My absolute favorite coffee shop / bakery in NYC. Every time I'm in New York, I go out of my way to stop here for, at minimum, a matcha latte and a cardamom bun. More often than not, I end up grabbing a few other pastries as well because everything they make is absolutely incredible. The service here is exceptional. During my most recent visit, our drinks took a little longer than expected, and the staff surprised us with a complimentary pastry for the extra wait time. It was such a thoughtful gesture and speaks volumes about how much they care about their customers' experience. I also love the ambiance. The space is beautiful, clean, and modern, with plenty of tables and counter seating for catching up with friends or simply enjoying a coffee. Highly recommend coming here while you're in NYC! read more

I stopped by for coffee and a pastry on a Thursday morning and ended up grabbing an iced flat white and a cardamom bun. There are some small tables outside so I got my goods to eat in and a server brought out my flat white after I seated myself. The iced flat white was good but the espresso tasted a bit burnt for my liking. The cardamom bun was yummy though and I loved how flavorful it was. The bun itself could have been a bit lighter and fluffier which is my preference but overall it's a nice cafe and very aesthetic for pictures. read more

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No way around it. WatchHouse is an elevated coffee shop. The ambiance and decor are impeccable. It's clean, refined, organized to an almost stale and clinical extent. Influencers will be grateful for all the visual candy WatchHouse provides. On a cold day, stepped in for a hot (black) tea. It was quite good- and quite expensive. I also had a croissant which was buttery, flakey and very good. The service was swift, helpful and friendly. Very easy to see why people will really like this coffee shop. Elevating basics like coffee to luxury status isn't for everyone. WatchHouse was a good experience. I'm glad to came through. Won't be my first choice in the future. They didn't do anything wrong. It's just not my cup of tea. read more

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This coffeeshop operates in a very private equity way (Apt as it is owned by jeff bezos brothers PE whatever) in how it has a very shiny exterior but the substance is somewhat .... Lacking ..... I had it saved for a bit i forgot how i originally heard of it but their croissants visually appeared like theyd b great (I am SO Annoying about my croissant sixth sense) Like look at that croissant it should be so good right. Great layering, crispy glossy. Since my mom was staying nearby we decided to try it. I am grateful we went when i was having a fun weekend w my mom and not some day before work bc it would have Ruined my day LOL i jest but goddamn these pastries were just not great - they were super dry, no butter flavor, just.... Lacking.... Lacking and lagging..... the coffee was also just strange..... Maybe not meant to be had in milk based drinks idk..... I have learned my lesson I will no longer be frequenting bakeries owned by the Bezos family thank you. And now i am gaslighting myself that actually i no longer have the croissant acumen which saddens me. The fillings in the pastries was good tho like i thought the chocolate in the pain au choc and the earl grey filling in the blueberry danish thing was good read more

WatchHouse - Coffee & Tea Near Me - New York, New York

Gorgeous space, nice options, solid coffee. Impossible to find a seat. The baristas crank it out! read more

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Stopped in here to get a matcha to go. Loved the vibe inside and a good location at Rockefeller center. read more

WatchHouse - Matcha - Coffee & Tea Near Me - New York, New York

Gorgeous ambiance with beautiful lighting and ample space both indoor and outdoor pretty busy for 5:22pm read more

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I finally got the opportunity to check this cafe out as it's been on my list for a while. My friend suggested we meet here, and I'm very glad we did. It's tucked away right in the middle of midtown and was quite busy when we arrived. It's very cute with a bar area to sit at as well as some tables. They have a pretty straightforward menu of coffees and teas to choose from, along with pastries. We both got chai lattes, and the presentation was beautiful and they were extremely delicious. My friend also got a croissant and she said it was pretty good. I'd definitely come back here again the next time I'm in the area. read more

WatchHouse - Chai Latte - Coffee & Tea Near Me - New York, New York

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Big fan of their coffee and vibes. One day a week I sit here and enjoy their bold coffee a block away from Rockefeller Center. A mix of corporate folk and tourists fill the lounge seating and unwind. Top notch service. Likely the neighborhood/tourist trap scene that boosts the price of a latte to nearly $8, but here we are. As I spend more time in the area I would like to try other regional coffee shops for a comparison. Haven't tried their baked goods personally, but my team loves the cookies. read more

