I've been here twice now over the past few months, and have had similar experiences both times…read more I haven't fished in years and my fiancé wanted to get into the sport with me. I went in by myself with just a couple questions on how best to get her started. The gentleman behind the counter immediately seemed defensive and automatically assumed I wanted to sign up for lessons, and said,"This is a pro shop, we don't do anything like lessons here". I explained to him that I was not after lessons, just some tips for a beginner to the sport. The entire time I was in the shop, I had to probe extremely hard to get any kind of answers out of him, who was very short and crass with me the entire time. Apparently, this pro shop is not the place for people with questions even regarding the sport. Just go in, buy your gear and leave is what they want. 1star for good selection, but I would give zero to how rude he was, even to a local.

A great, well stocked tackle shop the obviously caters more to ocean fishing, but with plenty of…read moregear for any fishing adventure. I needed some gear for an upcoming catfish trip. Solid selection of everything from jigs to poles, the one issue was the prices were a bit high, by about 50 cents per bag of hooks and sinks. Doesn't sound like much unless you're buying 5 bags of 4 different sizes after a big trip of losing gear to the trees at Lake Del Valle. Still, a great local shop with some great advice from the salesmen.

Good deals, good guy…read more Perry is a wheeler dealer who can strike a fair deal. Sticks to his word.

Many of the reviews here are not in line with my experience at Perry's. I did my FSC, purchased 3…read morefirearms (used and new) over a month period, bought hundreds of rounds of ammo, and felt the process was very reasonable and straight forward. I'm not new to firearms but new to ownership. Perry is knowledgeable, personable enough, and straight forward. If you're expecting to be treated like you're buying a wedding dress then perhaps gun shops generally aren't for you. Know basic firearms laws around purchasing, pick up, and transport, know what you want to buy, and then go buy it. There's a large selection of firearms and ammo on hand. If the shop doesn't have what you're looking for he'll order it for you at minimal charge. I received calls when my orders were in, paperwork was quick and straight forward, and pick up was easy.

Ken helped me get a last minute order of Richardson hats on time! His communication was…read moreoutstanding. Thanks again!

From the owner: E-Commerce for Travel Ball Teams, League and Institutional orders.read more

amazing inventory and great, friendly, service. they regrip…read moregolf clubs right! huge used club selection

I've been coming to Play It Again Sports (PIAS) since they first opened their Soquel location in…read morethe early 90's. PIAS is generally known throughout the area as being a solid place to come for your sports and fitness needs. One of the biggest differences between here and other sports stores, is that they feature new and used items! This is a great way to shop on a budget if you're looking to save some money, or buying for multiple kids / sports. They have gear and equipment for all major sports. For example, if you're looking for baseball equipment, they have several racks of baseball bats, plus baseball gloves, balls, helmets, catcher's gear, and even raglan style baseball tees and socks in many colors to accommodate whatever team your kid gets drafted to. They of course have other sports stuff for basketball, soccer, football, pickleball, and even lots of outdoor games for parties, picnics, and beach outings! There's also an entire downstairs basement type area that has gym / workout equipment . Everything from weights and dumbbell sets, to punching bags, to treadmills and ellipticals. The staircase is a little small, so be careful when going up or down. It had been a long time since I'd stepped into PIAS, so we thought it would be fun to stroll through on a recent trip to have breakfast nearby. The staff we all saw were younger looking dudes, but friendly and attentive. Somebody approached us when we were wandering downstairs to ask if we needed any help, and to not hesitate to ask if we did. It was fun to walk around and see all the different sports equipment and games they had. The space is relatively small, but is PACKED with stuff. I definitely recommend coming to Play It Again Sports if you're in need of anything sports or fitness related! IG: @bbnem.eats

This store has good deals if your timing is right. Service is nothing stellar but I usually know…read morewhat I need so no big deal. I bought a 100 pound everlast heavy bag for $60 before. I see used ones on marketplace for $100! The store does need some help with organizing and stocking.

This is our go to when camping and realize we are missing something. Lol. Decently low prices for…read morebeach essentials. Not a large selection in clothing for us bigger folk, but what they do have is great! Great selection of beach chairs, tents and anything else needed for a camping or beach trip.

Nice little spot at the end of the warf. Recently reopened after reconstruction from earlier…read morestorms. Limited bait and tackle. Nice boats and kayaks for rent. Decent selection of beers and snacks to enjoy at a nearby picnic table.

One of the best experiences of a lifetime go out in the boat. The staff is top of the line couldn't…read moreask for better people. I will be back.

