Coming here and picking out your favorite flavors is a fun experience. It's great that the helpful and friendly staff will give you a box to pack your order if you didn't bring anything or don't want to pay for a styrofoam container. My go to flavors here are chocolate, cappuccino, and mint. They work well with the chocolate dip and crunchy cookie. As much as I grew up on vanilla and thought I'd like strawberry or pumpkin, the ice cream isn't as satisfying due to rather bland flavoring in comparison to my go to's. Oddly my go to's aren't even flavors I typically order at other ice cream shops. I just personally find them to taste better than the other flavors after having tried them all. Remember get the Groupon deal to get those for 9.50-9.70 with their frequent promo codes for a dozen. The parking can get busy here in the later afternoons and Fridays. read more

I've mixed feelings when a good ice cream place closes early &/or is closed on weekends..... that's just me, an ice cream lover! The choices are good, there's not much to say about service or ambiance.... ... you pick up/buy and leave... But people are nice and they smile. read more

If you grew up in the Bay Area, visiting the It's-It factory shop feels like a little piece of nostalgia. Stopped by the Burlingame location for the first time and it's basically the ultimate spot to stock up on the iconic ice cream sandwich. For anyone who doesn't know, the classic It's-It is ice cream sandwiched between two oatmeal cookies and coated in chocolate. It's so simple but SO so good. The factory shop has way more flavors than what you usually see in stores, like mint, cappuccino, strawberry, and green tea. Everything tasted super fresh and the prices are great if you're buying a box to take home. Pricing: $2 each single. 24-pack assorted is $26 and the It's-it mini ice cream sandwiches is $6. The shop itself is small and more of a grab-and-go spot (not really a sit-down place), but the staff were friendly and it was quick and easy to pick up a bunch of treats. Perfect if you're craving a classic Bay Area dessert or want to bring a box to share with friends. Pro tip: check the hours before going since the factory store is only open weekdays. Definitely worth the stop if you're in the area! read more

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I love their ice cream! Great staff service and the ice cream is always fresh. The pumpkin It's It's is my favorite.

Love Its -It's the price is super affordable $2 dollars per ice cream or save and buy 24 for $26. Of course I got the 24 pack. My favorite are the cappuccino and mint flavor but honestly I like all the flavors except for the pumpkin I haven't tried that yet but I will next time. The store is nice and clean the workers are nice and friendly. It's in a hidden spot seems like but I'm happy to come by and will be coming back again. read more

It's-It Ice Cream - Ice Cream & Frozen Yogurt Near Me - Burlingame, California

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I remembered my first time having an It's It was because a passenger gave me one when I used to work at SFO, and I do remember liking it. I recently saw that they have a Groupon deal, which was $10 for a dozen ice creams from It's It. My boyfriend mentioned how he wants to visit there so I bought the Groupon. We stopped by there after I picked him up from the airport one week day last month. The lady there was very friendly and nice. We ended up getting one of each ice cream that they have. From the ones that I had, my favorite was the strawberry and pumpkin! Creamy and very tasty! The place is small and cute. There's a few designated parking for customers. I would definitely return again! :) read more

It's-It Ice Cream - Groupon! - Ice Cream & Frozen Yogurt Near Me - Burlingame, California

I've passed by on the freeway may times and finally stopped by. I had a Groupon that I bought that brought me here. I walked in and was greeted right away. I redeemed my voucher and picked out 12 sandwiches. Everyone there was friendly and efficient. All my sandwiches were put in a box and I was on my way. The inside has merch and a glass display of what sandwiches they have. I was able to get seasonal pumpkin but matcha was sold out! Plenty of parking. People came and went and got their goodies. I brought a cooler with ice so my sandwiches would make it back without melting. Definitely will return again! read more

It's-It Ice Cream - Store front - Ice Cream & Frozen Yogurt Near Me - Burlingame, California

