San Francisco has no shortage of trendy desserts now. But truly good Portuguese egg tarts? Very few. And the reason is simple: Most places focus on the custard. The real masters focus on the crust. Holy Nata is one of the few places in the Bay Area that clearly understands this. The first bite tells you immediately. The shell is deeply laminated, aggressively crisp, and shatters properly instead of collapsing into oily softness. You hear it before you fully taste it. That dry crackling texture - the kind only achieved when the butter layers and bake timing are dialed in correctly. And somehow, even hours later, the crust still holds. That part matters more than people think. A lot of modern egg tarts look beautiful fresh out of the oven, but after thirty minutes inside the box, the bottom turns wet and heavy. Holy Nata's pastry somehow stays structured. The base does not become soggy. The shell still flakes apart cleanly even after bringing a box home. That is old-school Portuguese pastry technique. For me, this place has quietly become part of San Francisco daily life. Walk through FiDi in the afternoon. Buy one or two to eat immediately while still warm. Then order the eight-piece box to bring home. That eight-pack is the true grand slam here. Because once the box opens at home, people magically start hovering around it pretending they "only want half." The original classic flavor is still the best one. That slightly blistered caramelized top. That rich egg custard. That buttery shell. Simple. Correct. Dangerous. But Holy Nata also occasionally runs specialty flavors beyond the traditional Portuguese egg tart - including chocolate/Nutella-style variations and pistachio versions. They are fun, especially for regulars, but honestly the classic original remains the benchmark. The shop itself also has personality. Small downtown San Francisco storefront. Bright open kitchen. Constant tray movement. You can literally feel how fast the turnover is. It reminds me more of old bakery culture than modern "dessert concepts." And that freshness matters. Because great pastel de nata is not really about sweetness. It is about texture control. Butter discipline. Heat management. Timing. That is why Holy Nata works. Not because it is flashy. Because the fundamentals are real. - Dr. C Writing only for the places that still understand that true pastry begins with the crust, not the marketing. read more

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This is so good! I can easily go through 20 in one sitting. Similar to the chinese egg tart but much more creamier in texture. Its not light or jello like in texture like filling the Chinese version but also more of a chewy crossiant like outside rather than flaky. 12 pieces for $42 is a bit steep but overall a great treat to bring back to your loved ones. They also got reheating instructions on the box. Its a hole in the wall piece so you just go there to pick up and its not a bad walk from the bart station. read more

It was small in the alley hidden gem. I heard it from my colleague and it's only open on the weekdays so I checked it out. Very quick take out without any line on Friday noon. The traditional was a little too sweet to me but I really liked tres leches even though it's sweeter than the traditional. Middle part will flow a little so I have to finish it in one go. I recommend it for gifting. read more

Holy Nata - Traditional with and without cinnamon (top); Tres leches (bottom) - Bakeries Near Me - San Francisco, California

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Some of the greatest gems are often tucked away and hidden, including this dessert spot. It's located in an alley way near barrys! Ive grown up eating the asian version of Portuguese tarts, and I was intrigued to find this store. The crust is thinner and flakier and the filling is richer and more runny. The cinnamon is a nice touch to cut through the sweetness and balance the flavors! Can opt to have them add it at pick up or grab a mini container to go. They have rotating weekly favors and happened to miss the pistachio. I will definitely be back to try it. read more

Holy Nata - Bakeries Near Me - San Francisco, California

These were sooooo divine!! The storefront is kind of difficult to find, but follow the smell and you'll see a little shop with amazing pastel de nata. They'll ask if you would like a sprinkle of cinnamon, say yes!! The crust is so crispy and flakey, and the custard is slightly runny and smooth. Stop by for a sweet treat! read more

Holy Nata - Pastel de Nata - Bakeries Near Me - San Francisco, California

I have not made it to this place but have done a take out - when you visit Lisbon and get these yummy pieces of heaven - OMG! I am so delighted to say, that this piece of heaven is now available to you in SF as well! Don't take my word for it - please try it yourself- I promise you, you won't regret it. They are best eaten fresh and in person read more

