Service, friendly wait staff but food is expensive and was very loud were my only negativesg7

An unforgettable experience yesterday at Lure, sitting at the sushi bar with Wilmer. From the moment we sat down, his professionalism, passion, and attention to detail were truly remarkable. Watching Wilmer work was a beautiful experience. The precision with which he handles and cuts the fish, the respect for each ingredient, and the calm mastery behind every movement show the dedication of someone who truly understands the art of sushi. Beyond the incredible food, what made the evening special was his warmth, knowledge, and the connection he creates with guests at the counter. It was not only a meal, but an experience of craftsmanship and passion. Thank you, Wilmer, for sharing your talent with us. Your dedication and artistry are something special. read more

Spoiler: I just met someone whose selfishness disqualified him from my beloved future. So naturally, a Sunday dinner at Lure Fishbar on Prince and Mercer became the setting for one of those "you can't make this up" moments. Turns out, a dirty martini pairs surprisingly well with an even dirtier decision. For a little while, I felt seen. There were conversations, kisses, genuine moments, and the kind of closeness that feels real while you're living it. Naturally, we ordered a dozen oysters for the table. They're an aphrodisiac, and we all know where date night is usually headed. The crispy tuna rice was absolutely delectable, but do yourself a favor and ask for wasabi and ginger--they don't automatically come with the dish, and they really complete it. As for dessert? Discovering your date is deeply selfish, emotionally avoidant, disappears right before a holiday weekend, dismisses your feelings, and never even attempts to repair the damage... priceless. Thankfully, unlike the succinct relationship, the service was reliable. Even on a busy Sunday, everything came out quickly, and the staff kept things moving. Lure Fishbar gets the second date. Now You Officially Have The Supreme Touch! read more

Lure Fishbar - Crispy Spicy Tuna - Seafood Near Me - New York, New York

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The food was fine, but I was expecting more at their price point. The combo 3 of each signature oysters had too many toppings, which masked the taste of the oyster. The crispy sushi rice spicy tuna and shumai were good, but felt kinda crazy at the price for 4-5 pieces. The lobster Benedict and pancakes were also good, but again, felt pretty barebones for that price (highlighted by the three sad salad leaves in the lobster Benedict). The decor is gorgeous. It was relatively easy to get a reservation for 5 for brunch on a Sunday. read more

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We were told to come here when we are at Cha Cha Tang, I believe they are sister restaurants. We had a fantastic meal! Our table wasn't ready so we sat at the bar until it was. Staff were all friendly and gave us great service. The food was fantastic! So fresh and flavorful. We had some sashimi pieces, tuna tataki, amazingggg sea bass with lobster rigatoni. Favorite was definitely the sea bass but the salmon also had my eye, maybe next time! Really recommend Lure! Can't wait to come back read more

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I went for an impromptu brunch. The Service and decor were awesome. I didn't eat much so my review is for a limited tasting. The oyster deviled eggs were good no complaints there. The Maine lobster salad was okay nothing really stood out flavor Wise. Cocktail was good I forgot what it was something with cherry. Good experience would like to try dinner one day if it's still open. read more

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At Lure Fishbar, I had their seabass and their bucatini. I found the seabass to be really well cooked! Sometimes when I get fish, it can feel dried out but I didn't have that issue here! The sea urchin bucatini was also really flavorful as well! read more

Excellent as usual... The place looks and creams screams high end bar vibes but has the hustle and bustle of a fast food restaurant. Seafood was fresh and delicious. The service was good.. however there was some opportunity there. I'll definitely be back! read more

Lure Fishbar - Sea Urchin Bucatini Mezzi Rigatoni Lobster Mac & Cheese Tempura Shrimp - Seafood Near Me - New York, New York

