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    Kustom

    4.6 (17 reviews)

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    KUSTOM ATMOSPHERE

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    Storefront
    Susan C.

    Love this tiny matcha and coffee shop! Visited a few weeks ago on a weekend morning and planning to be back soon. It seems they opened several months ago, located on West 47th and 9th Ave. Inside the decor is clean, white walls with light wood shelving and fluted wood panels along the front of the ordering counter. Very minimalist with mini plants and ceramic tea bowls and cups placed on the shelves. The shop is small with only seating for about 6-7 people so it's not somewhere to linger for a long time, however the staff/owner(?) is sweet and friendly and they offer two of my favorite things--a good matcha or hojicha latte, and cardamom buns! I got a strawberry hojicha latte $6.00 with oatmilk +0.50 and asked for it to not be too sweet and it was adjusted perfectly. Good strawberry flavor balanced with the toasted notes of hojicha. Terrific! The cardamom bun $5.30 was fresh and delicious as well, good amount of cardamom spice. While not the fluffiest I've had, it was still very good and I would pick up another here any day. Can't wait to come by again!

    Rae A.

    Okay - mango matcha latte - talk about creative. Cute little matcha place in Hell's Kitchen that has some seating inside and 1 table outside. We opted for their strawberry matcha latte and their mango matcha latte - and yes I did enjoy the mango one a lot. I am on a mango kick! I liked that it tasted like fresh mango and that it wasn't too sweet. I'd probably keep my hangouts here short and sweet and with a one on one as opposed to a larger party...

    Strawberry hojicha
    Gina D.

    I love love love this place. It's such a small place tucked near the corner in Hells kitchen I would've never found this place if I wasn't looking for a coffee shop or a Matcha spot directly near yummy cheese pasta, which I was eating at nearby. I had heard that they use 5 g of Matcha for their Matcha latte but when I saw Hojicha on the menu with strawberry, I just had to try it. And I am REALLY glad that I did. It was delicious and I've been on my mind for days after that I haven't felt this way about a drink since I had the persimmon Matcha at verse cafe in Astoria. I would rank this among one of my favorite drinks in the city will definitely be going again whether I'm in the area or not. When you walk in the front door, it's a very small place with only a few seats, but it's very cozy and very clean. There's an overall very calming atmosphere and lots of Matcha bowls and whisks on display along the wall. As soon as I walked in, I was greeted with a very enthusiastic smile which instantly made me happy. I'm glad to hear that business is picking up and would love to see them open another location. Not shown here I also bought the Matcha white chocolate chip cookie which was really good compared to what I expected. I usually don't have high expectations for the baked goods at places where I'm going because of the crafted drinks so I won't say it's the best Matcha cookie in the world, but it had a really good chewy texture and while the Matcha flavor is not strong, you can definitely see a lot of Matcha was used because the color was very prominent. Of course, not too sweet so I would definitely recommend giving it a try. I also got the cardamom bun, which was my first time ever having a cardamom bun so I can't quite say how it compares the texture was good. The flavor was nice. I don't think I like cardamom but I didn't hate the bun so I guess that's a good sign. overall I can't wait to go back again soon.

    Alisa J.

    Cute matcha cafe with pretty good matcha. The cafe was pretty small but had some nice seating and the lighting was nice as well. Service was good as well.

    Nicole N.

    Made my way to the west side to check out Kustom's matcha drinks and was not disappointed!! I got the matcha cortado which featured a deep, intense matcha that was super well mixed. The ratio of milk to matcha was nicely done for a cortado. The honey was a little concentrated at the bottom but it was probs just my fault for not mixing my drink. I really wanted to try their hojicha as well but I was too full. I wanted to get my hands on their matcha cookie they ran out of their baked goods. With all the matcha hype out there, I appreciated how their drinks were more affordable without compromising the matcha quality/amount. The store itself is small without much room for a line or for people waiting. Limited seating but I liked their minimalist aesthetics and green accents. Staff were polite.