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Visited Holy Nata on a Thursday around 9:30 am - it's in an unassuming alley so if you're feeling lost you're probably in the right place! There was no line, and I had time to browse the menu and check out the special flavors (which rotate weekly). I ended up ordering 1x of the specials (pistachio, Nutella, dulce de leche) as well as an original egg tart. Staff ask if you want cinnamon on the original pastel de nata and it's a great addition. My favorites were the original and dulce de leche. The other flavors were also delicious, but a little overwhelming in sweetness. The puff pastry is a satisfying flaky texture and the custard is perfectly sweet. I would've liked the tarts to be a little warmer, mine were lukewarm - but they do appear to be made fresh daily. Bakers can be seen prepping pastries through the original storefront few feet down. Instructions on reheating egg tarts are available throughout the cafe if you need to take your tarts to enjoy later as well. Overall very happy with my experience and can't wait to come back for more pastéis de nata! read more

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Holy Nata is all about yummy Portuguese egg tarts, including rotating weekly flavors like pistachio and peanut butter. This bakery is tucked away in an alley, so it was find hard to find at first. Their tarts were served fresh out of the oven and still warm. The crust is flaky good and crisp while the filling is creamy and not overly sweet. The light dusting of cinnamon on top was a nice touch too. I haven't been to Portugal, so I can't speak about whether they compare to the real deal. Personally, I like how they're less oily and not sickly sweet. The staff was friendly and service was quick and easy. There's limited seating, so I see this more of a grab and go spot. Seriously though, these tarts are so good! This is a treat where it's hard to stop at just one. Definitely get more than one! read more

Holy Nata - So warm and yummy!!! - Bakeries Near Me - San Francisco, California

Not to be dramatic, but this was life changing. Their hours don't align with when I'm in fidi so I haven't had the chance to try until this week. Got a four pack with the original, nutella, pistachio, and dulce de leche. Dulce de leche and pistachio flavors were weak/nonexistent and tasted just like the original. The nutella tart has a generous layer of distinguishable nutella. Even though 2 out of 3 of their 'different' flavors were not distinguishable from the original, they still get a 5/5 from me. I have never been an egg tart girl but overall do prefer Portuguese style over the Hong Kong style for context. This egg tart has converted me to being an egg tart girl, but only for theirs. Holy Nata's crust is crazy. It's laminated like no other egg tart I've had, it's like a croissant. The filling does not taste eggy at all and gushes out. It's so custardy and is not too sweet. I hate when egg tarts' filling is too set or skimpy and these are huge and do not skimp. They're a little steep per piece but get cheaper per piece with larger orders. A must-have if you're in the area during their open hours. read more

WOW!!! JUST WOW!!!! if your in San Francisco you need to stop by and have one of these the aroma and the texture of these heavenly treats read more

Holy Nata - Holy Nata Amazing! - Bakeries Near Me - San Francisco, California

Amazingly creamy, sweet, buttery and flakey crust, with a pop of cinnamon! The alternative flavors are adventurous and really good read more

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Solid Portuguese egg tarts. Good taste, very helpful service. A nice treat to bring home. Coworkers like it so much they went back after I shared mine with them. read more

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HOLY INDEED.... DEAR MF LORD the insane deliciousness and perfection that I just ate, you have to come visit for yourself. Never have I ever across the bay and New York City had any pasteis de nata like this. The most gooey soft interior and crunchy flaky perfect just AMAZING exterior. While I got intrigued into trying all flavors I liked the traditional best. Just classic. Nothing compares. I've never been to Lisbon but even if I do go this place is the benchmark now. read more

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Was very excited to try this place as Pasteis de Belem from Lisbon are absolutely delicious. The pasteis de nata were solid, but not leaps better than frozen from trader Joe's (seasonal!) or costco pasteis de nata (but I didn't want 12!!!) They do reheat well and are very rich (oily). I'm glad I tried them but wouldn't travel out the way for them. read more

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Still amazing tarts! They didn't have Nutella and dulce de leche when I stopped by after work on Thursday. You can preorder online too. Flaky, custardy, and dense but soft at the same time. May be tough to just have one. I love the traditional flavor, but the pistachio was pretty good as well! I feel like the pistachio does slightly overpower the custard a bit, but definitely get it if you enjoy pistachio. read more