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This experience made us feel very bougie. I have never received this much detail about the coffee that I was about to consume. Great coffee paired with an excellent chocolate chip cookie! The cafe itself is very sleek/ minimalist. read more

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This was a very spacious coffee shop with indoor and outdoor seating. It is very clean and everything is well displayed. All of the pastries looked amazing and the way that they had them placed just looked beautiful. I ordered an iced cappuccino but, I think it was an iced latte which is fine. It was a bit crowded and did have to wait a bit for my drink. I would come back here and try out a hot drink. read more

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This cafe is most certainly an experience. It would have been nice to dine in but I was on a time crunch. The ambiance is so inviting. They have an awesome selection of pastries to go with your drink of your choice. I have the cinnabar and it was surprisingly good. There was a nice balance of cinnamon. The coffee is lightly roasted, which I prefer that. I'm not a coffee connoisseur, but you can taste the quality in their items. read more

WatchHouse - Coffee & Tea Near Me - New York, New York

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What a fancy coffee shop with lots of seating. This place has great service, a great Cardamom bun, and great coffee! read more

WatchHouse - Cardamom Bun - $6. - Coffee & Tea Near Me - New York, New York

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This coffee shop from London is a favorite for coffee connoisseurs. They have a variety of beans and pastries and everything is amazing. The space is great for working or a chat with friends, but is always bustling due to its popularity. Staff here is super attentive and nice. Great coffee shop! read more

WatchHouse - Coffee & Tea Near Me - New York, New York

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One of the higher quality, more aesthetically thoughtful watering holes in East Midtown. The initial hype has died down a bit, so getting a seat is easier than it used to be. Maybe I'm not a gourmand, but the cardamom bun tasted just as good as the one at La Cabra to me. Minor gripe: the materials they've used for seating outside and the bar all retain a ton of heat and are hot to the touch on a sunny day. read more

WatchHouse - Coffee & Tea Near Me - New York, New York

A sleek, modern café with a calm vibe and excellent chocolate croissants--light, flaky, and just the right touch of sweet. The pastry alone is worth the stop. The coffee was solid, but if you're someone who prefers heavy cream, take note: they only offer half & half. Not a dealbreaker, but a bit of a bummer for cream lovers. Overall, a stylish spot with great pastries and a quiet place to recharge--just wish they had a little more cream in their coffee game. read more

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They be doing too much but I guess that's their concept haha First note, coffee is VERY acidic. Their beans are very light roast that it almost taste like diluted tea. I know some people may prefer that so if that's you're thing, this place is perfect for you. I wonder if everything is overpriced because they spent a lot on unnecessary things. For example: the very fancy cards they have printed to explain the coffee bean notes for each one. Next you have fancy silverware wrapped in very high quality napkin for you to use. So that means someone needs to be hired for washing all those dishes? haha The pastry was okay too. You can definitely find better pastry around NY. Inside if pretty loud from all the coffee making and conversations. I came due to the high number of positive reviews but not sure if it would be the first cafe I recommend people to try. read more

ORIGIN: The first Watch House, and the inspiration for the expanding chain's name, opened in the small 19th century shelter on a South London church cemetery where men had once been hired to oversee cemetery activities. CONCEPT: Watch House identifies and serves a changing menu of carefully selected coffee beans, including brewing methods to maximize the evocation of scent and flavor. LOCATION: The majority of Watch House locations are in the UK, with two outside in New York -- the one located here on 52nd Street between 5th and Sixth (2024), and a more recently opened location in the Chrysler Building (June 2025). ATMOSPHERE: The cafe is spacious and elegant in design, with seating lining the perimeter. A large dramatic bouquet of fresh flowers is routinely displayed near street entrance. FOOD and BEVERAGE: A glass showcase displays savory and sweet pastries with uncommon and intriguing flavors, such as blood orange, honeycomb, and thyme pastry (sweet) and asparagus and shallot (savory). Available coffee bean flavor profiles and origin are projected onto a wall for customers' consideration. The flavors are different than what I am able to detect from more established coffee shops. Choosing a pour over method best surfaces the inherent bean flavors. SERVICE: Service is informed and attentive. Orders are placed through a cashier, and later delivered to where customers have chosen to sit. Paper cards are distributed to inform about the particular coffee. Orders can be prepared for take out as well. TIP: Coffee may be purchased for home brewing or as a gift for a coffee lover. Expect prices to be higher compared to other coffee chains. In 2024 a flavored pastry was $7.50. read more