    Iced matcha latte
    Jessica S.

    Good quality matcha! Stopped in on a Friday morning before work and the cafe was super cute! Couple of tables to sit but it is small. $7.62 for a matcha latte with almond milk and a pump of vanilla! Staff was super friendly and it was nice to watch the matcha being made in front of you!

    Iced Matcha Latte
    Shubha A.

    super cute spot for a matcha or hojicha!! this cafe is super small with very minimal seating but a great spot for a pick up and go vibe my friend got an iced strawberry hojicha which was so delicious and i got an iced agave matcha latte which i absolutely loved!! would definitely be back to try their strawberry matcha latte next time the barista's were both really nice and helpful when it came to deciding what to order. it is an extra 50 cents for an iced drink and an upcharge for a non dairy milk, so the bill was pricey for two drinks but it was definitely great quality matcha/hojicha

    Rich Matcha Latte
    Desiree N.

    Kustom's matcha latte was a delightful experience from start to finish--the café itself is bright and inviting, with a cozy, neat atmosphere that feels like stepping into a little corner of Japan, dressed in calming whites and greens that mirror their matcha theme. The matcha latte was rich, smooth, and deeply flavorful without being bitter, making it both comforting and indulgent. Everything about the space and the drink felt thoughtfully curated, and it's easily one of the best matcha lattes I've had. I'm definitely coming back. Next time, I'm bringing my sister with me.

    Matcha koatji latte
    Joyce Y.

    I'm so glad that there's a new authentic matcha spot in Hell's Kitchen! It's a small space but there's still a couple tables and my friend and I enjoyed our morning caffeine together there this week. The barista was so nice and helpful, she recommended their koatji milk which is made from oats and fermented rice and it was delicious. They also get their cardamom buns from Balthazar and it went well with my matcha. Will come back here again!

    Lavender matcha latte
    Angelina V.

    Homemade syrup, tasty, quality matcha for 4.5 dollars. I love this! A greater place to grab to-go

    Love the matcha. Very high quality.  Excellent service, friendly staff and right off 9th Ave.
    Jonathan Z.

    Love this new spot. Their matcha is very smooth and high quality. Excellent prices and service. Staff is friendly and welcoming. Will be a regular.

    Matcha latte + maple syrup

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    Bob K.

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    2 months ago

    Very small location but great vibes and friendly service. Strawberry matcha was good!

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    Ask the Community - Kustom

    Review Highlights - Kustom

    Not shown here I also bought the Matcha white chocolate chip cookie which was really good compared to what I expected.

    Mentioned in 11 reviews

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    Mika’s Direction - Strawberry Matcha Latte(Iced only)

    Mika’s Direction

    4.5(110 reviews)
    1.1 miMidtown East
    $$

    Note: Rating is for the area and price per quality. In terms of flavor/complexity, I'd put it at a…read moresimilar level as Kettl, but below Sorate and Setsugekka. I was at this quaint tea shop east of Koreatown earlier in the evening before going to a meal at the excellent new Thai place, Wanglang. The staff was very friendly, and they specialize in matcha, along with having hojicha, genmaicha, black tea, and sencha. Along with more traditional drinks, they also have fruit options as well as black sugar jelly (I presume kuromitsu) and a Japanese citrus that's not seen much here, hyuganatsu. Along with the citrus, this place is rather unique as they had three different matcha options in terms of variety. As I tend to prefer teas pure and without add-ons, I ordered the Matcha Americano, which is simply matcha and water. I went with the 12-oz version for $6 + tax and ordered the Hajime, though I would likely get the Fuku No Midori next time based on descriptions online. The matcha was solid and had a mild sweetness and a light earthiness. However, it lacked some of the mouth coating found in very high-quality drinks from Sorate or Setsugekka, while being similar in price. Still, that is comparing to some of the best, and this was still very tasty and a lot better than 90% of the places in the city, being more comparable to Kettl. I wouldn't mind going back and ordering the other matcha varietal to see whether that is a better comparison. Outside of this, I enjoyed my drink, and the staff was friendly. I hope they do well.

