Just get the cinnamon roll and skip everything else if it's your first time here. Not that other items are bad, but this place's specialty is cinnamon rolls. They keep them in a warmer so they're always nice and warm when you get them. You can add icing for additional cost, which is a must even if you don't have a sweet tooth. It was so good. It's definitely one of the best cinnamon rolls I had. I also got an apple cinnamon roll and peanut butter fudge cup, but they weren't nearly as good as the regular cinnamon roll. I probably should've eaten the other ones first. I think the sweetness from the cinnamon roll made my taste buds numb to other items. Please note that this place is CASH ONLY. read more

Fresh cinnamon roll deliciousness. Went for a quick dessert run - picked up a cinnamon roll with nuts. Was absolutely fantastic. It's your homemade style cinnamon roll vs something a bit more fancy. One thing to note - cash only. Will be back! read more

Sweet Jill's - Bakeries Near Me - Seal Beach, California

I'm really disappointed with my experience. We drove all the way from the Mid-City/West Hollywood area to the Long Beach location, only to find out they were sold out of cinnamon rolls. The employee suggested we try the Seal Beach location and even told us to call ahead. We called twice no answer the first time, and the second time the phone was off the hook and just rang busy. Since we were already out there, we decided to drive to the Seal Beach location anyway, hoping they still had some available. We got there around 9:10 PM, even though their posted closing time is 10 PM, and they were already closed. What made it worse was that someone peeked out from the kitchen and didn't acknowledge us at all no explanation, no apology, nothing. It's really frustrating to go out of your way, follow their suggestion to call ahead, and still end up with no communication and an early closure. Closing almost an hour early and ignoring customers at the door is not okay. I was really looking forward to trying the cinnamon rolls, but this experience completely turned me off. read more

Ugh, these places with the sweets alway drags me in which means whatever they're doing, it's working.... lol... I didn't know it was the same as the second street location when I walked in... lol... Another ditzy moment. I saw someone having a slice of cake that looked amazing while having bunch that I needed to hunt this place down. Of course it was Sweet Jill with all the amazing cake slices and fresh baked pastries. This location is smaller than Belmont shores but both on an amazing street. Stores and restaurants along the front. Of course same, they're cash only. I noticed one of the cakes that was excellent at the other location that it was a must again. Plus the coconut cake was different here. It was strawberry coconut which we had to try it out. And of course their cinnamon roll. It's an additional fee if you wanted glaze on it. Wouldn't it just be easier to add it to the fee already. Guess it gives people the option if they want it or not. The fresh baked goods are alway tasty and delicious. I haven't had their cookies in such a long time as it's been a slice of cake and cinnamon roll lately. It's always a must to have something sweet here. The staff here were all excellent and very friendly. Reminder, it's CASH only. Plenty of parking along the street if you were lucky enough to get a spot. read more

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You know how the best part of a cinnamon roll is the middle, because it's softer? That isn't the case here, in the best way. The entire cinnamon roll is soft and delicious! You do have to pay an extra $0.50 for the icing but it's definitely worth it. The cinnamon rolls are literally the best I've ever had in my life. Perfectly warm, rich in that cinnamon flavor and oozing with the gooey icing. My husband and I also got a piece of the coconut cake which was moist and rich in flavor. The coconut flakes were not overbearing throughout the cake and the icing with the flakes was perfect. Truly one of the best pieces of coconut I have had. Lastly, we also tried the almond coffee cake and it was equally tasty. However, I did not taste much coffee. The almond and blueberries in the cake were really good and the cake itself was delicious, I just wish it had a richer coffee flavor. Unfortunately, Sweet jill's is cash only so bring at least $20. I did not see the prices posted either just fyi. There is an ATM machine where you can withdraw cash from though. The shop was small, with very little seating but the employees were quick and efficient. Our three items were about $18. read more

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Came to this bakery about 2 months ago and. OMG. So delicious. Best chocolate cake i've ever had. and also the banana cake was delicious. Next time i'm gonna try the German chocolate and the Lemon cake. Must try this bakery if you're in Seal Beach . read more

Best cinnamon roll in the area, it's shareable and served soft and warm and fluffy. They have regular as well but I went with the walnut one, it was paired with drizzled icing on top and was absolutely positively delicious . You won't be disappointed on a lot of treats. But try the cinnamon rolls!!!! read more

