Trademark Salon

Family-owned & operated

Consultations available

I did a walk-in since I was nearby for a long women's haircut but definitely recc calling ahead to…read morereserve a time. Mr. Ono was super detailed and took his time cutting, washing, and styling my hair to the style I wanted so super appreciative of him! It was $90 for the extra long women's haircut. I typically ask for layered haircut kind of similar to a butterfly haircut, and I think he delivered. There was a nice massage hairwash too. I took a photo the day after of my haircut so the styling wore off. I love how he took extra time to check every layer while cutting and styling! Bonus points for their super cute doggo in the shop. Very kind staff here! :)

I drove 2.5 hours to come here for a haircut and showed the hairstylist pictures of both the front…read moreand back of the hairstyle I wanted. She told me she could do it, but unfortunately, it became clear during the haircut that she did not know how to achieve the style. She cut my hair short and then tried to use a hairdryer and comb to make it look like the pictures, but it did not work. I showed her the reference photos again and asked if she could get help from someone else. She asked a colleague, who showed her how to cut the style, but she still seemed unsure how to do it. Eventually, the owner had to step in and finish the haircut for me. For a long-hair haircut that cost about $100 total ($85 for the haircut plus a $15 tip), I was very disappointed with the experience. At this price point, I expected the stylist to be able to achieve the hairstyle she had confirmed she could do, or to be upfront from the beginning if it was outside her expertise. Unfortunately, based on my experience, it was not worth the price or time.

0.5 mi•Union Square, Financial District

Ombré with cherry red!

Curly Hair Color & Hair Cut at nepenji San Francisco, Tokyo .

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Feeling to be short cut! Nepenji San Francisco.

Hector Estrada

4.7(456 reviews)

Hector Estrada; hairdresser EXTRAORDINAIRE: color, cut and…read moreshaping. I was a medium brunette. A few years later, Hector said, ""I'm going to make you a blonde, because, You have a good personality." Now, every 6weeks, I'm a little bit blonder and a lot happier. I'm constantly complimented, "Who does your hair?" Hector has transformed my life. Getting an appointment is challenging, as he's booked two months out, but, his Assistant Michael, is amazing and will work you in as soon as humanly possible. I promise.

I've been in SF for 8 years trying to find a hairstylist I actually trust, and I finally found…read moreHector. I went in not really knowing what I wanted, just vibing with some general ideas. Hector totally got it and did an amazing job. The thing that impressed me most is I wanted highlights without bleaching my hair, and he made it happen. Every other place said I had to bleach it. The salon is super clean, bright, and has a great vibe. Everyone there is really kind and helpful. Yeah, I had to wait for an appointment and send pics beforehand, but it was 100% worth it. Definitely recommend if you're looking for a great stylist!

0.8 mi•Japantown, Lower Pacific Heights

After shot!

Balayage and cut by Hector

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Style by Akela

Kaori Hair Salon

4.8(73 reviews)

I think the choice of barber is a very personal choice - you want to find a really good one that…read moreunderstands what you want out of a haircut, and also has to be able to construct that haircut on a bi-monthly cadence. For me, I found Kaori through Yelp. She is best reached through text, and she is responsive. The first time I showed her the haircut I was going for, she was able to understand immediately, and she was also able to work around my difficult hair (read: male pattern baldness). I have been going to Kaori for a year now and I plan to continue going!

Kaori was great! Very kind, fun to talk to, and skillful with my hair. Would come again for sure.read more

1.5 mi•Lower Haight, Hayes Valley

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Taylor Monroe

4.3(1.3k reviews)

So happy I found Benji! I'd been professionally covering my grays every 3-4 weeks, fighting that…read moreharsh demarcation line as my hair got darker and darker. From the moment I sat in his chair, he made me feel completely at ease -- personable, attentive, and so easy to talk to, like catching up with an old friend. He took the time to consult with me, listen closely to my concerns, and develop a thoughtful plan to begin lightening my base and gray blending journey -- keeping the integrity of my hair a priority every step of the way. He's incredibly talented and knowledgeable when it comes to color, using modern techniques to create a natural, seamless blend with no harsh lines -- just soft, pretty color that'll grow out beautifully. A total perfectionist, he made sure I was thoroughly happy with the result before I left the chair. The whole experience felt effortless, and I haven't loved my hair like this in so long. Benji is the only person I'll trust with my color from now on -- so grateful to have found him!

