Good pasteries and today 2 dollars each for max 12. So many decisions on what to get and what's available. On other days one can get points but not today. read more

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My favorite bakery! This location has the croquette pan which I love! Pearlridge location never has it so I like coming to this one. It's best when you go into the morning where it's fresh and way more selection! I had the raisin bread for the first time here and it was still hot! I ate some in the car and I almost ate the whole loaf, it was that good. Soft, springy texture and the right amount of raisins. Ahhh, I may be dreaming about this raisin bread for awhile. read more

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The bread here is so delicious and fresh! I always come here when I'm staying in Waikiki! They had a monk seal bun with lilikoi filling that was absolutely delicious! read more

Brug Bakery - Ala Moana - Monk seal bun - Bakeries Near Me - Honolulu, Hawaii

Self serve pastry and bakery. I appreciate discard times being clearly labeled. They also have seasonal pastries available which are just as tasty. read more

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I always go to brug for matcha but decided to try the one at ala Moana. I asked for an iced matcha with soy milk and the whole thing was just soy milk. It was very light color and the lady handed it to me with the cup overflowing. I went back to the lady at the reg (who made my drink) if she could remake it and a guy on the side just said we would have to charge you extra. It wasn't that busy at all, they both looked at each other and just gave a look. My boyfriend just said okay and it was like $1-2? I've never had that experience at pearlridge (they would just remake it) but it was kind of upsetting. read more

I usually go to the Pearlridge Brug but this location is even better! exclusive items and seems like more variety. Great place to pick up a quick breakfast, my favorite is the spinach and ham pastry and I really enjoyed a seasonal pumpkin pie tart. Best part is this business is so generous, you can get a free pastry buy one get one free with Yelp check-in! read more

My go-to bakery at Ala Moana for lunch! Sweet and Savory, they have it all. Kitaguni focaccia has fresh vegetables (whole cherry tomato, whole baby corn, mushroom, etc. baked on a layer of zesty olive tapenade! Pastrami cheese focaccia, Arabiki sausage dog, menchi katsu burger, piggy char siu bao, all sorts of cute and delicious treats. I have never had anything from Brug that I didn't like. The chocolate they use in their croissants is really good! If you're visiting someone, you'll get extra points if you show up with a bag full of Brug goodies. read more

This place is a cute little Japanese bakery located at the lanai food court at ala Moana. I will say, nothing beats fresh bread/pastries! I got the ham and spinach bread & strawberry mochi donuts. I really liked the mochi donut, it had the perfect amount of sweetness. The line to pay moved fairly quickly. Don't miss the yelp check in for a free item if you spend over $15! read more

Brug Bakery - Ala Moana - Strawberry mochi donut & ham and spinach bread - Bakeries Near Me - Honolulu, Hawaii

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I've been going to Brug since the old Spot in what once was Shirokiya. It's a favorite spot of mine for Japanese breads/pastries. There's something for everyone from sweet pastries to savory options, but I would recommend sometimes going past 8am or call before going. Sometimes they may not have everything out just right a 8am. You can always ask or call if you don't see your favorite bread items out yet. As a kid if you loved "pigs in a blanket" you'll find a hot bread there that'll bring back that Nostalgia. My favorite item there is the Mentaiko Franc (Baguette) Its split into 2 halves and filled with a mild spicy Mentaiko paste. The mini Baguette has a nice crunch and chewy air texture inside. On each half of the bread is a mentaiko paste spread all across the inside. You can think of it as caviar's Japanese cousin. It has a very very mild spicy taste to it and the eggs themselves has a light saltiness but goes well with the bread! I'd recommend trying that as it's the most unique one if you don't want too many carbs.... But who doesn't love carbs??! Another I like are the Onion Pan, bits of fatty bacon infused into a soft fluffy bread with onion shreds and a cheesy top. It's touch heavier than others, you'll want to have coffee with this one to cut the fat. read more

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They have other locations but this was from the Ala Moana shopping center. The bread was very great soft and chewy was great toasted the inside stays fluffy while the outside was nice and toasty. The raisin rolls was packed full of raisin and the rolls was soft and chewy. I love the Melon pan outside nice and crispy with a sugar glaze and the inside is soft and flavorful. They carry more items stop by and see if they have any items that you might want to try. read more