    Updating my review -…read more I work nearby and come here three to four times a week at this point. It's become part of my routine and honestly a must. I get my custom half matcha, half strawberry order, and the staff is always so accommodating about it. Everyone is genuinely so sweet, Mika is incredible. The matcha is a 10/10. So good. I'm just really grateful this place exists near my office because it makes my week better every time.

    Photos
    Mika’s Direction - Matcha Hot Chocolate

    Matcha Hot Chocolate

    Mika’s Direction - Strawberry Matcha Latte

    Strawberry Matcha Latte

    Mika’s Direction - Inside

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    Inside

    Prince Tea House

    Prince Tea House

    4.2(229 reviews)
    1.0 miKoreatown, Midtown West
    $$

    I am a frequent Prince Tea House goer, but I've never been to the KTown location which has always…read morebeen on my bucket list because of the nice wall decors! And I commonly see the upstairs for private events like baby showers, bridal showers, or birthday parties on social media. After dinner with my friends, I was looking for dessert and I was glad to see this location closes relatively late on a weekday night at 11 pm. Upon walking in, I was greeted by a waiter who led us to one of the purple velvet chair booths that was perfect for two people and another waiter brought us a pitcher of water almost immediately. The menu is on a QR code already on the table and we were given ample of time to decide. My friend and I both already knew what we wanted to order. I got the purple Yam Souffle which takes 25 minutes to make and my friend got the fried squid tails. We also got a signature Rose Green Milk Tea to share. The waitress who took our order has great memory and recalled all of our items without writing it down. She also reminded me that I could adjust the ice and sugar levels of my drink which I had completely forgotten and would have got annoyed if my drink came out 100% sweetness. Another thing is that my drink order frequently comes out wrong at other locations so I was glad she got it right! Green tea instead of black tea and with milk instead of without milk. The purple Yam Souffle is just like the other locations. Hot, soft cakey texture balanced with an ice cold red bean Ice-Cream. So delicious! The squid tails on the other hand was not what we expected. It came out burnt and hard. The outer batter was not crispy either. We informed one of the waiters and he brought it back to inform the kitchen staff. We received a new batch that was not as burnt and had more flavoring this time around. However, the squid was still hard and not like the ones we get from other locations with smaller crispier pieces. Overall, it was still a good experience and I love the decorations at this location! This might be my second favorite location after the Flushing one. Would love to come back for brunch or hi-tea. Or regular food options when I have not already eaten dinner. My usual go-tos are the twister fries, Santa Fe chicken rolls, fried salted crispy chicken, and the trio dessert combo. However, this location has a lot more variety! FYI - there are two unisex restrooms in the rear for customers to use with really cute wallpapers too.

    This is always my favorite spot to go for desserts and hangout. The interior decor is very modern,…read moresophisticated and stylish. We ordered potted rose milk tea to share, Dubai affogato and Brown Sugar Boba Mille Crêpes Cake. We came on a Friday around 4pm. Originally I wanted to try the strawberry matchamisu, however, was told that it sold out. What a bummer. The rose milk tea came with a themed pot and cups which is really cute. The rose fragrant smelled so good and the milk tea also tasted good and has a hint of rose taste. The cake was good, the boba was well cooked, chewy and flavorful! This time there was an unpleasant experience. At first when the Dubai affogato was served, we did not realize that the amount of the coffee was little until we saw another customer's dish that the volume of their coffee looked significantly more than ours. My friend brought it to the waitress attention but the waitress brushed it off and did not acknowledge our concern. When we finished and were about to leave, the same waitress came over and showed us that the container of the coffee was different and hence the volume of the coffee looked different. At this point, we did not care for it anymore. We would have been fine if the staff acknowledged our concern. We thought that maybe using standardized containers for the coffee would avoid this problem. Other than that, the food and drinks were good.

