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    Kustom

    4.6 (21 reviews)

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    KUSTOM ATMOSPHERE

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    Storefront
    Susan C.

    Love this tiny matcha and coffee shop! Visited a few weeks ago on a weekend morning and planning to be back soon. It seems they opened several months ago, located on West 47th and 9th Ave. Inside the decor is clean, white walls with light wood shelving and fluted wood panels along the front of the ordering counter. Very minimalist with mini plants and ceramic tea bowls and cups placed on the shelves. The shop is small with only seating for about 6-7 people so it's not somewhere to linger for a long time, however the staff/owner(?) is sweet and friendly and they offer two of my favorite things--a good matcha or hojicha latte, and cardamom buns! I got a strawberry hojicha latte $6.00 with oatmilk +0.50 and asked for it to not be too sweet and it was adjusted perfectly. Good strawberry flavor balanced with the toasted notes of hojicha. Terrific! The cardamom bun $5.30 was fresh and delicious as well, good amount of cardamom spice. While not the fluffiest I've had, it was still very good and I would pick up another here any day. Can't wait to come by again!

    A Happy Graeme
    Graeme H.

    If I had a goal in life, (I guess maybe its sad I don't but if I did) it would be to explore the finest Matcha Shops in NYC and Write about them. Well, I've tried a few but I'll start here. It was the picture perfect morning for a Matcha. 40 degrees outside and just left Port Authority Terminal. When do you, go North a few blocks and you will run into this gem. A perfectly quaint place to get a great an awesome cup of Matcha. The store is decorated with tea accessories, some of which you can purchase as well as a clean, well lit space or order and sit and sip. The first thing I noticed was the price. $4 for a Matcha? I'll take two! Coming from California (see my Humanity Review), the price was half... The associate behind the counter was super enthusiastic, cheerful, chatty and helpful, and even gave a short history of the space, and the story of the store, and herself. I was very impressed with Kustom. Its everything you want it to me and nothing you don't. Five stars

    Jaymee S.

    Unfortunately this matcha place fell short when my friends and I tried. Not sure what went wrong when we went but it just didn't taste like anything special. We didn't enjoy our drinks and couldn't finish them completely. My friend who rated it highly the first time went back separately as well and changed her rating too - she told me something has changed. It could be the oat milk? Edit: My friend might have misread Kirkland for their special oat milk. However their oat milk was not good tasting. It's hard to describe but the taste was just not good,- something was off and it was very watery tasting. Service was just average, only one person working and it was very quiet. Not much seating, but it's a small place. Would not recommend or go back.

    Rae A.

    Okay - mango matcha latte - talk about creative. Cute little matcha place in Hell's Kitchen that has some seating inside and 1 table outside. We opted for their strawberry matcha latte and their mango matcha latte - and yes I did enjoy the mango one a lot. I am on a mango kick! I liked that it tasted like fresh mango and that it wasn't too sweet. I'd probably keep my hangouts here short and sweet and with a one on one as opposed to a larger party...

    Strawberry hojicha
    Gina D.

    I love love love this place. It's such a small place tucked near the corner in Hells kitchen I would've never found this place if I wasn't looking for a coffee shop or a Matcha spot directly near yummy cheese pasta, which I was eating at nearby. I had heard that they use 5 g of Matcha for their Matcha latte but when I saw Hojicha on the menu with strawberry, I just had to try it. And I am REALLY glad that I did. It was delicious and I've been on my mind for days after that I haven't felt this way about a drink since I had the persimmon Matcha at verse cafe in Astoria. I would rank this among one of my favorite drinks in the city will definitely be going again whether I'm in the area or not. When you walk in the front door, it's a very small place with only a few seats, but it's very cozy and very clean. There's an overall very calming atmosphere and lots of Matcha bowls and whisks on display along the wall. As soon as I walked in, I was greeted with a very enthusiastic smile which instantly made me happy. I'm glad to hear that business is picking up and would love to see them open another location. Not shown here I also bought the Matcha white chocolate chip cookie which was really good compared to what I expected. I usually don't have high expectations for the baked goods at places where I'm going because of the crafted drinks so I won't say it's the best Matcha cookie in the world, but it had a really good chewy texture and while the Matcha flavor is not strong, you can definitely see a lot of Matcha was used because the color was very prominent. Of course, not too sweet so I would definitely recommend giving it a try. I also got the cardamom bun, which was my first time ever having a cardamom bun so I can't quite say how it compares the texture was good. The flavor was nice. I don't think I like cardamom but I didn't hate the bun so I guess that's a good sign. overall I can't wait to go back again soon.

