I had been waiting for a proper occasion to treat myself to AYCE sushi! I treated my friend for his birthday that just passed, so the two of us, 6'1" and 6'4" was seated. The both was a little tight for us, but since you order from a menu and they bring it to you, we didn't have to move till the end. I was a bit disappointed, I have been craving a a spicy tuna handroll, when it finally arrived quite some time later, it was very sloppily rolled, which meant probably some teenager tried to make it, certainly no sushi matter would present this. Also you can tell the tuna was cut up using a machine or grinder, it would been better to cut with a knife. (Maybe that's how they use up the ugly parts of the tuna that would go to waste?) And it had no spice. The best think I ate was the yellow tail (hamachi) and tuna sashimi and the teriyaki steak. I tasted at least one of everything my friend had. It wasn't horrible but hard pass next time. read more

My boyfriend and I usually love this place. We come almost weekly, even making the hour and a half drive from our college because we've consistently had good experiences here. However, our most recent visit this past Sunday afternoon was really disappointing. In the two days since eating here, we've both experienced severe food poisoning symptoms. We haven't eaten anywhere else since Sushi Masa , which makes us strongly suspect it may have been related to the fish. In addition, the service was slower than usual, and a few of our rolls were forgotten, which added to the frustration. I'm not writing this to discourage people from coming, because we've genuinely enjoyed this restaurant in the past. I'm sharing this to bring awareness to our experience and hopefully encourage the restaurant to look into what may have gone wrong read more

An upscale all you can eat buffet that ranges from appetizers, noodles, sushi's. The price is $30 and includes a soft drink and 1 alcoholic beverages for those who drink (anything after is charged). The options are plenty and everything tastes good! The service was extremely fast. Whenever we placed an order, it showed up within minutes! The decorations is so beautiful. Such a wonderful place to celebrate an occasion! Definitely worthwhile and will be visiting again! read more

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I've been to other sushi Masa's and was so excited to see this one in Richmond. The setting is not as nice. The food quality seems to be a step lower. The service was very slow. It is still unlimited Sushi, and apps, and desserts, but if this was my first Sushi Masa experience, I don't know if I would've come back. read more

Poor service, multiple times the wrong order was brought to our table, long waits to get our order. Orders are brought on one single plate and we have to figure out who gets what and there are no secondary plates for division. We finally just left fedup rather than fully fed. Still waiting on that order of miso soup. Definite language barrier with server at my table and the nearby tables. read more

Quality/taste: I came for their AYCE lunch. Pretty good quality sushi! I was a little disappointed about the selection of the chefs special rolls - there wasn't that many options that had raw fish in them; most had shrimp tempura. Not too much of a variety under the chefs special rolls :/ The nigiri pcs were good and that's where the fish variety was. For dessert, I got the green tea ice cream which was really good! It was a nice portion given too. I'd def get it again. Service: Very attentive and friendly server! He always came and made sure we were OK and continuously made we put in our orders in a timely manner and everything came out in good timing. It took no longer than 5 mins to get the next item. Drinks were always refilled. Environment: The new owners did a good job of refreshing the look inside from when it was Super King. I really like the upgrades they did inside. Everything seems a lot more modern and clean compared to what it was. Very spacious and good for big parties. Price: Good prices! $20 for lunch and $30 for dinner. Definitely affordable for your sushi fix. I'd recommend coming here but I'd try dinner because the options for special rolls were limited for lunch. read more

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UPDATE (from 7/30/2025 visit). First of all KUDOS to the owner and management of Sushi Masa for reaching out to me after they were made aware of my previous visit (6/26/2025). It shows that they are pro-active and care about their customer's experiences. They contacted me directly and asked if I could give them a chance to make things right. As before, it took me just over 2-hours to ride (2:13 because of road work). When I arrived, they had a different Hostess than before and she was (a) at her station and (b) very pleasant - a great start. Even though they were very busy, I was seated right away and within a few minutes I had a cold glass of water and my orders were taken. Since I arrived during dinner (after 3 PM - actually during Happy Hour) my first order included sashimi (Salmon, Tuna & White Tuna), a couple of special rolls and fried shumai appetizer. The sashimi arrived pretty quick, but there was a delay with the rolls and appetizer. IMHO, this is not a big deal because it is to be expected as busy as they were. The fact that the sashimi arrived pretty quickly makes this alright. NOTE: when they are busy, the simpler orders (ie: standard rolls, sashimi, etc.) the faster they arrive. They would have received 5 stars if they did not (a) mistakenly fill out part of my first order a second time (which was fine since I thought about re-ordering it anyway) and (b) they did not deliver the Philadelphia roll I ordered so late I was already ordering dessert (Green Tea & Red Bean ice cream). Double Kudos to the management team (Wait Manager & Kitchen Manager) who took time to talk to me in person and apologize about my previous experience and assured me that they are doing what they can to make sure it never happens again. I guess Sushi Masa is once again my favorite Sushi Restaurant and a great excuse to take the 2-hour ride. read more

