe..... the best part I LOVED MY HAIR..Thank you Bertha!!!! I will be back again read more

Known bertha for a long time, she's always kept me a happy and very satisfied customer!

Went to this place cause of the reviews and pics, I Have to say this is the best Salon I been to so far , Bertha knows what she's doing!! She is so down to earth and made me feel so comfortable I'm in love with my hair!! read more

I love coming to Bertha. She can always get the color I want. Never brassy! I would definitely refer my friends to Bertha! I have been coming here since 2002 ever since a friend recommended Bertha to me. read more

Bertha and Julie are a delight... Had a wonderful experience at the new wave!!! I will be coming back for myself and my daughter ...I've been looking for a hair dresser just moved to the area I'm very happy I went this salon thanks to a girlfriend of mine for the tip!! read more

The New Wave Salon - I had a Big hair mishap with a box of feria.... She was able to help correct my mistake...love the way it ended up couldn't be happier! - Hair Salons Near Me - West Covina, California

I was referred to this salon by my co-workers. Their hair always looked great and I just had to ask where they go. I went feeling a bit reluctant because I haven't had the best luck finding a new stylist. The place is cute, nothing extravagant. The owner was very pleasant and same with her assistant. I had a great experience - she really listened and actually came real close to what I wanted if not more than what I wanted. One of the best parts is when the assistant washes out your hair - it is the most relaxing hair washes I've EVER had. Now the owner who did my hair does this fun thing where when she cuts your hair she turns you away from the mirror so you can't see it until she's done. For my type-A personality this was a little hard for me to not be in control but it ended up being really exciting and I was not disappointed. I will definitely be going back. Her prices are reasonable. So worth it. read more

Been coming here for 10 years+ Bertha always nails it. Never disappoints :) makes my blonde look natural and healthy . Highlights shades cut everything is always on point. Bring pictures of what you want and she can do it. And Liz does the best best hair washes. Puts me to sleep. She's great too!!! read more

Excellent customer service and friendly staff. Bertha is the best.

I followed my nail ladies to their new location, the new wave salon and I love it here! Everyone is friendly and upbeat. My nail ladies Jeanne and Lisa are the BEST! I have been with them forever and would highly recommend them to anyone who appreciates classic nails. No airbrushing or anything gawdy. Both Jeanne and Lisa give awesome pedicures, I look forward to my mani pedi every 2 weeks. read more

A pleasant salon. Very welcoming and accommodating (Bertha & Julie) Work is unquestionable. Done how you expect it. Visited December 2016 You will not regret services done by Bertha & Julie tandem. A little pricey but the it is worth it. read more

I have been getting my hair cut by Bertha since I was in high school. Lets just say it has been a long long time. Obviously after this long she must be doing something right. Just make sure you make an appointment because she is always busy. read more

Love Bertha! She knows exactly how to turn my dark brown hair, white blonde without damaging my hair and turning it orange. Lifetime customer! Best hairdresser ever. read more

Great work her assistant Karen is very friendly and Bertha does amazing work , blondes is her forte I would recommend Bertha to anyone she cares about your hairs health and is very good at what she does karen gave me an amazing shampoo she wasn't too rough and she made sure I was comfortable the whole time thank you guys for he great work and friendly environment! read more

This place is awesome highly recommend coming here ask for Bertha. She has been my go to hair stylist for over 10 years.

Great Service. Completely satisfied everytime. Bertha makes my wife's hair look great everytime. Thank you Bertha. The drive from Mira Loma to West Covna is worth every mile for the service at this salon provides. read more

I was referred to New Wave by one of my co-workers, Bertha(the owner) did a great job with my hair. I was very satisfied with the results. I LOVE, LOVE my new hairstyle! Very quick service, great customer service. Bertha will consult you on what is best for your hair, also how to keep your hair healthy. read more

First time at this salon! And they did so good! I read the reviews first and I've heard the names Bertha and Liz, Bertha is good with blonde... I was so Nervous of the after look but I was pleased! I am definitely going back!! Thank you ladys so much!! read more

This review is for one stylist in particular. I have no experience with anyone else in this salon. I originally stopped in at this salon when my mom was sick and needed her hair washed. There was a male 'stylist,' Nunzio, that was not busy(should have been my first clue) and did the wash for my mom. He also blow dried it with some style, which made her feel good. I paid him and tipped generously. My mom and I decided we'd try him for our next trim, as this salon is closer than where we normally go. I have long hair, and I worked hard to get it there, so I said only cut 1/2". Nunzio said "half inch or an inch, it doesn't matter..." WHAT?! It matters because it's what I am asking for, mister! I get trims every 8 weeks. I did not need an inch. I also did not ask for an inch. I decide to let it slide and ask about gradually taking my light blonde hair darker. I specifically said to go GRADUAL(or I would cry) and I specifically said not one solid color. Well, Nunzio was so busy checking his text messages(and commenting 'yay, more clients means more money!'), he must have not listened, not heard or just chose to do what he wanted. I ended up with a solid dark brown, ugly, awful, nothing that I asked for color. When I told him it was not what I asked for, he told me 'after a few washes it will lighten up.' I was not paying for my hair to be what I asked for 'after a few washes'!! After I go cry in the bathroom, he tells me he can put some bleach to wash 'most of the color out.' I should have just walked out already! The bleach didn't make a difference, other than damage my hair. He then tells me he could do some highlights, but that my hair couldn't take any more chemicals that day. He asked me to come back 2-3 days later, which I could not. He then says to come back later that day. So, suddenly my hair CAN take more chemicals?! Which one is it? I then paid him the full amount-which he should have, but did not refuse. He then had the nerve to tell me to call him to let him 'fix it'. He was the one who RUINED my hair and he wants me to come back??!! NEVER. I had to go elsewhere, to a stylist who knows what she is doing(and LISTENS to her clients) to fix it. She also had to cut 2" off because of the damage caused by Nunzio. He should hang up his scissors. Seriously. If you go to this salon, avoid Nunzio. It sounds like Bertha and Liz are the ones to see. read more

