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    First Watch

    3.5 (402 reviews)
    Closed 7:00 am - 2:30 pm
    Updated 2 months ago

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    FIRST WATCH ATMOSPHERE

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    Hipster
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    Moderate noise

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    Free bday lunch as a Sune Club Member - Chicken Salad Melt with Potatoes
    Carroll N.

    11.29.25 My husband and I came for brunch to take advantage of a BOGO offer I received for my birthday. Our server was Matthew, and he was exceptional from start to end. He frequently checked on us and noticed the little things such as when my husband needed his soft drink refilled or asked if my husband needed a togo box for leftovers. We started off with million dollar bacon which is always phenomenal. I ordered the pick two which is selected 1/2 sandwich (roast beef and havarti) and 1/2 salad (sweet honey pecan). I LOVED the salad. There were more toppings than greens which I didn't mind. My sandwich was good but midway eating it, I realized that it needed sauce. So I requested it from Matthew and he brought me horseradish. Hubby ordered an omelette which he really enjoyed. I took advantage of getting on the waitlist via their website so we only had to wait five minutes. They text when your table is ready. It's a super convenient feature so you don't have to wait around when the restaurant is packed.

    Toast
    Aarti M.

    Enjoyed a quick breakfast at this cozy breakfast spot. I really like the ambiance here and the service was really good- they even custom made a hash for me without potatoes. The prices are on the expensive side (though the portions are decent). I did enjoy the food though and will be back again!

    Avocado Toast with smoked salmon and eggs
    Shelly I.

    Had a delicious breakfast there on Saturday morning. We had a wonderful server, Francisca, who allowed us to chat and not push us into ordering quickly. We went at a perfect time where we could get seated and then be able to sit for an hour to an hour and a half before it started getting crowded. The ambience was very nice and very typical of a first watch. There is a variety on the menu plus the seasonal items.

    AM Superfoods Bowl
    Erin S.

    This used to be a less favorable first watch to visit but they've really changed for the better! Back in 2021 they were understaffed and could not even handle the customers of Columbia. Now, they are efficient. I wanted a hearty yet healthy meal, so I ordered the am superfoods bowl and the decadent million dollar potatoes. This was my first time trying chia pudding and it was phenomenal! The crunch from the granola combined with fresh fruits was a party for my tastebuds. The flaky salt on the toast was the perfect addition to an otherwise average meal component. The million dollar potatoes were worth every penny if you ask me. I love the bacon and the Parmesan sauce. I was scraping the bowl by the end of my meal. Our server was also very friendly and gave informative answers to our questions about the seasons menu items. It was a ten out of ten experience!

    June K.

    Not an american brunch gal but finally went for the first time.. only to not get brunch. But delicious! Their menu is expansive and although nothing is extraordinary it feels like classic foods that everyone is sure to enjoy.

    Jane K.

    Our server, Naomi, was amazing during my visit for brunch! The food was delicious, and my experience today was superb! It does get really busy on the weekends, but the wait time seemed reasonable. I will be back soon! :)

    "Million Dollar Potatoes"
    Anna M.

    I got my order to go, so maybe eat in would have been better. The coffee was undrinkable because it had an absurd amount of cream and sugar in it. Biscuits with gravy were very meh. But the worst part was the potatoes, which were not cooked all the way. They were legitimately not edible and still had a raw "crunch" in the middle. Would not recommend.

    Market Veggie Sandwich
    Patrise S.

    I can barely complete this post! Usually the portion are so reasonable that I finish my entree at the table. This time I ate half and I am stuffed! It was very good. My daughter reserved on the so and I wait was just long enough to decide what to get. There is a nice long bench to wait on. It was a nice, cool sunny day and people were also dining outside. Oooo, I came today because I signed up for emails a year ago and was sent a BOGO. No regrets.

    Multigrain Pancake Million Dollar Bacon
    Kayla Y.

    We came on a sunday around 10 without reservations (my mistake). but they said the wait was about 20-30 minutes which wasn't a problem. however after the 30 min mark and we didn't get an update on anything we asked how long the wait would be, they said it wouldnt be much longer and we asked if we could sit at the small shared table in the front (completely empty) and they said no. the hostess was a bit rude and short with us. come around 15 mins later they placed 2 other groups that came after us on the shared seating area!!! we were getting really annoyed but since we waited so long already we decided to wait out another 5 minutes which then we were finally seated. the food was pretty good and the actual service was fast. the coffee here was too sweet though.

