Lindsay was absolutely amazing. I went in for a balayage and hair cut and she gave me exactly what I was wanting. She talked me through each step of the process made sure I was comfortable throughout the appointment. Definitely will be going back to her. read more

I've been going to my hairstylist for over a year and she is truly incredible. If this review were about her, it would be five stars every time. Unfortunately, it's about the salon owner, whose behavior is consistently rude, unprofessional, and honestly embarrassing for someone running a business. From my very first appointment, she set the tone. I walked in with a Starbucks for myself and my stylist... completely unaware the salon had a café (which was closed, by the way). Instead of a normal greeting or a simple "Just so you know, we have coffee here," she loudly blurted out, "Who brings Starbucks here?" as if I had just broken a house rule. Not exactly the welcoming vibe you expect when you're coming in to spend money. Her attitude has been the same every visit since: dirty looks, zero acknowledgment unless you're her direct client, and an overall negative energy that shifts the whole room the second she walks in. And it's not just me. My best friend and my mom have both gone to the same stylist and experienced the exact same treatment from the owner. The same snarky comments, the same judgmental looks, the same cold, uninviting demeanor. So it's clearly a pattern, not a one-off. One moment that really stuck with me: it was just me, my stylist, and the owner in the salon. My stylist stepped into another room, so I raised my voice slightly to make sure she could hear me. The salon was empty. Yet I overheard the owner mutter, "Why is your client so loud? She's in a salon." Instead of speaking to anyone directly or respectfully, she chose to insult a paying client behind their back. Completely uncalled for and extremely unprofessional. Even if YOU the paying client says hi to her she looks you up and down and gives a cold hi back. At this point, the only reason I've ever tolerated stepping foot into this salon is because of my hairstylist. Who deserves better, and so do her clients. If you value professionalism, respect, and a welcoming environment, I'd strongly recommend booking with these amazing stylists anywhere else if they offer services at another location. The talent here is great. The owner is the problem. read more

Brianna was amazing! I have horrible anxiety with hair cuts or trims, but she was super understanding, friendly, and professional (: She really added to the positive vibe of the salon. So I've had long hair for decades and I like to keep it that way. I asked for a trim/refresh of my long layers and she was incredibly communicative about my wants and preferences. I love it and am definitely coming back! read more

Hidden Beauty Salon - Hair Salons Near Me - Chula Vista, California

Brianna is amazing!! I came in desperate for a fix after a previous stylist left my hair uneven, brassy, and damaged just days before my engagement photoshoot. I can tell Bri knows what she's doing and really took her time to color correct my hair. My hair looks and feels SO much healthier thanks to her! They also have a cute coffee shop and do nails! Really a one stop shop for everything you need. Can't wait to book with her again! read more

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I went in a couple weeks ago for grey coverage, permanente color. The line they use or mix of color was completely off because this is how it lifted when hi lighting today. I've hi lighted my hair for years and have had grey coverage done between hi light sessions and never had this issue. read more

Hidden Beauty Salon - Lifted pinkish - Hair Salons Near Me - Chula Vista, California

Hidden Beauty Salon is a excellent Beauty Salon with an amazing staff. Been coming for years for my wife, Sarah has always been good to her & taken care of her & makes her look beautiful, she's beautiful regardless :) but Sarah takes her to another level that excites us both. Now we bring our 16 year old daughter Andia & she loves it here. My Andia got Brandon to take care of her & he was great, patient, caring, very attentive & informative of everything he was doing & why he did it & what to do in the future. Brandon gave her so many ideas of what to do in the future when she's ready to do more & she was so excited. My Andia was very comfortable with him & happy with the great cut & advice he gave her. We'll be coming back & I recommend this place to ladies & young ladies too, so moms & dads bring your teenage girls here you won't regret it. Thanks Brandon & Sarah for taking care of my girls see you soon. And they have a little Coffee shop now in the front so check them out. read more

Hidden Beauty Salon - My Andia looking great thanks to Brandon - Hair Salons Near Me - Chula Vista, California