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This place is clearly owned by coffee connoisseurs + everyone who works here is very passionate about what they do. You'll definitely learn quite a bit about your drink - and for those interested in exotic stuff (and not bothered by the $25/cup price tag), they have some rare options to try. Cherry on top is their selection of baked goods and welcoming staff - can't wait to be back. read more

Bustling coffee shop. Sees a lot of visitors daily. Service is excellent; restaurant-like at a coffee shop. Lot of interesting pastries to choose from too. I got the tebirke which was pretty good, it has a mascarpone cheese filling and poppy seeds topping. It does get quite busy so might be hard to find a seat. read more

WatchHouse - mascarpone cheese and poppy seeds - Coffee & Tea Near Me - New York, New York

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I stumbled on this spot accidentally walking somewhere else completely. I have been to this cafe twice since. The cafe looks luxurious and it definitely tries to provide such experience. First time I was there I took a pastry and matcha to go. Pastry had some kind of syrup mixed with juice from orange on it that spilled all over and through the paper box. I ended up being all sticky! The pastry was kind of good. Something different. Second time I went there I decided to stay in. I had q pastry with peach on top. Again forgot the name of it. It was super delicious. They have a pretty dull selection of pastries. Croissants, cookies some vegan pieces. The peach pastry looked the most exciting. They gave it to me on a plate. The shop wasn't as busy as the first time I was there, just still all inside seating was either occupied or messy with plates and coffee cups. For such large staff I was surprised they don't do at least a visual sweep every 5-10mins. I sat outside and was assured someone will bring out my matcha. It took a little while but I was stunned by the presentation. The matcha came on a wooden platter with a little note about it. Prices are overall generic. I paid $16 for pastry and iced matcha both times I've been there. I'd say pastries are a little over priced but it is midtown Manhattan so I figure they are milking the location. Overall I'd come back. Still have to try their coffee. Nice spot for a date or to catch up with friends or to ever just sit by yourself on a lunch break. read more

WatchHouse - Matcha - Coffee & Tea Near Me - New York, New York

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My Americano was delicious and our cookie was yummy. The ambiance was clean, cozy, and modern. Service was great. read more

WatchHouse - Coffee & Tea Near Me - New York, New York

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Service here is exceptional! Al, Bri and Johnnie were super hospitable. Tried their Bolivia + Costa Rica on batch and the cold brew. It felt like a local slow bar service but at a busy shop on 5th Ave. Also the self serve was super cool. Will definitely be back here when able. read more

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Ahhh! I've been obsessed with WatchHouse ever since I tried it in London last summer & was beyond ecstatic to find it in NYC! I absolutely LOVE their coffees and americanos because their drinks are so strong, while still being enjoyable. I hadn't tried the matcha yet and I've been on a matcha kick lately, so I decided to try their iced matcha latte w/ oat milk. It ended up being $8 and some change. A little steep for the size of the drink. Lol, not sure if it was the same in London (£) but I mean, it was still good, strong taste + not bitter. It was a bit busy at the time I went and took about 10 minutes for my drink to be ready. Overall, I would say it was worth it because WatchHouse delivers great quality drinks! read more

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Stopped by WatchHouse on a Monday morning. The interior of this store is beautiful and their pastry counter is absolutely stunning - seems like a great place to work. We ordered an iced latte and mocha. Their coffee leans on the fruity/acidic side, whereas I prefer a chocolate/roasted flavor, but everything was still great. I loved that they used real dark chocolate in my mocha instead of syrup or sauce and neither of our drinks were too sweet. read more

WatchHouse - Iced latte & iced mocha - Coffee & Tea Near Me - New York, New York

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Great little coffee shop with cool ambiance. Very crowded on cold December day, but service was quick. They had a large selection of sweets, however we only had the coffee. We both got a latte espresso and were excellent. Prices were as to be expected for Manhattan.We will be back tomorrow for sure!! read more

Chocolate croissant was good. The matcha latte was excellent quality and tasted very good. Service was ok. Ambiance is beautiful but very busy. read more

