1. Pacific Wave

    1. Pacific Wave

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    Santa Cruz, CA

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    Pacific Wave

    3.9 (90 reviews)
    Closed 10:00 am - 8:00 pm

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    Santa Cruz decal Pacific Wave
    Ivan S.

    Place is rad for one, the tees, shoes and hats are pretty cool two and "IN" so that counts for points with the cool people. hahaha. They've got a pretty nice collection of men's shirts and kids' clothes and womans clothes. Definitely a gem for sure! Enso forever! Stickers. Shoes. Independant. "You can look at a picture for a week and never think of it again. You can also look at the picture for a second and think of it all your life."― Joan Miro

    Pacific street front doors
    Mel M.

    Still the best deals.. they own the hoodie game in town super cute dots too Service Always helpful and cool Value it's pricy 36-72$$ but there memories for life Everyone seems chill and helpful

    Non folded sweatshirt
    Patty C.

    Okay, I have a little gripe and I have to say this will be the last time I get merchandise here. I just dropped $148 on two sweatshirts and the young boy/man behind the counter didn't even bother to fold my sweatshirts and the worst part was that he didn't even say Thank you. That's poor customer service and they have lost a customer. They have all of the latest merch, but it's not worth spending my money at such an establishment.

    My new Santa Cruz sweater.

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    14 years ago

    They have a big selection of skate/surf/norcal style clothes that keep me coming back. Definitely stop by if your in town or in the area.

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    Photo of Itai B.
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    13 years ago

    Good collection of surf/skate clothes. Bit pricy though. Skaters/surfers are generally not rich

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    11 years ago

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    12 years ago

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    Photo of Essa W.
    165
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    11 years ago

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    12 years ago

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    15 years ago

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    13 years ago

    if i wanted to go to a surf shop i would not go here. if i wanted to buy clothes and talk about skim boarding and lube i would!

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    11 years ago

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    18 years ago

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    Page 3 of 3

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    Review Highlights - Pacific Wave

    On the other end- I needed to exchange one of the shirts and Elfin was key in making that go as smoothly as possible.

    Mentioned in 4 reviews

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    Cameron Marks Boutique

    Cameron Marks Boutique

    4.1
    (58 reviews)
    1.6 mi
    $$$

    Definitely a cool shop at the Swift Street Courtyard. I love small boutique stores like this…read more Beautifully and carefully curated collection of goods ranging from office to kitchen to skin care to outdoors. Pricey but fun! Malin & Goetz, Aarke, Baggu, hand crafted pottery / ceramics & jewelry, candles, Aesop... the list goes on. I love their greeting card selection - creative & witty & one of a kind. A little on the upper scale for home goods but very unique finds. Fun place to browse and kill time because you'll find very interesting items. You bet we didn't leave empty handed. Putting this under the "there is something for everyone" store category.

    We came upon this boutique while wandering the shops and eateries of a plaza that consisted mostly…read moreof breweries and a few wineries in the area. Upon entering I was impressed at the variety of merchandise on display. It was interesting to find so many items that enticed one to feel drawn into buying it because it was something you felt you needed. I was already on the lookout in trying to find a pair of brown sweat pants that would match my sweater. When I spotted it in the clothing section, I was excited to see that they had my size! However, once I saw the price of $139.00 I decided that my money could be better spent elsewhere. That's when I took a closer look to find that just about everything in the store was outrageously priced! Sure, it is a cute and quaint little shop, but not good enough to earn a purchase from me! I'm surprised that the majority of Yelp reviews don't mention the high prices. I guess this is just a normal way of life living in Sant Cruz!

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    Cameron Marks Boutique
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    Pacific Wave - menscloth - Updated July 2026

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