    Lavender matcha latte
    Esther T.

    The matcha had a really good flavor. It's a bit on the earthy side which I really loved. The service was super friendly and quick, the only thing was that it was quite expensive for the size. Other than that it's a good midtown treat!

    Alisa J.

    Cute matcha cafe with pretty good matcha. The cafe was pretty small but had some nice seating and the lighting was nice as well. Service was good as well.

    Nicole N.

    Made my way to the west side to check out Kustom's matcha drinks and was not disappointed!! I got the matcha cortado which featured a deep, intense matcha that was super well mixed. The ratio of milk to matcha was nicely done for a cortado. The honey was a little concentrated at the bottom but it was probs just my fault for not mixing my drink. I really wanted to try their hojicha as well but I was too full. I wanted to get my hands on their matcha cookie they ran out of their baked goods. With all the matcha hype out there, I appreciated how their drinks were more affordable without compromising the matcha quality/amount. The store itself is small without much room for a line or for people waiting. Limited seating but I liked their minimalist aesthetics and green accents. Staff were polite.

    Strawberry Matcha Lemonade
    Cindy C.

    This is one of the cutest cafes I've been to! It's tucked away behind the Deli. The barista was so sweet and accommodating to my dairy free request. Instead of their original strawberry matcha latte, I ordered a strawberry matcha lemonade. It was so refreshing! She whisks the matcha in front of you and does not use a matcha syrup for the drink. The lemonade was faint but I am a fan of bitter matcha so it was good. Once I mixed in the strawberry, it was the perfect balance! They told me that they recently opened up and it's been 5 months now. I already see some regulars and I totally see myself coming back to try the pastries they had on display and their yuzu lemonade matcha. My total came out to $7.26 for this drink.

    Iced matcha latte
    Jessica S.

    Good quality matcha! Stopped in on a Friday morning before work and the cafe was super cute! Couple of tables to sit but it is small. $7.62 for a matcha latte with almond milk and a pump of vanilla! Staff was super friendly and it was nice to watch the matcha being made in front of you!

    Iced Matcha Latte
    Shubha A.

    super cute spot for a matcha or hojicha!! this cafe is super small with very minimal seating but a great spot for a pick up and go vibe my friend got an iced strawberry hojicha which was so delicious and i got an iced agave matcha latte which i absolutely loved!! would definitely be back to try their strawberry matcha latte next time the barista's were both really nice and helpful when it came to deciding what to order. it is an extra 50 cents for an iced drink and an upcharge for a non dairy milk, so the bill was pricey for two drinks but it was definitely great quality matcha/hojicha

    Rich Matcha Latte
    Desiree N.

    Kustom's matcha latte was a delightful experience from start to finish--the café itself is bright and inviting, with a cozy, neat atmosphere that feels like stepping into a little corner of Japan, dressed in calming whites and greens that mirror their matcha theme. The matcha latte was rich, smooth, and deeply flavorful without being bitter, making it both comforting and indulgent. Everything about the space and the drink felt thoughtfully curated, and it's easily one of the best matcha lattes I've had. I'm definitely coming back. Next time, I'm bringing my sister with me.

    Matcha koatji latte
    Joyce Y.

    I'm so glad that there's a new authentic matcha spot in Hell's Kitchen! It's a small space but there's still a couple tables and my friend and I enjoyed our morning caffeine together there this week. The barista was so nice and helpful, she recommended their koatji milk which is made from oats and fermented rice and it was delicious. They also get their cardamom buns from Balthazar and it went well with my matcha. Will come back here again!

    Lavender matcha latte

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    Bob K.

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    3 months ago

    Very small location but great vibes and friendly service. Strawberry matcha was good!

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    Ask the Community - Kustom

    Review Highlights - Kustom

    Not shown here I also bought the Matcha white chocolate chip cookie which was really good compared to what I expected.

