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    Brites Soft Serve

    4.6 (49 reviews)
    Closed 12:00 pm - 11:00 PM
    Updated 2 weeks ago

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    flavors
    Amanda Z.

    I visited Brites on a Sunday evening. I heard about this spot opening not too long ago, so I was excited to try it for myself. I thought that they had a great selection of flavors & toppings, making my decision of which to include in my cup very difficult. I ended up getting a little dollop of their vegan vanilla matcha, hazelnut de chocolato, strawnana, & cinnamon & bees, then loaded up on the toppings & sauces. Would love to visit again to try their other flavors!

    Two thumbs up for BRITES!
    Cathy J.

    We tried Brites for the first time tonight, it was really good! Loved the flavors, especially the cinnamon & bees and the fresh toppings. Maybe just need lids on the toppings. Glad we tried something new!

    Suite front
    Emmett T.

    Brites Soft Serve is a frozen yogurt shop that has opened in the Pacific Beach Marketplace which is along the main beachfront drag. The business shares the underground parking structure anchored by Ralphs. That amenity was a bonus because free parking in this area was scarce. The suite used to house a boba tea shop with some inside seating. All of that has been removed, and countertop ledges were installed next to the windows if you wanted to consume your dessert on site. A few outside tables were available in front of the business. The premise of the products here was low-calorie using premium ingredients. There were five machines that each dispensed two flavors. Sample cups were available at the service counter. I tried a few flavors before deciding on a mix of Cinnamon & Bees and Strawberry Banana. I skipped the toppings bar because the price was a hefty $0.90 per ounce. The frozen treat tasted less sweet than elsewhere, but that reflected the low-calorie makeup. While the fro-yo was good, I couldn't help but notice the price was at least 20% higher than another business in the neighborhood. The other place was further away from the beach, and it didn't serve low calorie products. I am unsure if that justified the cost difference, especially when the toppings were similar, but were still charged at the same rate of $0.90 per ounce. I gave my visit to Brites Soft Serve a rating between three and four stars.

    Matcha fro yo and lychee boba
    Rina H.

    So excited to finally try this place! Pacific Beach needed a frozen yogurt shop, and love that they have low-calorie and vegan options here - something for everyone. They have some tables outside to sit at. The people working there were all super friendly and helpful, also loved the giant sample cups ;-) I ended up getting the Matcha, which I thought was really delicious! I'll definitely be back again.

    Vanilla
    Richie F.

    Low-calorie soft serve ice cream that doesn't compromise on taste. I was pleasantly blown away when I came to try this place. As far as my favorite flavors, go, the peanut butter and cold brew were absolutely fantastic! They sweeten their ice cream with monk fruit to cut calories and I honestly could not tell the difference. I thought it was good if not better than Menchie's or Yogurtland or any of the other yogurt shops I've ever been to. Come here and give this a try, you won't regret it!

    Delanie P.

    Not a lot of flavor options, but it's self serve and it was a good vibe. No line on a Thursday night

    First of all the kid behind the counter was super nice but that's where the joy came to halt.... At the counter. $21.85 for 2 small cups of ice cream with zero toppings. Are you kidding? I could've gone around the corner to Handel's for homemade, knock your socks off ice cream for a fraction of the price. My mind is blown. What a rip off!

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    6 months ago

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    6 months ago

    I don't understand the hype. We didn't like anything. And the staff didn't even acknowledge us.

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    8 months ago

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    8 months ago

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    8 months ago

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    6 months ago

    outstanding food AND experience. the vanilla matcha was to die for and the employees were so kind and welcoming. will be back for more!!

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    8 months ago

    so friggin good all flavors were great service was good I love this plaaaaaaaaaaaaaaaaaaaaaaaaaaaaace

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    8 months ago

    so yum def a new go-to spot. only thing i have to say is please make a plain tart flavor!!!!

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    Page 2 of 2

    Ask the Community - Brites Soft Serve

    Review Highlights - Brites Soft Serve

    Perfect way to end a day and the Vegan Vanilla Matcha was a phenomenal recommendation by Carson!

    Mentioned in 2 reviews

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    This place is properly named extraordinary dessert for a reason. They are known for their desserts…read moreboth in taste and in aesthetics. Desserts: 5/5 We got a blood orange scone and a strawberry danish. The scone was warm and delicious. The orange essence was well infused. The danish was crispy and creamy. Everything was so picturesque. Food: 3/5 Unfortunately, the food was not the best. We got the smoked salmon sandwich which was not very flavorful. The salmon was also slimy. The pesto spread was good though. It was creamy and the artisan bread it was served had great variety. Ambiance: 5/5 This place is such super cute. When you walk in, the desserts all look super appetizing. The seating areas are super cute and the floral decor are stunning. Service: 5/5 It is an order then sit down establishment. There is great attention to their dessert. I saw them heat up a knife just to cleanly cut the cake. The food service however did take some time to come out.

