I went here early on a Saturday evening as I was creeping around the Chelsea Marketplace looking for dinner. The Marketplace has a lot of choices, but this place seemed to have a decent menu at reasonable prices. Also, they do take-out as well as eat-in. We grabbed take-out and ate at some nearby tables. I had the burger and herbed fries. The burger was made from ground brisket, was very flavorful, end even though it was cooked medium-well, it was still very juicy. The fries were fresh and crispy too. We also got the chicken salad sandwich on whole wheat. It was jammed with big chunks of chicken, they definitely did not cheap out on this sandwich. The service was fairly quick, too. The food / service was not off the charts, but solid nonetheless. read more

Despite the name, Friedman's Lunch serves breakfast, brunch and dinner -- not just lunch. Pros: - There's a large selection of decent gluten free sandwiches, pancakes and other items, and the restaurant is extremely conscious of food allergies more generally. - Pastrami is decent -- flavorful and thinly sliced, though a bit dry. I don't know if you can ask for fatty or lean cuts, but if you don't specify either way, you get a pretty lean cut. (I personally prefer fattier, more tender / moist cuts.) - There is a good selection of vegetarian sides, a few mains (vegetarian lasagna, mac & cheese, edamame "studded" brown rice) and a "market plate" option that allows you to order three sides as a main. Sides include mac & cheese, shaved Brussels sprouts, broccoli rabe, sweet potato and potato fries, cauliflower gratin, jalapeno cheese grits, etc... Cons: - The latkes are terrible and greasy. When you cut into them, all the residual grease bubbles back up to the surface..... Although latkes are one of my favorite foods in the world and I certainly don't avoid fried foods, I didn't really want to eat these. - The shaved Brussels sprouts side was as sweet as candy or dessert. I don't mind a bit of sugar, but this was imbalanced and really excessive. Middle of the road: - Broccoli rabe came with sweet, roasted garlic and was generally well made, but REALLY oily. - Cauliflower gratin was well made, but had been left under the broiler for about twice as long as it should've been. Result: a brick hard, partially burnt, nearly inedible upper strata. My impression is that Friedman's starts out strong, with good base ingredients and good recipes. But poor / inattentive / indifferent execution neutralizes many of the merits before the food ever makes it to the table. read more

Roast Beef and Swiss, pickle...piled high, REAL high. What else does a guy need? It was an awesome sandwich. We were there on a weekend, so it was nice and calm. That said, I agree with everyone else about the prices. Pretty ridiculous. it was one of our most expensive meals of our vacation - and it was just lunch on a weekend, for crying out loud! I guess the rent at Chelsea Market is so high, they have to throw it at us. Oh well, it was a good sandwich. read more

The menu is small but has some tempting choices on it. They also have a coule beers on draft and an extensive non-alcoholic drink menu. They did have alcoholic drinks as well but I like to see a place embrace other non-alcoholic drinks besides Pepsi/Coke products. Each table has a glass bottle of water already waiting for you along with your silverware. I ordered the fish tacos and while the fish was good the taco as a whole was not. It was too watery and had too much stuffing in it in order to pickup and eat. I had to use a fork and knife. The coleslaw was pretty plain as well. But to go with the tacos I got the brussel sprouts and those were great. Maybe it was just my fault for getting the fish tacos instead of something else at a place like this. I would go back and I think next time would try the lamb burger. read more

A really good place to eat with friends! The location is actually close to where David Letterman's studio. What I recommend: Herbed french fries Southwestern turkey burger Watermelon gazpacho B.L.A.T Prices are moderate, ranging from as low as 2 dollars for bagels to 14 dollars for their specialty salads. read more

That grain dish with quinoa and avocado was the most delicious thing I've had in a while! I've eaten at Chelsea market so many times and eaten overpriced and underwhelming food. This place was a great place to sit, eat delicious healthy food, and not break the bank. I heartily recommend. read more

