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    First Watch

    3.9 (112 reviews)
    Open 7:00 am - 2:30 pm

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    FIRST WATCH ATMOSPHERE

    What's the vibe?
    Trendy
    Good for kids
    Outdoor seating

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    Recommended Reviews - First Watch

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    Honey Chipotle Chicken Hash and Pumpkin Pancake Breakfast
    Nicholas C.

    First watch, you never disappoint. If you are looking for a breakfast spot and you want quality food. This is the only place in Wilmington you should be going. The honey chipotle chicken has i got had every flavor and was amazing. A touch of spice with the quality of a nice heart breakfast. My wife got 2 pumpkin pancakes with chocolate chips and that was soft and warm with a great taste and nice sear to the pancake. This is a cute spot to enjoy breakfast or lunch and the atmosphere is also clean and inviting. The service team there is fast and efficient and they are all so nice! Will always come here for breakfast and need to try the lunch menu. This is also a locally sourced company!

    Breakfast with my oldest girl!
    Julie B.

    I love coming here for breakfast. I often order the same thing (the BLT eggs Benedict) but I have tried several other items and my family has ate almost everything on the menu at one time or another (the lemon ricotta pancakes are great!). The restaurant can be a little noisy, but we sit outside when we can. The service is always great. I haven't had a bad waiter/waitress yet. Overall, I enjoy coming here.

    Million dollar Bloody Mary shh I ate the bacon already lol
    AJ S.

    I added us to the waiting list online which worked perfectly! So this is something I do recommend to anyone wishing to come at high peak times Saturdays and Sundays. The food was just okay for me I wasn't impressed as I thought I'd be. Everyone is different with regard to palettes. We got the chorizo omelette which we was hoping for some chorizo in it. However, it sprinkling of chorizo( nonexistent, lol). The inside is industrial and farm-to-table style. The pricing was on par because it's fresh. It's worth a try if you haven't been.

    Hardly any salmon on the benedict for $15ish. Heavily salted potatos.
    Jason C.

    First time visiting. We ordered the french toast with a side of bacon, the smoked salmon eggs benedict, a side of the million-dollar bacon, cranberry juice, and a honey caramel crunch coffee for $50 (20% tip included). Pros: Fast friendly service Clean and inviting Vast menu Delicious french toast Cons: Salty salty salty potatos The hollandaise sauce had too much lemon Scarce salmon on the benedict (did not mirror their advertised picture) The honey caramel crunch iced coffee was too sweet On the fence: The price for limited salmon and $6 for a side of bacon. We will return for another visit. I love eggs benedict but their did not hit the mark. I will try something different.

    Menu
    Daniela R.

    After a long trip, we decided that we had to stop here for brunch. I loved the amount of windows, giving it a bright natural light. The decor was really fitting to its farm-to-table style. The food was good and it was a slightly more elevated breakfast. With that in mind, this wouldn't be my first choice for a kids breakfast. We don't drink often, and especially not for breakfast or brunch. First Watch does definitely have a larger selection of alcoholic beverages though, which I'm sure has something for anyone looking for a boozy brunch. Lol! The restaurant is a little pricier for a little more sophisticated food, but offers a few menu items you won't really find anywhere else, so definitely worth dropping by. Service was prompt and we even saw the staff assisting elderly in and out. All around a good experience, probably just better suited for someone else. 9/10

    Frittata rustica
    Wendy P.

    This fast casual chain is a solid choice for breakfast and lunch. They have a lot of options to choose from and the quality of the food is always solid. A little salty sometimes but overall good. The decor here is light and airy and reflects the local beach life personality. The service is good. Although sometimes I feel rushed here. I get it. I understand the need to turn over tables. But when it's not busy, don't rush me to pay the check. I like to sit and talk and enjoy my meal. The coffee is not good here. No espresso drinks. But the smoothies and juices are fantastic.

    Traditional breakfast with toast
    Aimee N.