I never got refunded and I'm still so upset it was so horrible I was there for 12 HOURS paid 300 and was told to pay for more how I wanted it read more

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Sarah is my girl for cut, color and good convo. I appreciate her technique and thoughtfulness to hair health. Giana is awesome as well, and cuts my daughter's hair beautifully. The nail tech, Gigi, does gorge nails and is a sweetie. The coffee out front at Dame Mas Cafeina, and Ramsey the barista, are an added fun and delish bonus and definitely a treat to take advantage of when you get your hair did :) I love the horchata latte. The vibe, energy and music is always on point and I love spending time getting dolled up with these ladies. Thank you! read more

Extremely rude blonde girl at the front desk here turned me off from ever doing business at this place. There are other salons down the street with better customer service, go there instead. read more

Last minute appointment made. Angie was great! Made me feel welcomed. I had 8" cut off my long neglected head of hair. Ashley styled it. Came out so pretty! My search for my local hairdresser is over. Angie/Ashley is a match made in heaven! read more

Hidden Beauty Salon - After cut & style - Hair Salons Near Me - Chula Vista, California

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Went to Hidden Beauty for a trim on my bob. I let the stylist know that I didn't want a really short bob, as i was letting it grow out but my hair has gotten to that awkward uneven stage. She did the perfect cleanup and I am very happy with the results. Hair is looking healthy and even again. Great vibe and Will definitely keep coming back. read more

Hidden Beauty Salon - Bob trim - Hair Salons Near Me - Chula Vista, California

Since I still never got a response to my private email I will respond again here. I was already 2 and a half hours into the appointment when she started painting my nails. When I looked she said "I will blend them more on the second coat". So I thought okay trust the process.. the second coat did not blend them any better and at that point I had already wasted 3 hours. I couldn't express anything at that point because I had other places to be (since it was my wedding week) and it was clear the person doing my nails was inexperienced and unable to even do the type of nails I originally asked for. Like I said.. if you are unable to do a service just say that. Also not to mention the tools she was using were being pulled out of a bag and thrown back in. Didn't seem up to par with state board. read more

Hidden Beauty Salon - Terribly filed, bumpy, and unblended ombré they did. There's black dots on one finger. They looked even worse in person. - Hair Salons Near Me - Chula Vista, California

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I had the worst experience! I highly suggest you do your research on the stylists there before you book an appointment. I had long hair and only wanted a trim the stylist cut my hair shoulder length I was stunned. I wanted to someday donate my long hair to locks of love and had been growing it out for 5 years. She took that opportunity away from me and truly is heart breaking. I still can't believe what I experienced at this salon. I left feeling so disgusted that a stylist would do something without your permission. Especially after telling the stylist exactly what I wanted and showed pictures. Please do your research before you go and read reviews. I wish I had done more research and not ever gone here. It ruined my opportunity to donate my long hair to locks of love someday and that is something the salon can't replace. read more

Love this salon, Sarah is AMAZING! She made my hair dreams come true! I always have a great time while I'm there and the coffee at Dam Mas is BOMB! HIGHLY RECOMMEND! read more

Amazing service from the second I went in. Making an appointment was very easy, and everyone in the salon is so nice and friendly, and for my first time there I was in awe of how much a sweet and comfortable environment there is, which is always nice considering hair stuff takes some time, you want to feel comfy. I got a haircut by Izella and she did amazing. I just gave her an idea of what I was looking for, and without any inspo pictures she was able to deliver. Will be going again soon!! 10/10 read more