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    4.6
    (2.2k reviews)
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    Salt & Straw rolled out their June 2026 Chef Series which sold out quick; Fortunately two were…read morebrought back for last chance scoops: 4.5/5 CHOCOLATE CARAMEL SMOKED BUDINO By Alex Meyer and Luciana Giangrandi - BOlA DE & WALRUS RODEO, Miami Chocolate olive oil custard, caramel candied hazelnuts, sea salt caramel swirl (like a turtle dove - very sweet - I'd prefer less sugar) 4.5/5 STARLING SWEET POTATO BUCKWHEAT CRUMBLE By Dan Barber - ROW 7, New York Starling sweet potato ice cream, sweet potato miso swirl, sprouted buckwheat Florentine crumble (novel color and flavor) SERVICE With the help of staff over the phone, I was able to snag a pint of the Hong Kong milk tea. AMBIANCE Colorful indoors with outdoor street-side seating

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    A cute authentic Italian neighborhood cafe in Little Italy serving coffee, treats, gelato, and…read morepaninis. My friends and I were just looking to get a coffee in Little Italy, but when we walked in and saw all the delicious treats we had to try something else as well. I ordered a latte and neglected to tell them it was for here so I was given a paper cup, but they give real cups if you ask. The latte was good, and my friend bought a kitchen sink type cookie with chocolate, coconut, and macadamia nuts. It was warm and gooey good! Another friend tried the gelato and said it was very good. There are a few tables inside and tables out in front outside. We sat outside and enjoyed the beautiful San Diego weather. The decor and tables definitely gives you an old school Italian neighborhood vibe with Italian markets right next door. If I am in the neighborhood again, I would definitely come back here to try the gelato and/or a piece of an excellent looking lemon pie bar I spotted.

    If there is better gelato in San Diego, I have not tried it…read more They have more than gelato here but gelato is all we tried. It was later in the day so they were out of or running low on some flavors. Nevertheless, the two flavors we tried were incredibly rich and flavorful. A little goes a very long way. Parking is incredibly tough in Little Italy but it is worth it for gelato this good.

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    Inside
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    Solunto Ristorante & Bakery

    Solunto Ristorante & Bakery

    4.0
    (1.2k reviews)
    7.1 mi
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    Went on Memorial weekend and was surprised how quickly we got seated. Waitress was nice and warned…read moreus the kitchen was backed up but honestly we didn't wait long. We ordered a calamari (10/10), lasagna (10/10), Penne Quattro Formaggi (7/10) and Fusilli Genovese (11/10). The Formaggi was a little too rich for me... but my son loved it. We will definitely be back!!

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    Nibble Chocolate

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    4.6
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    Stumbled upon Nibble Chocolate and I'm so glad I did. Ambience is sweet and cozy. It's a cute…read morelittle shop that feels like a hidden gem, especially if you're someone who appreciates good quality chocolate. They have a great variety to choose from, whether you're into milk chocolate, dark chocolate, or even non dairy options. I also love that they offer chocolate drinks and coffee, so it's easy to turn a quick stop into a little treat moment. I tried the peanut butter dates and they were so good. Smooth, rich, and just the right size when you want something sweet without going overboard. I also had a dark chocolate truffle and that one was just as good. You can really taste the quality. Customer service was a highlight. The guy helping me was super personable, gave great suggestions for drinks, and was genuinely kind, which always makes the experience better. Honestly, I'm just happy I found a chocolate spot within walking distance. Definitely worth stopping by if you're craving something sweet but still want it to feel a little elevated.

    I don't usually seek out vegan products, but Nibble chocolate is a Bean to bar chocolate shop in…read morelittle Italy in San Diego with single origin chocolates. I sampled chocolate from Peru, Madagascar, and Kenya, and they all had unique fruity characteristics. Because they're vegan, so they use oat milk for their chocolate instead of dairy. My wife and I also wanted some drinks while we were here. I had a hot chocolate. My wife had hers with espresso shots. Good espresso in pure chocolate will never not be good. They are family owned and they only add chocolate, sugar, and oat milk to make their bars. Overall, this was a fun place to check out at Little Italy, and they also had a stall at the Farmer's Market.

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    Hinar Dessert Bar & Cafe

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    Went to Hinar to catch up with a friend! The line was long as usual, but it moved really fast…read more Shout out to Roseanne for being the sweetest and kindest worker! We ordered the Earl Grey matcha and Biscoff matcha, and both were super delicious. The service was great, and even though it was busy, there were still plenty of tables available. Great location, and I'll definitely be back!

    I had an incredibly rough day and was looking forward to treating myself to my favorite dessert…read morefrom Hinar--the Biscoff cheesecake. Before driving over, I even called the store to make sure they had it. To my surprise, someone actually answered, confirmed they had one slice left, and even offered to hold it for me. My mood instantly changed. After the day I'd had, I was genuinely excited and headed there immediately. I arrived less than 10 minutes later, only to be told they didn't have it after all. To make matters worse, they claimed they don't even hold desserts for customers. It wasn't just disappointing--it was incredibly frustrating. If they couldn't hold it, I would have understood. But giving me false hope and having me rush over for nothing completely ruined the experience. What was supposed to be a small bright spot in my day turned into an even bigger disappointment. Unfortunately, this experience has left such a bad impression that I won't be returning. There are plenty of other bakeries in the area, and I'll be looking forward to trying those instead.

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    Inside
    Inside
    White Chocolate Raspberry Cake
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    White Chocolate Raspberry Cake

    Brites Soft Serve - desserts - Updated July 2026

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