    Craving breakfast again, I once again was limited of who was delivering. I saw First Watch and was not excited. I will say that this was the best meal that I have had yet. Still only 3 stars, but the best one. I ordered the traditional breakfast with chicken sausage patties. The eggs were cooked well, and the chicken sausage was average. The home fries were cooked well but very salty. The bread was very thick and had a unique taste. I much prefer other local restaurant breakfasts over this but of all the choices that I have had here, this was decent.

    Spring 2023 Menu
    Heather O.

    Oh my goodness they've done it again! When you already have one of the freshest menus in town and you make your avocado toast insanely next level by adding lump crab meat and pickled onions!!!! WOW. I added hot sauce and DAMN! Talk about a flavor explosion. Oh yeah, it also comes with two poached eggs that are cooked to perfection and I have no love for eggs, but these I ate right up!! Dipping my toast in the yolk til it was all gone. The new spring menu is out and I haven't worked my way through it yet. But I will and I totally suggest you do the same!

    Laura H.

    We came from out of town to visit and what a great spot we discovered ! For a quick stop for brunch on Sunday for both occasions I will say do expect to wait for a seat because it does get very busy! The first time around I had their carnitas burrito and that thing was huge and filling ! But so tasty and definitely recommend if you're famished. The second time I had I believe their Tri- fecta and hubby had the Traditional Breakfast. Can't go wrong with either all options were delicious & didn't disappoint! For portions wise I will say the second time around I wish I had ordered something more filling but the French toast to the bacon & even the new lavender lemonade I'm glad we got a gave it a shot all very yummy!

    Zay M.

    I came here in a group of 5 around at 11:10am, on my birthday which was on a Monday a few months ago. There was no wait. The restaurant has an open concept. Guests automatically receive a canister of coffee and 2 glasses, but beware as it's not complementary. We ordered around 11:30am and the food came about 10 minutes later. My kid got a chocolate chip pancake with bacon. I got pancake, bacon, eggs, and seasoned potatoes. They had smuckers sugar free syrup, which wasn't even opened yet, which says not many people request it. Nonetheless, it was great they offered it! We all enjoyed our food! I did end up getting a beverage called "Morning Meditation", which I liked. The service was great. I would most definitely return and even visit a location closer to me.

    First stop in our new home
    Jennifer S.

    Our fist place we ate ate once we moved here. Quick little breakfast that was nice. Didn't have to much for those with restrictions but we made due. I like it when they arise to the challenge of me saying being me your favorite(when i don't like to chose)

    Carrot cake pancake and The Works omelette
    Katie T.

    After fruitlessly driving around to three different spots looking for brunch, my friend and I put our name in at First Watch (We did the put your name on the list ahead of time option). It was very breezy that day, but we were starving and chose to sit on the patio so we could go ahead and eat instead of waiting longer. Waverly was our waitress and was super friendly, helpful and nice. I ordered The Works omelet, a side of grits (these were so so) and a carrot cake pancake. The pancake was definitely the best part! My friend enjoyed her ham and gruyere omelet too.

    French toast

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    3 years ago

    Unfortunately, their service is really slow and all the food lacked flavor. I wanted to like the place, but I just wasn't good.

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    6 years ago

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    3 years ago

    Amazing. Great place. Great service. Great food. Great drinks. Great management. Kitchen is great

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    6 years ago

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    4 years ago

    Beautiful place, was very busy but the food was great. I say must try. Drinks looked good. Must try the bacon!

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    3 years ago

    The chef can't cook eggs to save his life but other than that pretty good. Service is alright I guess.

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    4 years ago

    A beautiful atmosphere, staff are amazing and very friendly. Food is excellent. Ice coffee is to die for.

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    5 years ago

    It is frustrating to wait for my dish to appear when my friends almost finished theirs.

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    6 years ago

    Second time eating here for Sunday breakfast. Waverly was a phenomenal waitress. Food was fantastic. Will be back again next Sunday!

