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    Diamond Head General Store

    4.0 (493 reviews)
    Closed 10:30 am - 5:00 pm

    Diamond Head General Store Photos

    DIAMOND HEAD GENERAL STORE ATMOSPHERE

    What's the vibe?
    Moderate noise
    Casual
    Trendy
    Dogs allowed

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    Recommended Reviews - Diamond Head General Store

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    Lamarr E.

    Finally made it to this hidden gem in San Bruno and it didn't disappoint. The store transported me back to my visit to Hawaii a few years ago. I ended up getting the bbq chicken plate. It was so big, it could feed a family of three. I'm not joking, it literally took me two days to finish it. But it was delicious! Can't wait to go back again soon.

    Mochi cake
    Con C.

    Great selection and presentation. Lots of variety and friendly staff. Most grocery items have no prices tho, so sort of inconvenient having to ask about everything. Tried a musubi, cookie, hurricane dog. Tasty but a bit on the pricier side. Fun to check out if you're near by. Very limited street parking. Will come again to try the plates

    Hawaiian style ahi poke bowl

    Are you craving some Hawaii in the Bay Area? This is the perfect spot to go for all things Hawaii: musubis, poke, drinks, you name it. I'm so glad this place exists because you can get really quality poke with similar flavors to what you would find on the islands. Every time I go to Hawaii, I grab a bag full of spam musubis and these ones definitely do not disappoint. We got the fried chicken mochiko plate and the chicken was very flavorful and paired great with the white rice. The poke was also so fresh and they give you a good amount of fish. Aside from the food, there's also a bunch of grocery items, such as drinks, seasonings, and other Asian/Hawaiian-inspired products. There's enough space inside for seating if you want to eat there or you can easily grab and go. Definitely check this place out if you're craving a little taste of Hawaii!

    Hamburger steak
    Ezen C.

    Hidden gem kind of feel. We came on Sunday around 3 for shaved iced and picked up food to go. The place was busy, but the waiting was reasonable. Instantly felt transported once we stepped inside. The shaved ice is fun, but I thought it was a little on the small side. The mochi topping for an extra $1 was not sweet so we did not enjoy it. The hot food is delicious and generously portioned, but very salty. Love the mochiko chicken. Most of the snacks they sell on the shelves did not have price tags. The snacks are on the pricier side since they're not easy to get from regular grocery stores.

    Sandy L.

    This place is clean, organized, and easy to navigate. As soon as you walk in and turn right, you'll find the musubi, onigiri, inari, cookies, and kimbap neatly displayed along the wall, with the menu posted above. You order at the counter, grab any open table if you're dining in, and they'll call your name when your food is ready. There are several tables available for customers who want to eat there. The middle of the store has a nice selection of Hawaiian snacks to browse, while the refrigerator along the opposite wall is stocked with drinks and a few side dishes, including kimchi, available for purchase. On this visit, we ordered the Shoyu Ahi Bowl with greens, the Hawaiian Style Ahi Bowl with greens, and the Kalua Pork & Cabbage plate. The Kalua Pork & Cabbage was the standout. It came with macaroni salad and rice, the portion was generous, the pork was tender, and the cabbage was soft, well-seasoned, and tasty. The ahi itself had a great texture and tasted fresh. However, both the Shoyu Ahi and Hawaiian Style Ahi bowls were already well-marinated, and the greens were dressed with the same sweet soy based sauce. The combination made the bowls a bit too salty and sauce heavy, which overpowered the natural flavor of the fish. By the time we finished our bowls, we found ourselves reaching for coconut water to help balance the saltiness. Overall, we enjoyed our visit. The restaurant was clean, the staff was efficient, and the Kalua Pork & Cabbage was definitely worth ordering. I just wish the ahi bowls had a lighter touch with the sauce so the freshness of the fish could really shine. We'd be happy to come back and try some of the other menu items. :)

    Exterior on ECR: Diamond Head Morning Wood
    Melanie C.

    Food: 3.75-4.0. Service: 4.0 (counter) | Ambiance: 4.0 DIAMOND HEAD GENERAL STORE at 260 ECR in San Bruno is a clean, great little place for refills of Hawaiian Islands pantry goodies and snacks, and hot lunch boxes. The pantry and snack items can be pricey but, hey, they traveled far to be here for you. They've got Zippy's in the fridge! Li Hing powder and Li Hing Mui, good signs of a connection to the Islands. Their hot lunch boxes are not to be missed, including their selection of Musubi's on the right wall as you enter. Take a glance at the menu on the wall, put in your order, pay, and wait. There's some nice seating set up inside across the space. Otherwise seems more of a take out place. Lunch boxes come w/rice, Mac salad. Kahlua Pork had some cabbage cradling the smoky pork. Ordered to go: KAHLUA PORK - loved the smoky flavors, a tad dry but really appreciated it was not overly salty like a lot of Kahlua Pork offerings. The pickled onions was especially a nice touch, and contrast to the smoky pork. The Mac salad was creamy, fresh but was missing something. I'd order this again for the Kahlua Pork and pickled onions alone. LOCO MOCO - ubiquitous beef patties, over rice, luscious gravy, topped with sunny side up eggs. My go-to fav whenever I see Loco Moco! This LOCO MOCO did not disappoint in flavors and taste but I could go with more, yes!, more of their delicious gravy! Maybe w/additional gravy on the side. DIAMOND HEAD GENERAL STORE will see a return visit to try their MOCHIKO CHICKEN, GARLIC SHRIMP, FURIKAKE MAHI, CRAB INARIS, MUSUBIS, CRACK FRIES, and their famous SHAVED ICE! See you there!