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Baked good to suit all your needs! They have everything from breakfast items, snacks, and even items to eat for lunch or dinner. Just need a loaf of bread? They usually have at least three or four varieties. Need something sweet or savory for breakfast? They have fruit pastries and cheesy spinach and tomato pastries. Whenever I need a quick bite to hold me over u til dinner, their cheddar mochi bites are perfect. I usually always love their selections to bring dessert over for dinner parties. The softness and fluffiness of the all their bread items makes for a more luxury/upscale feel. On occasion they even have donuts if that is what you are craving. Five different locations with long hours, but know if you go towards the end of the day, you will be left wanting more, because they usually sell out of most items. read more

Brug Bakery - Ala Moana - Variety of baked items, both sweet and savory. - Bakeries Near Me - Honolulu, Hawaii

German influenced Japanese bakeries. Wanted to try their Mochi Donut before I went to MoDo Donuts, just to compare. My daughter wanted to try their Chai Tea Mochi Rolls. Unfortunately, I am experimenting uploading my pictures in the moment, then writing my reviews later to see if they link. So far, I have minimum success, so sorry if my photos are not all attached to my review. Quality/Quantity - Cinnamon Mochi Donut - Good, but sorry, can not compare to MoDo Donuts, my favorite. Chai Tea Mochi - Also good, but very light in flavor. The next day, the bread was still soft. Also available for my next purchase are the "Chigiri-pan" Bread, so cute with the bear faces. Atmosphere - Small kiosk in the mall's food court. Service - Good. Price - $4.08, very affordable. Owner Comment - Congrats on your success since 1977 with your 8+ locations. read more

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Good baked items. Like the selection. Although I miss their blueberry tart. Opens at 8am, but the bread, which is very good, are made with bankers in mind. It's not ready until 10:30am (as one of the workers told me in a very annoyed tone). read more

This bakery had a lovely variety of sweet and savory pastries. I appreciated the sweet pastries weren't too overly sweet. My father appreciated the coffee because of its taste and fair price. read more

Delicious treats to bring back to family!! Was so excited to try everything but in moderation. Lol YUM!! read more

Brug Bakery - Ala Moana - Bakeries Near Me - Honolulu, Hawaii

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This bakery is a great place to stop by for some fresh baked goods! I like how they have very specific expiration times for certain treats so people don't end up with stale bread or other ingredients that could have potentially gone bad at that time. They're constantly pumping out fresh goods throughout the day. There was no line when we dropped in around lunchtime. read more

I made the mistake of going to Brug Bakery while I was hungry. BIG mistake.... LOL Everything looks so fresh and delicious. They bake and package every delicious pastry right there. You can even watch.... I had the hardest time picking a snack. I ended up purchasing Mochi donuts and custard pastries that were amazing. I love every bite. This bakery is super clean and all pastries are separately wrapper for freshness and sanitation purposes. Tongs are available and once purchased the cashier will seal them up. Cashiers are friendly and super helpful. Lots of seating in the food court and restrooms are close by. read more

Brug Bakery - Ala Moana - Mochi donuts - Bakeries Near Me - Honolulu, Hawaii

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We were in the area twice during this most recent trip to Hawaii and both times, my niece requested the purple bread. It's made with purple sweet potato and there is a hint of that flavor but it isn't too strong. Plus, the bread is really fluffy. That girl has good taste! I also tried the curry puff and bacon/scallion bun. I really loved the curry puff but I might be biased because I'm obsessed with curry puffs in general. The bun was good too but it's super buttery so it would be too much to eat in one sitting. I shared this one with five other adults so that everyone could try it, and even that one bite was super rich. There is another location in Ala Moana but it's much smaller and they have fewer options (i.e. no purple bread). Overall, it's a great option if you want a midday snack or are looking to pick up a quick brekkie for the next day. Tip - if you check in on Yelp and spend a minimum of $10, you can pick out a free pastry item! read more