As a 58 yr old woman it's nice to be noticed. Thanks to Benji I get compliments on my hair ALL the…read moretime! We've been on quite the hair journey since 2021, playing with a variety of shades of red. I've been loving being a redhead. I am 95% grey, which I have found is not easy to achieve perfect coverage. Benji's got me! I appreciate his excellent communication skills. He listens intently and asks a lot of clarifying questions to be sure that we're on the same page. He exceeds my expectations and I feel genuinely cared for in his hands. He's a sweetheart and so fun and easy to chat with during my services.

Done by Benji (instagram: wooneats)

Honey blonde Balayage by Emu

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Full Balayage by Benji Pow

Project XO Salon

4.8(68 reviews)

1.0 mi•SoMa

Casual and very relaxing once you enter through the door. Professional, creative, honest stylist…read more Newest addition is Georgie- what a beautiful pup. Highly recommend Hung for a hair cut and color, 100%

The Only Stylist You'll Ever Need - Hung at Project XO Salon…read more I've been seeing Hung at Project XO Salon for 20 years. That alone says a lot. Hung doesn't just cut hair; he really understands it. I can show him a random Pinterest photo or just explain what I have in mind, and he somehow creates exactly what I didn't even know I wanted. His style and skill are unmatched. He knows how to work with your face shape, hair texture, and what fits your lifestyle, not just what's popular. Even after 20 years, I still look forward to every appointment. That doesn't happen often. Want the best proof? My kid goes to him too. Trusting someone with your hair for 20 years, and your child's as well, isn't just loyalty. It's real confidence. If you're still jumping from stylist to stylist, looking for the right one, it's time to stop. Book an appointment with Hung at Project XO Salon. You'll wish you had done it sooner.

0.8 mi•Japantown, Lower Pacific Heights

Rich brown balayage

Hung and little Georgie

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Bronde balayage for Veronica.

Arty

4.2(397 reviews)

Yumiko was great! She is very nice, professional, and informative. I got a layered cut and a…read moredigital perm. She warned me that my straight, fine, virgin hair will have difficulty holding a curl after day 1, but it ALWAYS came back after a wash. The curls started to loosen at about mo 4, and lasted about 6mos. I went back for another digital perm 1yr later, and I'm going back for a third today!

I've been going to Arty for years now, and I feel as if the quality of service has declined. I went…read morein for a full highlight and haircut and I felt like it was being rushed and I didn't even get what I had asked the stylist for despite being very specific about my style. The highlights were done very well as well as the haircut, but neither were what I asked for/was expecting based on pictures and verbal requests. The haircut was rushed and I had to ask a few times for adjustments. I understand that sometimes hair takes a long time, but with the amount I paid for the session I would like for time and care to be taken to heed my requests. Unfortunately I will be searching for a new salon after this last session.

Exactly 1 year after the digital perm. Yumiko's cut and perm make this hairstyle look good at any length.

Yumiko gave me this perfect haircut and perm to make my first trip to Turkey beyond perfection. Thank you!

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KaYea Hair & Make-Up

4.8(243 reviews)

4.9 mi•Parkside

My favorite hair stylist! Lee is great at giving you the haircut you want in a way that suits you…read moreand is always fun to talk to. It takes me a while to travel here, but always worth it. The atmosphere is nice and the salon is clean and bright inside. Highly recommended checking him out!

Really good experience with Lee. The place has a really calm and welcoming vibe, and it's super…read moreclean. Lee is really professional, but what I liked most is that he's honest. He'll actually tell you what he thinks instead of just doing whatever you ask or trying to sell you something you don't need. Honesty goes a long way with me. I asked for a specific haircut and he told me my hair needed to be a little longer for it to look right. He basically said, "I can do it if you want, but it's not going to look as nice. Give it a few more months and we'll do it the way you want." I really appreciated that. He takes his time, gives you his full attention, and doesn't make you feel like he's trying to rush you out for the next customer. Overall, talented guy, super honest, professional, and you can tell he actually cares about his clients. 10/10. Definitely recommend giving him a try!

Sexy Curl Perms(?) lasted for 2+ months

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Steel & Lacquer

4.7(292 reviews)

1.0 mi•SoMa

Returning to The Bay after a four year hiatus, I desperately needed styling. Today I reunited with…read moremy longtime stylist, Cloe Washington. I wanted a Wolf cut, but not a mullet or a tight fade. Cloe did me right with a nice scissor fade, keeping it long on top. Trust!

Been looking for a new hair spot since I moved to the city and I'm so happy I found steel + lacquer…read moreon tiktok. Chrystal is so sweet, did such a thorough consultation, and very precisely gave me exactly what I wanted. She pampered me the entire time, was very helpful with all my hair questions, and will definitely be my new go to girl. Vibes were great all around and am feeling so refreshed after my visit.