    Julie C.

    It is probably good I live almost an hour away because DAAAAANG this place is so good!!! I'd spend all my money here if I was any closer. The food was legit. The music was on point. The vibes were straight out of Hawaii. I LOVED my visit here. The mochiko chicken was so good. It rivals the best places in Hawaii and I say that as a self proclaimed mochiko chicken critique haha. The onigiri were awesome too. Next time I'll grab some other snacks too. They've got it all! I'll def be back!

    Shaved Ice with a ring of sweetened Azuki beans and a tip of 3 Mochis with a good texture that paired well!
    Eddo C.

    Sad to see Morning Wood closed down in Burlingame shortly after we discovered it - very unique brunch options with a fun Hawaiian flare. Fast forward we stumbled upon Diamond Head General Store -saw the comment that it is related to Morning Wood! Set our GPS and my girls and I were on our way this past Sunday afternoon. SO GLAD WE FOUND THIS PLACE! In a small nondescript building off El Camino Real in San Bruno. Has an authentic vibe as you walk in to the store..the temperature inside also reflected the warmth. 60s outdoors but felt like upper 70s indoors. You walk into a spread of musubi and onigiris on the right side; on the left - shelves of Hawaiian spices, ingredients, snacks, and other specialty items with a row of fridges along the back wall carrying all kinds of Hawaiian and Japanese drinks and other delights. These visual delights lead you right up to the counter. IMPORTANT TO CHECK YOUR HEALTH AT THE DOOR! Not for the faint of heart or those with medical considerations. The dishes are loaded with flavor and that means a generous helping of salt and fried options. What we ordered and shared family style: CRACK fries: we LOOOOVED the CRACK fries - not only the taste but the fries stay uniquely cripsy even after rit cools a bit. 5/5 Moco Loco with Mochiko Chicken: the gravy was requested on the side - glad I opted for this as it was more saltier than I expected; drizzled a fraction of it on the rice for flavor. Generous helping of rice. The HAWAIIAN FIRE WATER (squeez bottle sitting on the table) paired AMAZINGLY with the Mochiko chicken. I enjoyed this pairing more so than the Moco Loco gravy with the rice and eggs. 4/5 CRUNCHY CHILI GARLIC CHICKEN - tasty but boy oh boy is it filling since it's batter held the oil. Comes with a side of MAC salad. A bit too rich for our bellies but no complaints on the taste. 4/5 MEAT JUN - entree available the day we came but don't see it up on the other Yelpers photos. Beef pan fried with a side of soy based dipping sauce. Comes with a side of MAC salad. 4/5 SHAVED ICE - ooh wee! This was a great end to the meal for my girls. They enjoyed the three flavors of mango, guava, ramune - a ring of sweet kazuki beans and a wooden stick of Mochis at the peak of the frozen ice. 5/5 Salmon/Avocado/Eel/Spam Musubi: 10/10 - rice was nicely seasoned and all the flavors just went together so well. Took it for snack later in the day - so very satisfying! Definitely plan to return for the Kayla pork, and try out some other musubis!

    Kalua Pork Plate
    Gabriel W.

    Diamond Head is a good lunch spot with big portions. Mostly a to go spot but they do have seating, which is first come first serve. Overall: 4/5 Ordered the kalua pork plate and a side of fries. The fries were thick cut seasoned with furikake. Excellent crunch and good flavor but thicker cut fries are just not my preference. Kalua pork was plate was good. Very large portions with a ton of pork. Pork had good flavor and wasn't dry like kalua pork can get sometimes. Cabbage was fine and Mac salad was good, very mayo heavy. A bit too wet for my personal taste. Will definitely come back to try the other plates, and shave ice. Would also love to try their musubis, but they were sold out for the most part by the time we showed up.

    Hamburger Steak. 100/10. Go get it now.
    Sabrina C.

