I have been a long time customer of El Cerrito Honda & I would like to give a thumbs up to the Service Dept. I have & currently own several Honda vehicles & same as my kids. The Service Dept., most especially Mel Santiago was our favorite Service Advisor. He explains each & every service that the vehicle needs. If the total repair will cost thousands of dollars, then he will prioritize which one are needed immediately & which one can wait & he will give the best estimate mileage when to bring it back for the rest of it to be done. This is my motto: You will only meet & get to know the Sales Representative once when you're buying a car but you will get to know & deal with the Service Advisor for years to come as long as you own a Honda. Cheers to Service Advisor Mel Santiago, you are so nice, soft spoken & treats customers as family!! More power to you!! read more

I recently brought my parents' Honda CR-V to Honda of El Cerrito because it was having issues starting and shifting. I worked with Jeric, and I have to give him credit, he provided excellent customer service from beginning to end. Very professional, friendly, communicative, and helpful. The first repair was around $2,000. Unfortunately, after my dad picked up the vehicle, it was still having the same problem, so we had to bring it back again. Jeric called me and explained that they discovered what appeared to be a bigger electrical issue that required additional labor. I approved another roughly $2,000, so altogether we spent over $4,000 on the vehicle. The money wasn't really my issue. My main concern happened when we got the vehicle back. My dad had two pairs of sunglasses inside the car--one in the overhead sunglasses holder and another in the glovebox. When my older sister picked up the vehicle, both were missing. An employee was eventually able to locate one pair, but the second pair is still missing. The missing pair was a pair of DITA sunglasses that cost around $400 and was a birthday gift I gave my dad. To be clear, I am not accusing the dealership or any employee of stealing anything. It could have easily been misplaced, accidentally thrown away, or something else could have happened. I'm a business owner myself, so I try to look at situations objectively. However, when someone spends over $4,000 with your business, I do expect a high level of care, not only with the vehicle, but also with anything inside of it. I'm giving 4 stars because Jeric truly did provide top-tier customer service. The one-star deduction is because it took two separate trips to resolve the original vehicle problem, plus the issue with the missing sunglasses. Time is extremely valuable to me, especially when my family has to make multiple trips back and forth. Thank you again to Jeric for taking care of us and communicating throughout the entire process. read more

My wife brought our 2019 Honda Accord to El Cerrito Honda for warranty work, not because the car needed maintenance. We have a trusted personal mechanic who services all of our vehicles. Instead of simply addressing the warranty issue, the service department tried to upsell several maintenance items, including a coolant flush, automatic transmission fluid (ATF) service, tire rotation, and battery checks. Since our mechanic keeps up with the vehicle's maintenance, these recommendations were unnecessary and left us feeling like they were more interested in selling services than taking care of the customer. To make matters worse, we've repeatedly asked to be removed from their mailing list, yet the promotional mail continues to arrive. It's frustrating that such a simple customer request has been ignored. Honest service and respecting customers' wishes should be standard. Unfortunately, that wasn't our experience, and because of it, we won't be returning. read more

UPDATE: Sheriff Demetri, the manager of El Cerrito Honda, is a great guy. He took time to sit down and talk to me about the problems I was having getting defective material fixed in my Honda. Honda has a District manager named Larry O'Brien. His actions nearly lead to litigation. He denied a claim and refused to provide any substantial evidence to support that decision. If everyone at Honda were like Larry O'Brien, I would never have anything to do with the company. In addition, my contacting the main office in Torrance, California, was one of the most frustrating experiences I've had in a long time. I got such a runaround from them. I'm happy that I decided to go talk to Mr. Demetri. Fortunately, I think the problem will be resolved satisfactory due to him. Because it's not yet finished, I'm only giving four stars. Check back in for an update to see if I'm as enthusiastic in a couple of weeks! read more

A+++ Dealership. Mansoor, Isaac and the rest of team were super courteous, professional, knowledgeable and very easy to work with. By far one of the easiest and most painless vehicle purchases I've ever made. I will definitely be back when I need a new Honda. Thanks! read more