Hidden Beauty Salon - haircut - Hair Salons Near Me - Chula Vista, California

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I was up late. Finally fed up with my hair and needing to schedule a haircut that moment! I searched on yelp for services in my area. I was specifically looking for the ability to book online and with availability in 2 days! Sure enough, Hidden Beauty Salon offered both! Having never been before, I did not have a preference of stylist. The communication was on point. I spent the next day deciding what I was going to do with my hair and saving images to my Pinterest board, as people do! Upon arrival, parking was easy and a huge bones was the great coffee right outside their front door. The place had open spaces, was clean, and well lit. I loved the feeling when I walked in. My stylist greeter me with a smile and with no wait time! She proceeded to wash, cut, dry and style my hair! She was so easy to talk to and to share stories with for an hour. At the end, payment was easy as they accept cards. I am very picky with my haircut but I am so pleased to say that I absolutely love my haircut. Maybe I won't wait another year to revisit :) Thank you, Krystal! I loooooove my new cut :) read more

Hidden Beauty Salon - Hair by Krystal - Hair Salons Near Me - Chula Vista, California

I had a great experience at Hidden Beauty Salon. Sarah did an awesome job on my balayage. She recommended a color that would look great and it was such a good choice. Vibe in the salon was chill and friendly. I was comfortable and at ease about my hair. Everyone was very professional and my stylist was very knowledgeable. I told her I needed touch up and a tone, she looked at my hair and was able get it just right. Communication was great and customer service was excellent. She was also very personable as we talked while we waited for my hair. I already booked my next appointment. read more

Hidden Beauty Salon - Partial balayage and cut - Hair Salons Near Me - Chula Vista, California

Highly recommend coming here! I am from Missouri and have had a difficult time finding the perfect salon to get my blonde touched up. As soon as I walked in I knew that I was in good hands. Lilly did an amazing job and was sure to take her time to get every detail of my experience and hair right! My blonde hair looks amazing with the dark underneath! I have no complaints! Thank you so much Lilly for fitting me in and working your magic. All of the other stylists were complimenting me as well and made me feel great walking out the door! They even walked me to my car (it was dark when I left) to ensure I got home safely! Will be coming back!! read more

I love my hairstylist, Brianna! She always takes amazing care of me and gives me good tips of how to maintain my hair. She is also very welcoming and supportive of my visions. I always leave the salon happy and satisfied with the service. Happy to go here for all my hair needs :) read more

Hidden Beauty Salon - Highlights! - Hair Salons Near Me - Chula Vista, California

Lily was awesome and did my daughter's hair for a nice experience. We are walked in and waited for 30 minutes until Lily was done with her other client. Shampoo, cut, blow dry then style. Noticed most hair stylist that day were young. Also has a nail salon bar inside. By their entrance is a coffee shop bar & a specialty cowboy hat stall. A very convenient place. Going price is same with all the old downtown Chula Vista 3rd Ave hair salons. 3rd Ave has a ton of Hair Salons on each side. Quality & ambience will make the difference read more

Absolutely love this salon! Everyone here is extremely kind and welcoming. Brianna did such an amazing job on my hair! She was patient (I have thick hair and full balayage takes hours) and is very talented. This is the prettiest and most natural blonde color I have ever had for my hair. Thank you! read more

Hidden Beauty Salon - Hair color - Hair Salons Near Me - Chula Vista, California

I love this place!!! I kept seeing their profile pop up on Instagram and it's been yeaaaars since I've booked an official cut & color at a legit place. Their booking process was easy and I was able to luckily snag a time slot for a weekend appt which was perfect. My stylist was Paulina. She listened to everything I wanted step by step. I mentioned to her that I previously only ever trusted my friend to do my hair because every other salon I've been to has been a let down. She went through every detail with me to make sure I got exactly what I wanted. She was personable, funny, and professional the entire time. I was absolutely satisfied with my results and will absolutely be booking with her again! Aside from that--the salon itself is sooooo cute. And all the other stylists + staff here were extremely friendly. It's also a huge plus that there's a coffee shop attached to the actual salon that sells good coffee! (I got the mazapan iced latte, 9/10). There was also an esthetician that introduced herself and I think I'm going to be booking a facial. So, it's safe to say that I've found my go-to place for my self care, bad b*th needs! read more

