Brian, you are amazing! Despite specializing in hockey skates/gear, the team at Pure Hockey were more than happy to assist me with fitting my figure skates. I had no expectation whatsoever coming in but they did a full scan of my foot and recommended insoles that made a day&night difference catering to my foot's unique anatomy. They also helped me heat mould and stretch my figure skates which made a wildly big difference. This is going to be my go-to shop going forward, the service is seriously unmatched. Huge thank you to Brian and the team! read more

My wife and I visited Pure Hockey to buy a set of ice skates after experiencing poor service at the Sharks shop. My wife has partially torn ligaments and, after several years, decided to re-learn how to ice skate. We came to get her skates, and Dominic provided exceptional service. He heated the boots and prepared my wife perfectly for success. Thank you, Dominic. My son and I will be returning for our own pair of skates. Please note that they will size you properly and ensure a perfect fit. I spent around $700 on probably one of the best ice skates, and it didn't bother me because of the professionalism they showed. read more

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After a school ice skating party at Sharks Ice, my two little boys became fascinated with hockey and begged to learn how to play. Being open to any ask to get their noses out of books and Legos, I signed them up for lessons to learn how to skate. Now you can rent skates from the rink pro shop for $80 per 12 lessons, but given the price of beginner hockey skates, it was actually far more cost effective to buy our own. Gemini swore up and down the best place to get fitted for skates would be Pure Hockey. So here we are. Now as a complete noob to the world of hockey (former figure skater here), I immensely appreciated the warmth, guidance, and patience of Ryan who spent nearly an hour to help figure out the best fit for my little guys. I was surprised to hear he had only been here for 3 weeks because he was incredibly knowledgeable and helpful. I also appreciate that he would be transparent and shared what areas he wasn't as familiar with and that he is eager to learn more (how young children's feet shape changes over time) - his humility actually increased my respect and trust in him. In the end, we went with two pairs of Bauer XLPs. After fitting, they baked the shoes and had my boys sit still with the boots on for ten minutes to help them better mold to their feet. The folks then immediately brought the boots to be sharpened afterwards as my kids were putting back on their shoes, even before the boots were paid for. And all together the two pairs came out to ~$170, which is an absolute value compared to getting the rentals from the rink by a thousand miles. So now I'm sitting in my car waiting for the sharpening to finish (20-25 min), and still reeling from what an incredible experience that all was. Should my kids continue their enthusiasm for hockey (fingers are super crossed), we will definitely be buying all our gear from here onwards. Thanks Ryan and the whole staff today for making our first intro to the hockey world an awesome one. read more

It is hard to believe how bad Pure Hockey has gotten. Zero customer service, zero willingness to stand behind their products. I bought a product that turned out to have a massively misleading website description. Their lack of concern or willingness to make things right were astounding. Luckily there are other retailers out there. Hopefully there is at least one who values their customers. read more

I wanted to add elbow pads to my adult figure skating routine. Lucky to have a Pure Hockey near by so I can try on the many options and find the set that is right for me. As a figure skater, I have requirements that are different than typical hockey skaters and no real familiarity with the equipment. I was able to see all the different options in person and try them all on until I found what would work for me. I would not have been able to do that on the internet. Plus you get good advice and help when you need it. Support your local store and get your gear in person. It builds community and makes sure the hockey store will be there when you need it in the future! read more

Pure Hockey - Elbow Pads for Figure Skating - Hockey Equipment Near Me - San Jose, California

The staff here are really awesome and this is the best hockey store in the bay area (mainly because there's barely any other hockey stores with a good range of equipment). Wish I could give 6 stars!! Will be coming back! read more

Dominic was such a joy to work with - we came in right before closing and before our first hockey practice, yet he was so patient and helpful. He is incredibly knowledgeable and helped us get what we needed to feel comfortable and safe! The store was running a little low on items, but we were still able to find the necessities and at a reasonable price. We will definitely come back, thanks Dominic! read more