Solid stop for a mid-morning bite. The Breakfast Sandwich was just the ticket, with fresh (free range) scrambled eggs, and crispy bacon, on a thick cut Sourdough toast. Accompanied by sliced avocado and bit of melted pepper jack cheese, that's a breakfast I can get behind. A glass of freshly pressed Grapefruit juice was an added bonus. Manhattan pricing, $15 for breakfast, was to be expected. Worth it to me. read more

This is a worthy place to add to the rotation of Chelsea Market restaurant offerings. A friend and I whimsically decided to have dinner here a couple of nights ago as he brought me to visit CM for the first time. They were having a special on beer (pitcher for $4), and appetizers. Needless to say, we took advantage of both! Well, truth be told, my friend just went with a tall glass of beer, but we did order both the special appetizers -- the spicy, Cajun (I think) chick peas, and the Reuben sliders -- they were wonderful. Along with that, we also shared a brown rice bowl with grilled chicken, and the B.L.A.T. sandwich (apple-smoked bacon, avocado, lettuce, tomato, with herbed aioli on sourdough bread). There were some mixed reactions for the both of us. I really enjoyed the spicy chickpeas, they were crispy on the outside, from what I presume to be a flash fry, yet they maintained that classic, soft chick pea texture when bitten into. My friend didn't like it at all (I think he has bad taste), but he thought it was bland and did not appreciate the natural order of a chick pea to have been toyed with. What we did agree on where the Reuben sliders. These were phenomenally delicious (for me, it was the best thing we had at Friedman's Lunch).. they came as small sandwiches, three to a plate, a nice stack of corned beef, melted cheese on toasty rye bread. It was moderately greasy, but very flavorful. My B.L.A.T. sandwich was alright. I liked how the bacon was fried to a near crisp, though, I think it could have been a bit crispier. On the downside, I did not really get a hint of the apple-smoked aspect of the bacon. These days, I have been under the duress of severe allergies making it quite difficult to really taste food so I assume it was my fault and that the bacon, was indeed apple-smoked in flavor (but, it's weird that I got the full effect of those spicy chick peas). Now, the brown rice bowl -- no matter how stunted my tastebuds were -- was definitely bland. I remember commenting to my friend that it was as if they took the contents of a microwaveable meal and dumped that into the bowl. I wasn't getting any stand out flavors, and there seemed to have been a lot of rice and not much grilled chicken. My friend really enjoyed it though he did remark that it was a bit like fried rice (meaning, a bit too oily). We were too stuffed to have any dessert, but I was eyeing the flour-less chocolate cake and had I the gumption to eat more, I would have chosen to go with that for sure. The meal wasn't expensive, but it wasn't cheap either. We both spent about $25 pp. I suppose that is standard for the Chelsea area. What I also liked about Friedman's is the decor and mood, it almost felt upscale, and it's nice how they don't rush you at all. You can eat, and chat, and enjoy your meal without being shooed to leave. read more

Friedman's - Breakfast & Brunch Near Me - New York, New York

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While enjoying my day at Chelsea market , wit my lovely Baby girl . We stumbled upon this restaurant for brunch . The grapefruit juice sucked but the chicken and waffles boy was something magical to put in your mouth wit the mango habanero sauce read more

Friedman's - Breakfast & Brunch Near Me - New York, New York

With Celiac disease, it's not always easy to find something truly Gluten Free to eat. Upon reading the reviews, I was so thrilled that Friedman's Lunch offered so many GF options. When I got there and read their menu, I was tempted by their gluten free burger because I don't know any other place(s) that offer them. Their GF burger an outstanding bun (when I first saw it, I wondered whether they had messed up my order and gave me a regular one!). It's thick and "fluffy" as a bun you are going to get for not using Gluten. The quality of the meat was excellent. Overall, this hit the spot as something to eat before a 3.5 hour train ride -- but didn't leave me feeling bloated of full (yay!). The reason for the 4 starts vs. the 5 was the 15 minute wait, but one must expect that with quality. read more

