I get massages often. It's my primary self care, and I have expedited all sorts of styles, techniques, and influences. I often feel that going to an upscale spa pays for the design more than the skill of the therapists, as I've been to many small Thai places with highly skilled therapists. Unfortunately one never really knows until the therapist places hands. I paid for a deep tissue massage because my neck pain was more severe than usual. I also requested an 80 min "sport massage" for more therapy than "relaxation". Not only was my massage a notch above a smearing of oil on my skin, I even wondered if he was doing reiki on me because his approach was so light, subtle, and gentle. Now that's fine... if that's what I had asked for... but it wasn't. I just tried to breathe and relax and take what I was given because, well, I'm already there on the table. The therapist was so "polite" and política correct that he made major efforts to carefully wrap my thigh with the sheet to avoid my body being exposed... which, sure... but shouldn't a "sport massage" include the largest and tightest muscle of the body: the glutes? In a very polite manner, my leg massage did not include my feet and ended mid-thigh. I might as well have just applied lotion myself. The stretch felt good but was still too gentle. I kept thinking... okay so the "deep tissue" will be the added bit I requested for my neck and shoulder. Nope. I did have an emotional release while he worked on my shoulder... which seemed to make him nervous and uncomfortable as he rushed to end the session... 8 minutes early. Perhaps this was an under-experienced therapist? I felt mislead, overcharged, and still tight. After the massage i came out and he asked me how I felt And I said I still felt tight.... And he said he is also sore from doing his work and that it's just the nature of repetitive motion. Uhhhhhh byeeeee read more

One-time service was fine, massages were good. However, the membership services are frankly appalling & are as close to violating FTC rules around membership conditions and cancellations as they can get without stepping over the line. The mechanism they use to apply credits is a pay first, reimburse later (so if someone forgets to apply your membership credits towards a service, it just never gets reimbursed) and seems frequently abused without watching the charge like a hawk. It's another nightmare to try and cancel your membership. First, there is a 30 day delay period built into any membership, meaning you will still be charged if your membership renewal date is within those 30 days. Second, the Now Massages are a franchise, not a chain. So if you try and cancel your membership via email/phone, you need to make sure you're calling the correct franchise number or your request is invalid. Unhelpfully, anyone you contact about this will not inform you that you are not in their system until the last minute. Third, there's a level of decentralized responsibility that's frustrating for customers. On each call or in person visit, we consistently hit a snag where a front desk worker would claim they did not have the authority to handle a cancellation, a refund, a credit application, etc. and would have to wait until the next day for someone else to take a look at it. This process, combined with in person/call requirements, seems designed to take advantage of people without enough time to navigate their complex bureaucracy and leads to a poor customer experience. read more

I just went to the Lakeview Now recently but I have also been to the South Loop as well. The deep tissue massage was amazing! The interior design makes you feel like you are transported to an exotic destination like Tulum, the music is so relaxing (and the sound system is great) the music makes you feel like you are getting a massage on a beach outside in nature listening to beach waves and thunderstorms. They also have delicious smelling candles, beautiful dainty crystal jewelry and other pampering beauty products. I would definitely recommend checking it out!! read more

The NOW Massage South Loop - Massage Therapy Near Me - Chicago, Illinois

I was in from out of town. I've been to The Now in LA so was excited to find one here. My therapist was nice. My room was dark with dim lighting which made it so inviting. I'm used to quiet massages so didn't figure out till mid way that the loud sounds I was listening to were supposed to be sounds of waves ‍ I thought it was traffic of some sort. I had to leave my mask on which is understandable however I was congested so didn't lead to a relaxing massage I was hoping for. I couldn't really smell the essential oils . In the end it was good and basic. read more

The NOW Massage South Loop - Sign - Massage Therapy Near Me - Chicago, Illinois

I booked the signature Now massage, with the Scalp Renewal enhancement, and it was an incredible experience. The ambiance was so serene, with the bohemian decorations, dimmed lighting, and wave sounds in each of the massage "rooms". My masseuse asked me my preference in terms of pressure, any places to avoid, and areas that I wanted attention on. I came in with some aches from an earlier workout, and neck/shoulder tension from sitting at a desk all day, and I left feeling like those areas were relieved and I was extremely relaxed. Massages are a great self care activity that I love being able to treat myself to every few months. read more

Natalie was incredible... pressure (deep to soft) and attention to detail were all I could have asked for. The place is always clean with staff polite & professional. The five stars are from today's experience with Natalie. read more

