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Paradise Wine & Spirits

3.7 (7 reviews)

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6 years ago

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9 years ago

The owner Monty is awesome. One of the hippest guys I've met. Great deals and the deli food is delicious.

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BevMo!

BevMo!

3.4
(59 reviews)
1.3 mi
•$$

10/10 -- I genuinely don't understand why anyone would buy liquor anywhere else…read more I have zero idea why someone would shop for alcohol outside of this store. Truly. It's the cleanest liquor store I've ever stepped into, the staff is consistently lovely, and every single person who works there seems wildly competent -- like you accidentally wandered into a management meeting instead of a retail store. Every time I go in, I leave wondering, "Who is actually the manager here?" because everyone operates with that level of ownership and care. It's rare. Especially in California, where customer service can sometimes feel... optional. Today sealed it for me. There was a woman in front of me who was brand new to wine and planning an event. Instead of rushing her through checkout, one of the staff members walked her through what to serve, how much to buy, what would pair well -- the whole thing. Then he casually mentioned that you can actually request a tasting with their general manager, where they'll open multiple bottles and guide you through them so you feel confident in your picks. Excuse me? Since when does a liquor store offer sommelier-level consulting? Meanwhile, other stores (you know the ones) are charging significantly more for half the service and none of the personality. Here? They'll open a bottle. They'll educate you. They'll never rush you. They're always fully staffed -- like four knowledgeable people on the floor at all times -- and they even offer to load your car. Every. Single. Visit. Who does that anymore? The pricing is equally wild. Buy-one-get-one-for-five-cents promos. Case clear-outs in the center of the store -- today I saw $40 cases of wine that retail for around $20 a bottle. It's almost more affordable than Costco, but without the fluorescent lighting and existential dread. They also price match. They do tastings. Fun activations. Sampling. The selection is massive, but it doesn't feel like a chaotic bulk warehouse. It feels curated. Intentional. Thoughtful. I haven't been to every location, but this one? Impeccable. If I'm buying liquor in California, I'm buying it here. Period. Customer service, pricing, selection -- 10 out of 10 across the board. Would not cheat on this store.

the store is well set up. the people that work here are very helpful and knowledgeable. The…read moremanager Jordan is wonderful and so is Melvi.

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Paradise Wine & Spirits - beer_and_wine - Updated July 2026

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