I must tell you.....I moved out to West Covina almost three years ago. I found employment at the best little Dental office and right next door I found an emerald of a place. My hair has been brown always. it was time for a change. I walked in and met the owner. I let her know it was time for a change. She looked at me and responded"I am just the person to help you with that". We went over a few details. I made an appointment. Her assistant gives the best scalp massages as she washes hair. There were highlights placed in just the right places. The owner will not allow us to look in the mirror until the job is complete. Then Taadaa.. after three years i am still pleasantly surprised every time. Her prices are excellent. You must check her out! read more

I have been going to Bertha and her wonderful assistant for 4 years now. No matter the style or task...she is amazing. Had hair past my bottom, she dyed and styled it perfectly. Recently, she sut my hair into a asymetrical bob. Although I have curly hair, it is equally amazing when its straight! Her prices are reasonable and skills priceless. The only draw back is the long wait time, but its worth it! read more

Bertha you're simple awesome! Your combination of colors and tones are always on point. You never disappoint me. You're the BEST!

I have been going to Bertha for over 7 years. She's always amazing, I was short on funds and attempted a self color job, needless to say I cried when I was done. My hair was bright orange. I placed a 911 Bertha save me call, as always she worked her miracle. Bertha and Liz are amazing they treat everyone like family, in this day and age it's rare to find service like that. I highly recommend a visit. read more

I moved to the area recently and got tired of various salons messing my hair up when it came to trimming my bangs and poor customer service. The other day I had started to call various salons in hope of finding a place that I could call home for my hair. I got tired of going from bad to worse with salons messing my hair up and always feeling like I had to give a history report about my hair and then spend the next ten mintues hoping that they would understand what it is I wanted done to my hair. I started calling around 5 pm and had dialed probably 15 places whom no one answered my call as if they were not in business, and only received 3 calls back about an hour later in which some were very rude. In last hope efforts I called this little heaven on earth. To my surprise on the first ring my call was answered with a very friendly voice on the other end. I had spoken with a very nice lady named Bertha. She answered my 50 some odd questions I had for her and was very polite throughout the whole time. I had then called back 2 other times in which the phone was once again answered each time I had called. I then went there to meet with her to get a better idea as to a price for my hair for highlights seeing as it had been over 10 months since my last visit to any salon. She quickly gave my an idea while taking the time to explain what was needed to be done after listening to what i wanted. She was friendly, warm, and cared about what would make me happy verses other places who only cared about how much money I had in my wallet. From there I made an appointment. She was able to get me in the next day which made me extremely happy due to my schedule. When I arrived, she took the time to once again confirm what she was going to do and the process for everything. Her assistant Celeste, who I hope I spelt her name right, was amazing in everything with no matter what it was. They both were very nice, caring and provided excellent customer service. I absolutely recommend them. I have long hair. My hair is probably 18" which puts it in the middle of my back just about the waist line. She trimmed my hair exactly like I had asked her to while not taking off more than I told her. She did a phenomenal job which was way better than I had described to her. If i could, I wouldn give her 20 stars, she is just that good. Don't waist your time with anyone else. Go to her, it is well worth your time and great price for your money. My words cannot express my happiness nor my appreciation for the job that both of the ladies did for me. I can finally say that my hair has found its happy ever after with its permanent home. read more

The worst experience in my life happened where yesterday- I would have helped sooner if I wasn't so depressed!!! I came in for a trim and color- my hair was long(right above my butt) she cut it just a little below the shoulder I felt like my hair died yesterday literally. There are no mirrors. I gave her a specific pic to go off of and she decided to do her own thing instead. Nothing was done right- not the color, not the trim(she gave me a cut instead) and she even had to put some extentions in that we're done wrong to try to confort me because I was balling so hard. Then she had the nerve to charge me full price as I am crying in front of her. Keep in mind before this all started I let her know I was going to the oscars and how important this was to me. I refused to pay full price- even anything but she insisted I pay at least half or I would be stealing. I gave her $45 to ruin my hair for my life and oscars. STAY AWAY!!!!not even her attemp to correct my hair by applying extentions was done right- she burned my hair- run as far away as possible!!!!Bertha and Liz made my once I a lifetime opportunity horrible at the oscars ms ruined my hair so bad I had to go pay again to get it fixed and I am not wearing a f&$?@ing bob hair cut when I just asked for. Trim on my long layers and color touch up... I am still so sad- read more