I came into Sushi Masa on a Sunday afternoon. This place is an "all you can eat" sushi restaurant- we didn't understand before going that that's generally what they ask that you do. We ended up ordering off the a la carte menu, and not spending as much as the all-you-can-eat would've been (I think it was $40-ish for a weekend pass). The interior of this restaurant is beautiful, and was really clean. The front staff was nice. Our server seemed a little frustrated with us, I guess for not doing the all-you-can-eat (if I came back, I would definitely order in that way!). Overall we had a really nice afternoon lunch here. read more

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i was greeted and seated as soon as I walked in. my server was very friendly and attentive. the selection of all you can eat options was plentiful. the restalitany was beautiful and the sections would be perfect for a personal celebration like a birthday party. I finished the meal with green tea and vanilla ice cream, no complaints. read more

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I was disappointed in the service and the presentation of the sushi. I eat sushi nearly 3 times a week. I believe the ratings for this place are misleading and people that don't really know about sushi find this place to be acceptable. The quality of the fish was good however, the rolls seemed rushed in how they were rolled and the tuna tataki was missing key ingredients. This place is very busy and it seems like the waiter can't be fully attentive to you. It was for my birthday so I wish I enjoyed it more. read more

If you are really Sushi eater this place is middle of the road. Great place to take large groups to keep costs low. When you have a bunch of kids that eat California roll and tempura or for those that aren't sushi snobs this place is sufficient. But if you are on a date or are a sushi lover this place doesn't cut it. Fish is not as fresh but they account for that with all the sauce they put on everything. middle of the road. hope this helps read more

The restaurant is absolutely beautiful! Looking around, it is stunning but, it is always really cold, maybe bring a sweater. The food was absolutely wonderful! It always is! But the service is lacking. They're clearly understaffed because the main server is always in a rush and you can't get their attention easily. There's miscommunication among staff because our food has been brought to the wrong tables multiple times. The server will frequently forget items and beverages. I've definitely had great experiences at this restaurant, but it's a gamble on how well it will go. read more

Sushi Masa - Nemo roll and Samurai Roll - Sushi Bars Near Me - Henrico, Virginia

Had lunch with a friend. Great ambiance, very surprising being in a strip mall. Service was fantastic, server was helpful. Sushi was great considering ATCE. Not too much rice. Enjoyed all the dishes we tried. Would like to return to try dinner menu. read more

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This restaurant is so much fun!! It's very appealing to the eye, starting with the colors and layout.. food is 10/10, everything is so good and tasty. Sebastien is Amazingggg! Kudos to him for amazing service! read more

I recently visited Sushi Masa and unfortunately had a pretty disappointing experience. We were basically ignored for about an hour and a half, and in that entire time each of us only received two rolls. Meanwhile, it seemed like the tables around us were getting their food regularly, which made it even more frustrating. If I'm paying around $28 for an all you can eat, I expect to actually be able to eat and not spend most of the time waiting. The sushi we did get was fine, but the service and wait time really overshadowed everything. I hope they can improve their attention to all tables because the concept is great, the execution just didn't match the price. read more

I have been to a lot of AYCE sushi places and this place is the best for the money. $31 a person including a drink with refills or you can get one free alcoholic drink. I don't usually like sashimi, but I tried some here and was hooked. Rolls are very good and different from many places. The only negative I could say is that the appetizers were lacking. The kani salad tasted the closest to real crab that I have tried. And if you don't try the tempura cheesecake, then don't go at all. Hands down my new favorite dessert. I'm loving this place as my new go to AYCE sushi. read more

Kiya was our server and she was so helpful and very vibrant and so sweet!! The food was also very good and quick!! The decor was so fun and creative!! read more