    Drinks
    Başak O.

    Service was good! Ambience was good! Food was good! Soup was cold , which made me a bit upset...

    Strawberry tres leches
    Tiffany B.

    An hour wait if you go around 10:20am on a Sunday fyi however it was alright. The cocktail was my #1 favorite. The French toast was good but I've had better perhaps a different bread type or egg wash would of done the trick but it was a 5/10, the eggs was alright tasted like someone who's just learning how to cook stepping up their cooking made them 6/10, and the bacon was cooked to perfection 10/10. The potatoes my husband had can use a step up in seasoning and cooking time; they were a bit hard 3/10, his breakfast sandwich had house made sauce which was gross so the overall sandwich was a 3/10. The waitress was a little inattentive had to grab two other waiters for our bill, water, and syrup but she was still good when she came around. The place itself is small, the floors was slippery as hell, I almost slipped going to the bathroom so putting down some rugs on a rainy day may help and they didn't have a wet floor sign either.

    Rachel S.

    Had a great meal here! It was busy on a Friday morning but we got sat right away. Our server was excellent. I ordered the biscuits and turkey sausage with gravy and fried eggs. I also ordered a side of cheesy grits which were very yummy. Cozy inside the restaurant not very big and it was packed.

    Eggs Benedict (2 stars)
    Phi N.

    Came here because this is one of the few places open to meet in the morning. The food is on par with other locations I've been to of theirs. The eggs benedict came pretty undercooked and the hollandaise sauce was watery and not very tasty. -the hot chocolate was solid

    Pumpkin donuts with salted caramel dip.

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    4 years ago

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    5 years ago

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    2 years ago

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    4 years ago

    Wasn't bad or good for me, was just average brunch food. However, a friend possibly got food poisoning from here.

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    Jennifer G.

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    5 years ago

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    2 years ago

    I had to wait over 35 min, but it was totally worthy. Great food, reasonable prices and excellent service.

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    3 years ago

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    6 years ago

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    4 years ago

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    8 years ago

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    8 years ago

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    4 years ago

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    2 years ago

    Food was burnt up and old I don't recommend this first watch at all. And my waitress was too busy ain't see her my whole time there

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    4 years ago

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    3 years ago

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    6 years ago

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    5 years ago

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    Hanna F.

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    3 years ago

    I always get their breakfast delivered it's great. They use fresh ingredients. Be sure to try their million dollar bacon

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    5 years ago

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    Page 3 of 11

    First Watch Reviews in Other Languages

    Ask the Community - First Watch

    Do you have outdoor seating?

    Yes for most of the year, but not during the winter.

    Do they take reservations?

    I use the app Nowait and will put you in line before you get to the restaurant. I highly suggest that app.

    Do they serve alcohol?

    No alcohol.

    View All 4 Questions

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    la Madeleine

    la Madeleine

    3.3(366 reviews)
    0.2 mi
    $$

    My father and I have been frequenting the La Madeleine Columbia. We are always greeted warmly by…read morethe staff, and the food is consistently delicious. The store is always spotless, making it a pleasant eating experience.

    La Madeleine has become a favorite neighborhood gathering spot for our group. The service is…read moreprimarily self-serve, although staff bring your main entrée to the table. The menu is fairly consistent, with a few seasonal specials added throughout the year. The food is reliably prepared with fresh ingredients, and the presentation is usually appealing. One of the restaurant's most charming features is the large brick-enclosed fireplace in the center of the dining room. During our recent visit, it was still roaring despite the summer heat wave, adding to the warm and inviting atmosphere. The menu offers several dependable favorites, and the bakery display case is always tempting, filled with an assortment of pastries and desserts. Fresh-baked breads are also available for purchase, though the more popular varieties often sell out as the day progresses. What keeps us coming back is the relaxed setting. There's no pressure to rush through your meal, making it an ideal place to linger over lunch, catch up with friends, and enjoy a satisfying meal in comfortable surroundings. Overall, La Madeleine continues to be a pleasant and dependable choice for a casual meal and good conversation.

    Photos
    la Madeleine - Counter to place order

    Counter to place order

    la Madeleine - Tomato Basil Pesto Pasta Salade (Bowl) for $6. This is the best "non-pastry" item I've had here. Generous portion.

    Tomato Basil Pesto Pasta Salade (Bowl) for $6. This is the best "non-pastry" item I've had here. Generous portion.

    la Madeleine

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    First Watch - breakfast_brunch - Updated September 2026

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