El Cerrito Honda - Auto Repair Near Me - El Cerrito, California

I bought my first Honda from ECH in 2024 and I loved my experience. So, when my poor car was stolen (and never recovered), I knew I was going to go back to get another car. I first met with Kay, who has excellent customer service skills. He was professional, knowledgeable, and personable. Unfortunately, he wasn't there when I was ready to make my purchase but he happily handed my information over to his co-worker, Silvia. These two individuals alone have the best customer service I've ever experienced in a setting like this. Silvia, ugh, what can I say? Love her! She's so sweet and really listened to what I asked of her and advocated for me with financing. She was so happy for me and stayed late to make sure I was taken care of! Give them both all of the awards because they are the reason I will be going back to get all my future vehicles. If you want no BS, no hassle, and straightforward service, go to ECH and get your next vehicle! read more

I compared CRV prices at Ocean Honda in Burlingame, Victory Honda in San Bruno, and El Cerrito Honda. El Cerrito was about $1k less than the dealerships on the Peninsula. I worked with Isaac Helsabo. Nice guy who understood that I just wanted to get in and out of the dealership without getting upsold on every accessory / warranty / etc. Most important thing for me is that the dealership stuck the out-the-door (OTD) price that was texted to me, and didn't try to bait and switch me on another vehicle. I also appreciated that Isaac had put "SOLD" on the vehicle I wanted before I got there so that no one else would test drive the vehicle and put more miles on it. Great experience and I'd be happy to come back here. read more

I normally don't write Yelp reviews, but my recent car-buying experience at Honda of El Cerrito truly deserves one. From the moment we walked in, we felt a warm and friendly atmosphere. Kay and Salvia helped us throughout our visit, and I honestly can't find enough words to describe how professional, kind, and respectful they were to my family and me. They treated us like their own family. A very special thank-you to Salvia -- she went above and beyond. She even included my daughter in the process by giving her coloring materials and patiently answering all her questions. Her office is covered with beautiful drawings from customers' children, which says so much about her heart. She stayed late to help us drive off in our new car and still offered to come in the next day to finish every detail. On top of that, she surprised my daughter and me with lovely goodies. Truly, words can't express our appreciation. During every visit, we found all the staff to be super friendly and helpful. And as a bonus -- I loved their coffee too! read more

I've always come here to get my car serviced, my family has also bought cars here for years now. Also if you are going to get service go to my man Freddie always does an amazing job getting my car up to speed. read more

El Cerrito Honda - My car - Auto Repair Near Me - El Cerrito, California

Thank you Isaac for making it easy. He came back with a $45,000 offer. We said we did not enough money. We would have to rob a bank and come back with $45,000 to pay for the Accord. I showed him the TrueCar certificate and he was able to match the $2,475 discount. He came back with the different offer and removed all optional services. He offered us 3.99% or 4.99%. We took the 3.99%. We went into the finance manager. He said he was able to lower the extended warranty for 7 years / 100,000 miles. We went into the finance office and took that offer. Thank you guys for your help! I would definitely give you referral as promised, Isaac! read more

El Cerrito Honda - Auto Repair Near Me - El Cerrito, California

Mel the advisor and Hector the tech provided excellent service during my oil change. Mel was especially helpful, answering all my questions and even washing my car afterward. read more

Of the ten Bay Area dealers I contacted in my quest to buy a Civic, El Cerrito Honda was the most pleasant. Written communication was smooth from the start, and after just a few exchanges, they agreed to a price that I thought was pretty competitive. They promptly backed it up with an official quote, too, thereby taking care of all the important / annoying stuff without my even having to meet them. When I finally showed up in person, my saleswoman (Nayane Silva) was just as nice as she was over e-mail, and everything went according to plan. No one tried to trick me or upsell me unnecessary crap. In fact, my only complaint was that it took three hours to get out of there when it seems like two would've been plenty (there was a long wait to see the final guy; maybe they're understaffed). Anyway, I'd buy a car here again. read more

I had a really great experience at Honda El Cerrito. I spoke with a few other dealerships during my car search, but this one made me feel the most comfortable. They were clear, responsive, and upfront about everything, which I really appreciated. Boris was super helpful throughout the process. He was patient, honest, and never made me feel pressured or rushed, which was a breath of fresh air compared to other dealerships I've worked with. I also had multiple questions about different cars and pricing, etc. and Boris was quick to answer any of my questions both over the phone and via text making the process easy to complete. The manager and Erin, the woman who helped me in the finance department, were also amazing. They all worked together like an Efficient and effective team, making sure I understood each step along the way, and helped me find a vehicle that matched exactly what I was looking for and stayed within my price range. It honestly felt like they cared about helping me, not just selling me something. I'm really glad I chose to work with them. Thank you all for your help with buying a new car! read more