Friedman's - Breakfast & Brunch Near Me - New York, New York

Friedman's was a solid brunch spot in chelsea market offering up some classic dishes done right. When we arrived around noon, we were told there would be a half hour wait. 10 minutes later, there was a seat for us. the communal tables are surprisingly comfortable, and there's plenty of space to separate you from the other guests. It's a nice new american atmosphere, and it's pretty conveniently set in chelsea market, which allows you to explore while you wait. (Just make sure you check back every 10 minutes!) I ordered the reuben which was really good. Thick cut pastrami that had been heated so that it was maximally tender. It seemed pretty lean, and I really liked it. They know their meat here. Aside from that it was a pretty regular reuben. If I came back I would definitely get a side of fries! read more

Why can't a girl find a decent place in NYC, transplant culture that's why. Scouting for small bites and drinks, my friends and I decided on this place hoping the food matched the ambience. As we took a minute to collect ourselves one server came up to us and announced the happy hour specials, three seconds later another server with a man bun announced the specials to us. We were ready to order, specified we would like a less sugar in our cocktails. Cocktails were an absolute joke. Stupidly concocted by what seem to be a handicap dog, because no bartender should make such an off setting cocktail. One of my friends also got a glass of wine. Incorrectly stored, served with the incorrect temperature, and fully oxidized. Bleh! We made ourselves perfectly clear that we had intentions of ordering food, but no server came to take our food order. Good thing too, cause nobody came to check up on us, or even collect payment. What a joke. read more

Fresh Squeezed Juice! Score! ... but not Hot Chocolate? Strange considering they have a Brunch menu... The Lox Platter was incredible! The portions were excellent and the bagel was delicious, not to mention the lox itself. Capers topped it off perfectly. read more

Such promise for this Chelsea Market eatery and to have it go down like this was such a let down. While walking through the market the hunger bug grabbed me and I decided to give Friedman's Lunch a try. We walked in and where immediately seated which was not a surprise as it was quite vacant. The waiter who seated us grabbed a bottle of water and then disappeared. About fifteen minutes later a waitress appeared and abruptly took our order. No introduction no asking if we wanted drinks just straight to what my order was. If this place cared a little it more about the service I may have given it an extra star as the food wasn't really that bad. There are definitely better places to go to and I definitely recommend that you do. read more

The Mac n' Cheese is the best!! If you go with friends...get the Market plate...I got the Mac n' Cheese, quinoa, & sweet potato fries. I expected it to be small portions on a plate but you get a LOT (it's like you order each Market side separately)!! And all for just $12!! Definitely had enough to share....so yummy!! Definitely would love to go again!! read more

Friedman's - Market plate(w/Mac n' Cheese, quinoa, & sweet potato fries); Brown Rice bowl; grilled cheese/tomato soup&grilled chicken salad - Breakfast & Brunch Near Me - New York, New York

Yea, I'm on a diet, but whatever. As a New Yorker who wishes she was a Southern cook I just couldn't turn down the Southern breakfast and I'm SO glad I didn't. For $11.50 you get 2 eggs, cheddar grits, fried green tomatoes, and a biscuit. Southern breakfast was better than sex (well, not make-up sex). I would recommend adding a side of sausage or bacon, I did not because of that whole "diet" thing but you definitely should). Another reason I give Friedman's 5 stars is that our waitress was super nice. My dad is what some would call "difficult" when it comes to ordering at restaurants - very sweet but very inquisitive. He can't have butter, cream, salt, etc. because of his heart surgery and our waitress was very helpful in recommending what he could have and making sure that no extra salt was added. He also likes to ask A LOT of questions about the menu and she was very patient. I would definitely go back to Friedman's...and get the Southern Breakfast with sausage this time! read more