I got an 80 min Prenatal Deep Tissue massage and it was everything I needed. Daniel was amazing!! Great service, perfect pressure and very professional. The establishment was clean and serene. The check-in and checkout process was easy and my massage started on time! read more

Did not like the tent partition/ person next to me made a lot of noise interrupting my experience. Did not like that after services. I wasn't directed to a location to to refresh....was very oily from massage, my mascara was smeared all over from face cradle, wasn't offered water. Felt like I had a wham, bam, thank you ma'am now get out experience. Also, my promo code wasn't applied and I was so concerned with the abrupt exit that I didn't even realize the error until the following day. Robyn did a great job asking where to focus, but only gave attention to one problem area. Scalp massage was inadequate. read more

I'm so happy that we passed by this place on a walk to Trader Joe's! I've only gotten a few massages in my life, but after one visit to this place I am a changed human. From the time you walk in till the time you leave it's a completely different experience. The first time I went I did a 25 minute healer massage and the second time I went I did an 80 minute now massage. They also have a stretcher massage so if your tent from working out a lot and you need your muscles to be really stretched out, I imagine that it would be great for you. My significant other and I have both gone and my experiences are generally more pleasant than his. However it could just be because we've gotten a different masseuse each time. I've had Bella both times that I went and I would recommend booking a session with Bella to everybody else that's looking to try this place! read more

I loved my whole visit here! Sam, my masseuse, was amazing. He checked in on me and made me feel so comfortable! I also really love the vibes. Definitely makes you forget you are in Chicago! Certainly planning on returning! read more

Jesse was a fantastic masseuse and I look forward to going back to him for my next visit! Highly recommend!

Booking: I was able to get a same day appointment which I appreciated. It was super easy to do. Customer service: the people were great, the front desk was super helpful, friendly and patient. Masseuse: she was very professional. Overall massage was on par with some other places around the area. Decor: beautiful, calming decor. the only downside. The rooms are actually curtains separating each massage table so whispering is a must to avoid disturbing others. read more

An amazing first massage experience! Will definitely be back! Glynis was spectacular so relaxing and soothing!!

WOW!!! Robin is phenomenal!!! I highly recommend booking with her. I was visiting from out of town and had an awful kink in my neck with limited mobility and severe pain in my shoulders from traveling. 80 minute relaxer massage fixed me right up! No more shoulder pain, thank goodness I can take deep breaths again, and turn my neck! Thanks Robin, you're the BEST! read more

I got a chance to speak with a young lady on The Now Leadership Team regarding the terrible experience I was provided by a team member at the front desk. I would like to give FEEDBACK as it relates to my outcome. The young lady I spoke with was dynamic. She approached the situation with an sincere apology which help me make the decision of not closing my monthly account. I'm still attending The Now Spa for my services. I'm happy to share my massage therapist is Danny and he's AMAZING!!! I look forward each month going in for my 80 minute session. I will leave this great news it's well worth getting the monthly plan. It's healthy for your body as it relates to blood circulation, great posture and overall you feel refreshed. I thank The Now leadership team for taking care of business. read more

I swear I stepped out of chicago and into Tulum on a relaxing beach! Great location right next to the red line train in South Loop. The massage was so relaxing and I added a coiled add ons including a scalp massage that was amazing. The masseuse was able to determine some target areas and made recommendations of how I can help those areas in between massages. I'd highly recommend the Now Massage! read more

The NOW Massage South Loop - Lobby/waiting room - Massage Therapy Near Me - Chicago, Illinois

i first saw an ad on tik tok and decided to give it a try! the thing that enticed me about this place was the way it was designed! i'm always a sucker for good interior design. lol. however, the massage was AMAZING! i ended up getting the half massage and half energy work which left me feeling calm and rejuvenated. it's definitely my go to whenever i'm trying to treat myself. i came back after finishing my first year of law school for some maximum relaxation -- did not leave disappointed! :) read more

The NOW Massage South Loop - desert style waiting area :) - Massage Therapy Near Me - Chicago, Illinois

Not good experience at all i was try to cancel my membership ship with them they being really rude to me and attitude, they never told me that I have to send email and cancel, when I when to there massage they always try to make me a " membership " it sounds make so easy when you cancel, they told me is when want cancel they said just call give them 30days, but last 30days still charge it, I am agreeing because it makes easy for me sounds, to the horrible. Wanna try to cancel the lady are not allowed me to talk super super rude., never back read more