A few of my friends and I were looking to get together for some dinner and to catch up - the biggest question was, where? We first decided on a place that was new to us - and after seeing Lure Fishbar floating around on social media I thought it would be a good place to check out. That being said, I booked a table and we made plans to link up. Lure is located in SoHo, really in the thick of it in a subbasement of a building. The space is pretty large for a lower Manhattan restaurant, and the entire dining room has a nautical feel. It's meant to give off the impression that you're on a boat with the fixtures and aesthetics to match. The dining room is louder than I expected, with most of the tables and booths being in the middle of the space with a large (beverage) bar to the left and the raw bar on the back wall. The clientele is a mixed bag - families, people my age, groups of gen Z - all i various dress codes. Rarely have I seen a mix of people in a single space. It goes without saying but the menu mostly contains seafood items. They have a large raw bar selection, as well as sushi, caviar, apps, mains, a few pastas, and some sides. But first a drink - we had two round and I tried one of their cocktails each time. Both were pretty good, nothing too out of this world but solid overall. We decided to start with one of the seafood towers and a couple of apps. We went with one of the smaller towers which contained clams, oysters, crab claws, shrimp cocktail, and tuna tartare. I'm not an oyster fan, but everything else was quite tasty - they paired the seafood with a few sauces which acted as great complements. We also ordered shrimp tempura, the crab cake, and fluke crudo. All of these were solid - my favorite was the crudo due to the presentation and flavor accents; I thought the crab cake was was the weakest - it was deep fried and overall a little too heavy. For my main I went with the Branzino St. Tropez; this was a filet served on top of mashed potatoes, and spinach topped with crispy capers and finished with brown butter. The dish was fine overall - fish was cooked well though the potatoes could have been smoother; I did appreciate the balance of veg to starch. We opted for dessert, and I went with the deep-dish cookie. This was served warm and topped with a scoop of vanilla bean ice cream. It was just okay; they were going for that warm cookie moment but it was kinda underdone which led to it being really soggy underneath the surface. It needed to be in the oven for a little longer and then it would have been perfect. Service was fine - a little impersonal in my opinion but the food came out at a good pace which I appreciated; this seems to be a sore spot based on other reviews. Overall, we had a great time at Lure Fishbar - the food was solid, the aesthetics were fun, and the company was great. Definitely a good option for dining if you're in SoHo. read more

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As a former New Yorker, this establishment has been undefeated since my first visit years ago. Now, that i travel to the coty for work 4-6 times a year, it has become my go to, weather solo or with friends. Dimly lit, perfect for conversations and vibe. Knowledgeable and kind staff. Perfect execution of every dish. And the flavors are always to the max. If you love seafood, pasta, sushi, and great cocktails you cant go wrong with Lure. The sushi bar is my usual seating, but you're OK anywhere here. read more

Lure Fishbar - Lobster Bisque - Seafood Near Me - New York, New York

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I came here early this year for Winter Restaurant Week lunch on a whim. Ambiance brought back memories from the last time I was here which was in 2009. Service was great. Food was just as good as I remembered 16 years ago. For the two course restaurant week lunch, I added a wine pairing. For my appetizer I had the rock shrimp tempura with a glass of chardonnay. For my dinner entree I had the miso salmon with a glass of Cote du Rhone. I devoured everything. Wine was generous for the food consumed. I'd like to return to indulge in their happy hour. read more

Lure Fishbar - Rock Shrimp Tempura with Chardonnay - Seafood Near Me - New York, New York

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Oh my oh my! The freshest fish ever, and this cookie is perfect too. It's sweet, salty, and rich. Absolutely THE date night restaurant. I can't wait to come back, and eat on an empty stomach so I can eat even more! read more

Lure Fishbar - This mother f-en COOKIE - Seafood Near Me - New York, New York

Very festive for the holidays! The boat themed interior is very unique- definitely worth going below street level for. The deviled egg with a fried oyster on top may be the best bite I have ever had in an NYC restaurant. Never been to Lure, but finally got my opportunity when I met my cousins visiting from CA here. Bar area was very busy, with the restaurant having multiple dining areas including a sushi chef counter towards the back. The menu appears to be mostly "Asian" flavor profile inspired seafood with some exceptions. For entree, got the whole fried snapper which was good but honestly would probably rather just go to a Thai spot and get a snapper larb. Would come back in the future to try the sushi, since that seems like a major thing here. Saketini is strong and very botanical, so do not get if you are not into martinis! read more