I live in the neighborhood but often avoid the Chelsea Market because of the crowds and/or annoying tourists that need to learn how to walk in nyc. However, today I was in search of a good deli sandwich, and I decided to take the plunge and head to Friedman's. I had been there before but thought it was only average, but this time around, the whole place looked different. I don't know if they made some changes or if I was just imagining things. Anyhow, I ordered a relatively pricey Turkey & Pastrami sandwich ($13) and it was nothing short of amazing. The bread was fresh from Amy's, the meats were top notch, and they even put a layer of thin potato chips in the sandwich... didn't see that one coming but it was a nice surprise. All in all, I had low expectations but was so impressed by the sandwich that I felt compelled to let others know about the experience. I will definitely be back and am glad I gave this place a second chance... read more

I've been here a few times. The food is pretty good and it's a go-to spot whenever I visit Chelsea Market with gluten-free eaters. It's nice, but I always leave feeling like it's not as good as I remember from the last time. The biscuit here is great and the pastrami ruben is pretty delicious. Once I got the fried green tomatoes, which were turning red (I don't know if it changed the taste at all, they seemed fine but not amazing). The eggs and potato pancake taste good, but you can tell how bad you're going to feel later when you start eating them. True to form, every time I've eaten here I start feeling it about 2/3 of the way through the meal. By the end I feel full, but up in my chest rather than in my stomach. It's pretty strange, and I only get it here. The food is pretty good, but this feeling dampens my interest. Plus the service is always somewhat slow even though they're always busy for brunch and have people waiting in line to get in. I don' t know if there are options nearby I'd like better, I keep forgetting about that heartburn-esque situation and agree to go back. Maybe next time I'll try something else to compare it to. read more

Amazing chicken and waffles. Great vibe and friendly service. The BLAT was good, too, but not the best I've ever had. Highly recommend the chicken and waffles. All menu items can be made gluten free too. read more

Friedman's - Breakfast & Brunch Near Me - New York, New York

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P.E.I. mussels and flat bread with prosciutto and arugula, YUM. Happy hour prices, YEAH! Veggie burger, meh. In summation, happy hour inside this warm enclave inside Chelsea's Market was superb. Half off appetizers - share with friends! But I've had better veggie burgers. It was a little too dry and bland despite the generous topping of avocado. That's the only reason why I can't hand out a fifth star. read more

Any restaurant that serves Buratta makes me happy. Friedman's Lunch is a great place for some of my favorite things, a glass of Rosé, matzo ball soup and a tomato sandwich, with heirloom tomatoes and Buratta with a balsamic reduction drizzle. What a happy little surprise from this bustling lunch counter. Friendly, young, freshly scrubbed servers too. read more

Friedman's - Breakfast & Brunch Near Me - New York, New York

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Get: ~peaches and housemade ricotta (3.5 stars-special of the day): a simple dish, honestly something I could have made at home, but it was a really satisfying dish. The ricotta was smooth and a tad sweet, which complemented the peaches quite nicely with a sprinkling of basil on top. It came in a generous portion, but it was a bit expensive for what it was. $12.50 Skip: ~Southern breakfast (3 stars): I'm torn about this dish, because the grits hit my nostalgia spot with a great force: just the right amount of cheese, creaminess, and chewiness. Fried green tomatoes were also a hit, fried with the the right thickness of batter, although there were only 3 small slices of them. The biscuit wasn't anything cravable, but it mopped up the eggs nicely. $14 Wait: ~none for 3 at noon on Saturday. We sat at the long common table, and it was nice for people-watching but still having our own conversation. Service was prompt, and we were never without water. A nice place with fresh food, just a little overpriced. read more

This is a rare case where I actually agree with most of the reviewers. It's overpriced for sure, and the service can be spotty. I actually found my waiters very nice, but I was trying to stay and do some work so I wasn't in a rush. But they let me stay during a pretty busy time. Gluten free sandwiches on bread that looks and smells so much like real bread I had to ask the waiter to make sure. Before I even finished asking he had answered me. They must get that a lot. They also have a gluten free Spanish beer called Daura Estrella Dam which I had never heard of before and is now my favorite GF beer. The four stars are for the prices. I get the extra 2.50 for the gluten free bread, but to add that to an already 11 dollar sandwich that doesn't include fries is what keeps me from coming here more often. I think if I weren't gluten free, I would give this place three stars. read more