What an amazing journey. As a 54 year old man playing in the same ice hockey goalie equipment since 2014 I decided to go in to get fitted for some new pads. I met with Curtis and I was so happy to speak with a fellow goalie who was very knowledgeable about the various pads they carry and in no time had me trying on different pads. Curtis was beyond informative and was very patient with me and took the time to answer all of my questions and also give me some solid goalie advice on working on my 5 hole. I will be back for sure as this was an overall amazing experience. Thank you Curtis!!! On my second visit I had the pleasure of working with Dom. Dom has sooo much knowledge about goalie gear that he took the time to explain to me the difference in goalie sticks and had great input about holding the paddle and how to make more saves. read more

Pure Hockey - Goalie pads - Hockey Equipment Near Me - San Jose, California

bought a $360.00 Bauer Flylite goalie stick for my Neice. She waited close to a month to get it. She was so excited when it finally arrived. She's a sophomore goalie for Stang in Mass. Took the team to the state finals last year. After 32 days of owning the stick it chips. I contacted them via email And of course they only warranty a stick for 30 days. What a surprise!!! What's really disappointing to me is the stick is rated very high and 360.00 is not cheap. They never even asked for a picture of it. I can see if it was broken in half and perhaps the player damaged it in anger. I believe it was a defected product. Obviously they don't care what caused the damage or backup their product. I wouldn't recommend buying anything from Pure Hockey. My next call is to Bauer. Maybe they care about their product and customers. read more

Pure Hockey - Hockey Equipment Near Me - San Jose, California

$200 hockey bag breaks after 90 warrantee and Pure Hockey doesn't care. I get that sticks and other "on ice" gear take a beating, but a $200 hockey bag should be covered for more than 90 days. The piece that broke is the handle, not something that takes a lot of stress like the wheels. And not just the handle, but the button in the handle that lets you retract it. I took it apart and a small plastic part inside the handle broke. This is just poor craftsmanship, design, and materials. Bauer and Pure Hockey should be ashamed to sell it and should refund consumers for their crappy product. The picture shows the handle's button stuck in the down position. The handle height is also stuck at that spot: can't move it up or down. read more

Pure Hockey - Handle is stuck in this position because button is stuck down due to broken plastic inside the handle. - Hockey Equipment Near Me - San Jose, California

Walked through the door, and was immediately greeted by Max. Told him I just called, and needed my skates sharpened. 'Yeah, no problem, we got you.' Was informed it'll take about 10 minutes. Now that's great customer service! Walked around the store until my skates were done. Paid, and was on my way. Thank you for such great friendly service! I'll be back for sure. read more

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Everyone here is very helpful. I needed skates and a helmet for my son and the employees showed me how to's for everything. We will be back! read more

Pure Hockey - Hockey Equipment Near Me - San Jose, California

Great selection, customer service and experience. I have been out of the sport for awhile and recently got back in. The staff who helped me were so helpful, knowledgeable, and overall top notch customer service. I was pretty impressed to be honest with you in today's day and age. Due to this I feel like it's worth the drive instead of buying online. I highly recommend this place. read more

Great customer service and welcoming environment. Knowledgeable in gear and not afraid to ask for team support if not sure of the answer. Brain the store manager made the process of buying new skates easy and painless. Thank you Brian. Will be back in the future when other gear is needed. Great value/deals for any budget. Thanks Pure Hockey. read more

I bought some hockey skates from the pure hockey website because they were on sale and my size requirement was slightly different as a woman. I went to the store to get my skates baked and sharpened. Andrew was extremely friendly and helpful. I haven't played for 30 years and the technology really has changed! There was no charge for the baking and sharpening since I purchased from their website. I highly recommend this store for anyone looking for hockey gear! Store is spacious, clean, and the staff was friendly! read more

Back again for my second pair hockey skates, upgrading after four years. Got great fit and boot match from Josh, surprised that smaller and wider fits me perfect. We love Pure Hockey, everyone is always very helpful, knowledgeable and friendly! Recommend 100% read more

Pure Hockey - My starter setup +/- $1,000 to step on the ice. Between Pure Hockey and Hockey X found everything. - Hockey Equipment Near Me - San Jose, California