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Totally loved the place. In the heart of soho. Great menu. Friendly staff fun ambience. Sat at the bar. Ordered burger. Mushrooms and yellow tail carpaccio. All were absolutely perfect. I cannot wait to go back. And try more places on the menu. read more

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Stopped by with my cousin after brunch at Balthazar. Just for drinks and people watching. We sat outside and enjoyed VERY well made vodka and sodas. Marina, our serves was excellent! The hostess was also quite gracious. Inside, the restaurant was bustling and packed with a swanky crowd at 6pm. Definitely returning for a meal soon! read more

Lure is the best! Lure is one of those places that is always consistent. Does it ever blow my socks off in terms of how amazing the dish was? No. But is it always very very good with zero complaints around? Yes. Service is always great with attentive servers and always friendly energy. The ambience is very cool as you feel like you're in an old ship and it's the perfect setting for a seafood dinner. Keep doing what you're doing Lure and we will keep coming back! read more

Lure Fishbar - Seafood Near Me - New York, New York

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Wow! My first experience surpassed my highest expectations. Upon walking in immediately became immersed in the nautical theme of the restaurant. From the yacht-like interior, decor and antique-like wooden walls, the ambiance set the mood for a dining experience on the sea. To complement the vibe, the service was great. The entire team was pleasant, attentive and very professional. Our server helped me navigate the menu, accommodated my food sensitivities, and made perfect wine pairing recommendations that took the meal to a new level. All other elements aside, the food alone deserves 5 stars in my opinion. I started the with a few East coast oysters and some nigiri sushi (tamago and sea eel), both of which tasted fresh, flavorful and no cocktail or soy sauce was necessary. I followed that with the slow baked turbot entree (an east coast white fish) jasmine rice and a glass of Albariño, recommended by my server. It all was delicious and left me wishing the meal would never end. Lastly, I could not pass up ordering a salmon skin sushi roll which did not disappoint. As you can probably already tell, I have nothing but good things to share. If you get the opportunity, go dine at Lure and experience it all first-hand. read more

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1 star strictly for the our waiter. He was so kind and patient. That was the good part about last night. The service was beyond awful. 3 hours spent seems like a huge waste of time in my book. The slowest service I've ever experienced. Had a better time dining at cheesecake lol. This is the main reason I'll be happy when they're finally gone. Food was mid. Fish is like fish you'd have at your friend's house who is a good cook. Nothing more. Pretty lackluster, nothing that wow'd or left a lasting impact. Pretty basic dishes you can find in every borough of NY. I guess it's a good place if you're a tourist or if you've never experienced fine dining because this definitely isn't it. Food was 3/10. Basic boring grocery store button mushrooms as a side. I mean, I didn't know people still use those. Weird when there's so many awesome mushrooms out there. My fridge is stocked with wild mushrooms weekly, so the sides were incredibly underwhelming. Also left confused. Is it a fish place? Or sushi? Or mid Asian fusion? Because either missed the mark by a long shot. Sushi has been bastardized like most fusion places in the city. Next time I want fish or sushi I'll stick with Daniel Boulud read more

Visited Lure Fishbar on a Wednesday evening with a girlfriend. Our reservation was at 5:45 (which was the only time we could get) and the place was full by 6pm! The restaurant itself is a really nice space and had a great buzzy atmosphere to it for a Wednesday. We both started with Lychee Martinis which were very good (although at $22 each you would hope they were). We ordered the tempura shrimp and the spicy tuna crispy rice to start. The shrimp portion was very generous and had a really good flavour. The crispy rice was also very tasty, although nearly $30 for 5 pieces it is a little on the pricey side. For our mains we ordered the Shazam roll and the tuna avocado roll and my friend also ordered a lobster bisque. The sushi was ok but it didn't blow me away. My friend enjoyed her bisque and the portion was generous. We split our bill and it came to $140 each (including tax and tip). We did have two cocktails so that bumped the price up. I don't eat out in soho very often but I think for the area the price is probably inline with what you would expect to pay. I would revisit Lure but I would probably order something different instead of the sushi rolls, although make sure you order that tempura shrimp! read more