Sarah does such an amazing job. Loved the way my balayage and cut came out!!! Thank you. My 8 yr old daughter needed a huge trim too. She was nervous but Sarah and the staff made her feel so comfortable. Huge bonus: their coffee shop Dame Mas made me an incredible iced Raspberry Mocha. You've gotta try it. Will never go anywhere else!!! read more

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This review is long over due! I dye my hair black and finding a stylist that wouldn't make a mess on my face with the black dye was hard until I found hidden beauty salon, Paulina is my stylist and she is amazing, making sure the black dye doesn't stain my face, they have parking meters outside and she will go and put in more coins for me! (since it covers 2 hrs before putting in more coins) Also sarah the owner is amazing and makes sure that I'm always taken are of! They also added a cute coffee shop right in front that you can enjoy as you are doing your hair! They have also added a mimosa bar as well for anyone that wants to enjoy a drink. Also the salon is so cute which is a plus! read more

I was very impressed with the service. I was able to book a last minute appointment before going on vacation. One of the younger girls did my hair; she was very polite, patient and professional. Throughout the entire process she made sure I liked my hair and results. This was my first visit and they did an amazing job! I'm so excited to go back. read more

Hidden Beauty Salon - Money piece and frame - Hair Salons Near Me - Chula Vista, California

This is not a professional business! I decided to try a new hairstylist, and that would be both closer to home and more affordable. I did my research on yelp, and I came upon Hidden Beauty. Although it had some concerning reviews, they seemed more focused on the bad and rude customer service, so I decided to focus on the good reviews. I spoke to Sara, the owner on the phone and I explained my situation. I told her I normally had balayage done, and I wanted someone who worked well with blonde hair. I explained that my main concern was conserving my healthy hair .She set me up with Paulina and said she was certain she would get me where I wanted to go with my hair. Paulina was extremely young 20 or 21 years old so right away I was concerned because it was obvious she couldn't have that much experience under her belt. I had shown Paulina a picture of a style she had done and posted days before. I told her that is exactly what I wanted. she kept trying to convince me to bring my highlights higher up, but I told her I wanted to keep the the balayage look with rooty top. She began to work, and I could tell her inexperience throughout the process. From pulling my hair quite a bit to forcing the brush through even when it was nodded in that sound it's painful to hear because you feel that your hair is being damaged. During the final rinse, I noticed she kept scrubbing the front of my hair, so I knew something was not right when she took me back to the chair, I noticed that she did not phase me towards the mirror, and never did again until my hair was completely blowdried so at this point, I was very afraid to look, she started off by saying that my face frame section was a little lighter because she didn't touch it and only placed toner so it turned a little white. She assured me that I could come back and she could try to fix it.. at this point, I was very concerned because she still hadn't turned me towards the mirror. When she finally did I could see the white stripes. I asked to go to the restroom, which also had low lighting as it was already around 6:30pm. This took a long time, I was tired, and in that lighting my hair seemed ok, otherwise, so I thanked her, paid them $350 and left. Once I got home, I ran to my bathroom as I have very good and bright lighting in there. That's when I realized how brassy my hair was at the top. I also noticed that my balayage was pretty much gone as she brought the highlights up to my scalp. I also checked the back of my hair, and I noticed that she did a full highlight rather than a partial, like I used to have, and she left some chunks with the long dark root, which basically left patches. At this point I was so upset I wanted to cry. I had just paid someone $350 to destroy my hair, I had to attend a couple of events with my hair like this, and I now had to pay my hairstylist to fix this mess . My main concern was to get in and have this hair fixed which my hairstylist did two days after and she fixed it as much as she could. She explained that the stylist didn't loft my root light enough to match the rest so it turned brassy. She could lift it some more or color my root in again to cover some of that redness. I chose the latter. She fixed it as much as she could, and she also fixed the patches in the back. I left a voicemail for Sara the owner for her to contact me. I waited four days for her to call me back and she never did. I then messaged her on Instagram and asked her to give me a call. I could see that someone read the message but I did not receive a callback. I want at least a partial refund for what Paulina did to my hair. I should not have to pay that much money and not get what I asked for. In fact get my hair botched. Any other type of service you would get your money back. It is completely unprofessional for the owner or anyone not to at least give me a call back. I will never again be going to this place and in fact, my hairstylist mentioned that she's had a few clients come to her to have their hair fixed after going to Hidden Beauty. She offered to give me her own review before going anywhere else. Save yourself, the time, the money and your hair. I can't speak for the other stylists, but just the fact that they will not bother to give you a call back if you have any concerns after your service, it's completely unacceptable and it speaks volumes. I have included some pictures. After finally receiving a message back from not the owner but some assistant, they refused to refund me anything at all. The reason being, "job already executed" hmmmm The owner, however, offered to fix my damaged hair and offered me a discount.. lol unbelievable. Again, stay away from this place. There are too many other professional businesses available that do a better job. Unlike this establishment with no integrity in their work or business ethic. read more