A must visit for the experience and for access to other flavors that are unavailable at the grocery stores. Each It's It cost $2 or there is an option of a 24 pack of your choice for only $26. Of course we've got the 2 dozens of It's It =) My favorites were the pumpkin and strawberry It's It's, as these had deep flavors infused in the creamy icecream, 5/5 stars! The cappuccino, mint, and green tea were also good but had subtle flavors for a 4/5 stars rating. The super sundae is a nice treat with the peanuts that added a satisfying crunchy texture and nutty flavor, 3.5/5 stars. The big daddy was plain but still decent. Essentially this is an It's It that is not engulfed in chocolate, 3.5/5 stars The service was friendly and made for a memorable experience. read more

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I didn't know they had a shop by the factory! I saw that there's a Groupon for a dozen sandwiches and so we got it! It's an amazing deal and I'd highly recommend getting it! Service was super friendly and quick too. We wanted to get the merch but the clothes were so expensive :( Either way, I'll be back for the sandwiches cause they're a great deal here and they have more flavors!! read more

It's-It Ice Cream - Merch - Ice Cream & Frozen Yogurt Near Me - Burlingame, California

If you are looking for the factory store that sells it's it ice cream.. This is it. Literally. It's It.. $2 for an ice cream sandwich with all the flavors they sell. Super friendly, small and not a ton of things but super cool that they have this store open. If you're asking 'is this it?' Then yes. It's It. I'm a fan of this. This is it! read more

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Small and simple factory store! They sell merch and ice cream products here. Came by to check out the store and get an ice cream sandwich. Employees were really friendly! For the ice cream sandwiches, they had the classic vanilla, mint, chocolate, cappuccino, pumpkin, chips-it, and a few other options. I went with the classic vanilla ice cream sandwich and it was delicious! It was only $2 flat so it was super affordable. Overall fun experience with yummy and cheap ice cream sandwiches - would come back! read more

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I stopped by on a Monday afternoon. The place is in a cul de sac. Parking was a breeze. The place was empty. I got a Groupon which was for 12 sandwiches. I got 6 varieties. Anything they have can be included in the dozen, including the popsicle. Pumpkin and green tea were not there when I went. That was a big dissapointment. Seriously their oatmeal cookie sandwiches were the best. Cappuccino sandwich was my favorite, followed by strawberry and chocolate. Then came the 2 popsicle versions - cone and nut ones. Big daddy was my least favorite sandwich. read more

It's-It Ice Cream - Chocolate ice cream sandwich - Ice Cream & Frozen Yogurt Near Me - Burlingame, California

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Big Daddy Ice Cream Sandwich, Von's Grocery Store: 2025 Aug 3 (5 of 5) Woah! I've had many ice cream sandwiches, but this one takes the cake. Its vanilla ice cream is creamy, rich and smooth. In contrast, the chocolate wafer gives a subtle bitterness. The flavour combination is well-balanced, with the sweetness of the vanilla ice cream and the slightly bitter and chewy texture of the wafer. This melt-in-your-mouth dessert is delicious with a capital 'D'. I bought these at Von's Grocery Store and I'm going back for more. read more

It's-It Ice Cream - Big Daddy Ice Cream Sandwich: 2025 Aug 3 (5 of 5) - Ice Cream & Frozen Yogurt Near Me - Burlingame, California

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What a fun treat! It is just a walk in and grab but if I was closer.. I'd be in all the time for the Strawberry and Espresso It's-It! Can't go wrong for $2 and it totally hits the sweet spot. The employees were so kind and helpful-- to us noobs who didn't know what we were getting ourselves into. If you're in the area, def stop in and try an It's-It! read more

Always incredible Customer Service good assortment of products and wonderful packaging to take it to go. For a small fee they'll packet in a Styrofoam cooler with dry ice. That'll keep them rock hard until you're ready to serve them -perfect for group gatherings and when you want to treat your coworkers at the office. read more

Stopped in while nearby and was happy to check it out. I've had Its It before but never been to the store. It wasn't busy and the guy helping us was really helpful and friendly. There were items that you wouldn't normally find in stores and I hadn't seen before. They had a small section of merch you could buy as well. We tried 4 items. The cappuccino, pumpkin, the new cone bar and the supreme. All were delicious and was surprised and happy with how light the ice cream seemed in all items in such a good way. I was also baffled by the low prices. Each was $2! All the flavors were well balanced and such a nice treat. read more