Great portions and options of dishes for lunch/brunch. It does get busy during the weekend so plan ahead. I love a good lunch place with numerous egg options and this place has almost half of one side of a menu with egg options. There are also a lot of add-ons to your meal which is always nice. You don't have to just eat pancakes if that's what you choose to order. Fresh OJ was delicious and coffee was good too. read more

One of the few places in Chelsea Market for great sit down table service. Perfect for a lazy Friday. Decor is nice and simple, servers are friendly. Doesn't fit too many people though, but most Chelsea Market spots are grab and go. It's a pretty big menu, priced between $8-$12 or so. Not bad all things considered. I split the Tuna Nicoise salad and the market plate (your choice of 3 appetizers) with a co-worker and it was just the right size and portion. They were able to divy up the salad into two portions. We chose the quinoa salad, mac and cheese and potato knish as sides. The salad was a touch salty but the tuna was cooked well - just seared on the outside and still pink on the inside. Heavy on the olives. Could have used some more acid. The quinoa salad was just ok, I don't know if I've ever had stellar quinoa anyway. Mac and Cheese was good - not too heavy, but could have used more sharp cheese flavor instead of just plain cheddar. The Potato knish was VERY good, not mealy. Could taste the potato and it doesn't taste like it's been sitting around forever. Other tables all got the turkey burger and fries. The fries are not exactly steak fries, but not skinny either. They were perfectly fried to a deep brown, I nearly leaned over and stole one off another patron's plate. Next time... I've been here for breakfast before too. Coffee was terrible but the egg wrap I had was delicious and not expensive. My friend ordered the oatmeal, which came with brown sugar, nuts and raisins which was all very nice. Overall, love this place for lunch! read more

Had a Reuben, a Latke and Mac n Cheese. The Mac N Cheese was probably one of the most flavorless things I've eaten in years. Threw it out without even attempting a Salt and Pepper rescue. AND I never throw food out. The pickle also left me feeling flat. The Reuben was very good. I'm pretty sure the pickle wasn't from Gus's and would recommend they give them a try. read more

Overall a pretty good place with a nice variety. Tuna wrap was good and the price was ok. A little hard to get a table but it's normal here in NYC. Go ahead and try it. read more

Depending on what you order it could be good...or not. Also be prepared to wait whether for a table or just simply ordering to go. I've had the turkey burger, tacos, and the brown rice bowl with edamame. Prices are quite high especially for what you get. Is it worth the price? I say no, but sometimes I have no choice when you want to try something different from a diverse menu at Chelsea Market, and they have that pull. read more

Friedman's - Fish tacos - Breakfast & Brunch Near Me - New York, New York

I've been to Friedman's Lunch for dining in for both breakfast and dinner, and take out for lunch multiple times. While I might not order here all the time because it is one of the more pricier restaurant choices in Chelsea Market, I have been consistently happy with the quality of food I get. Chelsea Market for food options is mostly chock full of bread, pastries, and sandwiches with all of its bakeries. For people with a gluten intolerance, this is a wonderful place to get food at because they serve a few meal options with grains like quinoa and brown rice, and offer a gluten free bread substitute if you opt for a sandwich or burger. The restaurant is also friendly for vegetarians as well with their options. They have a sit down seating area with a waitstaff, but it gets super packed during lunch time. If you are ordering for lunch, I recommend calling and placing your order, or else you are stuck waiting at the front door blocking customers from coming through or standing in someone's dining space. Mornings for breakfast and evenings for dinner are good times to eat here. My favorites so far include the veggie burger with avocado (the spicy fennel tomato jam is delicious), and the brown rice bowl with stir fried vegetables. Friedman's Lunch is a solid option for food if you want something other than the usual bread heavy meals at the other restaurants. read more