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The bakery case at Sweet Jill's is a thing of beauty. Cakes, brownies, cookies, pastries including huge cinnamon rolls and somehow more that I'm forgetting. There are so many beautiful items to choose from it's hard to know where to start. I saw at least 10 things I wanted when I stopped in. I settled on a chocolate chip brownie that was super dense and pretty delicious. Service was quick and friendly but it's a cash only business so don't get caught with no paper. It's on the busy Main Street in Seal Beach with street parking or neighborhood parking so be ready to walk a few blocks. A tasting menu would be so fun here - where you could pick five things but smaller slices for example so you can try more of their beautiful creations. This is a must stop if you love bakeries and are in Seal Beach. read more

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The cinnamon roll was delicious but the customer service was bad. The girl that helped us acted like we were bothering her by placing our order. Bad customer service is just as unacceptable as bad food! After all, she is getting paid to assist customers. read more

We came on a Friday early evening and got a cinnamon roll to share. I do believe they have one of the better cinnamon rolls, the cinnamon wasn't as fresh this time around so it wasn't gooey like it usually is. Still, it is very good and I literally can't complain. The store has a small strip of seating, but it was very warm in there. The worker was very nice and provided good service. Kepp in mind they are cash only, there's an ATM inside if you forget. ig: @cravingswithcat read more

Sweet Jill's - Cinnamon Roll (ig: @cravingswithcat) - Bakeries Near Me - Seal Beach, California

This lil bakery shop is perfection. It is single file lining up with a dome of glass enclosed treats from slices of cakes (wide variety from vanilla with coconut to marble to carrot or pineapple upside down) plus lots of brownies and cookies and their most famous warmed cinnamon roll with icing drizzled over it upon request. CASH ONLY but they have an ATM inside for convenience. 10/10 highly recommend and the bakery treat smells are free ;-) read more

My ig lead me to here for the cinnamon bun but I actually wasn't a fan of that. Sweet Jill is located in such a cute location with other shops and restaurants. There is only street parking. Sweet jill's is filled with so many sweets that you don't even know where to start. It took me a couple of minutes to figure out what I wanted. This place has brownies, cookies, sheet cakes, cinnamon buns, coffee cakes, and much more. I ended up picking up two items for myself. I got a slice of the cinnamon bun and banana nut sheet cake. I thought the cinnamon bun did not have much flavors and was too doughy for me. It seen like it needed to be cooked a bit longer. My favorite was the banana nut sheet cake! It was super sweet, super moist, and super yummy! This is not a cake I can eat every day but I will be back for the special occasion. Overall, this is an American bakery and it will be sweet but there is so many items that you will surely find something good! read more

This is probably one of my favorite places to get a cinammon roll. They serve it warm with more than enough icing. Its big enough to share and so so soft! Its a small bakery inside but all their baked goods look delicious. The only downside is that its cash only, but they do have an atm inside. Sometimes theres a line, but it moves quickly. read more

This was our first time going to this bakery everything looked so good, the bakery itself is small not much room. I ordered a carrot upside cake (super good, I highly recommend it) I also bought 2 cinnamon rolls one regular and one with pecans. I should've been paying attention to the gal getting my stuff together but I didn't. I didn't want my cinnamon rolls to get soggy with the icing so I asked her if she can put it on the side and well she didn't. Got home from being in the sun all day excited to eat my cinnamon rolls but was met with disappointment because I had to eat dry cinnamon rolls. read more

Sweet Jill's is amazing and everyone is right they are famous for their cinnamon rolls. I NEVER REMEMBER ITS CASH ONLY! They also have no price list and nothing is labeled with the price. So I wrote this to help out the people who aren't regulars. The cheapest price is about $5, even the cookies. I was able to get 2 muffins and 2 scones for just under $20. I only had $22 and couldn't get my daughter a cookie read more

Sweet Jill's has been around forever--and for good reason. But let me give you a heads-up: they only accept CASH. No Venmo, no Zelle, no Apple pay either just good old-fashioned paper money. For your "convenience," their own ATM setup inside with a $2 fee. So if you want to avoid the surcharge, plan ahead and bring enough cash. Now onto the sweet stuff, literally. There are so many tempting dessert options here. It's basically a danger zone for your waistline (you've been warned ). I ordered everything to go: the Lemon Bar for myself, and the Cherry Deep Dish and Coconut Cake for my boyfriend. The lemon bar was the perfect balance of sweet and tangy honestly sooo good! My boyfriend happily devoured his picks. He's a longtime fan of Sweet Jill's, so no surprise there. If you're in the area and have a sweet tooth, this place is a must-try. Just remember cash is king at Sweet Jill's. read more

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So I've never been here before but the girl I work with Cibelle she asked me to get my mid day steps in and walk to Sweet Jill's 2 blocks down main. I decided I better take my wallet in case I want something and when we walked in everything in the glass cases looked delightful, Cibelle orders then I order and the girl working there with the pink hair baseball cap and bad attitude was so rude. Unbelievable... I will never go back there that service was so bad. they are trying not to use card cash only they have an atm... charges $2.50 funny thing she says is they take card but they are trying not to right now!!!WHAT I'll continue going to Le Crema opposite direction they have awesome service read more