It's-It Ice Cream - Ice Cream & Frozen Yogurt Near Me - Burlingame, California

Loveeeeee coming here for all the it's-it directly! They have ALL the flavors (exception as of 9/12 Green Tea flavor out of stock), mini boxes; dry ice packing available and of course the MERCH! Buying It's-It at stores normally has a mark up, just come to the factory shop! Always friendly staff! read more

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Fast, Friendly and Delicious. Best selection of new and old flavors. Parking is a challenge so be patient. read more

It's-It Ice Cream - Ice Cream & Frozen Yogurt Near Me - Burlingame, California

A hidden gem! If you're nostalgic about ice cream, this is a great place to visit. They have hard to find flavors like cappuccino (my personal favorite) and strawberry. Delicious ice cream, but open hours are limited. Still worth a visit! read more

It's-It Ice Cream - Ice Cream & Frozen Yogurt Near Me - Burlingame, California

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I had no idea that It's-It had a factory store! Well, I was driving along the freeway, and, as soon as I saw it, I knew I had to stop by! It's located in such an obscure business plaza, but I'm not complaining! There's not much to say about the inside. It just looks like a small ice cream store! I went in, got myself one of their 5 flavors (coffee), and went on my merry way! Really don't know what to say here, because it's exactly how it always tastes. Oatmeal cookie ice cream sandwiches? Kinda tasty. I wish we had more flavors available where I'm from, but I guess it's a good reason for you to visit the factory store! Something of note is that you can also get some other stuff like shirts and stickers! If you're passing by, why not give it a try!? read more

Incredible (wholesale) prices and some hard-to-find flavors of one of my all-time favorite treats, Its-Its. I was able to get a full-sized cappuccino treat, a box of mini mint ones, and a couple of stickers for less than $10. (None of those are available at my local stores in Los Angeles.) I carried them onto my flight at SFO a short while later. It can be a little tricky to find this spot based on the address. Go to the end of the block and look for the big sign. They have a few parking spots right out front. read more

It's-It Ice Cream - Outside. So retro! - Ice Cream & Frozen Yogurt Near Me - Burlingame, California

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Been eating It's it since I was a kid!! It's the best ice cream ever!! Make sure to check if there is a Groupon because sometimes you can get a dozen for $10 on Groupon. Love the factory cause you can find all the flavors you can't really find anywhere else. read more

My hubby and I were talking about how we have been passing by this It's It Ice Cream factory ever since we were kids - on the freeway. Initially we were looking for factory tours but found out they do not have any but I found they have a retail store! We finally stopped in yesterday to check it out. The store is very small inside. They have It's It T-shirts, hoodies, hats and stickers for sale. Their Ice cream are sold as $2 each or 24 for $26. We bought a variety box of 24 (strawberry, chocolate, cappuccino, pumpkin, etc). The best part was the excellent customer service from the lady there (did not get her name but she was wearing a cream colored It's It hoodie). She was able to pack in some dry ice for our ice cream sandwiches good for "3 hours" enough for our 2.5 hour drive back up to Santa Rosa. However, it lasted much longer than that, the dry ice did not melt til the next morning. She said she can package any ice cream up to 24 hours FYI. We appreciated the customer service and how convenient it was to carry our ice cream home. Unfortunately, the matcha flavor all sold out but if it's back, I would make the trip down to Burlingame again! read more

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The store front did not have all the flavors when we visited yesterday, would be nice to be able to know all products are represented, after all it's the store front. The server/ cashier was tentatively nice and accommodating. I bought a shirt , some stickers and the cappuccino /reg size ice cream sandwich. Highly suggest that the variety of flavors be made available in mini sizes for store front. Sometimes the smaller bites sold as individual will make visitors want to try the variety without having to be obligated to buy a box of specific flavors. I would have given the full 5 stars if it weren't for the lacking of expectations for such a novel place. read more