Sushi Masa - Well fed ladies - Sushi Bars Near Me - Henrico, Virginia

For the price and value I think this is a very good AYCE sushi restaurant. Dinner was $30.98 and included one free drink (choice of soft drinks, domestic beer, or small sake), unlimited food and no up charges for sashimi, and dessert. The restaurant interior design was also very unique and pretty. Service was good especially by the waiters taking the orders. The good: liked the unique interior design, overall good service, good menu selection, and all the "extras" included in the AYCE including the free drink and the wide range of high quality desserts. Some dishes were better than others, I would note the sushi appetizers, sashimi, seafood soup, and Naruto roll were my favorite and I think the best quality and value of the different dishes I ordered. The free drink was a great extra. Also they had a pretty wide range of desserts to choose from, and the green tea and red bean ice cream was the expensive, high quality kind. And they gave a huge portion of it! The seafood soup was chock full of artificial crab, clams, and shrimp. A tad too much white pepper for my taste but still very good. The needs improvement: the staff serving the dishes from the kitchen either can't read or don't pay attention to their delivery slips. We have multiple people just walk up to our table and plop a dish in front of us and walk away without even saying anything, and it wasn't even something we ordered! Also as our meal went on, they got slower at making some of the dishes we ordered, like the 2nd and 3rd plate of sashimi took a much longer time to be delivered to us than the 1st. Also one piece of tuna sashimi I got was really nasty, and sort of disintegrated in my mouth, I don't think it was defrosted properly. But the other pieces of tuna I ate were fine. Overall, for the price and value of our meal and despite some of the improvements needed, I would say this is still a great value AYCE sushi and would recommend. read more

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The wife and I are so happy this place has opened in Richmond. To say just another sushi restaurant would be an understatement, all you can eat sushi buffet!!YUCK right?? WRONG! This is made to order all you can eat sushi, the selection/quality/price can't be beat! While the wife and I do love Fighting Fish( Shot Out) Sushi Masa is now our new CASA!! read more

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Selection of food was delicious. Good service. Quiet relaxed atmosphere. All you can eat sushi and a drink or 21.95. Sushi was fresh and very tasty. I always enjoy it when I go. As of yet I've never had a bad experience there. read more

I've been 3 times. Service is always good and the fish is cold and fresh!!! It is reasonably priced and to me this is the best all You can eat sushi in town! You can also get many side dishes and salads and good variety of soups. The appetizers are all good. I like that you can get sashimi so you don't get too full on rice. Very good quality. read more

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Best place for sushi in the entire RVA area. No question. Unbeatable for the price, quality, good service, and nice atmosphere.

Amazing selection for AYCE Sushi!! Tiffany was extremely attentive and followed up to serve my orders quickly!! FOOD was Amazing for the price!! I will definitely be a repeat customer!! Everything was fresh, and prepared quickly!! Perfect proportions of sushi to rice!! And REAL SUSHI RICE WITH JUST THE RIGHT AMOUNT IF STICKY AND STARCH!! I can't say enough about SUSHI MASA!!! Definitely my new favorite sushi bar and restaurant!! Mel was my server, and EXTREMELY FRIENDLY AND MADE SURE MY ORDERS WERE IN , and IN FRONT OF ME VERY FAST!! I honestly tried one of almost every group of choices, and there wasn't a bad one anywhere to be found!! Next will be dessert!!!!! With most AYCE Sushi restaurants there is something that is just average or (meeeeh) NOT HERE! LITERALLY EVERYTHING I TRIED WAS FANTASTIC from the panko breadcrumbs on the tempura to the freshly prepared sushi. I rate like this very rarely if at all. SUSHI MASA is really that good!!! If you're into AYCE or just dinner, you must TRY SUSHI MASA!!!! Your traveling ratter of SUSHI JOINTS, ADDICTEDTOSUSHI@yahoo.com read more

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This new AYCE sushi is a step above the rest. I was looking for a venue for my birthday lunch. Although the site stated they are having a soft opening, and two hours away, I couldn't pass up a chance to try a new place. This place is an absolute gem. Everything from the interior, food, and service were excellent. The interior is stylish and unique. There's a large waiting area, separated by a koi fish stream and an adorable bridge leading to the main dining areas. Plenty of seating For any occasion, be it a date night or a large party, There is even an enclosed area for karaoke fun. Food....For $30 per person, patrons have a wide of variety of choices. Everything from rolls, to appetizers and main dishes. Dishes were nearly plated and delicious. My party sampled a number of items, and none of them disappointed. Service was smooth and expedite. Staff were friendly and well versed on explains menu items. Our server checked on us periodically, and was at the ready whenever we needed something. Overall, it was a great experience, completely worth the drive. This will be my go to place for special occasions from now on. read more