I was so happy with my hair cut and beard trim!

Hair by Chrystal

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Hair by Marie

Hong Kong Mona Hair Studio

4.8(150 reviews)

3.3 mi•Inner Richmond

•$

WOW! I got a $25 haircut here and it took less than 30 minutes. This did not include wash and style…read morebut I was okay with that! Mona was super sweet and has been cutting hair for 20+ years. I made an appointment via the phone about a week ago. CASH ONLY!! Will definitely be returning back here.

I got a woman's haircut here and Helen was very attentive to listening to what I wanted. She kept…read moreclarifying to really understand what I wanted for my haircut. I came in when she was with another client and she was able to squeeze me in and multitask well. When she quickly finished with the haircut, she kept asking me if I liked the outcome and if there was anything I wanted to change. I really appreciated it because I kept saying I liked it (What I normally do for services) but when she continued to insist I told her I wanted more texture at my ends and she happily delivered. Overall, I would highly recommend if you want a solid and attentive hair stylist! The salon was also cute and clean.

1.3 mi•Alamo Square, Hayes Valley

Hours

Haircut

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Japanese Hair Straightening

David James

4.8(293 reviews)

Nielle is the best!! I'm so glad I found her, I would follow her around the Bay Area. She keeps my…read morehair looking fresh and healthy after it went through a major thinning process. A shoulder cut can quickly look crazy on me (mullet alert) but she was able to perfectly layer my hair with some face framing bangs to come out perfectly balanced. Also she's the easiest person to talk to, makes your appointment feel so relaxing and peaceful like you're catching up with a long time girlfriend - she is theeee best!!

I've been going to Nielle for over a decade and from the jump she really listened to what I wanted…read more I originally came to her after a botched balayage I got in the Philippines, and she completely fixed it. From there, we did an 10 hour transformation going blonde and honestly, that appointment bonded us for life. I've never trusted anyone else since, she's basically my hairstylist and therapist hehe Her balayage is SOOOOO good. It always looks natural, grows out beautifully, and lasts forever without getting brassy. I'm pretty low-maintenance, and somehow my hair still looks put together months later because of her work. Her haircuts are also super clean, and she's actually the one who got me into curtain byayangs and I've stuck with them ever since. What I appreciate most is how much she cares about doing things the right way. When I decided to go back to my natural color, she didn't rush it or take shortcuts. She slowly transitioned me over time and kept my hair healthy through every stage. I live in Los Angeles now and will literally fly home just to see her, that's how good she is! After 11 years, she's more than just my hairstylist, she's someone I trust completely. Highly recommend!

Cut by Sabrina.

Bleach and tone transformation by Devon.

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Bleach + tone and buzzcut on Devon, by Devon.

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P T.

16 years ago

There are certain things you don't mess around with haircuts and facials and are two of them! You don't want to mess around looking for someone that is skilled and actually listens to your individual needs, not just applying the same routine on each customer! I can't even remember when I started going Trish but I do know I will never stop! She listens to what you tell her you want/need from you hair plus gives great feedback on what is possible based on your hair type (thickness, curliness,etc.) She is always prompt and very easy company. I really look forward to my cut and highlight and love all the compliments I get on my hair. Thank you Trish! read more

Susie P.

13 years ago

I have the dreaded baby fine, straight hair that has been my challenge for as long as I can remember. And then I found Trademark. Thanks to Trish, the challenge is over. She's been cutting it for years, we've plunged into color in the past few and I am always happy with it. Her prices are quite reasonable and the location is easy to get to. Aside from all that, she's a lovely lady who will listen to your woes, or leave you alone to read the latest US Weekly, whatever your mood may be. Kisses to the hair goddess. And by the way, she is fully decorated for Halloween, her favorite holiday. What a gal, that Trish. read more

Lucky L.

15 years ago

Trish is the very best- I would give her 500 stars if I could! Prrrr

T-Bone L.

Elite 7

115

742

139

21 years ago

I've been to a lot of salons in my day. This one ain't bad.

John G.