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Hidden beauty is such a cute salon and very professional staff. I came here for the first time a few months ago and I was so satisfied with my results. Brandon was so nice & made me feel like a whole new person. He explained every step of the process and listened to what I was hoping to get and worked his magic! I will definitely return. Such a great experience! read more

Hidden Beauty Salon - Hair Salons Near Me - Chula Vista, California

I had a haircut with Lilly & she did a wonderful job. She is very attentive to what she does and takes the time to listen to you. She was able to salvage my hair after a previously bad cut. 10/10 recommend. Plus they have a cute coffee shop right outside, "Dame Mas" and the coffee and refresher were great. :) read more

I needed to go from shaggy to sleek and I was not disappointed! I absolutely love my pixie! I have to say, I was a little nervous because it is hard to find someone who can cut a pixie. Sarah was not afraid to go short! She managed all my hair difficulties with ease! I have a few challenging cowlicks. I get tons of compliments and will definitely come back for the upkeep! Bonus points....the attached cafe, Dame Mas Cafeina, is wonderful!! The Chai is very yummy! read more

The new Hidden Beauty Salon is so welcoming and gorgeous! The owner not only has a special talent for hair but also for decor. I'm so proud of how hard she has worked in life to get where she is at. (She's been my stylist for 15 years). She always has me leaving the salon feeling beautiful ****Heads up for people who are not familiar with 3rd Ave Chula Vista, you do have to pay for parking HOWEVER there's a park near by, park there and take a walk down 3rd Ave...you will feel like a celebrity walking down Hollywood afterwards read more

Hidden Beauty Salon - Hair Salons Near Me - Chula Vista, California

We've been coming to Hidden Beauty since Sarah first opened her own salon. She does my hair and both my daughters hair. She is skilled at what she does and we make the drive all the way out from Alpine. Sarah and Jorge also did our wedding hair for my daughter's wedding in April and both myself, my daughters and my sister received many compliments on our hair. Highly recommend Sarah and her team. read more

Hidden Beauty Salon - Wedding hair styled by Sarah & Jorge - Hair Salons Near Me - Chula Vista, California

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I got gelX nails done with Brianna and she did an amazing job! She is so sweet, friendly, and such a professional. I walked in and showed her what I wanted and she did exactly what I was looking for. The salon has a very calm and welcoming presence and I felt relaxed and comfortable when I was sitting in the chair. I would definitely recommend booking an appointment as soon as you can. read more

Hidden Beauty Salon - GelX Nails - Hair Salons Near Me - Chula Vista, California

For many years I been looking for a stylist that will be able to give my hair the shape I always wanted. I finally can say I had the best haircut in my life and will definitely come back again ! I told Giana/ Brianna ( Not good at names sorry ) what I wanted and she did exactly that (: my boyfriend also loved it .. that was just bonus points . I would also love to add that the price is fair for all you get (: read more