I had one of the worst customer service experiences I've ever encountered at this store…read more I came in to purchase some apparel for my children, and my daughter picked out a shirt that was on clearance. As I was checking out, the cashier informed me that all clearance sales were final. I acknowledged that and told him that was fine. The problem began when the cashier struggled to remove the security sensor from the shirt. After several unsuccessful attempts, he decided to use wire cutters to remove it while it was still attached to the shirt. My husband even pointed out that doing so would likely damage the garment. Despite the warning, the cashier continued and ultimately tore a sizeable hole in the armpit of the shirt. At that point, we understandably told him we no longer wanted the shirt since it had been damaged by an employee during the checkout process. To our disbelief, the cashier insisted that "all sales are final." I explained that the shirt was not damaged when we agreed to purchase it and that the damage occurred because of their employee's actions. A manager was then called over and made the equally absurd statement that clearance items are on sale because they are defective. The shirt was not defective when we selected it--it became defective because their employee damaged it while attempting to remove the security tag. Rather than taking responsibility for their mistake, they told us we either had to find another item of the same price or take the ripped shirt. Their complete lack of accountability and customer service was shocking. In the end, we found another shirt, sparing them from having to refund the $18.95 they seemed so determined not to return. The entire situation could have been resolved with a simple apology and common sense. Instead, we were met with excuses, poor service, and a complete disregard for customer satisfaction. Based on this experience, I will never shop here again and would not recommend this store to anyone.

I discovered this place while I was having lunch at the new MAD YOLKS on 41st avenue. I wanted a…read moreSANTA CRUZ t shirt or hat and was surprised at how the store was stacked with branded real skateboarding supplies and apparel. The store layout is setup really good. From the outside the store doesn't look appealing but once you enter it's like a whole different realm . Customer service is there to help you with any questions. I found a black colored SC windbreaker that I am happy with. I hope it last because the logo doesn't seem like it can take wear and tear . Crazy the shopper in front of me in line was from Berlin , Germany so you know that this town is made for tourists and memories . Tons of variety of boards here on display. I didn't see too many SANTA CRUZ t shirts though you gotta go to the physical boardwalk store and purchase them there or at Capitola mall. I am glad I discovered this place while, there is btw plenty of parking across the street free.

Hi Aaron, thank you for reaching out personally and for acknowledging what happened. I appreciate…read morethe apology and your offer to make things right. Unfortunately, because I needed my bike and had already waited for my scheduled appointment, I had to take it to another bike shop the same day I picked it up from your shop. They were able to take it in right away, complete what I needed, and get me back on the road. My disappointment really wasn't about the software update itself--it was about making an appointment, dropping my bike off as scheduled, and then finding out two days later that it hadn't even been looked at. I had made the appointment specifically so this wouldn't happen. I do appreciate you taking the time to respond and acknowledge the mistake. I hope this experience helps prevent something similar from happening to another customer. I value good customer service, and unfortunately, this experience fell short of that. Thank you again for reaching out.

Absolutely worth the drive over the hill! ‍…read more Driving to Bicycle Trip in Santa Cruz was 100% worth it! After a terrible experience buying my first e-bike at a shop in Santa Clara, walking into Bicycle Trip was such a breath of fresh air. From the moment we arrived, the staff was friendly, welcoming, attentive, and incredibly knowledgeable. They helped us find the perfect e-bike and an electric bike rack , and we felt supported every step of the way. We were so impressed that we even came back to purchase a lock because we completely trusted their recommendations. Their customer rewards points program is another huge bonus--it's a fantastic way to save money! If you're looking for exceptional customer service, honest advice, and a team that genuinely cares about their customers, I can't recommend Bicycle Trip in Santa Cruz enough! We'll definitely be back!

What an amazing place, was visiting for a race in town and power meter went out. After taking to…read morethree other shops who politely could not help was referred here and right away could feel the difference. Special shout out to Dave for his patience and persistence worked through some options and came up with a solution. You just earned a customer for life and where I will be buying my next bike. Thanks again!

Since moving to Santa Cruz, Spokesman is my go-to bike shop! Sales and Service are outstanding!read more

Best shoe shop ever! It's a private shopper experience…read more They do complimentary foot scans and the results shocked me! I never knew that I was flat footed and compensating with wearing shoes that were too big for me. I will now only buy wide shoes that are a size smaller. They also recommended synthetic socks as well. My life is changed! The shoes aren't cheap but it's worth the investment.

Little man is starting cross country, so we came by. Walked in and were immediately greeted and…read morehelped find the right shoes. Good shoes are important, so be aware. They scanned and measured the feet, bringing out a selection to try. He found one he loved and on his first run with them he hit his longest run and said he felt really good.