102

7 years ago

Amazing service couldn't recommend a better spot

Trademark Salon - hair - Updated September 2026

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Updating an already very long review but keeping my OG post below. Cassie reached out to apologize…read moreabout our interaction and also refunded me for the service - which I appreciate - more so because of the humility and courage it takes to apologize, since it was never about the refund. OG post: I'm actually very sad to write this review because sanctuary salon and Cassie have always been my go to when it comes to getting a decent haircut or color in the city. And while Cassie is an incredible and talented stylist and I've always loved her work (5/5 to her for that) - this review is about how she handles customer service as a salon owner and also about the apprentice program. How she speaks to customers is unbelievably condescending and rude and why after leaving the salon in tears I will no longer be coming back here. To back up - Cassie posted about her needing a model for her apprentice program on her instagram for grey coverage. I put my hand up and her apprentice, Danielle, messaged me directly. She booked me for an appointment - I received no confirmation or communication about price or time taken, but I figured it was just grey coverage (I do it myself at home and it takes 10 mins) and it's part of a learning program so it couldn't be too bad. I get to the salon, she makes me sign a waiver "no refunds for this apprentice program" - I figured okay... still just gray coverage and it's just paperwork. So I sign it. The apprentice stylist has a mentor the whole time she's working with me. When she applies the color, she tells me the process is 4 hours and $100?!!! Which I didn't know on either count before. But it's too late to do anything at this point so I'm like fine? And the apprentice has a mentor who she keeps asking questions to so it seems like she can figure it out and keep it going 4 hours later, after a mediocre blow out, I see that maybe 5/500 grays covered. I'm confused - how could this be messed up? When I ask the mentor - she's confused too. The apprentice stylist basically shrugs and says "grays can be resistant." Mentor calls Cassie in. Cassie enters the conversation - basically starts with boilerplate "it's an apprentice program you signed the contract this is all we can do for you, guess it didn't work out this time". When I ask her what she thinks of the work - she asks the apprentice what she did. On hearing her plan (applying permanent color only on 1 inch of the root and then toning the rest of the black below) her feedback is basically "no that's not right, you should've done more permanent color and double processed it". So I finally realize what happened - the apprentice did the wrong thing - which is totally fine cause she's learning and this is what the appointment was about. What shocked me was that her mentor didn't know any better either and approved her plan with no feedback to fix it. I then tell Cassie that what's done is done for today, but for future feedback for paying clients, apprentice program or not, that maybe she should listen to her apprentice's plan earlier and provide her expert feedback before they start executing. She turns around and says "I don't need your feedback, I've been doing this a long time". Then she begins to berate me and says "you're not a good fit for the apprentice program" and basically blames, shames and belittles me for not being happy that I spent 4 hours and $100 for basically nothing?! I honestly wanted to cry - but instead decided to have a reasonable conversation with Cassie to let her know that feedback is a gift and she can choose to take it or leave it. She makes it clear she's "too busy handling a renovation on the 2nd floor and it's not her job to supervise the apprentices or the new mentors on the floor." I realized it was pointless to continue on - so I paid the $100, cried and left. I wanted to share this experience despite being conflicted about it because of how talented Cassie is as a stylist. But as a stylist and salon owner, you provide service to people - but this is obviously not something sanctuary is able to do. A little kindness in this situation would've gone a long way but that was not the path chosen.

I haven't gotten my hair cut in over 5 years now and part of the reason for that had to do with not…read morebeing able to find a stylist that had examples of work that were styles that I liked and identified with. I found Mia on social media (TikTok) and after a couple of months I chose to book an appointment through the salon's online booking system. I booked for the following day, and my appointment was approved by the night before! As far as hair styling pricing goes, this salon's prices are really hard to beat! $100 cut and $100 color?! That's amazing. Onto the actual salon (and I'll finish with the experience). This place is SO incredibly charming and charismatic inside. The decor is not only gorgeous but also intentional! There's a fully stocked waiting room which I actually used and felt comfortable in, not something that's typical for me! That waiting room had tea, coffee, still and sparking water! A ton of awesome cups that looked like they were hand picked for the space (the details do matter). The bathroom was incredibly with wallpaper enthusiastically showing off many bird species. There was a coat closet for both hanging coats but also for choosing whichever salon robe you liked best! The salon space itself was full of natural light and thus perfect for the service it's used for! To the experience: Mia was absolutely AMAZING. I cannot find the adequate words to describe how at ease she made me feel as someone with severe anxiety. She asked questions and listened to my stream-of-consciousness ideas about the haircut until we decided on a game plan, and then she got to work! She did EXACTLY what I asked for, a cut to give me face-framing layers and some layers in the back to lighten my very long hair's load on my scalp. I already adore my new hair but honestly, the experience Mia provided was so noteworthy that, I have to gush! She had questions lined up to fill that often awkward silence during haircuts and I so appreciated that. She also gave me totally solid advice on what to do in the future with potential coloring sessions. I'm really grateful to have found Mia on TikTok, because if I hadn't, my hair would've been the same tonight as it was yesterday! Mia you ROCK, and I will be back.

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