We went to Seal Beach yesterday and had dessert at Jill's Sweet Bakery which is right near the pier on Main Street. The first thing you notice about this bakery is the amazing smell. It is probably from the cinnamon rolls, but wow. Great! They have a lot of sweets. We decided on the German chocolate cake and I got the walnut brownie cake. They were both delicious and a nice way to end our two hour stroll around the beach shops. I highly recommend coming here for dessert to take home. They have cookies, macaroons, all types of baked goods, cakes, cinnamon rolls, brownies, etc. read more

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This place is a staple in seal beach and though I've walked by it many times I've never gone in. Strolled by on a Sunday and decided to try. Got the snickerdoodle cookie, chocolate chip cookie, and sugar cookie. Also got their famous cinnamon roll (icing on the side) and a slice of German chocolate cake. They have a HUGE selection of baked goods inside. It's a tiny space with a huge bakery display. All the cakes slices and cheesecake slices and cinnamon rolls are ginormous with a size value for the money. The cookies are extremely dry and crunchy. They are not soft. I prefer soft cookies so they are not it for me. I can see why people love their cinnamon rolls. They are sweet and full of cinnamon. The German chocolate cake was rich and sweet. The frosting was delightful. They have a sign that says cash only. If you use Apple Pay or a credit card they will 3.5% to your bill as a fee. I didn't have cash so used AP. This place isn't cheap, they definitely charge boutique pricing for their fresh baked goods and good for them. The service is fast and friendly. My opinion is that the inconveniences of the parking difficulties (by the beach so limited parking), plus the cash only or additional fees, and the higher end pricing does not justify a special trip out here. But if you're already at the beach and looking for a sweet treat than stop by and check it out. read more

Sweet Jill's - Bakeries Near Me - Seal Beach, California

I have been coming here for years and it never disappoints. Every baked good is delicious. You can literally order anything from a chocolate cookie to a sluce of their coffee cakes amd you"ll feel like you qre trying it for the very first time because it is so yummy compared to any walk in bake shop. It is cash only and will usually have a line out the door but the e service is fast. read more

Great little sweet shop on Main Street. My to go for coffee cake & snickerdoodle cookie place for ages. Great staff with great service. The place is small therefore just in to get the sweet goods then out, but plenty of sweet smell of bake goods. There is or are benches outside thought the street and one right infront of the shop in case you want to seat and enjoy the sweets. Just yum! read more

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Grabbing pastries and cakes at this very long time bakery in Seal Beach downtown. I love the little store. read more

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Excellent quality! Such a tremendous selection. And they're open late!! Was walking in downtown Seal Beach after dinner, and saw that this place was open and couldn't believe it. More bakeries need to be open late! Tried the upside down german chocolate cake and the apple crumb cake and they were both moist, flavorful, and generously portioned. I will definitely be back next time I am in town. read more

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I'm not a huge sweets guy, but my daughter begged me to stop in here for a cinnamon roll for her. I brought two home for her.... One with and one without nuts. Just had 1/2 of the nut one with coffee this morning and it was truly remarkable. Super flavorful with rich texture without being overly heavy. Simple, perfect, delicious. The store is pretty small and the service friendly and efficient. Lots to choose from besides cinnamon rolls but they do tend to specialize in coffee cakes and muffins. read more

Love walking down here from my place to get a bran muffin from time to time. Everything is always fresh and delicious. I highly recommend. read more

Walking down Main Street I was drawn in by the aroma of delicious bakery items. The first thing I noticed was the size of their items. I ordered the Oreo brownie. This thing was gigantic. I decided to eat it up the street at the park. I really enjoyed my brownie and look forward to eating other items on future visits. The employee working was very nice. If you do come, they are cash only. read more

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We went were looking forward to our visit to Sweet Jill's in Seal Beach for their cinnamon rolls, but ultimately ended up getting way more than we had originally anticipated! When we walked in there was only one (1) staff member who neither acknowledged us or greeted us, which made us feel a bit dismissive. We waited a few minutes while we were looking at the variety of pastries and she finally said "are you ready?" Which left a bad taste in my mouth to say the least! My husband wanted to view what the cinnamon rolls looked like and she seemed very annoyed at his question. If we hadn't been craving the cinnamon roll since our last visit we would have left! We ordered the roll and told her a few times we are ordering more items, and definitely seemed like we were annoying her with all the different pastries we were purchasing! Once we were ready to pay, I noticed the sign that said Cash Only, good thing my husband had cash as most places these days are cashless! She didn't offer a receipt either. The pastries were delicious, we ended up purchasing (5) different ones and we were not disappointed. I had to walk about before the transaction was complete because the employee was so rude and short with us! I understand people have bad days, but I would not want someone representing my establishment with such a poor attitude! read more