Holy Nata - Traditional Pastel de Nata - Bakeries Near Me - San Francisco, California

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Must try, delicious egg custard tarts. I heard about Holy Nata from a coworker, but I didn't think to try them until much later. I probably thought that they wouldn't be good enough to be worth a trip. But I was wrong. One day, my wife mentioned that she wanted to try some tarts, so I ordered a box to pick up after work. I got slightly confused finding the shop, which is in a little alleyway. The pickup was seamless otherwise. When we took our first bites of the tarts we were surprised by the full flavor. The Nutella came through without overwhelming the pastry. And the egg flavor was more sweet than eggy. Everthing was flaky and soft. The packaging also had clear instructions on how to enjoy them later. I'm looking forward to the next time my wife gets a craving for tarts. read more

Holy Nata - Box of 4, Nutella flavor - Bakeries Near Me - San Francisco, California

Holy smokes, these are good! Located in an alley in the Financial District, Holy Nata is a small shop that sells Portuguese egg tarts. Besides the traditional, there's a weekly rotation of special flavors. I was looking forward to trying Pistachio, but only Nutella, Peanut Butter, & Dolce de Leche were available when we visited. I ordered an assorted box of six to take home ($21) plus one traditional flavor to enjoy for myself there in the concrete jungle. A flaky, multi-layered pastry shell cradled a liquidy custard texture that oozed with each bite. I actually preferred when the tart had had a chance to cool down; the creamy egg mixture firmed up into the perfect consistency to sink your teeth into. The lovely cashier offered a sprinkle of cinnamon; I declined as I wanted to taste them au naturel, but apparently the spice enhances the taste. read more

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What a great way to start my morning! My friend recommended this spot for my SF trip and it was such a great choice for our first breakfast in the city. The shop is mainly for takeout and super quick (went on a Friday at 10:20). There was only one person in front of us. The pastel de nata came out right away, nice and warm. They were crispy and the filling was tasty and warm. The dulce de leche wasn't too sweet, which can tend to be, so I was happy about that. You have the option to sprinkle cinnamon on your traditional ones. We sprinkled it to one just try, and I personally preferred it without. Still good to try. The shop is in a small (but not sketch) alley. You'll be in and out in 5 minutes and there are some benches outside where you can enjoy them right away. Highly recommend! read more

Holy Nata - Traditional and dulce de leche - Bakeries Near Me - San Francisco, California

These are the flakiest and creamiest Portuguese egg tarts ever!! Must try them I brought 12 of them for thanksgiving dessert and wished I brought more after trying them. The service was fast for take out. read more

Holy Nata - Bakeries Near Me - San Francisco, California

I LOVE Holy Nata! My office used to be right next to it, and I would constantly come here with my co-workers for sweet treat runs (obviously, we had a Teams chat dedicated to them) and convince my company to order from them for catering. They only offer 1 thing--pasteis de nata--and they do it insanely well. Soemtimes, they have different flavors beyond the traditional like Nutella, Pistachio, Pumpkin Spice, and Peanut Butter. Every version is perfect. The buttery, flaky crust with the gooey, sweet custard is truly phenomenal. They are grab and go only, and they're usually pretty speedy! Some of the employees are nicer than others. I was also super happy to see that they recently expanded with a new storefront and updated their packaging. I will sing this place's praises until the end of time. read more

Holy Nata - Bakeries Near Me - San Francisco, California

Came here one weekday and picked up some egg tarts after pre-ordering it. First time trying it, after driving it back to where I was staying, all the egg tarts were fairly warm and very flaky. Regular - egg tart is creamy and sweet with a nice touch of cinnamon. Dulce de leche - sweeter/condensed milk flavored, otherwise not too different from regular Nutella - a bit too strong for me,if you like Nutella this is the one for you. Peanut butter - reminded me of a peanut butter sandwich, lots of peanut butter in it. It was okay. Would come here again but probably stick with the regular or try their other flavors. read more