    My daughter and I stopped in as we were in the side of the bay and I'm so glad we did. We were able to share a Hamburger Steak plate and a Shrimp Masubi. We were so full. We couldn't even finish the rice and Mac salad. Everything was delicious. So much I will gladly drive over from Hayward again. My daughter is looking forward to taking her BF as he stays close by. The Serb is was super friendly. Service was fast. The establishment is well kept. Restroom was very clean. Only thing I wish they had was a separate register for those buying grab and go items. Only because the lady behind me was on my neck and looking around me like that was going to speed things up. When pulling up, it's right after the smog shop. I missed it so I hope this helps you not pass it.

    Bbq Chicken
    Austin N.

    Super cool spot I wouldn't have found if I wasn't browsing on Yelp. The decor and vibe instantly brought me to Hawaii. Lots of options for food from rice plates to fries to musubi and shaved ice. They even have a little grocery section for Hawaiian food and drink. Everything is on the pricier side tbh. $21 for the bbq chicken plate and a canned coconut water from the fridge for $6. Rice plates were delicious and steaming hot made to order. Mac salad was creamy. Didn't like the tako fries really. Too fried and crunchy and loaded with sauce. Super heavy compared to the light and freshness of the rice plates. Overall I had a wonderful time here, and would likely come again. But be prepared to spend a little more than usual.

    Expired candies

    First time to this store. Not friendly customer service Spent over $90.00 for some masubi and one garlic shrimp rice. Everything was overpriced. Garlic shrimp had a bitter taste But one thing I need to warn everyone is, some items are expired Be aware !!!

    Garlic shrimp
    Sandra N.

    Diamond Head General Store is a like a touch of Hawaii in the Bay Area with hawaiian based snacks, drinks, even frozen Zippy meals available for purchase! They also serve hot food if you're looking for a bite to eat. Interior has some seating inside with a grocery store kind of feeling. No outdoor seating available. Parking is limited to street parking. A few notes: * Not everything in the store is labelled with prices * Hot food was pretty average in my opinion * Price vs value wasn't great in terms of quality of food Onto the hot food: * butter mochi - definitely the best thing we ordered here! Chewy buttery and soft in texture. Don't skip this. * garlic shrimp- this was recommended by the cashier but it was quite lacking in depth of flavor with the primary taste just being garlic. No spice, nothing special to stand out. After a while the sauce gets tiring. Mac salad was prominently peppery but bland in both texture and flavor. * Mochiko chicken - Not bad, crunchy battered chicken. Interior of the chicken was juicy but lacking in that distinct strong sweet savory that mochiko chicken is known for. Again, the mac salad was a letdown. Overall, the food was quite average especially for the price point. I can think of two places in SJ with better Hawaiian food for half the price.

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    Diamond Head General Store Reviews in Other Languages

    Ask the Community - Diamond Head General Store

    In the picture I see a parking lot on the right side, does that parking lot belong to diamond head customers to park there for a short time to buy some thing?

    There is only one space for them. You should be able to find street parking (no meters) on the same block.

    Accept apple pay?

    yes

    Do they have outdoor seating? How about a phone number?

    They did not have outside seating when I was there a few weeks ago.

    Do you carry the Ono chips?

    Do you automatically charge a service fee? If yes how much is it?

    they don't automatically charge a service fee anymore

    Are debit/credit card accepted?

    Yes, major VISA & MC.

    How is the parking situation here?

    Very small parking lot shared with other businesses. Street parking available in a busy street with other businesses in the area. I would recommend to be prepared to look for parking.

    Do you have dole whip?

    No, they don't.

    What are your business hours?

    Closed Mondays and Tuesdays. Otherwise open 10:30-5pm

    View All 17 Questions

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    L&L Hawaiian Barbecue

    L&L Hawaiian Barbecue

    3.7(308 reviews)
    2.0 mi
    $$
    Casual dining
    Family-owned & operated

    We have a Hawaii trip coming up and I've been craving plate lunches and I've eaten here twice this…read moreweek lol I ordered the mini chicken katsu, mini kalbi regular bbq chicken, and regular bbq beef, and enjoyed every bite of them all. I think if I had to rank them though, the chicken katsu takes the top spot, followed by the bbq chicken, kalbi, and bbq beef. What I love about L&L is that the value is still there. $15 for a regular, $12 for small and it comes with so much food. Definitely opt for the regular plate and turn it into two meals. Something I'm going to start doing is asking for two scoops of mac and 1 scoop of rice because even though their mac salad is simple, I can't get enough of it. I end up putting some hot sauce on it and I could eat that everyday. The turnaround time for orders is pretty quick, usually less than 10 minutes, which makes it a good option for a quick yet filling meal. Definitely will be back, just wish they put the roast pork back on the menu because that was my favorite menu item of all time!

    Stopped by here and ordered two bbq chicken meals. They were super good! The staff were friendly…read moreand the place was very clean. They provided small bowels for us because I was sharing with my kids which I found thoughtful. Again the food tasted great! It had been about 8 years since I had L and L Hawaiian back in Hawaii(used to live there).

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    L&L Hawaiian Barbecue
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    Diamond Head General Store - hawaiian - Updated September 2026

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