Hidden Beauty Salon - Hair Salons Near Me - Chula Vista, California

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If you're looking for a new hairstylist, I highly recommend Gianna! She always leaves my hair looking amazing- healthy, shiny and exactly how I want it. What I love most about Gianna is how much she truly cares about her clients' needs and hair health. If your hair needs a specific treatment or isn't in the best condition for a color service, she'll be upfront and honest with you. That kind of honesty shows how genuinely she prioritizes her clients' well-being. I'll continue coming back to Gianna because she's simply the best! read more

295 and 4 hours later all for me to end up with not what I wanted not even close to what I asked for. I'm so disappointed I feel scammed out of my money and the fact the owner herself was trying to justify act defensive towards a stylist who told me she's only been doing hair for a year. . Which while the owner was doing a consult for my hair she said she would also be doing my hair along with some other stylist but only one stylist did my hair. When I was asked if I liked my hair I gave her my honest opinion which was that I hated it its orange gray parts streaks and nothing like the picture I showed her during the consultation. This was my second salon paying $300 for nothing making false promises asking for inspo pictures all to tell me that you weren't that person stylist so that's why my hair doesn't look like that but during my consult I explained that I had a terrible experience at the last salon because again I showed them my inspo and my hair looks nothing like that which she said she could fix they could give me what I wanted reason why I sat down. She did offer to fix this with toner or whatever but my issue is after 5 hours why are we fixing this ? Which she changed her wording said that toner is needed to fix it sometimes but again why are we fixing it after I've been here for 5 hours and it just can't be fixed because it looks nothing like what I asked for I should be done going on about my day loving my hair. Wish I could post the video of this whole situation I'm not happy the way it was handled either trying to belittle me infront of everyone and involving other customer there as well. Just no terrible experience. Added a picture of my also terrible haircut that I was charged $75+ . . The owner started but didn't finish since she said she would do it after the girl was done with my color but after again being there for 4 hours only for 8 foils and not even being close to happy with the outcome I was so over it exhausted. To be fully charged for not even styling my hair or cutting it right or giving me what I asked for during the consult is insane and not right as the owner to take someone money like idc pretty much it's still $300 for nothing. read more

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I stopped by for a hair consultation. I was told that a strip test could be done to see if the color would take or she could cut off a strand of hair test it and i wouldn't have to wait. I went with the cutting off a strand and i never heard back from them, very disappointing. They had my contact number and email. Didn't receive a call, text, email nada. Waste of time! I definitely do not recommend, they don't take new clients seriously. read more

I have been trying to find a salon that fits my style and is affordable in this day and age. Not only did I find a salon but also an amazing hair stylist Josie! She transformed my hair from orange to a beautiful red copper making me feel more beautiful than ever. As someone with social anxiety it was really easy to talk with her and made me feel comfortable. Was very honest about results and communicated what the best outcome would be! Overall amazing experience already have my next appointment booked!! read more

Hidden Beauty Salon - Hair Salons Near Me - Chula Vista, California

It's funny how my photo just appeared on the yelp website 8 minutes ago. Looks can be deceiving. Layers were not even so wasn't the bangs. And No not true Sarah. The reason I went to you guys is because my other salon their prices went up and I've told you and Brianna this. I've told you both that my hair stylist is the best but couldn't pay over $400 dollars anymore. Anyways good luck! read more

This place was great! From the atmosphere to the hairdressers!! My hairdresser Jorge a.k.a (boybraids) on IG does amazing work, as well as being an amazing human being!!! I'm one of those ppl that has long hair & is afraid of cutting it. He makes the whole experience for me easy & I'm not nervous! I went in for a cut & braids. As usual he did his thang!!! HIdden beauty salon is the places to go, oh & they also do nails their as well. A lil bonus. So if your looking for a great salon their it! read more

Hidden Beauty Salon - Hair Salons Near Me - Chula Vista, California

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I got a hair cut by Krystal today and it's probably the best and most professional haircut I've ever gotten! She did exactly what I asked her for and was very nice and accommodating. She took her time and was very sweet! The salon is nice too and everyone who works there was really friendly! read more