Good customer service. Andrew is knowledgeable and friendly, he advice me which skate is best for me. He took his time and very patient. The store was pretty busy that day and he did a pretty great job of managing the customes. My experience was smooth and happy with my new hockey skates read more

Pure Hockey - Store view from the back - Hockey Equipment Near Me - San Jose, California

This place has a lot of the best hockey products out there but the best part is the incredibly knowledgeable and helpful staff. As someone who who is new to the sport, it's comforting to know I can go here and have all of my hockey needs addressed with people I trust. read more

I went here on 12/24/24. Upon entering the showroom, I was greeted by a couple of the gentlemen who work there. They fully answered any and all questions I had, wasting no time to then show me the hockey sticks that suited my playing style best. They also gave me a puck and passed it back and forth to me so that I could get a feel for each hockey stick I had selected. They had a large range of options to choose from, and allowed me to take my time to narrow it down. They weren't pushy, nor did they try to upsell me, but rather ensured delivering the best quality of customer service possible. Highly recommend. read more

Great team - always nice and helpful. Though now one of the few hockey stores in the bay

Good selection of gear including intro stuff for everything but helmets and gloves and sticks. (Didn't buy skates). I didn't see any super entry level stuff. Staff was helpful and friendly. I'd say it's about 5-10 dollars per component more to buy here than online. So 100bucks more for a full set of equipment. No price matching with internet, just with their online store - which from what I could see matched the store. Free shipping if they don't have something in store but online. Overall would say this is the go-to place, try on Tuesdays. Weekends are apparently a zoo and Monday is recovery. read more

After paying for his registration, I decided to drive here directly afterwards to get his gear. I don't want to force him but I would like for him to play hockey until he is a teen. He's only 5 and cannot rebuttal yet. Haha. I bought him a bag, blade protectors, and a pair of skates. The guy helping us was incredibly helpful and knowledgeable. He told me what Gavin will need and don't need (for hockey tots). Dropped a little over $300 that day was painful but I am glad I was able to make it happen. My family did not think I was wise for doing so but unlike them, I do strongly believe that staying active and doing something you enjoy makes life so much more enjoyable and I don't think my mentality and way of life will ever change. Lots of sales - call and ask! They have everything here! read more

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Great Service and lots of selections! They always have new ccm gears in stock! CCM #ALLOUT. read more

They had a great selection and very helpful staff! We went in to purchase equipment for our daughter's first hockey lesson and had no idea where to begin. Matt (I think that's who helped us) made sure we got the right equipment and that everything had a good fit. I highly recommend Pure Hockey! read more

Pure Hockey - Hockey Equipment Near Me - San Jose, California

Great customer service with knowledgeable staff. Appreciate the extra mile staff provided to find a goalie helmet case. Of course, we lose our paycheck each time we hit the store but money well spent. read more

I haven't played hockey in a very long time. I wanted to try to start skating again. Went in, with very limited knowledge. I forgot how skates should fit and feel. So we scanned my feet and tried some skates on. The sizing the scanner said was not what I would have thought. It sized me much smaller. Ended up with Bauer M4s. They baked and sharpened them. Went and skated and I thought that I must have become extremely uncoordinated. I couldn't walk in them, let alone try to skate. BUT THEY HAVE AN INCREDIBLE RETURN POLICY! I brought them back within 30 days, now with new knowledge on what I am looking for and how they should feel. The associate rescanned my feet and it came up the same. But when I told him my foot is moving inside and won't stay in the heel pocket, he knew exactly what model to have me try. Out comes the Bauer Vapor 3X. I put these on and they were exactly what I wanted. (We did try 0.5 size up and down and fit 1 vs fit 2) The fit was so much better. I also had the associate tie the skates after he baked them, since I don't think I was able to tighten them well. I went skating with these and everything started to come right back. Moral of the story is, you really need to try on different models and sizes/fits. You may also think it works in the store, but on the ice, it is different. The fact that they let you return skates that have been baked and sharpened, is priceless. These skates aren't cheap, so you can have peace of mind that you will end up with skates that work for you. read more

