The smell when you come in is as sweet as when you open up that fresh bag of coffee beans, and you inhale a long whiff of it, wanting to enjoy it forever. That would describe the atmosphere at Pour! There are little cafe type tables to sit alone or with others, sipping on hot coffee, and there are windows so you can look out at downtown and there is mellow music playing in the background, maybe a live musician on his/her guitar, piano, etc on certain nights as well as even wine tastings! Be sure to sample the homemade selection of baked goods as well Pour is a beautiful purple and gold themed place to just think, relax and people watch. read more

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This place is a hidden gem. I brought my kids here to try a hot chocolate on a cold day. They loved their drink (and the extra chocolate sauce William put in there for them), so this place is kid-approved. I'm not a coffee fan (which drives my wife crazy) but do like green tea...but that's the extent of my hot drink knowledge. I learned more in the 10 minutes I spent there from William than I ever knew before. William knew how tea was made American-style, as well as Japanese and British versions. I opted for a chai (with almond milk) and it was delicious. Now I'm a fan of chai tea! William was knowledgeable, friendly, and offered incredible service. They seem very community-focused, with date night and social events all throughout the week. I'm a big fan of supporting local business and plan on continuing to support this one! (and that was the sound of my kids cheering because that means more hot chocolate for them!) Thanks for the service, William, this place rocks! read more

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Of all the places that I've visited and reviewed this year, POUR cafe was the most warm of them all... and I'm not just speaking of the temperature inside. Sure, they have heating indoors but it's the owner and overall atmosphere I speak of. Upon entering, I was immediately greeted and welcomed by Mr. William Furches III who stood behind the counter hard-at-work, preparing beverages for customers already inside before I arrived. Without missing a beat, he called me over to the "bar" (stool seating) area and gave me a detailed description of what his establishment had to offer on their menu. Regardless of Jack Frost just waiting outside POUR's doors to dropkick my Winter-despising Black behind the instant I left, I opted for an ice, cold TITAN (green apple/ginger/pineapple/etc.) smoothie which was tart and tasty upon my tongue! Mr. Furches also packed a strawberry muffin for me that I gifted to another later on that day who absolutely loved how moist and decadent it was. Now, if you think that this is just another coffee shop, smack your own wrist right now because you've assumed incorrectly! POUR is a proudly Black-owned coffee, desserts, tea cafe that offers up even so much more for the community! From multi-layered cakes and fresh baked treats with flavors such as salted caramel, chocolate, strawberry and vanilla to a variety of herbal, infused teas and flavored coffees galore, POUR doesn't stop there with only edible products! They have their own merchandise such as travel mugs, thermoses, homemade, scented candles of all sorts, cellulite-reducing coffee scrubs (which I received a complimentary sample of), homemade soaps and so much more!! Since their February 2022 grand opening during Black History Month, POUR owner William Furches has created a variety of upcoming events to occur within the downtown Winston-Salem location such as spoken word/poetry nights, face/body paintings, book readings, and (my personal favorite because, being a licensed massage therapist, I intend to become a part of it very soon) MASSAGE PARTIES! William and I spoke on everything from his background in catering - which is how he got his start to flourish into the entrepreneur that he is today - to Winston-Salem's history, WSSU's history, other local occurrences as well as the gruesome untold story that lies deep beneath Winston-Salem's massive yet infamous Belews Lake; simply Google "Little Egypt" and "Belews Lake," and you'll be just as stunned as I was as he unfolded such a shocking story! William will tell you that he doesn't even like to talk yet he truly was the most conversational businessman that I've met all year long. As southern as the hospitality remains within POUR cafe, it made me reminisce of the various cafes throughout my hometown (Brooklyn, New York) where the shop is more than just a shop, it's a meet & greet melting pot for its community. With that said, get off of Yelp and go visit William's brand new spot so that he can POUR you something soothing for your soul! read more

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Came into the pour and was greeted right away! William and I chat for a long time and I learn about how his background and what he offers at pour! As well as other businesses in the building and a little tour. He is such a warm and gracious person it's refreshing to see someone as passionate about their business as he is! I ordered the brownie cheesecake and mossed tea which is made in-house and the latte with a sugar cookie taste it was good a little on the sweet side but that's my fault I told him to surprise me. The business offers many things you can be part of. Just check out their Instagram and Facebook pages. Thank you so much for the experience. read more

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This am I visited Pour in downtown W-S. Full disclosure: I was invited here by Yelp to try Pour. William greeted me and made a nice cappuccino. He said Pour opened 2/2/22. He also let me sample a yummy cream cheese brownie bite. They had about 6 different beautiful cakes for slicing up on the counter. While I was there, William made a fruit smoothie for another customer that looked delicious. The shop had lots of light and felt very welcoming. Thank you, William. read more