    Mentioned in 15 reviews

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    Mika’s Direction

    Mika’s Direction

    4.5
    (119 reviews)
    1.1 mi
    $$

    ordered the hinata matcha latte and it was great!! it's so nutty and i loved it…read more it was a quaint tiny store and they sold japanese tea leaves. so glad my friend and i snagged the one table that they had indoors :)

    Small hidden shop in Koreatown specializing in matcha and tea-based drinks!…read more I came to Mika's on a Friday morning, and while there wasn't a line, it did feel packed with the five people inside. I'd actually passed by this place multiple times but had no idea it was a cafe. This shop itself is more of a grab-and-go, but it might still take a while since all drinks are whisked and made to order. There isn't really space for a line to form inside, so you may need to wait outside to order (there's also a bit of a lack of room to wait for your drink once it's ordered). My strawberry matcha came out to $9.25 total, which is pretty pricey, so I expected a lot. In total, it took me around 10-ish minutes to get my drink with about 4 people in front of me. At first it took a while for our orders to get taken since the two employees were focused on getting drinks out ASAP, one person was preparing the syrups and milk, and the other was making the matcha. The matcha itself had a nice green color. I've had many strawberry matchas prior to this, and based on my experience, this place was alright. The strawberry syrup was nice and not too sweet, but I wish there was a bit more flavoring or more of it, as after two sips I couldn't taste the strawberry at all. Overall, it's a nice shop with cute trinkets around and their own products they sell, like matchas and tea sets. However, for $9, it was a lot for what the drink offered in my opinion.

    Photos
    Matcha Hot Chocolate
    Matcha Hot Chocolate
    Strawberry Matcha Latte
    Strawberry Matcha Latte
    Inside

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    Prince Tea House

    Prince Tea House

    4.2
    (229 reviews)
    1.0 mi
    $$

    I am a frequent Prince Tea House goer, but I've never been to the KTown location which has always…read morebeen on my bucket list because of the nice wall decors! And I commonly see the upstairs for private events like baby showers, bridal showers, or birthday parties on social media. After dinner with my friends, I was looking for dessert and I was glad to see this location closes relatively late on a weekday night at 11 pm. Upon walking in, I was greeted by a waiter who led us to one of the purple velvet chair booths that was perfect for two people and another waiter brought us a pitcher of water almost immediately. The menu is on a QR code already on the table and we were given ample of time to decide. My friend and I both already knew what we wanted to order. I got the purple Yam Souffle which takes 25 minutes to make and my friend got the fried squid tails. We also got a signature Rose Green Milk Tea to share. The waitress who took our order has great memory and recalled all of our items without writing it down. She also reminded me that I could adjust the ice and sugar levels of my drink which I had completely forgotten and would have got annoyed if my drink came out 100% sweetness. Another thing is that my drink order frequently comes out wrong at other locations so I was glad she got it right! Green tea instead of black tea and with milk instead of without milk. The purple Yam Souffle is just like the other locations. Hot, soft cakey texture balanced with an ice cold red bean Ice-Cream. So delicious! The squid tails on the other hand was not what we expected. It came out burnt and hard. The outer batter was not crispy either. We informed one of the waiters and he brought it back to inform the kitchen staff. We received a new batch that was not as burnt and had more flavoring this time around. However, the squid was still hard and not like the ones we get from other locations with smaller crispier pieces. Overall, it was still a good experience and I love the decorations at this location! This might be my second favorite location after the Flushing one. Would love to come back for brunch or hi-tea. Or regular food options when I have not already eaten dinner. My usual go-tos are the twister fries, Santa Fe chicken rolls, fried salted crispy chicken, and the trio dessert combo. However, this location has a lot more variety! FYI - there are two unisex restrooms in the rear for customers to use with really cute wallpapers too.

    This is always my favorite spot to go for desserts and hangout. The interior decor is very modern,…read moresophisticated and stylish. We ordered potted rose milk tea to share, Dubai affogato and Brown Sugar Boba Mille Crêpes Cake. We came on a Friday around 4pm. Originally I wanted to try the strawberry matchamisu, however, was told that it sold out. What a bummer. The rose milk tea came with a themed pot and cups which is really cute. The rose fragrant smelled so good and the milk tea also tasted good and has a hint of rose taste. The cake was good, the boba was well cooked, chewy and flavorful! This time there was an unpleasant experience. At first when the Dubai affogato was served, we did not realize that the amount of the coffee was little until we saw another customer's dish that the volume of their coffee looked significantly more than ours. My friend brought it to the waitress attention but the waitress brushed it off and did not acknowledge our concern. When we finished and were about to leave, the same waitress came over and showed us that the container of the coffee was different and hence the volume of the coffee looked different. At this point, we did not care for it anymore. We would have been fine if the staff acknowledged our concern. We thought that maybe using standardized containers for the coffee would avoid this problem. Other than that, the food and drinks were good.

    Photos
    Inside
    Inside
    Mango Mille Crpes Cake
    Mango Mille Crpes Cake
    Too

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    Kustom - coffee - Updated July 2026

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