Soothing environment. Great set up. The place smelled Great. Loved the ambiance. Background sound was perfect. I am in town for a get away. I live 3 hrs away. Will definitely come back. I arrived tensed with a tension headache and super tight back and neck muscles. I left feeling relaxed and loose. The price was reasonable for a massage. read more

Margarita is a must book masseuse!! She is excellent at her craft and gave me the best massage I've ever had! Gentle but firm. Perfect amount of pressure, no wincing while she goes over the ribs or too much pressure in bony areas! I will definitely be back to see her! read more

I'm so happy I found this place! The atmosphere is so relaxing, each staff member I encountered was kind and accommodating, and the pricing is very reasonable. My therapist was Melody, I got a deep tissue with aromatherapy and it was incredible! I will definitely return to see her, she gave the perfect treatment and was so down to earth and professional. Thanks to the entire team here for helping me with my aches and pains! read more

My massage therapist Cam is amazing! I love the atmosphere, it just feels so welcoming, calming and relaxes you before the massage even starts! The rooms are big & clean and it's just very inviting. Love it here. read more

So my partner and myself came upon some free time and decided to treat ourself and try a new massage spot ,I booked us a 50min massage slot for 2x,some how I booked 3 by mistake and noticed and canceled one ,I received a email stating it was canceled and I no longer seen it on my appointment confirmation.we arrived about 25 min prior to our 6:00 p.m appointment we were greeted and offered water.my massage was subpar,my partner did state he did have a great massage and I sadly could not fully relate.anyways massage is done we are checking out and she asks about a 3rd person reservation that did not show,and no point prior to this was this ever mentioned,but was ready with a attitude to charge a now show...I showed her my confirmation for the cancellation and she said a manager would reach out to me regarding this but there is a 12 hour cancellation,I fully understand the policy but this was a same day booking and I have a email of the cancellation proof.shortly after leaving the facility I received a call stating I would be charged the no show fee? How obscured is this situation....very rude and very unprofessional. Needless to say I won't be a returning client. read more

The NOW Massage South Loop - Email with time stamps. - Massage Therapy Near Me - Chicago, Illinois

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Wow - just had a 50-minute deep tissue with Robin and it was AMAZING. Perfect amount of pressure, explained key points without being a distraction and best massage I've had in years both in and outside of Chicago. I'll definitely be back! read more

Yesterday, I had my 4th massage at NOW, and it was by far the best of the bunch x so much so that I rebooked immediately with the same therapist, Robyn. It was "The Healer," along with the heat therapy and calm balm, thanks to an add-on promotion. (Now is always running promotions which is a good thing- keep it up.) The massage experience is hard to describe, other than the fact that Robyn calibrated the perfect blend of timing, pressure, and movements. No pain, no discomfort, and regular check-ins to ensure that all was going well - and it was. I'll be back in a week, after the Thanksgiving rush of madness to come, and you should do the same! Your body will thank you. read more

There is this young lady name Audrey who works at the front desk. What a beautiful service she provides, very professional and has a beautiful smile. My wife, daughter and my sister will definitely be back to see Audrey and her great service again. read more

The Now has become a little haven of rest and relaxation for me. I love the membership concept since it basically pushes me to make sure I get some self care in each month! And the vibe of The Now is what sets it apart from other places. From the continuous sounds of the waves crashing against a beachfront and the desert-zen tents, the atmosphere just gives you a sense of calm. I've had all three types of massages - The Now, The Healer, and The Stretch. And I have enjoyed all of them. They each accomplish what they set out to do which is great - since sometimes I need to just relax, sometimes I need to feel a little more centered, and sometimes my sore muscles just need some love. Each massage therapist I've had really made sure they understood what I needed. Really happy The Now is here! read more

I have a high stress, high anxiety life. i was very excited about an expensive massage. i get there and the receptionist told me my specific masseuse requires me to wear a mask. no other customers, just me. i asked if i had to wear one when im face down and she said yes. i said how will I breathe? being face down already restricts your breathing. i came to relax not have a panic attack from lack of oxygen. some random customer said they'd switch with me. the problem is, I specifically chose a woman because having men touch me makes me uncomfortable. her massage therapist was a man. so, already upset, i said fine. didnt enjoy my massage at all. was uncomfortable the whole time and tense from earlier. 0/10. don't be selfish. find a new job then. some people want to relax read more

Check-in was simple and quick. The wait time was less than 5 minutes before I was seen by a masseuse. She was very kind and friendly to me, a first-timer. Relaxing esthetic and atmosphere. Would I go again? Probably, if the masseuse was different. read more