    Photos
    Prince Tea House - Inside

    Inside

    Prince Tea House - Mango Mille Crpes Cake

    Mango Mille Crpes Cake

    Prince Tea House - Too

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    Too

    Bear Donut - Double Milk Tea Brionut

    Bear Donut

    4.5(227 reviews)
    1.0 miKoreatown, Midtown West

    The Dubai Chewy Brionut is one of the best & most unique donuts I've ever had. The outer layer is…read morelike biting into a soft tiramisu mochi pillow. Then the sweet brioche layer. Finally, the kataifi & pistachio center. The crunchy sweetness of this beloved flavor combo is undefeated. The friendly staff deserve their flowers for this deliciously incomparable treat. Get your Brionut whenever you're near K-Town. This cozy & quiet donut shop also has a smaller cookie cousin (Dubai Chewy Cookie) to the Brionut. I pity the fool who doesn't get both.

    I walked in on a fairly chilly night. I've seen Bear Donut a lot on social media, especially the…read moreowner of the store who also happens to be a dentist. I needed a sweet pick-me-up after missing a train home. While the ice cream flavors looked interesting, I opted for a blue coconut iced matcha latte instead. Aside from the striking visuals, the drink tasted great. There was sweetness from the matcha and the coconut but not super overtly sugary. I also got a box of four donuts. They're a little pricey, but each donut is a pretty hefty ring of chewy glutinous rice flour batter. I had them the following morning, and the donuts still tasted fresh. There was a little bit of oiliness from the frying, but it did not taste off or too greasy. I think this is from the meticulous frying process and good management of the oil. I got the Cookies and Cream, Rose, Lavender, and Pistachios. I loved the Rose and Lavender flavors, especially the lavender which had a solid floral flavor without being perfume-y. I look forward to trying other donuts and sweets from Bear Donut in the future!

    Photos
    Bear Donut - Lavender Donut

    Lavender Donut

    Bear Donut - La Colombe Cold Brew

    La Colombe Cold Brew

    Bear Donut

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    Paris Baguette

    Paris Baguette

    3.8(838 reviews)
    1.0 miKoreatown, Midtown West
    $$

    Got a crossiant filled with Nutella it was so good…read more The cashier asked if I wanted it for here or to go and I said to go and asked if he could warm it up. He warned me that it might be messy if I took it to go but I didn't mind. Honestly, the chocolate croissant was so good. It was warm and gooey and melted in my mouth. I love it. Ambiance in the bakery was chill.

    During my time in New York City, I stopped by Paris Baguette on W 32nd St twice and absolutely…read moreenjoyed the cozy French bakery café vibe and fresh baked pastries. Paris Baguette is a neighborhood bakery café, bringing expertly crafted baked and brewed goods to the community. Their bakers, cakers, and baristas serve up handcrafted cakes, freshly baked pastries and breads, delicious Lavazza coffee, and more. One thing that really stood out is their PB Rewards program. It's super easy to join via their app, and you earn 1 point per $1 spent toward free pastries, drinks, cake slices, and more and i even got a free pastry just for signing up. I ordered a chai latte and my free strawberry croissant pastry filled with soft custard cream and strawberries, dusted with powdered sugar. The strawberry croissant had fresh strawberries and cream and it was the perfect breakfast after a run in Central Park. The second visit was to take advantage of their BOGO cake slice deal through the rewards app. It's a fun way to explore their cake selection without paying full price. I ordered the Blueberry chiffon cake slice filled with soft cream, topped with blueberry yogurt soft cream and blueberries and the strawberry soft cream cake slice, a vanilla cake filled with soft cream and fresh strawberries, topped with more berries. Service was friendly and the line moved quickly. Prices are typical for midtown NYC, but all the reward app perks make it more reasonable. I will definitely be back to earn more rewards and try more of their pastries.

    Photos
    Paris Baguette
    Paris Baguette - Tray, wax paper and tongs for items

    Tray, wax paper and tongs for items

    Paris Baguette

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    Kustom - coffee - Updated June 2026

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