WatchHouse - Coffee & Tea Near Me - New York, New York

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Came here this morning around 8:30am and I don't know her name but the woman working the front register had a very nasty attitude. No proper greeting, very rude and off putting. I love this spot but they absolutely need to step up the service if they're going to maintain customers. read more

WatchHouse is an inviting cafe with aesthetic interiors! Friendly staff and you can also order on their app or in person. Tried the coffee and matcha and both didn't disappoint. read more

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One of the more underrated cafes tucked away from the busy streets of 5th avenue. The cafe offers a beautiful and classy interior to enjoy a sit down coffee experience, and pastries that might actually deserve more accolades than the coffee itself. Everyone goes for the novelty pastries, but a well-made chocolate chip cookie is my winner. Couple the ambiance, coffee and pastries, along with wonderful and professional baristas, WatchHouse is becoming a new go-to cafe amongst the glut! read more

Nice ambiance! It's off a busy avenue, so the line and tables were packed the whole time there. There is a bathroom! Decent amount of seating both inside and outdoors. Signing up for wifi and trying to order through QR was a bit of a hassle. But they seem to be very intentional with their coffee and pasties so expect high prices! read more

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This place is super clean with big windows for natural light. It was busy inside but there were only a few people in line. I ordered a matcha latte & blood orange danish to go. The blood orange danish is beautiful & the citrus/cream combo makes for a not overly sweet danish. The matcha latte was earthy, delicious & had great color. read more

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Nice coffee and nice ambiance. Very big business energy going on here. I am jobless so did not fit in but nonetheless enjoyed it read more

WatchHouse - Coffee - Coffee & Tea Near Me - New York, New York

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We came later in the day and had the cardamom bun and a latte. The latte froth was excellent. Cardamom bun was fine but a bit dry. I bet fresh it would be excellent. Usually bakeries warm it up to bring the pastry back but in this case no. It's quite pricey for food but not great pastry and the latte was pricey as well for what you get. We had other excellent bakery experiences while visiting but would probably try another option. read more

WatchHouse - Cardamom bun - Coffee & Tea Near Me - New York, New York

A colleague suggested WatchHouse to grab a coffee when I was in town, and I love trying new coffee places! We got there around 9:30am, and finding a seat was kind of annoying. I got a delicious dirty chai and was told to wait at the "bar" while I tried to poach someone's seat. I did get lucky, and we ended up having a seat. Overall, the coffee was good, though I will caution that their ordering app for the seats times out and isn't very user friendly. read more

5.0 / 5.0 Cafe on 5th Avenue. The Double pain au chocolate I was looking for. Crunchy on the outside with a little bit of salt?The sweetness of the chocolate matches and is very tasty! The iced latte is a rich and delicious espresso! The place is crowded with customers on weekdays and weekends,There are a lot of take-out people, so you don't feel like you have to wait that long. The store is spacious and open, and the restrooms are large and very clean! The staff are all friendly and nice! What I ordered was: ・Double pain au chocolate ・Iced latte read more

WatchHouse - Coffee & Tea Near Me - New York, New York

The pastries are delicious here. I love their croissants especially the original. It's not too heavy, light and fluffy with a rich buttery taste. Their price is on the higher side but I think it's a worth the price. read more

I came here during after work hours on a random Friday and it was still popping. Pastries were essentially sold out & you can get a standard latte but nothing too fancy. Don't get me wrong, WatchHouse is picturesque and a great place in Midtown to meet people, but it's a bit crowded & loud for my taste. It's worth at least stopping by! read more

WatchHouse - Coffee & Tea Near Me - New York, New York

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Good iced matcha, decent cardamom bun (though a bit bready), and a really good dark chocolate chip cookie. The seating is quite limited, but the vibe can be relatively relaxed (good for a leisurely coffee break, but maybe not the place to sit for hours to work) once you're able to find a seat. The service is friendly but efficient. read more

The presentation of the pastries was perfection! The service was good. The Wi-Fi is a disaster! I couldn't get it to work it was much too complicated of a process and appeared scammy. Ultimately, it didn't work for me. The restroom was clean. I love anything unique so ordered the pretty, braided cardamom roll. What a perfect choice! It was absolutely delightful. Loved the clay plate it was served on and the overall plating decor. Nicely served. Go, enjoy! read more

WatchHouse - Cardamom roll delish - Coffee & Tea Near Me - New York, New York