Great customer service! Josh is an AWE-some manager and he went above and beyond in making sure we were happy customers on multiple occasions this past holiday season. When you work retail for almost 30 years, you notice the small things...he is on the floor helping customers, fixing merchandise, and even helping out at the registers. This mentality carries over to the employees. I will gladly shop at this location for any hockey gear needs! read more

Very unhappy with the skates I bought here. My kids got their gear here, and that experience was alright. But when you go to a shop like this you expect to get service and good advice. I was (and I am now again) looking for a set of hockey skates for to just get out on the ice and skate. I made it clear my primary driver is for comfort. These need to be more comfortable than rental skates. Also mentioned I'm not overly concerned about the cost. They scanned my feet, which recommended a wide size - EE. Then brought me a regular width set with standard width and one size down. They fit snug but it wasn't painful (yet). We went with it since it fit, got it sharpened and took them home. The first few times using them, my feet were hurting after about 5-10min of skating. But I passed it off to the "break-in" period. Ultimately after 5 or more skate sessions with no improvement, we made the trek back down to San Jose from SF within the return period to see about a better fit. Rather than returning/exchanging them, they suggested some inserts for better arch support. Again these felt good in store but on the ice my feet were killing me after about 10min or less. If I'm going to head down to a store an hour away for help on something I need to be getting expert advice. Pure Hockey let me down big time. I'm well outside of the return window now and the money on skates and inserts is wasted. They could've made a bit more off of my business and got me into skates I was happy with. Instead they made a bad recommendation and made it worse when I came back to get help with this set. Both my time and theirs was wasted. I also found out that what I have is a youth size, too. So they were trying to save me money by sacrificing comfort - the opposite of what I said I wanted. I was on the ice today and during the breaks I have to take from skating with the kids (I take breaks due to the pain), this is top of mind. I'll probably head over to the other hockey shop in Oakland instead, and try to sell these skates somewhere. read more

Tons of hockey gear, reasonable prices, super nice employees. Highly recommend this store! Julia helped my boyfriend with gear for over an hour today and was incredibly kind and patient the entire time. She clearly knew her stuff about hockey, and was willing to go above and beyond to help us get everything we needed. Huge thank you to her and the entire team at Pure Hockey! read more

A bit of a wait on the weekends but definitely the place to go for expertises. We are new to the hockey family and feel so much more educated about the sport after one visit! Very professional and helpful! read more

The service was impeccable and I highly recommend this new store. I'm a beginner and I didn't realize how horribly my skates fit me until Corey and Andrew fit me for new ones. I looked at several different brands and styles and the ones that I liked were more than I wanted to spend, but surprise - they were on sale! Even cheaper than their online price, too, because of the grand opening. My other half is an intermediate/advanced player and the staff must have spent two hours with her on skates and sticks. They really know their stuff. It's as simple as that. We will be back. Often. read more

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Hockey equipment! Knowledgeable and friendly employees. Hockey Giant came to our rink and did a raffle. We won ccm rbz skates! How awesome is that? Really freakin awesome considering how fast our little hockey player grows and the cost of gear. The store is right off the highway and easy to find. You walk in and it's clean and organized. Employees know their stuff. If you need to be fitted for the best skate for your foot, this is the place to go. One stop shop, has all you need. They also sharpen skates (the right way). When you buy skates there you get free sharpenings for life of the skate. Pay them a visit! Pick your skate, get baked (no pun), get sharpened, get gear and hit the ice or street if you're into roller hockey. We will be frequent shoppers. read more

Pure Hockey - Hockey Equipment Near Me - San Jose, California

Best place to shop the employees are super kind. They helped me find what I needed. They will know what you need. The store has everything you need. read more

Came to buy some hockey equipment for myself as I am interested in joining a hockey 101 class. Came on a Sunday afternoon and spent more than an hour waiting for someone to help me out. There were 2 store assistants and 5 people that kept trying (I kid you not) a million pair of skates. I've been asked once if I am waiting for some help but no one actually came, not even when the people trying on skates were walking around getting the feel for them. Pretty disappointed that I wasted my time. read more