I just had a thoroughly enjoyable meal at Friedman's. There is a communal table at the front for solo diners, which is always a plus. (I'm one of those strange people who loves to eat out with a book). The jazz music in the background and general ambiance are inviting. The menu finds a satisfying balance between comfort food (reubens, etc.) and options for more gourmet-leaning tastebuds. I was not in an adventurous mood, so I ordered a Chicken Adobo Salad, which was fresh, crispy, crunchy with a hint of spice. Friedman's is also a good choice for happy hour. I enjoyed a delicious beer on tap for $4. The service is friendly, efficient and professional. I will definitely be back for happy hour/appetizers and weekend brunch. read more

In the middle of a weekend full of planned events with friends I managed to pry a couple of hours away for myself. I wanted an interesting lunch and went to a place that I thought would be memorable. But a philosophical dispute I had with that place left me wandering through Chelsea Market muttering under my breath. And with no expectations at all I decided that Friedman's Lunch looked okay and wandered in. This was in prime Sunday brunch/lunch territory and the place was packed. But when I went to put my name in or ask about a seat at the bar they waved that away and found me and the book I was reading a nice little two top in the middle of the crowd. This place is, in a word, vibrant. Lively. Managed to be full of activity without being loud. It was just plain happy and low-key, not the sort of words I often apply to any location in Manhattan. And the food was perfect. I'd never considered a burger made of all brisket before. Now, every time I hear the word "brisket" I'm transported back to that one perfect burger. And I do mean perfect. This was one of those memorable burgers, one of those memorable meals that just stand out as being exactly the food you wanted at exactly the time you wanted it. I've had a few "transformative" meals in my day, and this was one of them...a meal that totally changed my attitude and frame of mind, and left me happy for the rest of the afternoon. In fact, I'm going to include Friedman's in my "Best Burgers in Boston" list. They aren't anywhere near Boston, but this burger was good enough I want to hijack some small memory of it for my home town! read more

This place makes my blood boil. The food is fine, nothing to write home about, but certainly not bad, but the horrifying thing is the prices. The average price of a sandwich that takes, oh, about 4 minutes to make is at least $9, and the only complimentary side they provide is a teeny tiny little shot glass filled with nasty coleslaw. Gross. If they slashed the prices in half I would gladly eat at this place, but the prices make me feel like I am watching my wallet get raped. read more

Awesome spot for brunch in the market. Very cool and hip space, but managed to feel intimate even though tables are close together. Unfortunately they can't serve drinks before noon on Sunday, but the food makes up for it. It can be a bit noisy if nearby tables are rowdy. The staff was very friendly and quick. The food was perfect and had some good plays on normal brunch food like pulled pork benedict, short rib hash, and lots of sandwiches. The pulled pork benedict was awesome with perfectly poached eggs and tangy pork. The fried chicken and cheddar waffles were incredible. The chicken was moist, crispy, and packed with savory flavor and the waffles were cheesy and fluffy. It was a ton of food, but tasty through each bite. read more

Friedman's - Fried chicken and waffle - Breakfast & Brunch Near Me - New York, New York

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Amazing. Best burger. Gluten free. Great wjne and drinks. Great music. 100% thumbs up! Highly recommend if you want an easy, lovely lunch or dinner. read more

I dined here for an early-ish lunch with several co-workers and was impressed with the friendly service, great food, tasty drinks and cool atmosphere. Since it was a Tuesday at 11:00, and I didn't see alcoholic beverages on the menu, I asked the waitress if they did indeed serve alcohol at this time. "Are you in New York? YES!" was the response. So we all ordered bloody mary's which were very good, but had extra horseradish so proceed with caution if you can't handle spice! I ordered the Benny Nova which is poached eggs and smoked salmon topped with hollandaise sauce - yum!! It was delicious! It came with a side salad which wasn't too impressive, mainly lettuce, but that didn't bother me. If you're looking for a lunch/brunch spot in Chelsea Market definitely check out Friedmans!! read more