If a shop only sells one thing, that's usually all I need to know. I got a box of four pastel de nata. Wow--buttery, flaky, and all those delicate layers in the tart shells...as a baker, I know how difficult it is to work with cold butter. I will say that the custard filling itself was a little too sweet, but these pastries are so small that I didn't mind all too much. I also tried the Nutella ones, expecting a hazelnut-infused custard, but it was just an extra dollop of Nutella beneath the custard, which didn't add much in my opinion. I'd stick with the original. I had a couple for breakfast the next day so I threw them in the air fryer for a few minutes to crisp up. They're definitely more of a snack or dessert, though. Not an everyday treat, but I'm happy I got to try Holy Nata! Also, love their minimalistic branding and packaging. read more

Holy Nata - Box of 4--beautiful packaging! - Bakeries Near Me - San Francisco, California

Holy indeed! I've heard about holy nata from social media and had this bookmarked for the longest time. I had plans going into the city nearby so I had to place an online order! It is so convenient that they have online ordering which they'll confirm the availability of what flavors they have for the day. Unfortunately their online ordering isn't always up to date (they didn't list Tres Leches online but I saw the menu in store they had it. Also online ordering wasn't available for pistachio that day. So I guess flavors change regularly!) The Portuguese egg tart was AMAZING though! For my first time having it, I didn't realize you had to bake it but it was still delicious! I tried to scan the QR code inside the box but the link didn't work... to save everyone some time you're suppose to bake it at 400 degrees for 2-3 minutes depending on the strength of your oven! I would definitely come back to buy more sometime for an event with family, but these egg tarts are steep! ~$3.5/each unless you buy 10 or more of each flavor. I paid around $35 for 10 pieces of a variety of flavors. read more

Holy Nata - Bakeries Near Me - San Francisco, California

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Pro Tip: You have to eat these hot. They 100% hit different when they're fresh versus ordering togo and saving them for later. The crust is so much flakier when you get them fresh and I recommend eating them right after you receive them. With that said I haven't been back to Holy Nata in a hot minute and good to know that they are growing! The old store front is now used as the kitchen and a new store front opened two doors down. The new area is just as small as the first but more decorated and homey. They also have brand new boxes and packaging which is ideal for ordering egg tarts togo. I love how thoughtful the packaging is because it has custard placeholders inside that keep your treats from moving or shuffling around during transport. 5/5 stars just for thoughtfulness and design alone. Last but not least they serve special flavors on different days of the week. From what we saw they have pistachio, nutella, and pumpkin spice for the month of November. So make sure to check which days serve what! Glad Holy Nata has been consistent and happy to know they're growing. Will probably not review again unless something changes. Highly recommend. read more

Holy Nata - Pastel de Nata - Bakeries Near Me - San Francisco, California

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I had a chance to try out a Portuguese egg tart from Holy Nata today thanks to my wife who happened to be working out of a co-working space next door. Had she not picked up the egg tart, I wouldn't have even known about Holy Nata's existence. Although I had the egg tart hours after it had been baked, I could still enjoy the buttery, flakiness of the pastry. The inside filling is rich and borderline *too* sweet, but given how small the egg tart is, it's the perfect personal-sized treat to pair with some coffee. I really enjoyed the dusting of cinnamon on top as well; the sweet and spicy fragrance of cinnamon hits you right away when you open up the box. I'll definitely be stopping by Holy Nata again for another egg tart if I'm around this part of town. read more

Holy Nata - Bakeries Near Me - San Francisco, California

Ordered a dozen pastel de natas for pick up ($31.20). The pastel de natas were smaller than I expected. It was dusted with cinnamon and the filling was creamy and not too sweet. The crust wasn't as crispy or flakey as I had hoped. I think heating them up in the air fryer would've been game changer. I would come back and definitely try other flavors. read more

Holy Nata - Pastel de Nata - Bakeries Near Me - San Francisco, California

Ever since visiting Portugal, I've been dreaming of the day I'd get to enjoy a REAL pastel de nata again.... I finally found them at Holy Nata! These were absolutely delicious and just as good as the ones I remember. In addition to the classic, they also offer rotating seasonal flavors like pistachio, Nutella, and peanut butter. The day I visited they had the peanut butter flavor, which was fantastic, but nothing beats the perfection of the original. Can't wait to come back for more OGs and to try whatever seasonal flavors are next! read more

