the strawberry cheesecake sundae was outstanding. great service as well!! the space is a little…read morecongested but the outdoor patio will be nice when it's warm out. Their selection is LENGTHY.

I ordered a "Brookie Batter" and it was really good, but to be honest, it was too much dessert at…read moreonce. I would have preferred to eat it in a bigger bowl where you could have mixed the cookie, brownie, ice cream, cookie dough, etc. better. I don't think I'd order one just for myself again.

Came by here the other day for a treat. It's a cute little shop that makes me super nostalgic for…read moremy years working at a froyo shop in high school (even though, mind you, this is Italian ice and soft serve). This dessert shop is located in a sort of inauspicious looking shopping mall in Madison. It's right next door to Just Love Coffee and a storefront that says it's about to become "Dogtopia." The parking lot is very long and fairly wide; no troubles there. I arrived right after they opened and it was spotless and had that nice, bright, clean scent I associate with freshly mopped floors. I understand it's sometimes annoying to have a customer come in on the early side of opening, but a staff member came out and served me politely. I explained I'd never visited before and she gave me a brief run down of what kind of treat I could build. They have Italian ice, soft serve, and then what they call gelati -- not to be confused as the plural of gelato; this means a mixture of both Italian ice AND soft serve. This seems to be their signature thing. You can build your own gelati by selecting flavors and toppings, or pick from a curated menu of popular combinations. I chose the latter, since it was less intimidating, lol. If I remember correctly, what I got was called an Oreo mud pie. It had cookies and cream Italian ice, vanilla and chocolate swirled soft serve, and crumbled Oreo pieces layered in. I got the smallest size serving and thought the price was reasonable and the serving size satisfying. Overall, I enjoyed this dessert. I definitely liked the soft serve more than the Italian ice, but that doesn't really surprise me; I usually prefer creamier treats. The soft serve was smooth and had a distinct vanilla flavor. The Italian ice was okay; oddly, it had a peculiar minty taste to it, in addition to the faintly chocolatey, faintly creamy cookies and cream vibe. Perhaps it was made in the same machine as a different, minty flavor? Not really sure what caused it, but I didn't dislike it. I appreciated that the staff member asked while I was eating if I was happy with what I got. This seems like a sweet place to bring kids and family members for a unique dessert. Give it a try sometime.

The customer service was rude. The bigger boy with dirty blonde curly hair and tall has an attitude…read moreproblem.

So awesome!! They had a flavor called Pannetone which was creamy orangey goodness. Paired with a…read morechocolate waffle cone it was excellent!! To top it off the two wonderful ladies taking care of the evening were pleasant and on top of it! Highly recommended!

The ice cream is good the vibe is good . Have I had better ice cream yes . But I usually come here…read morefor the unique flavors . The ice cream it self does not have a strong flavor it's all about the ingredients they put in them that makes it what it is . Good spot for a hot day

Went to grand opening of thier new location. They have good ice cream, but it's expensive. The…read morestore is large, open, and clean.

This place is a real GEM in the Madison area. They have great choices in terms of flavor variety…read more Their customization is a little limited, but I take that as a great thing. Pay them a visit and support locally owned and operated.

Tasty custard for sure! Got a few soft serve, and a few cookie sandwiches. Walking into the store…read morethough, it was like being hit with the biggest cleaning fragrance bomb. It was awful. Then, eating the cookie sandwiches at home, you could smell the cleaner on the wrapper and I swear even taste a bit on the ice cream/cookie. Not sure we'll be back unless they can change the cleaning product.

A friend of my mom's introduced us to Rita's and she goes every chance she gets while we go every…read morenow and again. It's different and always satisfying. All I have to say is the root beer was not what I expected. Tasted perhaps like the old fashioned root beer hard candies. Was fine though, root beer is root beer for me haha

Ice crean is DELICIOUS!!! Even though is run by teenager lol they are amazingly sweet and cordial!…read moreThe place could use a make over but it is ok. It is quiet and clean.

We visit after we eat next door sometimes. The ice cream is great. Great flavors to choose from…read more The island fudge is my favorite with the lemon ice box coming in at a very close second. Great waffle cones too. The service is great, but the front needs to be uncluttered and doors and glass wiped down really good.

Delicious yogurt flavors. It's a self service establishment. So why am I being asked to leave a…read moretip? This tipping trend is getting out of hand. Everyone wants a tip for just doing their job. Employees are just hanging out on their phones in the A/C wiping tables are you telling me your hourly rate is not enough for those simple tasks. Tables outside are sticky and aren't wiped down but yet you want a tip

Yogurt mountain is the best place to get fro-yo. The service was great we didn't even have to wait…read morein line. Everything was clean and labeled correctly.

Review is only for atmosphere and service; I was unable to actually try the food because of, well,…read moreservice. Only reason this is a 2 star instead of a 1 -- it's possible the ice cream is good, but I sure didn't get to try it. Located off the main drag of highway in Madison, this is a small chain offering rolled ice cream, milkshakes, cookies, and liege waffles with decadent toppings. It's been here a little while and so I thought I'd stop by for an afternoon treat while waiting to attend an event nearby. I entered into the smallish, narrow space and was immediately struck by how...dead it felt. There was one other customer (or perhaps an owner/manager, though if it was, that's kind of disappointing given my experience). It was kind of dark inside and it smelled weird -- not noxious or anything but a little musty and certainly not a yummy, sweet, ice cream, cookie, or waffle scent like you might expect. I wasn't greeted but I wandered up to the register where an employee was listlessly -- and I mean LISTLESSLY - pushing around a few sad ice cream rolls. Every other time I've watched ice cream get rolled the worker has almost been like a hibachi chef, rapidly cutting, dicing, rolling, and flipping. This reminded me of picking a scab. I said hello; I don't remember if the young female employee said anything back, she might've muttered an acknowledgement but it definitely wasn't a warm welcome. Having never been here before, I was a little unclear on the process (eg, what are mix-ins vs toppings; what's available; are there pre-made creations, etc), but she never offered to answer any questions or render assistance, even as I stood for several minutes gazing up at the menu. All I heard from her for a while - as she continued to listlessly scrape the ice cream around - were several very loud, gnarly-sounding sniffles. They were bad enough that I started to feel concerned she was sick. These concerns were further worsened by the fact she wasn't wearing gloves. While that thought flickered through my mind, I abruptly heard her say, "I'm sorry." I assumed she was talking to me since I'd been waiting for a while, and so I reflexively said, "You're fine!" I quickly realized she wasn't speaking to me at all and was instead having a conversation on the phone through the headphones she was wearing. Nice. This went on for another minute or two -- it was a fairly personal conversation and she seemed to be consoling someone on the other end -- and I just decided it wasn't worth the hassle and frustration. Y'all know I try my best to be very forgiving of service and such but this was a bridge too far for me. I had read reviews prior to coming here about service being bad and I thought surely people were overreacting or being entitled but now I don't think so. Perhaps the product is good, but you'll be hard-pressed to sell much of it if employees aren't even willing to make it for customers.

After the owners response about the expired milk, I've been back 3 times. They're n e v e r open…read more When I visited today, just now around 320 pm on a Friday, 2 other sets of people were walking away from the door to their cars too. Looks like a story that doesn't end well.