Delicious treats! Always my first stop at Ala Moana to secure my tasty bag. Always fresh and I appreciate the ingredient tag letting the consumer know if something is egg free or vegetarian safe. read more

Yum! One of my favorite bakeries in Ala Moana, serving up fresh and tasty Japanese pastries and breads. They also have rotating specials. My usual favorites are any of their danishes, their curry bread, and the potato croquette. I had the cutest little seal bread filled with lillikoi curd, perfectly pillowy bread and slightly tart filling. So good! read more

5 Stars for the Service: How did I not come across Brug Bakery a year ago?!! We went to go grab some musubi's in the early morning but they weren't open yet so we came across Brug Bakery and decided some grab some pastries/buns that looked tasty. Probably a bad idea as we ended up coming back to get more a couple of days later. They have a huge bottle of sanitizer right by the entrance (please use it not just for yourself but to help out the workers). Service was quick and friendly. They have Five Star rewards! Second time we came back, the friendly girl up front asked if I wanted to just grab one more item and then I could get a free small package of sliced bread for free. We weren't planning on coming back this trip so I was thankful she mentioned something before we left. 5 Stars for the goods!! We enjoyed a Pasrami Cheese Crossiant, Pesto and Tomatoe Bread, Sausage Roll, a sweeter bun but I forget (maybe the Cream Cheese Bomb), and 1/3 package of white bread. Everything we got was really good and the bread was so soft and melt in your mouth!! 4 Stars for the prices. Their prices were a little steep for what we'd normally pay for pastries/buns but made up for them tasting so good. Definitely coming back here next trip!! read more

Brug Bakery - Ala Moana - Bakeries Near Me - Honolulu, Hawaii

I really wish I had the stomach and money to try all the bakery goods they have here! Everything looks so good and the ones that I have tried were delish. My favorite was probably the cat bun which has a cute presentation and yummy fruit and cream cheese filling. They have both sweet and savory options which is always a plus. Everything was very clean as they provide gloves, baskets, tongs, and individually wrapped items. The decor is very matching to their Japanese style. They also label the times they will discard items so that they are always fresh. Located on the outer side of Ala Moana near the area of parking lots and busses. Definitely stop by and check them out! read more

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Unlike the other location upstairs, this Brug has egg bowls! These flaky, savory breakfast pastries alone are the reason why this street level location beats out the food court location for me. The egg bowls are flaky, square-shaped pastries with an egg baked inside. Hidden beneath the egg is a slice of ham and a light spread of mashed potatoes. Everything together makes for a savory and filling pastry. Come early to get one before they're all gone! They stop making them once lunch hits. I've come around noon before, and there were no egg bowls left. Aside from the egg bowls, my other favorite item is the mochi bread. These are chewy, round balls that come in flavors like cheese and ube. The ube flavor is rather light and almost non-existent. The cheese mochi balls are savory and tasty. I get those all the time. These can be found in the upstairs location as well, as can most of the other items sold at this location. The egg bowls are the main, perhaps only, item unique to this street level location. This location opens one hour earlier than the food court location, so you can come as early as 8:00am. Start your day off with some cheap and delicious bread fresh out of the oven! read more

Second time at this location. Limit of five customers in store at one time due to covid. Only one cashier so the line was at a snails pace. My wife was the one to go in for us. My wife had the black cherry cheese danish. And I had the mango cheesecake danish. We both said the pastries were ok. Note: Don't forget to check in for your free danish. Stay safe and wear your mask. read more

Brug Bakery - Ala Moana - Bakeries Near Me - Honolulu, Hawaii

I just discovered there's two locations within Ala Moana Center. This one is street level on the side of Jeans Warehouse. The other location is in the food area across Macy's Starbucks. It used to bother me looking at the price of each individual piece of bread item. It seems pricey per item. And it still is, I just tell myself since I don't make bread pastries, just pay it. Definitely way better than grocery store pastries that's for sure! We've tried sweet and savory items. We love them both. While walking the malls, they're such a convenient snack to hold you over til dinner. Perfect size that it will get rid of hanger but not spoil your kids dinner time. The shop offers gloves, trays and tongs to puck your items. Each piece that we've been picking are individually wrapped. Bring a bag so you don't have to pay and waste theirs. Enter your phone number since they participate in Five Star reward program. read more