Holy Nata - Pastel de Nata - Bakeries Near Me - San Francisco, California

saw these bad boys in my friend's story and immediately had to try them. I live in South Bay and their hours are very limited, so it was a little difficult to try and get them finally was able to try them on a day I had off (weekday). they are located in an alleyway, with a small storefront, so I had to wait outside for others to be done before proceeding inside to order. I got a box of 4 (two cinnamon topped, two regular) and chowed down on one right outside the store! It was so deliciously custard-y and smooth, with the perfect crispy flaky crunch. it was so custard-like, it was almost like it was melting off the tart when I bit into it. I ran back inside to buy another 4 so I could make sure to bring some home for my family and friends. They were so good hot, but when they were room temp, it was fine too. I had my friends air-fry for a couple minutes so it could be warmed up as well. I asked the cashier for tips to heat it up! I dont remember exact temp and time, but definitely ask if you are curious! read more

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holy nata: went on a tuesday at 11am to one party ahead of us and was helped out quickly. did have a slight misunderstanding about how many i wanted with the cashier, but he was nice about it and we figured it out. he also labeled my box with the location of each flavor, which was a nice touch. i reheated these a few hours later in the air fryer at 400° for 3 minutes, which gave the tarts a good warmth and crisped the puff pastry nicely. when i cut into these, the peanut butter and nutella cross-sections showed me that the pipe a small amount of the nut butter at the bottom and then put the traditional filling on top. review of the flavors we got: traditional: the filling was very creamy and rich, a tad sweet for my liking. the crust is much thickerand papery, makes it v hard to cut thru w a knife. (keep in mind i'm going into this w the baseline of chinese egg tarts). i really like the cinnamon dusted on top and i think i taste notes of honey? this one unfortunately didn't wow me as much as i expected. nutella: filling was somehow more watery than the original, not as creamy/rich. this DID let the nutella stand out more and not be too mouth-heavy. flavors aren't anything special and this might be my least favorite peanut butter: the cashier told me this was his favorite flavor when i asked for his opinions on it. the ph is MUCH richer than the nutella, so the mouth heaviness/overly richness problem i expected w the nutella came out in this. before i ordered i had a feeling i wouldn't like this one, but wanted to give it a chance + fill my 4 tart box with all unique flavors. dulce de leche: this is my personal favorite!!! the filling is much deeper and creamier than the original, all without being OVERLY rich/mouth heavy. i think this one has the best balance relative to the crust. i think they're good and worth trying. if the traditional is your jam (it was for me), then i suggest you try whichever flavors speak most to you. i would go back to try the pistachio one (and get more dulce de leche). read more

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Cute store tucked in a nice alleyway! Quick service and rotating flavors. The dulce de leche had a nice condensed milk flavor to it but i still preferred the original with cinnamon on top! The crust was nice and flakey but i was left wishing there was more egg in the custard. Overall a very nice sweet treat and would come back! read more

Holy Nata - Pastel de Nata - Bakeries Near Me - San Francisco, California

The most authentic pastel de natas I've had outside of Portugal!! The staff is always so friendly and takes great pride in making these tasty treats. Line goes quick even if it's long and the season flavors are to DIE FOR!! The pumpkin spice pastel de nata is my personal favorite Everyone that is a pastry lover needs to try this place read more

Holy Nata - Flavor menu - Bakeries Near Me - San Francisco, California

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Wow these pastel de natas (Portugese egg tarts) are as amazing as everyone has been saying! I came on a weekday near closing time and they luckily still had some left. I got the regular, with cinnamon, and nutella egg tarts. These are perfectly flaky with a nice soft custard on the inside; it was the perfect consistency and textures. The nutella egg tart was so much better than I expected! I was expecting a nutella flavored custard, but it's actually nutella filling + custard both inside the tart so you still get the egg custard flavor while also getting nutella. Fantastic and I would definitely treat myself to more next time! read more