I think I have a new favorite lunch place. Unfortunately, I live in North Carolina and can't visit Friedman's nearly as much as I would like to. I love the old school wallpaper and the rustic charm of the restaurant. The front chalkboard has specials and beers to look at while waiting for a table. During my most recent trip to the city, I ate at Friedman's twice. The fried chicken (and remember, I'm a Southerner!) invaded my dreams and I haven't been able to stop talking about how amazingly perfect it was. Tender, juicy, and crunchy all at once. As a side, I got the shredded brussel sprouts. The other people in my party got the fish tacos, quinoa, chicken matza ball soup, sweet potato fries, and a salad. We were all very happy eating and I can't wait to get back to NYC to have another terrific meal at Friedman's. Love it. read more

The service is a little slow here.. I forgot to review this place last year till I just remember recently that I had one of the best sandwich.. (at least I remember)... It was independence day... we decided to grab a light dinner before the firework at chelsea pier... so my friend and I decided to share a sandwich... we saw the vegetable sandwich and added chicken into it... The sandwich is overprice.. but it tasted really good... the mixture of avocado and greens in it was actually my favorite combination.. the sandwich is actually pretty huge.. I was really full after eating half of the sandwich.. I love Chelsea market.. and I will return here to grab another sandwich again.. :) read more

I really enjoyed the brunch here. We were seated immediately, which is great. Our server was jubilant and welcoming. I had the strawberry ricotta pancakes which were delicious. I am usually disappointed by pancakes even though I always crave them; I was delightfully surprised in this circumstance. The BELT totally hit the spot as well. The egg made the sandwich a perfect brunch option. I would definitely recommend Friedman's for brunch or lunch if you are in Chelsea Market. read more

When I first moved to NYC, I took family and friends to Chelsea market every time they visited. We'd go early to avoid the weekend crush and Friedman's seemed like the ideal breakfast option. It does serve a good function with classic breakfast staples and quite a few vegetarian options. However after having been here a fair few times, this location in particular is my least favorite. It is just nothing special and while some food items do stand out, compared to the myriad breakfast options throughout the city, it's middle of the pack. To be fair, I think the mushroom toast and waffles here are tasty but the portion sizes are a little small. The avocado toast is pretty standard and the toast itself can sometimes be a little too hard. My biggest gripe with this location is the service. They are pretty slow and good luck if you need to get their attention after receiving your meal. They also don't seem to take direction well. My dad ordered the french toast last time we were there and asked specifically for the kitchen not to put powdered sugar on top. Simple enough request IMO but the waiter, while he acknowledged the request, looked like he could barely contain rolling his eyes. And then when the plate came, it was completely dusted with sugar. I don't know if it's usually too early or what but it shouldn't be that hard. We also spent several minutes trying to flag someone down for water refills even though the restaurant wasn't packed. While I don't need rays of sunshine to serve me breakfast the service here does get a little depressing. I've been to the location near Columbia and thought it was much better. While the food was still standard brunch fare, at least the service uptown was pleasant. If you want to check out this chain I'd recommend going to a different location. If you're in Chelsea market and looking for breakfast, go across the way to Chalait or Crepes and you'll be happy you did. read more

Despite all the carb-heavy spots in Chelsea Market (hello, Fat Witch and Amy's), there's no need to spike your insulin levels through the roof. Just order a Cobb Salad at Friedman's. Chock full of leafy greens, avocado, bacon, diced turkey, tomatoes, asparagus, gorgonzola and hard-boiled egg, this is the perfect lunch to eat in, take out, or have delivered. Stop by Dickson's for a bag of jerky or some cuts of roast beef, too, and you're all set for a food coma-free afternoon. read more

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