It's-It Ice Cream - Souvinere Stickers and cappuccino flavored ice cream was delicious! - Ice Cream & Frozen Yogurt Near Me - Burlingame, California

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A SF Bay Area classic! My family and I grew up eating It's It ice-cream sandwiches and nothing much has changed. We still love the cappuccino flavor the best and recently discovered the Chips It, vanilla ice-cream sandwiched between two chocolate chip cookies. If you can find a Groupon or Living Social deal, you can get a dozen of the different sandwiches (buyer's choice) for about $10. There are a few parking spaces right out front and service is quick, in and out. The sandwiches don't last long in our house so freezer space is never an issue! read more

It's-It Ice Cream - Ice Cream & Frozen Yogurt Near Me - Burlingame, California

Man oh man, what can I say about this place. They have the best ice cream sandwiches I've ever had. It's been my favorite in the Bay Area for a long time. I am definitely coming back here again since living in the area. read more

Love It's It! Son wears his It's It t-shirt all of the time! Proud of this delicious SF treasure.

I've driven by the It's-It factory my entire life and always wanted to go in. I was hoping that we could get a view of the factory itself and perhaps even pay to go on a tour, but unfortunately, factory tours are not offered. You only have access to their retail storefront, which isn't very big, but you have an assortment of different It's-It ice cream flavors, products, and merchandise to choose from. Each item is priced at $2 which is reasonable. I got the original, chocolate chip cookie, pumpkin, and strawberry flavors during my last visit. If you're getting any of it to go but you're not buying enough to fill up a case, I would suggest bringing a mini cooler with an ice pack to store the product until you get home. The ice cream was delicious and my kids and I very much enjoyed our sweet treat. I only wish they had seating available to make things more comfortable - we just sat on the sidewalk curb outside. read more

I purchased your box of Super Sundae at the North Hollywood Smart n Final grocery store and I was very disappointed. The ice cream inside the covered chocolate was minimized and it's causing it to break off and fall apart with one bite. Please see attached pictures, you can see the hallow area. read more

It's-It Ice Cream - Ice Cream & Frozen Yogurt Near Me - Burlingame, California

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The perfect ice cream sandwich exists and it's only $2! You may have seen the It's-It ice cream brand in select grocery stores but if you're ever near the Burlingame area, this place has more flavors! It's-It ice cream sandwiches have ice cream between two delicious oatmeal cookies and the coated in a yummy chocolate shell - loved this so much! Flavors available at this store: * Vanilla * mint * chocolate * cappuccino * Strawberry * green tea * pumpkin * chocolate chip If you really want to take some home, they even have styrofoam coolers with dry ice available for purchase. I only wish that their open hours were longer, it's kind of a short window, like 11-4. read more

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By far the best ice cream in town!! So glad I was able to finally stop by since they are only opened until 4pm Mon-Fri. I've passed by more than a dozen times whenever I'm on the freeway. I noticed a lot of parked cars but surprising there wasn't a line. I assume it's because nothing needs to be made and everything is already packaged. The factory is similar to an ice cream shop where they have individual packaged It's-It and 3 non-It's It. I decided to get all 10 flavors since it was my first time here, and I knew I was going to be back again since I love their ice cream. Each one costs $2. So far I have only tried the cappuccino and it was delicious! I can't wait to come back again to order more of the flavors that I enjoy once I have tried everything!! read more

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Only open during the day, between 11 am - 4 pm, so take a quick walk from your hotel room and grab dessert. It is their main production facility and they have a little store so you can buy merchandise and ice cream sandwiches for a fair price of $2. They are prepackaged. No seating available inside so enjoy on your walk back to your hotel. I discovered them originally at my local grocery store in Southern CA. read more

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Come in here to get the It's-It flavors that may be hard to find in stores: Cappuccino, Pumpkin, and Green Tea. Ordered the Cappuccino, and it was delicious. Can't wait to try pumpkin next time. Then, I will wait until green tea is in stock before returning. The service is fast and friendly, and the ambiance is a take-out shop with no tables or chairs. read more