Brug Bakery - Ala Moana - Cute carbs - Bakeries Near Me - Honolulu, Hawaii

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I usually am a sucker for some good savory pastries. I had to try it out and was pleased with the sausage bun. I also had their black sesame mochi which was a lot softer and chewier than other mochi donuts I've had. The stuff here is pretty good and definitely is a good light snack. read more

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Went early morning and there was already a line! The place is small but cute! We grabbed enough pastries and they were all so yummy!! Too bad I can't come often as I was just traveling but this place will be the place I come every time I visit Oahu! Thank you!! read more

Brug Bakery - Ala Moana - Inside - Bakeries Near Me - Honolulu, Hawaii

Stumble here when I was walking around Ala Moana mall & saw many adorable looking pastries while walking into this bakery. read more

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Since moving to Hilo one summer ago, whenever I come for visit every 3 months I have to come here to buy my bread. Their bread is amazing and always buy 3 loaves. The staffs are awesome they make sure you get your free bag when you spend over $30 and that's easy to do. read more

Brug Bakery - Ala Moana - Brug bread safely under the seat in front of me. - Bakeries Near Me - Honolulu, Hawaii

What can I say I love brug, just don't be there when they first open most things are not ready. Wait an hour you will get everything.

It's located in the Lanai food court (smaller one compared to the main one on 1st floor), outside of Macys, and around the corner from Apple store. Their bread and baked goods are so good! I love Their curry pan, potato croquette and Mochi donut (black sesame flavor) most. My son likes their melon pan. There are a lot of choices, and I'm sure there'll be something that appeals to your palette, from savory to sweet. One thing I was hoping this Japanese bakery would have was bread with fresh corn and cream in the center. I grew up eating this and I still love it! And I could only find it in Japanese bakeries. The service was pretty fast so even though there was always a line, it moved pretty quickly. They would give you a shopping tote if you spend over $30. read more

Where to start with the gem. Price great, service quick and efficient with their line. I actually love this place!! The wife introduced me to it when we Cuwere say Adidas and I wanted am inexpensive little snack and that's exactly what I got! I actually for NOW than that because I was willing to settle for a mediocre snack but instead got the most delicious little snack AND for $2.95?!! They offset sweet snacks and savory, umm "not sweet" snacks?" Not sure what to call the not set ones aside from delicious! As an example, they offer a pizza little one with some pepperoni on it. I had that one last time and it was really tasty. Even ate it cold and was still delicious. That visit the wife had a sweet one that was like a cinnabun but about 1,000x better tasting than a dang Cinnabun! My second visit I decided to try to spicy dog one. Again a win! Tasty, filling, quick and inexpensive! All traits I look for in a snack while I'm out and about. The service is friendly, fast and efficient. Zero complaints about this place! Definitely recommend stopping next time you see one and trying anything they offer. I'm sure you will not be let down! read more

Brug Bakery - Ala Moana - Good inexpensive snack - Bakeries Near Me - Honolulu, Hawaii

I don't get to come often so when I do it's definitely a TREAT. So many TREATS to choose from. We tried strawberry Mochi doughnuts & a cream puff. As expected we were not disappointed, everything was delicious! Hoping to have an excuse to come back so I can eat more cream puffs (btw they stuff them to the max and I ain't complaining, only thing I'm complaining about is why I didn't grab more lol)so divine you must try if you like cream puffs. I'll be back!!! read more

Great Japanese bread! Love and cashier young girl was super helpful and very good smiles. But Japanese old lady manager was always no smile and angry . She is not very nice customer service . That's the reason I don't go this location. read more

TL:DR - Amazing bread and pastries with unique flavors and shapes. The location of Brug is not ideal for selling pastries, it's dark and cramped, but it is a testament to the quality of their baked goods that they have lasted for so long. Everytime I go in I find some new pastry to enjoy. They have a cat shaped pastry with a tail, they have mochi breads, spicy sausage rolls, and today I found a Portuguese sausage egg pastry musubi. It was incredibly tasty and actually really fluffy too. I was filled but wasn't stuffed or felt bloated. Like all their pastries it leaves your mouth feeling satisfied and your belly feeling good. If you're at Ala Moana check out Brug, you won't be disappointed. read more