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    True Blue Butcher and Table

    True Blue Butcher and Table

    4.1
    (348 reviews)
    0.4 mi
    $$

    While in Wilmington, NC visiting my son and his beautiful wife for Christmas, going out for dinner…read morebecame a thing. And a place I've wanted to try was available. True Blue Butcher & Table Great quality of food with hand carved steaks. Appys with a solid variety for all types of palettes. The steaks can be a bit pricey, but worth the investment in the experience and quality. And the thing that makes it all worthwhile. Great service and ambiance. Will definitely be back here next time in Wilmington

    We've been here quite a few times, and the service has definitely fluctuated depending on the…read morevisit. When it's just been my husband and I, the experience has usually been really good. When we've come with friends or larger groups, the service has been much more mediocre. The first time we visited, one of the waitresses was surprisingly rude when I asked about vegetarian options. All she said was "salad," despite there being multiple salads (2 out of the 3) on the menu, including a Caesar with anchovy and a wedge salad with bacon. Thankfully, another staff member stepped in and was much more helpful and respectful. I'm not sure why vegetarian requests are sometimes treated like an inconvenience or unusual concept. I'm married to a huge meat eater and enjoy going to places he likes, but I do wish vegetarian guests were met with a little more patience and understanding. Especially when I am the one paying the bill. The atmosphere is loud and busy, but they are generally accommodating. For larger parties, they require a credit card to hold the reservation and give a limited grace period, with a fee of around $15 per person for no-shows. I understand why restaurants have policies like this, but it felt a little unfair considering we still had to wait around 15-20 minutes past our reservation time to be seated. If guests are expected to strictly follow time slots, I think the restaurant should also try to hold themselves to those same standards. It also took close to two hours for our food to come out, and we repeatedly had to ask for smaller things like water or hot sauce. I completely understand that larger parties can take longer, but we were a group of seven, which didn't seem unusually large. Overall, the food and atmosphere keep us coming back, but the consistency in service could definitely be improved.

    Photos
    True Blue Butcher and Table
    Steak frites
    Steak frites
    A picture or the true blue butcher & table and some editing

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    A picture or the true blue butcher & table and some editing
    The Donut Inn

    The Donut Inn

    4.5
    (222 reviews)
    1.0 mi
    $

    I've only been here once -- Sunday of Memorial Day weekend -- and unfortunately it wasn't the best…read moreexperience. First off, by the time we arrived around 10am, they only had a few donuts left. Honestly, I wouldn't necessarily count that against them because it may just be a sign that the donuts are really popular. They were completely sold out by 10:30, though, so definitely come early if donuts are your priority. We were lucky enough to grab a strawberry donut and a half dozen munchies, and the donuts themselves were GREAT! I ordered a sausage, egg, and cheese sandwich on an Asiago bagel. The flavors were good, but the bagel was a little too crunchy which made it difficult to eat. If I went again, I'd probably either get the Asiago bagel with cream cheese or stick to a plain bagel for the sandwich. My daughter ordered the bacon, lettuce, and pimento cheese biscuit, but they were out of biscuits so she switched to a bagel instead. Unfortunately, they forgot the bacon entirely, which was pretty disappointing since that's a major part of the sandwich. My other daughter ordered the Baja breakfast burrito with salsa on the side, but the salsa was put directly on the burrito. To their credit, they did offer to remake it, but we had already been waiting about 20 minutes so we decided to just keep it. Oddly, we still had to wait another 7 minutes after that for our food. Overall, the donuts were excellent, but between the long wait, several order issues, and limited availability, it just wasn't a place I'd personally go back to.

    Yikes. Came here since it had the best reviews only to get a raw blueberry donut. The maple one was…read morefalling apart and frosting was hard. Disappointment for sure. We also got the special caramel donut of the day and it wasn't too bad. Won't come back here

    Photos
    Seating inside
    Seating inside
    Everything bagel with cream cheese
    Everything bagel with cream cheese
    Great variety of donuts with even a featured donut that changes

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    Great variety of donuts with even a featured donut that changes

    First Watch - tradamerican - Updated June 2026

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