Lure Fishbar - Tempura Shrimp - Seafood Near Me - New York, New York

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I am blown away!!! From the minute I walked down the stairs I was captivated by the vibe of being on a classy yacht. But then sitting in the main dining area in a semi circle booth, I felt like the captain of the ship. The crew then took over with the most casual warm friendly attentive service. I knew this was going to be an amazing way to celebrate my wife's 64th and my 65th birthday. Then came the star of show. A beautiful platter of oysters, clams, snow crab, tuna tar tar and seafood salad. It was a wow!!! Next we had the crispy rice sushi assortment, bacon wrapped shrimp and the halibut! Everything was to die for and I cannot wait to come back with my friends and family to share this gem of an establishment! Bravo to the amazing Lure Fishbar team and Thank You! read more

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Someone projectile vomited directly on my husband while we were seated at the raw oyster bar. He immediately got up and went to the restroom, while I was left sitting there with vomit on our phones and personal belongings. What made an already horrifying situation significantly worse was the restaurant's response. Staff took an extremely long time to react, and no manager came over to check whether my husband or I were okay. I had to specifically ask someone to bring me hot towels and Clorox wipes so I could clean and disinfect our belongings myself. Even more concerning was that this happened at the raw oyster bar. Given the obvious health and sanitation implications, I expected the area and food-preparation station to be immediately assessed, cleaned, and secured. Instead, there seemed to be very little urgency or concern about whether the station itself had been affected. There was also no real attempt to offer a solution or appropriately handle the situation. Eventually, I told them we were leaving and that I would not be paying for food and drinks we were unable to consume after what had happened. At that point, I was both disgusted by what I had witnessed and shocked by the restaurant's incredibly slow response. Instead of an experienced manager taking control of the situation, they sent over the "wine manager," who, in my opinion, seemed completely unprepared to handle an incident of this nature or a understandably tense situation. Accidents happen, and I understand that the restaurant could not control another guest becoming sick. What they absolutely could control was their response. The lack of urgency, sanitation protocol, concern for us as guests, and competent management afterward was unacceptable. We will never return. read more