One of my must have spot when I'm in the area. Once I walked into this place it has strong air conditioning, and cooled me down from the burning sun outside. I was lucky enough to get the last parking spot across the street. There was one person was in line ahead of me. I was greeted pretty fast with quick and friendly service. Glad the worker helped me decided which one to pick, because I couldn't. I left with 2 boxes (24 it's it's). I recommended buying the dry ice. My 45 mins drive home turned out to be 1.5 hours in sf traffic. read more

It's-It Ice Cream - Ice Cream & Frozen Yogurt Near Me - Burlingame, California

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There isn't really much to this place. It's a very small fun, little store that sells merchandise and a variety of It's-It ice cream sandwiches. For the merch, they have T-shirts, crewnecks, hoodies, and stickers. If you're looking for a deal on the clothing, you're going to be paying a decent penny but the stickers for the real bargain at just a dollar apiece. With the ice cream, they provide what you can commonly find in stores: vanilla, strawberry, mint and cappuccino, and to my surprise something I hadn't seen before green tea. They also had the mini It's-Its and sold them in bundles, as well as their Big Daddy brand. Having crossed a toll bridge to get there have to admit it was pretty underwhelming. When my sister told me we were going to where it's-it's were made, my imagination carried the expectation that it would be similar to the Jelly Belly factory in Vallejo. Nevertheless, this was a cool one time experience. The staff there were very friendly, and the environment was quite refreshing. I'd say this is more of a tourist destination than an actual ice cream store/factory. I have no interest in ever going there again, but I do encourage fans of the ice cream sandwich to pull through from what I believe could be a fun experience. 4/5. read more

It's-It Ice Cream - Front of the Store - Ice Cream & Frozen Yogurt Near Me - Burlingame, California

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Just wanted to update my review over ten years later to FIVE STARS! Still amazing, super fresh, delicious and so affordable. Still friendly and efficient service. They now have cold freezers and the ice cream is not too soft at the time of purchase. They are perfect and I hope they will be around forever. Nothing beats a Super Sundae Bar! I had to get two dozen on my last trip. read more

Small, no frills shop selling the It's It sandwiches. The ice cream base is such high quality for the price, and you might find rare or hard to find flavors. I had pumpkin, green tea, and cappuccino. The pumpkin was so creamy and with a strong of hit spice, and tasted totally natural and loved the balance of warm spices. I was so impressed with the high quality and taste for the price. Likewise, the green tea had authentic and vibrant green tea notes come through. It was perfectly balanced against the creaminess of the ice cream base and not too sweet. The cappuccino was okay but still good all things considered. Oatmeal cookie part is okay to me. It's a bit too crunchy and sweet, and one note for me. But seriously for the price this is hard to beat and I see why this is a classic! read more

Came here on a whim, it was a cute little place to get some ice cream. There's not much here and it's a quiet little place. Theres special flavors available and merchandise available. The it's-it flavors are always good. Don't fool yourself thinking this place is big and interesting, it's a small little ice cream shop with a little bit of merchandise. The service was friendly and smooth. It's a little historic spot to visit. Will be back! read more

It's-It Ice Cream - Special green tea flavor - Ice Cream & Frozen Yogurt Near Me - Burlingame, California

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Can't beat the pricing and selection here, it's well worth the trip to purchase from here than at other places like Costco. Sometimes they have deals on Groupon. The place is small, but we're usually able to find a parking spot outside no problem. The sandwiches melt pretty quick, so would recommend bringing some sort of insulation for travel. Service is friendly and fast. Inside is clean and nicely decorated. Not a sit down kind of place. My favorite flavors are the coffee, matcha, and pumpkin. read more

It's-It Ice Cream is a classic; a scoop of ice cream sandwiched between two cookies and dipped in chocolate has never tasted so good! You can find It's-It Ice Cream at your local grocery stores, but the flavors are limited to the classic vanilla, chocolate, and mint. If you have the chance, I highly recommend going to the factory. Not only does the ice cream sandwiches taste better because it's made fresh, but they also have other flavors such as pumpkin, cappuccino and green tea! read more