Brug Bakery - Ala Moana - Portuguese sausage egg musubi pastry. And nori mochi bread. Both were ono! - Bakeries Near Me - Honolulu, Hawaii

Brug is a great place to get a cheap snack :). I was originally planning on just getting one thing, but ended up getting three. I was looking for something savory, so I gravitated towards the spinach & ham roll and the hotdog roll. I wanted to have something sweet as well, so I decided to try the taro bread. It was really soft & not too sweet- very good:)! Also i'm thankful to the girl working at the register, because i left my card in the machine and she kindly ran out to me and gave it back :') You're a real one read more

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Four stars and not 5 because every time I visit in the afternoon, most of the good selection is gone. The photo I posted was an early morning success! I bought several for a client meeting. I ended up trying the egg & spam. It was ono! Ala Moana has two locations. One inside the Lanai food court and one at ground level Mauka side. read more

Brug Bakery - Ala Moana - A variety of deliciousness! Go early for the good selection! - Bakeries Near Me - Honolulu, Hawaii

Cute little bakery in one of the food halls. They have a lot of different savory and sweet baked goods, including seasonal flavors. There is grab and go options, but also larger loaves to take home as well. It was great to stop by while shopping for a little snack. read more

Brug Bakery - Ala Moana - Kuma chigiri pan - Bakeries Near Me - Honolulu, Hawaii

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Brug holds a special place in my heart because I've been coming here since I was a kid. They used to have one shop in Manoa and since then they've expanded quite a lot. As someone who has been to Japan before, some things just don't compare but if you've never tried Japanese style bread, Brug is a good starting point. It's pre-packaged now so you can grab and go. Some things to try: Cranberry and cream loaf: My recommendation if you come here. The bread is soft with a whipped, Japanese cream and cranberries. Curry パン (pan): good flavor but a little lacking in body. The breading is nice and soft. I also really like Epiya's version of the curry pan. Bacon epi: crunchy exterior but soft center bread with a slice of bacon running through the middle. There isn't much bacon but I think for how greasy bacon is, you don't need much. Melon パン (pan): not too sweet but tastes a little artificial. Mochi doughnut: soft but more chewy. I'm not a big doughnut fan but I know people really like this. あんパン (Red bean bread): bread is quite soft but not as soft as the other types of bread. They do fill it up with red bean though which is a win in my book. Sausage bread (spicy/non-spicy): soft breading with a Japanese style sausage in the center. The sausage is lighter and not as savory as the ones you might be used to. Great combo and one of my favorites here. A heads up: the spicy version isn't spicy. Raisin bread loaf: soft and filled with raisins. The cranberry and cream loaf has more flavor. Overall, this is a family favorite with good options for anyone. Don't forget to check in on yelp for a free pastry! read more

Ala Moana has two Brug locations - one at the Lanai and a smaller one at the 1st floor. In my opinion, Brug has the best selection and best flavors of all bakeries I've tried in Hawaii. They have a combination of sweet and savory flavors, so you're likely to find something suitable to your taste buds. This shop is small and only allow a few people in the shop at a time. The selection in these photos are from the smaller location on the 1st floor. I used to always get the truffle salt roll. Either they changed their recipe or it's just not as good as before, but it's close to $3 and not worth it. They had this new mentaiko potato bread which intrigued me because I absolutely love mentaiko. It was a 4/5. I would likely get it again if I see it, but it is an Ala Moana exclusive bread (according to the label). Tip: Come early! - they sell out of their popular items by the afternoon. There will be a smaller selection if you go during the later hours of the day. The earlier you go, the fresher the bread will be. read more

Brug Bakery - Ala Moana - Top: Mentaiko potato bread; Middle left: Corn mayo bread; Middle right: Truffle salt roll; Bottom: Cranberry fromage - Bakeries Near Me - Honolulu, Hawaii

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