I met Connor at Zero Bond, which should have been my first red flag, but let's be honest, I wasn't there for the architectural integrity. I was there because women who want to end up in Jane Austen novels move to the Cotswolds and marry vicars. Women who want to end up in Hermès move to Tribeca and join Zero Bond. He was wearing an Audemars Piguet perpetual calendar covered in diamonds. Strike one. A perpetual calendar is a technical marvel, a horological achievement on par with the Sistine Chapel or a perfectly executed blowout that survives a SoulCycle class. You don't bedazzle that watch the way Jersey girls do their hooha; some things are meant to remain sacred, untouched by the rhinestone industrial complex. But his posture was good and he had that specific kind of confidence that comes from watching numbers go up on a screen for five years straight. "Crypto," he said, like that explained everything. "I split my time between Miami and New York." I nodded sympathetically. "I split my week between Forma and Barry's." We had so much in common. Lure was his suggestion, and when we walked in I immediately understood why crypto bros love it here. The lighting is low enough to forgive their Fashion Nova approach to luxury, and everyone's wearing something that cost a fortune but looks like it lost a fight with a lawnmower. Purposeful distressing. Intentional holes. A nine-hundred-dollar Amiri tee that appeared to have been mauled by a very expensive bear. Golden Goose sneakers pre-dirtied at the factory, because God forbid you earn your own scuff marks through actual living. Connor was in Amiri jeans with strategic rips and Balenciaga Triple S sneakers. The man clearly understood price points. I was making a Dating 101 mistake thinking I could change him, or at least where we swiped his Amex. I wore my Khaite Benji dress and Manolo BBs, a staple of the genetically and financially blessed women, but at Lure I felt like I had accidentally crashed a Supreme drop, inside of Lure and more devastatingly at my own table. Connor ordered like a man who had never cooked a meal or had to. Every expensive roll, none of the interesting ones, the kind of order that said he had been here before but learned nothing. He did not ask if I wanted to share, which was bold for a man whose understanding of generosity probably begins and ends with bottle service gratuity. Then, inevitably, the crispy tuna rice. Of course. The crowd-pleaser of the crypto class. It arrived glistening, smug, engineered for Instagram and men who believe taste can be bought in trios of three. He looked proud, like he had just invented it. I let him have his moment. Sometimes it is kind to let men think they discovered the thing everyone already knows is good. There was one piece left. Connor reached, so did I. Our chopsticks met like swords, his lacquered, mine deliberate. "I ordered it," he said. "And I'm not dressed like a spoiled teenager," I accidentally Freudian-slipped out. The table froze. Even the iced-out perpetual calendar seemed to stop ticking. His eyes dropped to his Amiri jeans, then back to me. I watched him process it, slow as a markdown. Then he laughed, actually laughed. "Fair," he said. "I thought women liked fashion." He thought this was fashion. The Amiri jeans, the Balenciagas, the logo tee that probably came with its own vape. And that's the tragedy, isn't it? Men like Connor think fashion means buying things loud enough to drown out their personality. They don't realize the ripped denim he worships is just the trickle-down runoff of an entire aesthetic economy, copied from Saint Laurent's 2013 heroin chic, filtered through three PR interns, and spat out at a markup so suburban boys could feel Parisian. That's not fashion; that's laundering aspiration, which Connor seemed proficient in, just through stablecoins, not rinse cycles. He doesn't know what cut, proportion, or fabrication mean, he just knows a price tag and a celebrity sighting. He was smiling, proud, oblivious, happy in his bad taste, like a golden retriever who just brought you a dead bird and can't figure out why you're not thrilled. And maybe that's what got me. The confidence. The conviction. The sheer, unshakeable belief that ruin could be chic. The check came. He paid without blinking or explaining the blockchain for the first time in minutes. Perhaps underneath the bedazzled watch and tasteless denim there was a man with terrible judgment, but one who understood what things should cost. Verdict: Lure, 4 out of 5. The fish is impeccable, the tuna rice worth committing petty theft over, and the crowd is what happens when people discover wealth before taste. Connor, 2 out of 5. Ruining a read more

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Tl;dr: if you're visiting and doing a day in soho, Lurefishbar is a good option. If you're a New Yorker and have to entertain a large group of people from out of town, it's a good option. If you're a New Yorker that lives here, you can skip it. Ultimately, its pros come down to location and ease of seating larger parties, with tables nicely spaced in Soho where restaurants tend to be small and crowded as rents tend to be high. To that point, I joked that this place is a seafood diner or "nice" restaurant on a cruise ship, and by the end of the meal this was less of a joke and more of a, "yeah...that's what's we're feeling." Both the menu and interior are large. The menu boasts "free refills" on soft drinks (though I was slightly disappointed that point didn't deliver) and they even have a deep dish cookie that comes with a scoop of ice cream on their dessert menu. Their fries are solid and it looks like they can easily accommodate kids and picky eaters (I say this from witnessing chicken fingers being delivered to a child a few tables down). I went with my friend and we got the Kanpachi Sashimi as an app, and then shared both the Artichoke Ravioli, side of fries, and Branzino. There's a whole sushi menu but I truly can't imagine getting sushi here. The Kanpachi Sashimi was good, but the bar in nyc is high. I think the Artichoke Ravioli was the best of the meal - it comes with 4 large pieces and the sauce is rich and delicious. The Branzino was good, but similar to the sashimi as you can find better branzino in nyc (though points to the staff for splitting the portion for us). For dessert we got their homemade ice cream which fell a bit flat for me. I joked that the strawberry felt like someone whispering "strawberry" in your ear as you ate it. It was a little too subtle for me. Something to note if you're sensitive to noise or wired differently (like I am), the interior seating is very loud. I brought my earplugs and even my friend agreed that the sound was overwhelming. On other sensory notes, the lighting was nicely diffused but the spoon for ice cream was an immediate no for me (IYKYK). All to say, friendly staff, a nice meal, but with so many amazing places in this city it's hard to make a case for this place outside the location and convenience. read more