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I'm not often a fan of AYCE establishments usually because sometimes it can be intimidating, but I'm a diehard when it comes to sushi and I feel like I just had to try this place out. When I walked in, I was initially not expecting much but I was actually blown away by the aesthetic in this place - it's actually pretty freaking cool. Everything from the art, to the fake "stream" that they have at the entrance, to the neon glowing lights all over. The details are there and the vibe is immaculate. The service was great for the most part and everyone was very nice so had no issues there. The quality of the sushi seemed very up to par but even though it seemed like they maybe could have had some more options (I think Sushi King has more to choose from). For $31 a person it's really not all that bad. Come hungry and knock yourself out. PROS: - Incredible interior aesthetic - Service - Staff Friendliness - Cost CONS: - Less variety than competitors (i.e. Sushi King) - Could be charged for whatever food is leftover read more

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Ambiance was cutesy. Service was 10/10. Speed of food delivery was 10/10. The sushi itself was good 9/10. Kani salad was very good. Clear soup was the only bland item. Extremely clean restaurant. Great lunch price since it included a drink . Will definitely return! read more

Sushi Masa - Sushi Bars Near Me - Henrico, Virginia

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A couple of friends and I went here last night for my birthday since we saw really good reviews online, but we were all disappointed after our experience. 1) Food: I was the most disappointed in the food. For reference, I love sushi and I'm from Hawaii. I tried the tuna and salmon sushi, which were okay the first time and then when I got them again, the texture felt off. My friend got spicy tuna sashimi and although I've had the crushed/smashed spicy tuna at other establishments, Sushi Masa's has panko embedded in it, the texture was too smashed in my opinion so it visually looked off, and the spiciness overtook the tuna too much. I also got two rolls: Red Dragon Roll and Baby Tiger Roll. In the Red Dragon Roll, the shrimp tempura had no seasoning at all. In the Baby Tiger Roll, I honestly could not taste any of the fish - the sauces and the avocado (surprisingly) were the only things I tasted. My friend also got the teriyaki steak - although it was tender, it also lacked seasoning. Overall, I personally felt like I was just eating food just to eat it instead of truly enjoying the flavors of the sushi. For $30.98 for AYCE dinner and the options they have, it's not bad. However, the actual quality of food did not meet my expectations, and I was looking forward to trying this place out for months. 2) Service: our server didn't ask if we've been here before or if we wanted to even do AYCE. We overheard another server explain how it works to a larger group while we were assumed that we just wanted to do AYCE. Although we did want to do AYCE, there was no proper introduction of our server and their offerings. After we asked for more time during the initial talk, they took a really long time to get back to us to take our first order. They also forgot my friend's miso soup the first time and had to ask again when we ordered the next time. 3) Ambiance: the entrance is cute and then it opens up bigger sections, but it kind of loses the ambiance once you're put into those different sections read more

I came out of Yelp hibernation to write this review. Sushi Masa is definitely the best all you can eat sushi in Richmond. You are greeted at the door by a really extensive interior. The staff or really friendly and fast. Most importantly, the all you can menu was incredible and it was some of the best gyoza and fried rice I think I've ever had. The bonus is that a fountain drink is included in a price which you can substitute for wine, sake, or beer. I will be back! read more

Sushi Masa - Entrance - Sushi Bars Near Me - Henrico, Virginia

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A breeze of fresh air in terms of bang for the buck, my perspective coming from DC metro area. Huge venue and great selection of Sushi at much more affordable price compared to DMV. You order with the staff (on their ipads) and food would be brought directly to your table. Also order enough each round as it may get slower. I would recommend if you are in the area and craving for AYCE sushi. read more

All you can eat sushi?!? This is an excellent restaurant to do just that! Great selection of dishes. Absolutely loved the tempura onions and eggplant! Excellent service! read more

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Truly disappointed in the service my boyfriend and i received last night. This was our third time coming here and the last two times we have absolutely loved it. The food is amazing, and the all you can eat is great. I'm never one to complain about a wait time due to a restaurant being busy. Especially on a Friday. We arrived last night at around 8:30, and seated by 8:47. It was about 10 minutes before we put in our first order. After about 20 minutes we received the fried rice my boyfriend ordered and my sashimi. We watched the tables around us continue to receive their orders while we were still waiting. After an entire hour our waitress came over asking if we wanted another order, and we had stated we had not received our first order. We continued to wait another 15 minutes just to get our sushi. By this point it was 10 pm, they close at 10:30 on Fridays. We were hungry and beyond upset, and decided to just get the check. Our waitress was kind but she made a comment about us not ordering more and said to skip lunch next time we come. That truly upset me, because I did skip lunch! I was waiting for the sushi all day just to be treated like that. We paid $80 for two small platters of sushi, a small plate of steak and the sashimi. Absolutely ridiculous. It took my boyfriend going to the host to get someone to figure out where our food was. Again, like i said I don't normally complain when it's busy, but i'm beyond upset that everyone else seemed to have been taken care of and we were being ignored. Truly a disappointment of service and professionalism. I do not see us coming back any time soon. read more