Excellent massage from Courtney! Before the massage she asked me what I wanted to work on and what areas to avoid. I got the Now massage with deep tissue and scalp add on. The deep tissue was exactly what my shoulders needed. The scalp add on was okay I wish she went harder but it was still a nice way to end the massage. Overall the experience was great and it was the perfect birthday present for myself read more

Everyone and everything always deserves a second chance. My first experience wasn't that great only because my massage was cut short. Ambiance is great, timing not so much. Fast foward to the business owner reaching out that same weekend providing an opportunity to give me comped massage. My second massage was on point. It was timed perfectly and I really enjoyed my massage therapist. I would highly recommend giving Now Massage in the South Loop a chance. I definitely will be coming in again! read more

Happy birthday to me!!!! ‍What a relaxing, rejuvenating experience at The Now Massage. My masseuse was so attentive and talented, and I am still feeling the zen hours later. Thank you, Fred Tennet, for the excellent recommendation while in Chicago! read more

I had a great time during the soft open. Lovely atmosphere, staff and massage work! Looking forward to being a regular read more

The NOW Massage South Loop - Massage Therapy Near Me - Chicago, Illinois

From the front desk charm to the sound bathed spaces to the highly skilled therapists, the Now is my goto space for deep body work and athletic stretching as I prepare for my fourth Chicago marathon. My therapists (Ash and Tyler) are experienced and intuitive, often noticing problem areas before I even get on the table. That's skill. I always leave with a smile (perhaps a grimace after the stretch) and feeling like I've done my body right. They take very good care of me. I highly recommend The Now as a very important part of a fitness plan. read more

Yelp helped me find this place! Looking for a relaxing massage and this spa looked new, clean and the services offered was very concise. I got THE STRETCH for my first time because I had a few hard workouts this week and wanted to rejuvenate my muscles. I loved the smell when I walked in. The environment is so chic, calming, and super clean (unfortunately not a lot of massage spas meet this criteria). The experience was wonderful. I really liked how they explain your body to you, telling you areas that's tense and how to do more stretching and self massaging. Why wasn't it a 5 star? There were a couple things. There was no music during the session. The dead silence is nice sometimes, but I personally like some low volume calming background music. It can be kinda awkward too when you are getting ready and it's just the 2 of you talking in a dark room. Also, I had heat therapy and scalp renewal as add ons. The scalp renewal felt nice. But it was super short and the heat therapy was literally just a warm weighted blanket they put on your back. For an additional $10, I did not think that was worth it. The overall experience was great. Will definitely come back on the regular. read more

I get regular massages to ease my sciatic pain. I decided to give The Now a chance since it's in my neighborhood, despite some alarming reviews. I booked online, and was forced to provide a credit card number to hold my appointment . When I got there, the receptionist was quick to tell me I didn't have an appointment. When I asked if I was going to be charged since I provided a credit card, she refused to answer my question and started treating me like a pesky fly. She didn't offer another appt. until I asked about one. When I pointed out that other Yelpers pointed out this same problem with botched appointments and charges, she haughtily pointed out that TN has a 4.5 rating. When I showed her several one star reviews, she just sneered at me. If I get charged for my non-existent service, I'm definitely going to the Attorney General. From other reviews, it feels like they're making extra $$ by charging people for services NOT rendered. I wonder if there are enough people who've been cheated to file a class action lawsuit!!! It's a shame, because the lucky few who actually manage to GET a massage rate this place highly. I find this kind of sloppiness and rudeness to be unacceptable. read more

One of the best massages I have gotten. The whole place was beautiful, the aura was amazing and the staff was so welcoming. I even forgot my purse there after the massage and they held it for me at the front, once I arrived to pick it up they had it ready. Highly recommend The Now. read more

The NOW Massage South Loop - Massage Therapy Near Me - Chicago, Illinois

So good! The front desk staff is so nice and kind. I never go to the same masseuse but they always ask if it's my first time EVER getting a massage, despite having a monthly membership with The Now, it rubs me the wrong way. Besides that, the interior and aesthetic is beautiful. I always get the best massages and can't wait to come back next month. read more

Herschel was fantastic. He was skilled, calming, thoughtful and stayed connected with me to ensure I was getting the most out of the experience! Will be back to see him and Now SL. read more

I had an excellent massage here. Its very dark private and they had ocean sounds playing during the treatment i felt like I was by the water. its extremely chic, clean ! read more