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Such a great time at this quaint neighborhood gem. Had such a nice time at the bar. The bartender was super attentive, made great drinks and made us feel special and like a local. read more

Lure Fishbar - Lets go ladies - Seafood Near Me - New York, New York

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Great seafood, courteous staff in a surprisingly intimate soho spot. Fair warning, you're paying soho prices for your meal here! My friends and I started with a hot tea, and glasses of the Sangiovese. I appreciate how they serve plenty of wines by the glass. Another thing I like about this place is they have menus for all hours of the day so you can truly stop by at 3:30pm like we did and have plenty of options, mainly the raw bar and sushi. We ordered 7 of the Kusshi Weat Coast oysters which didn't come with the usual fixings but those weren't really needed as these had great flavor on their own. I was really impressed with the Uni Jalepeño Crispy Rice and how big the slabs of uni were. So rich and tasty. I wish they had more martinis on the menu and perhaps a discounted happy hour menu, but other than that, a great place to bring your friends visiting of family in town. read more

Lure Fishbar - Kusshi British Columbia Oysters - Seafood Near Me - New York, New York

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This was definitely a Hit! The atmosphere is very warm and inviting , perfect lighting and seating was very comfortable, your not breathing down your neighbors neck ! Service ....amazing ! Very friendly and knowledgeable host ! Everyone was super nice . This is definitely one of my fave places! Deviled eggs , shrimp tempura , fish cake, salmon , all tasty and flavorful Lobster Mac could have been a bit more creamier and more lobster bits but it still was a hit Overall had an amazing time ! read more

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Fantastic dinner meeting (make sure to ask for a table in the vault tho, the main dining room is very loud). Atmosphere was fun, it makes you feel like you're inside a yacht. The service was superb and everything we ordered was delicious. They also have a very extensive wine and cocktail list. I wish I took more pictures of everything we ordered but the crispy Asian snapper was a show stopper! The crispy rice and spicy tuna apps were amazing too...we had to order a second order of those! Highly recommend Lure Fishbar and can't wait to return. read more

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Haven't been here in a minute. Place was buzzing on a Saturday night. Still great seafood. Wine list is good albeit a bit overpriced. Friendly service. read more

I've been to some jenky seafood restaurants in nyc and this is not one of them! Great food, menu, and decor

Zoya was our server on a lunchtime visit to Lure Fishbar with friends recently... We were in town celebrating our 50th birthdays and found ourselves feeling hungry after working up an appetite shopping all day. Since I had been in before and remembered loving it, my girls trusted me with the decision to dine here and it did not disappoint! We loved our meals, the service, and the overall experience! I'd suggest dining outside if it's a beautiful day and there is the opportunity to do so, but the inside is super comfortable as well. Enjoy! read more

Lure Fishbar - View from the street - Seafood Near Me - New York, New York

Wanted to try this place for a while, the inside is very nautical themed like you are in a boat. The sushi is okay, I would probably need to try the other items when I come back. I think you come for the vibes and the service is very great. I would highly recommend based on what I got the crispy rice options. read more

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I know when I come here I will have a wonderful experience with great food and good service. This place is consistent and fabulous every time. read more

