Quality, speed, price. Pick two, right? Wrong. Uobei provides all three.
Uobei styles itself as a grab and go type deli. However, they do provide hot foods such as curry that's made to order, and will custom-made sushi before 3PM. For sushi, only order if you don't see it sitting in the refrigerated section--having had both grab 'n' go style sushi and freshly ordered stuff, the quality is literally the same. I'm assuming this is due to a high turnover. They also have a hot section to the deli that contains karaage, gyoza, and similar foods. The refrigerated section contains seaweed salad, cooked brussels sprouts, and other not-sushi dishes. They also have some ice cream bar-type desserts and snacks.
Uobei specifically prides itself on their quality of ingredients. This is particularly noted in their salmon and rice. For salmon, they only use fish from the Faroe Islands. Read the history of how the Faroe Islands penetrated the Japanese market for fish for an incredibly interesting story. Yes, that's right, salmon is not a "traditional" fish used. Regardless, the salmon is fresh, fatty, and cut generously. The rice they use is hitomebore ("love at first sight") short grain. The rice is somewhat loosely packed, but not falling apart, and remains soft regardless of it being made fresh or having been in the refrigerated section for an hour and carried around in the Los Angeles heat for 10 minutes. The rice is very proudly advertised as "from Japan" and bags can be bought from them if you desire.
Here's a fun fact: Uobei in Japan is a conveyor belt-style sushi chain in Japan. That's right, a sushi deli in DTLA beats out all of the conveyor belt sushi restaurants in LA and is at least as good as "medium" quality sit down restaurants, all for great prices.
Whenever I come here, I get sushi, and something always has salmon. My favorite is the salmon nigiri sampler, which was described by one worker as "the best." It's salmon nigiri done 8-ways. Two are aburi style; they got kissed by a blowtorch. Each one has a different topping, although sometimes you get a virgin salmon nigiri as a control piece (usually it's a "plain" aburi sushi). I've seen different toppings each time I come, although a Kewpie mayo blend on an aburi piece is pretty common, as is a piece with a delicate drop of plum sauce, or with a tiny dollop of grated ginger. The salmon avocado cut rolls are also pretty great. They're fairly squat in shape and contains a good portion of salmon, sometimes even including some fatty belly. The spicy tuna is also flavorful. Like most spicy tuna, it's an almost blended (or scraped with a spoon, if you've ever seen a tuna cutting demonstration) bunch of meat with spiciness that seems a bit higher than general Japanese fare. Notably, they don't seem to use a mayonnaise sauce.
Make no mistake, Uobei does cater to American tastes. You can see this from the spicy tuna, to the salmon avocado, to whatever "special" rolls out there that are either topped California rolls or something named "Chef Hiro's" roll but are drastically different in size, shape, and ingredient on any given day. This is perhaps the only flaw in Uobei. Because the bulk of their purchases here are prepackaged, that also means the ingredient list is also pre-made. The list has the "common" ingredients followed by certain stuff such as the fish used or rice used (including brown and quinoa) along with checkboxes that are never checked. Usually visual cues give you a good idea of what's going on, but with saucy sushi, it becomes murky, and if you have a food allergy, outright dangerous. Luckily the staff are very helpful and friendly and are happy to help you in any way.
For packaging, you get a bag with your food and some napkins, chopsticks, and packages of soy sauce. Inside the sushi plate are wasabi and gari (pickled ginger). Sometimes the gari is packaged and sometimes it's arranged, touching the wasabi. I prefer the latter since you get bigger ginger slices and the quality seems better overall (a spicier ginger flavor and a less processed texture). The sushi lays on a couple banana leaves.
Overall, Uobei works perfectly for an everyday sushi lunch. They absolutely beat any sort of supermarket sushi. Parking is absolutely abysmal, but anyone living in DTLA knows that already. They close at 7PM which makes having an Uobei dinner difficult. Uobei also provides catering if you inquire. read more