I had such a relaxing experience here on a rainy day. The moment I walked in, the atmosphere felt…read morewarm, welcoming, and thoughtfully put together--it really makes you want to slow down and enjoy the moment. The lash technician was incredibly professional and detail-oriented. She took the time to understand the look I wanted and made sure everything was done with precision and care. You can truly tell she knows her craft. Walking out feeling refreshed, confident, and a little more put together--this place is definitely a gem. Highly recommend if you're looking for both quality work and a genuinely pleasant experience.

At first, the package I chose wasn't the most suitable for my skin that day. After Selina's…read moreprofessional advice, I decided to start with a hydrating treatment instead, and the results were amazing. My skin felt much more hydrated and refreshed, and some of my fine lines looked softer as well. Selina was very patient, knowledgeable, and attentive throughout the whole process. She really cared about my skin condition and made the experience very relaxing. I'm very happy with the results and will definitely come back.

Just don't do it…read more Permanent makeup is forever -- and so is a tattoo artist's mistake. I trusted Arina with my eyelids and walked away with a disaster: One eye is tattooed, and the other isn't. So now I have permanent makeup on one eye and nothing on the other -- the exact opposite of the effortless look I paid good money for. The anti-muse. When I pointed this out, on the table and in text, Arina handed me $200 and told me to go elsewhere. She refused to fix her own work. Now I'm stuck wearing makeup every single day, or else I look like a one eyed monster Picasso. And now I am hunting for another artist willing to guess the color she used -- because she offered zero help, zero documentation, and zero accountability. And I will have to pay all over again. No reputable artist wants to correct someone else's botched job. Only Arina has the history, and she walked away the moment she realized she made a mistake. Do yourself a favor: go somewhere else. Or just don't do it! Now I wish I had the luxury of having no make up on. Plus it's extremely painful. I have had other cosmetic tattoos, and none this painful (or botched).

absolutely love Arina's work on my lips. My whole life I wished that have a nice defined contour…read morefor my lips. But my lips never had one untill I finally decided to let Arina to work on me. It took me a while to decide. I didn't havehigh expectations since was told that even permanent make up will not add a contour ..only color . My lips were getting pretty pale with aging so I decided to go for it. Arina took time to draw perfect shape before she did the job so I was confident. Now after 2 month I love the results! Most days I don't even bother to use a lipstick. My lips have a beautiful , natural looking contour I always wanted!! They look fuller and brighter. I'm now addicted:) I think it's totally worth the investment. I'm thinking to do my eyebrows next.. She is a professional who listens and delivers. Highly recommend Arina!! The space she works from is very cool and the area has tons of street parking.

I first learned of Vera Beauty, now New Me, after my dentist appointment next door. I popped in…read morewith questions, and then eventually started coming last year when I was finally feeling better after several months of illness recovery. I appreciated the masking and cleanliness inside... I do their monthly facials with Dee as part of my self-care. I used to go to Saelo, but I felt like it I was in a factory and rushed in and out each time. Facials at New Me are relaxing and include facial massage. I get their monthly facials deep cleaning with the water tool and extractions (okay, this part isn't relaxing but I ask for manual extractions!). Also I do the hybrid, wispy lashes. June, hands down is the best lash stylist I've had in SF. I also do my lashes with Dee. Anyone I've done lashes, brow lamination, or facials with thus far at New Me have been excellent.

Wow! I absolutely love my lashes. I had a 5pm appointment with Kimmy and she is the BEST! I was…read moreimmediately greeted at the front and she made sure to get exactly what I wanted for my lash look. Longer lashes, more length in the middle, and we opted for a B curl. The pictures they show in the front are very helpful if you're new to lash extensions. I was comfortable for the full service and I got to enjoy a nice nap while getting my lashes done. My appointment for for a full volume set went from 5pm to 6:52pm! Time really flew by. The aesthetic of the lash studio is super cute! I love all the pink and it feels super clean. For payment, they accept payment in cash with 5% off; Venmo, or Zelle (QR codes at the front). The total amount they provide at the end of service is before tip, and there's signage that indicates 15% tip or higher is greatly appreciated. I tipped higher than 15% though because the service is really THAT good. My total before tip for a full set volume + wispy was $229. Can't wait to be back for my fill!

I've definitely already reviewed Mina but here I am again just to really get the point across…read more Tattooing your face is scary - I get it - but you could not be in better hands. Mina is a gem of a human and such a talented artist. I've been a client for 8 years and I will never change to anyone else. Stop scrolling and overthinking, and book with Brow Club!

Mina is a trie artist! She is extremely kind and talented. I am thrilled. I was really worried…read moreabout finding the right person to have my brows done and I definitely made the right choice. I highly recommend her.

having my lip neutralization im on my second session now.. i still have 1 more session to go.. nice…read moreambiance , diana is so sweet ..

Just got my brows done today. I can't say enough good things about Diana and the service that she…read moreprovided. She was very nice, professional and most importantly she took her time mapping out the perfect brows for me before she applied the semi-permanent make up. I am so happy with my new brows! I highly recommend Edge Brows in SF and Diana!

Update for anyone following my brow journey…read more It's 8 weeks out from day 1 and it's healed completely! My brows are so natural with each hair stroke. Haven't needed to draw my brows on and won't need to anymore! #wokeuplikethis Lisa was amazing with my follow up and checking in when my brows started to flake and heal. Thanks so much!

Lisa is very professional, does immaculate work, and is very responsive! I got the microblading…read moreand microshading done for my eyebrows and am loving the results. I highly recommend her services!

Amy is a perfectionist! She takes time to frame your eyebrows to be perfectly even and equidistant,…read morewhile making sure the brows look completely natural with the beautiful strokes. Each stroke mimics an eyebrow with amazing accuracy. I needed my brows darker so that I can get up and go in the mornings without spending a great of deal of time, touching up my brows. This was perfect. My brows are darker and more refined now. It's amazing what Amy does. If you are not sure about getting your brows defined and nicely framed for your face, don't hesitate to see her. She will turn your brows into gorgeous brows. I've been going to see Amy since 2008, so this review was way overdue. I don't trust anyone else to work on my brows except her. You will not be disappointed. My brows stand out now and my entire face pops out because the brows accentuate my eyes. So happy!!!

I've been going to Amy since 2009 and I seriously wouldn't let anyone else touch my brows. She's…read morebeen amazing from day one. My eyebrows and lash line enhancement always come out so good , super clean, natural, and never overdone. She takes her time and really pays attention to the details. I never feel rushed, and she always makes sure everything looks right before I leave. After all these years, she's never disappointed me. I've been with her for this long for a reason. She's consistent, she knows what she's doing, and I always leave happy. Thank you so much Amy!

I recently went in for my year touch-up and as expected, I had a relaxing experience. Lena applied…read morethe numbing cream prior and once my brow area was numb she went right to work. Once the touch up was done, I was up and ready to return to the office. There is plenty of street parking -- though I took MUNI (1 California) to get there and the Clay route to go back to the Financial District. She is the best!

I have never in the last 10 years of being regularly waxed ended a session early, but this was the…read moremost painful wax of my entire life. I left in tears and unable to finish with wax all over my skin still. I'm not sure if it's the type of wax used, but it was taking 4-6 rips with each application to remove the wax, whereas everywhere else I've been it's only ever taken 1-2 tries to remove all of the soft wax applied to one area. Technician was very apologetic and kind but I would definitely not recommend this place for a wax.