Really cute place. The sushi is good here not necessarily great for the price point. Came here for a birthday lunch and between sharing a sushi and sashimi combo plus another roll, two cocktails, an appetizer, and dessert the bill came out to $200. The service was standard but good. The two things that were actually really really good was the deep dish cookie dessert and the deviled eggs. read more

Lure Fishbar - Seafood Near Me - New York, New York

Atmosphere is unique and chill. It feels and looks like a ship on the inside. They did that well. Service was decent. Orders came out at a good time and staff answered questions. The food was okay. The winner was the crab cake. It had good chunks of crab and a nice flavor. The lobster dishes were not good. The lobster pasta had very thinly sliced lobster in it and the lobster was not the star. It didn't do anything for the dish except raise the price. It was not salted or flavored although the pasta was cooked aldente. The lobster roll wasn't good. Skip it. The fries were over crispy. The crispy rice with tuna was decent a bit oily but enjoyable. The deviled eggs with caviar weren't special. The caviar did nothing to the eggs abd the eggs themselves weren't flavored probably because the caviar was supposed to be the burst of flavor. My friend loved his blackened fish and finished all. The fillet mignon was cooked right but no taste and no flavor. The creamed potatoes were fine but also no flavor. I took the food to go and the next day it was not eaten. I recommend sticking to appetizers and sushi here. read more

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Great, fresh sushi and crispy rice selections. I loveee deviled eggs, so I wish there were more for the price. Great wine, chill vibe, and a present and kind staff. read more

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The atmosphere is warm and inviting, perfect for a date night. The lighting was not too bright, not too dim, creating a cozy vibe. You can comfortably hear your dining partner, which is often a rare find in NYC. That said, the two-person tables are quite close to each other, so you might find yourself unintentionally participating in your neighbors' conversations. Whether that's a pro or con depends on the context..on a first date, it might be a fun icebreaker or a bit awkward if you're shy. Food: The food was delicious! The Shazam roll was hands down my favorite, absolutely incredible, and the lobster tempura was another standout. Appetizers: The crispy tuna and shrimp tempura were both fantastic starter options. Drinks: We had a couple of lychee martinis and the Lure Saketini were smooth and well-balanced. Price: For four drinks, two appetizers, and about 32 sushi rolls, our total was $300 (including tax and tip). The quality of the food, drinks, and overall experience made it absolutely worth it. read more

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Solid food, really friendly serving staff but a kitchen that moves at the pace of a NYC tourist lost on Canal Street. Wish the kitchen were faster, especially when the restaurant was not at capacity. read more

Came on a Sunday afternoon - place was a bit empty upon arrival but got a little more crowded as we left. It's located downstairs, the door isn't as clear. Food was good! They had sushi and a lot of fish options of course, but also had typical brunch menu items - think French toast, burger, etc. We had the crispy rice with spicy tuna, a cocktail and salads. Loved the lobster salad! Light and refreshing with a good amount of lobster. I'd like to come back and try other things. read more

Cody was our server and he was fabulous. So kind and checked on us but not too much. The food was unbelievable- so delicious!!! I highly suggest the oysters and the sashimi, so fresh. Amazing experience! read more

Lure Fishbar - Seafood Near Me - New York, New York

I'd say 5 stars for food, but 2 for everything else. The noise level in this restaurant is ludicrous. Even in the side, "quieter" more private section off the main dining room we were cupping our ears and shouting "what?" To our companions. The main room felt to me like a movie cruise ship dining room right before it's all about to go under. They can't put any noise dampening decor up? Holy moly. Also, the service, while friendly, was bizarre. We had what appeared to be 3 waiters, but they all didn't know the menu. One waiter described a delicious-sounding fish dish, then told us there was none left. Um.... gee thanks? Why bother? It took us about 25-30 minutes to get the check. The place was PACKED so it's clear they're slammed, but with 3 waiters couldn't they check in on us from time to time? It felt like each waiter thought the other waiter was on us. I'm glad I tried the food -- lobster bisque was delish, uni carbonara very special -- but it's not my kind of place. read more