Holy Nata - regular (with cinnamom dust) and nutella - Bakeries Near Me - San Francisco, California

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I've been itching to try Holy Nata's version of their pasteis de nata for a while and I finally got a chance to check it out. I loved the pasteies I had in Portugal and have been since looking for a place in the states to satisfy my craving. I tried one traditional and one seasonal (Nutella) pasteis. The pastry itself is so crispy and flaky and the filling was creamy and not too sweet. I was expecting more of an eggy flavor (which is what I like), but I couldn't taste it at all. Overall, it was very tasty, but it didn't quite satisfy by pasteis de nata craving. My search continues! read more

Holy Nata - Bakeries Near Me - San Francisco, California

After visiting Portugal, I've been craving pastel de nata every so often. I came by after they close and the cashier was nice enough to open their doors! They were so kind to let me buy one to try! I got the original to try and it was slightly warm. Once I had it, I was transported back to my time in Portugal. It was delicious. If you're ever looking for a sweet treat in the Fidi area, highly recommend this place! read more

Dear hubs got it as a surprise post work treat. He said it's tucked in alley off street so he's probably walked by it and never noticed but I remember reading about it in SF Chronicle Food section. $3.75 each, about 2.5" diameter, smaller than the HK style egg tart. We reheated in air fryer and shared them. Regular was dusted with cinnamon on top. Nutella flavor had a dab inside. Crust was crispy thin and inside was gooey custardy. Wish it was bigger because two bites and it's gone! read more

Holy Nata - Regular and Nutella Portuguese egg tart - Bakeries Near Me - San Francisco, California

We walked here after lunch at E and O, and ordered a box of six for $21 They are warm! Fresh from oven They are incredible. We got the original. I was in Lisbon last year and these are pretty darn just as good as ones in the Belem district. There was a line at 1 pm. It's located in an alley and I walked passed it at first, so don't give up and keep looking. read more

Holy Nata - Menu - Bakeries Near Me - San Francisco, California

It's been a whole year since I was in Portugal and was craving some pasteis de natas. I figured I'd give this place a try and oh boy. They did not disappoint. I felt like I was back in Lisbon or Porto. These tarts are the closest to what I've had in Portugal. I tried the traditional, Nutella, and dulce de leche. The traditional with cinnamon will always be my favorite. The other flavors were fun to try and still very good. The guy at the register was super nice and inviting. The store itself is down a very small street. It's kinda easy to pass up. I had to retrace my steps to find it. It's on the back side of the chase bank. No tables to sit down. Just a quick Togo. You won't be disappointed with these. It taste just like Portugal! read more

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Folks, their Natas are still just as delicious as they have always been! Just ask for the cinnamon on top, take a bite, and enjoy the flavor while sipping your morning coffee. One heads up, though! As of approximately two months ago, they have moved their store two doors down from where they were. The original location is now just the bakery, and the new location is where you can walk in and buy their delicious Natas. The store is small and tidy, but they also sell coffee there (look to your left when you enter), just in case you're interested. The customer service is as great as always. I have never had a bad experience here. read more

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Yummy portuguese egg tarts! They're a small store in FiDi and have rotating flavors like Pistachio, Nutella, and Peanut Butter. Family owned & specialized in one item! They're around $3-4 so definitely on the expensive side for egg tarts but worth a try. read more

One of my last stops on my dessert crawl of the day was Holy Nata. Having never had a nata before I had no idea what to expect. Each week they offer the Traditional flavor and a unique flavor, such as Nutella or Pistachio and I happened to drop in on a Nutella week so I got one Nutella and one Traditional. The space is very small and really can't fit more than two customers at a time, but it sounds like they'll be soon be expanding. Flavor-wise the traditional was absolutely my favorite. Something about it reminded me of tiramisu, but with very much it's own flavor combination of crunchy croissant and custard. That being said, the Nutella flavor was slightly too sweet for me so I would probably stick with the Traditional until I can try their Pistachio. All in all, the service was friendly and prompt and I can see why this place is so popular because it was absolutely delicious! read more

Holy Nata - Nutella and Traditional - Bakeries Near Me - San Francisco, California