The kitchen was backed up and after 2 hours we still had not received dumplings or spider roll. Sushi came out at regular time, slow on drinks, portions were ok, sushi was ok. If you have a large group might be good, there are a few separate rooms, but don't think we will return. read more

I'm giving three stars, not because the food was bad, but because it was just average. Tasty, great variety, fresh. But isn't that what we expect from any sushi place? We ordered the spicy tuna roll, the eel roll, and the dragon roll. The photos in their Uber Eats site shows a rollcut into six pieces. What we GOT was two "slices" of each one. So really just one roll total. Paid over $50. Eek!! Lesson learned. I know plenty of other sushi places that provide what's advertised. Better too! Please note: the photos are what I THOUGHT I was getting. Ummm - no read more

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All you can eat sushi for 30.98! It is so beautiful in here. I mean absolutely gorgeous. The colors, the lights, the seating. It all was nice. At the entrance there's a koi pond with REAL LIVE FISH! Like come on so cool! You can even buy the fish food they have, so you can feed them! The all you can eat sushi was really good! Fish tasted fresh and the my son LOVED the noodles and the ice cream of course lol! I can't remember the name of the dishes we ordered but I'm sure everything on the menu is probably just as good. The service was quick and efficient. It was a party of 4. 2 adults and 2 little toddlers and everything came out so quick. The server was really nice and understanding when it came to the noise level coming from our table. All in all, it was a nice experience! read more

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#NewFavouriteSushiPlace Service, food quality, wait time, price. Everything here was a-mazing! read more

Food is amazing and reasonably priced. Chef brings it out himself. I got a bento box.

Great food amazing atmosphere very kind workers and very fast service will be coming back

I came in at around 7:15pm on 8/28. It wasn't packed, but wasn't empty either with a good mix of groups and individual diners. I get seated, my order taken, and my drink served. Then I waited. And waited. And waited some more. My main bulk order came in 15 mins, which is absolutely fine except for the fact that I was not given any of the basic set; ginger, wasabi, even a bowl to put my soy sauce in. I figured, maybe the person who seated me just forgot to get me those basic items, it happens, so I ask my waitress. And then I didn't see her for 30+ minutes. Next time she comes into the dining area, she's taking orders and providing drinks people who came in after me, but I get a chance to inquire about the soy sauce container. Another 15 minutes pass. It is now 8:20pm at this point and I say screw it, I empty out my bowl of cold rice at this point and use that for my soy sauce bowl. I never got the bowl I asked by the way. Imagine that, going to a sushi place and not being able to use soy sauce. Enough about me though. I was seated at table AR-4. The table behind me at AR-5 was there before I arrived, and it took them over 45+ mins to get a beer. A bottle of Michelob Ultra took over 45+ minutes of multiple table visits, asking if everything was alright, and the exact same generic, "I'm so sorry about that" comment everytime. Like I mentioned before, it was not busy, and our dining area was the only area we could see that she was serving. It takes less than a minute to go to the fridge and grab a bottle and come back. In the end, they had to take the damn beer to go. TO GO. It didn't help that they had to wait another 20 minutes to get their check after they finally got the beer. They were upset, tempted to just walk out without paying, and rightfully so, as I was very close to doing so myself. I am giving this review after I myself have worked over a decade in the customer service industry. I get that it gets busy, or maybe someone is new and in training, but from what I observed, this was neither of those things. What I expected to be a comforting meal after a long day of work turned into an grueling all-evening ordeal of agonizing waiting, not just for me but the customers around me as well. I was seated at 7:15pm, I got my check at 9pm. I will most likely not be giving this place my business for a long while. read more

Great ambiance and great food but the service was very slow. They also brought us a double order of a roll we already received twice. And forgot 2 of the items that we ordered despite a reminder. read more

Best sushi, atmosphere, and customer service in Richmond. This was my first visit but it won't be my last.