The only reason I hadn't tried this spot sooner is because they only take cash. If they accepted card, I could see a lot more people (including myself) dropping by, especially with their hours and proximity to the pier. Their cinnamon rolls are so huge and delicious! Good even without the extra frosting. There is indoor seating along the wall, but I'd just take my treat and eat on the pier. read more

After eating dinner at Avila, El Ranchito, we headed over here for a dessert to take home. I always get chocolate, but today I looked at the one with all the cherries on top and that's what I picked. As I am writing this review, I realized that I need to start eating. The container is Heavy! The crust is crisp. The cherries are absolutely delicious. Not too sweet-just perfect. This is one dessert that is worth all of the calories. OMG!! So good!!! read more

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Always a treat to be had @ Sweet Jill's! Nothing big this time, just a cookie for each of us, but you can do no wrong (unless you're trying to cut back on calories) with any choice you make. Everything there is wonderful, I promise. ;) It's a small shop, not much for hanging out, but that's ok, grab a treat and head to the beach/pier and enjoy the day/evening! read more

Sweet Jill's - Bakeries Near Me - Seal Beach, California

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Popular place and baked items looked great. We tried the cinnamon rolls. Really really good! Maybe best ever.

Honestly after all the hype I didn't think it was anything that great, but the cookie dough cheesecake was delicious!

This place has the best pastries ! Cakes, and cookies. I usually go to the Long Beach location. This one is just as good. I love the cinnamon rolls ! They are the best ! Not too sweet , mouth watering !! They bring back memories.. It's a small quaint place . The girl the helped me was friendly . If you're ever in town check them out . I took it home and refrigerated it and it's still good after three days !! read more

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I love the cinnamon rolls! If you like nuts I highly Recommend to get that one!! They make several other desserts but they aren't as impressive as the cinnamon rolls. Always pretty busy but they Serve quickly. Not a great sit down more of a take to go! read more

Sweet Jill's is delicious. I've tried so many sweet treats and have enjoyed everything from the cinnamon roll to the cheesecake to the macaroon, but I feel like this location has less assortment than the Long Beach location. Bring cash because that's the only way you're going to get anything here! read more

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Usually I love this place.. the desserts are good and it's my go to for a cinnamon roll and the crinkle cookies. However today I had the rudest experience with the employee working the closing shift tonight (10/28/25). She was rude to both my partner and I. For example; I saw the lemon bars and was curious about them, so I asked if the lemon bars were more of a sweet lemon or sour lemon flavor. Before I finished my sentence, she rudely snapped at me and said "I don't know anything about the lemon bars" and had an attitude along with it and immediately walked away after picking the item my partner wanted before it. I was genuinely curious and just wanted to ask a question...and to be told that in such a rude way really made my partner and I just wanna leave. A simple "I'm sorry I never tried it" would have made me at least still wanna buy it. read more

Cash only. My boyfriend has been coming here for years and hasn't stopped talking about the cinnamon rolls since we met. We were finally able to try them this weekend and they do not disappoint! The smells as soon as you walk into the bakery and the frosting on top make the ultimate experience. Highly recommend the stop if you are ever in the area. read more

Excellent service! Excellent sweets! We are never disappointed here. Customer service is always top-tier. I only have one issue and that's that my sweets never make it home. I always end up sitting in front in my car devouring every single bite. Last night we sat and ate a cinnamon roll with the works and also a deep dish cherry. My goodness. Thank you again! read more

Cinnamon Rolls. CASH ONLY!!! Also overheard that they'll be open on Christmas Eve & Christmas Day! My fav professor from grad school introduced me to a cinnamon roll shop in pismo beach... but since I won't be able to roadtrip for the time being I'm so glad I was able to find a place just as good that's close by. They also had plenty of other scrumptious looking pastries that I can't wait to try one by one in the future. read more

*CASH ONLY* The smell of baked goods hits you right from the get go. The showcase is filled with massive-sized treats, so many options. I went with the original cinnamon roll and blueberry coffee cake. The cinnamon roll was 7/10 - not bad and also not the best I've ever had. Would buy again though if I had the craving and was nearby. Other items that caught my eye and I'll have to try next time: Oreo brownie, cheesecake, cookies. read more

Sweet Jill's - Bakeries Near Me - Seal Beach, California