The staff here is really friendly and knowledgeable. I was looking online for hockey skates and Hockey Giant came up during my search. I first called to see if they could clarify the size conversion for me and the associate who answered (I forgot his name) was so helpful and didn't seem to be bothered by all my questions. As a matter of fact, after he answered all of them he suggested coming in so I could try on different skates to see how they fit. I came in the next day and tried on a couple different pairs. Eric (I think that's his name) was also so helpful and knowledgeable. He helped me choose a skate that was comfortable. I decided to place the skates on hold while I shopped around some more. Since I'm only going to use the skates for recreational skating, I didn't want anything too expensive, but I still wanted a good skate (rental skates are such a pain. Literally and figuratively). They were so nice about everything. I asked if they could hold the skates for a day and they offered to hold it for two or three. I was planning on picking them up a few days later but my husband surprised me and bought them for me today! It was a nice little surprise to come home to these because I've been searching for a pair of skates for a couple weeks and I cannot wait to use them!! Thank you Hockey Giant (and Husband) for putting an end to my search for skates! I'm so excited to hit the ice! read more

Pure Hockey - I can't wait to use these!! Goodbye rental skates! - Hockey Equipment Near Me - San Jose, California

Nothing but good thing to say about Cole and his staff at Pure Hockey. Been helping me for almost five years now, and always seen good things from them. Used them to order my True skates here, and they have been with me the whole way with any problems I've had. read more

Came here during their 20% off sale over the MLK weekend. 20% off EVERYTHING in the store was awesome especially when you're buying a $200 stick. (that's $40 off for those that dislike math) I love their stick selection here because they will have what you're looking for. They got different lengths of the same sticks, different flex and blade style. The staff here is very knowledgable on the equipment . I did notice another customer asking a question that the associate wasn't 100% sure and the associate went to double check to make sure the right information was provided to the customer. I ended up buying a pair of pants and elbow pads. and was able to save over $30. If you missed the sale you don't need to worry because there are coupons online from time to time. Also there is a online store as well. I personally like to buy it in the store so I can try it out to see if it's comfy. However, if you're the type to order anything and everything online you can also do that. I checked out their online store as well and their size calculator is extremely accurate. They size their equipment by height. As long as you order the gear within you're height you will be good. Definitely a one stop shop for everything hockey. They also got lacrosse stuff but i'm not very familiar with that sport so can't speak on that. read more

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These guys are amazing and have EVERYTHING you could possibly need for hockey! The staff is amazing and also offer some nice discounts when you have to buy multiple items. read more

Every visit to Pure Hockey is always filled with great customer service, excellent hockey knowledge and all around great hockey vibes. Our visit last night for our son's " Little Sharks" fitting was truly one to remember. Their whole system was fast, easy and so fun for our 5 year old who is starting the " learn to play " program through the San Jose Sharks. Everyone was so warm, welcoming and genuine. We look forward to many more visits to Pure Hockey! Thanks again guys! Keep up the great work read more

Pure Hockey - Hockey Equipment Near Me - San Jose, California

AWESOME SERVICE as always! I bought my Ice Skates here about a year ago. During that time they offered lifetime skate sharpening on any skate purchased from the store, not sure if they still do. But if they do, its worth every penny! I can say i've taken my skate there at least 10 times to be sharpened. Though my most recent experience, being I haven't played in a little over a month. Winter just ending and the weather warming up, I took my skate there before a game to be sharpened. When I got on the ice the skate felt like it didn't bite as usual. Though there are many variables that may have caused that, I went through the game anyway. Before my next game I brought the skate by Hockey Giant and told them that it felt a little funny. The gentleman took a look at the skate and said he can try to give it a couple passes to see if it'll help (this past sunday at about 5pm). He took it straight back and began to sharpen it as I browsed around. I also brought in a old 2 piece stick that needed a new blade. When I got back to the register with a new blade I picked out my skate was already finished and waiting for me. I asked if they could try to take the old blade off my stick, I installed it previously and it took a lot of hammering to get on. It was a warrior shaft with a bauer blade. They took it to the back and with some effort they were able to get it off! New blade was installed and I was on my way. WOW super cool guys and they took care of everything I needed done in a timely manner! I tried the skates on with the new sharpen and it was SPOT on! Bit exactly how I needed. read more