I want to update my review because the dealership really stepped up after I shared my concerns. Not long after I posted, Sheriff Demetri, the GM, reached out to me personally. He listened, understood exactly why I was upset, and made it a priority to turn things around for me. He connected me with Kay Shadid, who was honest, patient, and actually took the time to understand what I needed. Kay helped me find the car I truly wanted, and the whole process finally felt clear and straightforward. I want to make sure I especially shout him out because great service like this is rare. I want to mention Erin. She's the one who truly made a wrong right. She handled everything in finance with so much professionalism and care. She made sure everything was explained. Because of Sheriff, Kay, and Erin, I'm leaving this experience happy and in the car I really wanted. I appreciate the effort they put in to make things right. read more

I came in this morning for service at Honda for an oil change, but also because I had a very concerning safety issue with my 2024 Honda Civic. One night while making a right turn, my car suddenly would not move when I pressed the gas. The car stayed on, but it would not accelerate for about two minutes. I was in the middle of a street where cars drive at high speeds, and the only reason I wasn't hit was because the oncoming light was red. I had to turn on my hazard lights, put the car in park, then back into drive before it finally moved. This was extremely scary and felt like a serious safety issue. I had called Wednesday morning to make sure this concern was added to today's service. When I arrived, Andre Wong came up to my car and I explained the situation. His reaction immediately felt confused and unhappy, which caused my energy to change while I was trying to explain what happened. I mentioned that my dashcam recorded the incident. He asked me to sit at his desk, and when he came back, he asked to see the video. However, he did not seem interested in watching it fully or understanding what occurred. He asked if any engine lights came on, and I explained that I wasn't paying attention to the dashboard at the time because I was focused on getting the car out of the road and avoiding an accident. Throughout the conversation, his attitude felt dismissive, and I did not feel that my concerns were being taken seriously. This made me feel more anxious and frustrated, especially given how unsafe the situation was. What stood out the most was when he asked if it had happened again. As I began to explain, saying "not really, but...," he cut me off and said something along the lines of, "I'm asking if the car turned off again." I answered "no" and stayed quiet after that, feeling dismissed and uncomfortable. I've been to this location before, and every other service advisor I've worked with has always been kind, patient, and understanding, which made this experience especially disappointing. When I returned to pick up my car, I was told that nothing was wrong with it, which I expected given how the issue was handled. I tried to ask what I should do if it happens again, and his response was simply to come back and let him know. My last question was whether it's bad to shift the car from drive to park if this happens again. He responded "no" while walking and looking for my car, pointed it out, and that was the end of the interaction. I remained polite and thanked him despite how uncomfortable the experience was. I work with people all day, and I do my best to stay calm and respectful, but this was the first time I've ever felt so unheard and dismissed at this dealership. I also noticed that his tone and attitude were completely different when assisting other customers. I hope I don't have to work with him again in the future, and I truly hope he treats all customers with the respect, patience, and kindness they deserve--especially when they're bringing in serious safety concerns. read more

I have been using their service since I purchased my car from Honda of El Cerrito back in 2015. I have never had any problems with the work they have performed. The service advisor Guillermo is always upfront and honest with me about the work that needs to be done as well as the cost. He is always happy to answer any and all the crazy questions I might have or to take a look under the hood with any concerns I might have. They take great care of my car and I appreciate that very much. read more

Bought a new car a couple days ago and couldn't be happier, both with the car and the dealership experience (which, to be honest, I was dreading). I've never bought a brand new car before so I wasn't sure what to expect, but the folks at El Cerrito Honda exceeded my expectations. Everyone was polite and helpful without any high pressure sales tactics. They went above and beyond to make sure we were happy and worked around our chaotic schedules (we had to make a couple trips to complete the paperwork due to childcare/ work and they were very accommodating). Highly recommend Honda of El Cerrito! read more

We visited el Cerrito Honda on Friday and came out with a Beauty of a vehicle that Silvia helped us purchase. She was amazing and loved the patience she had with us and did her best to get us the best deal. You should trust a person that has pet duck read more

El Cerrito Honda - 26 CR-V trailsport - Auto Repair Near Me - El Cerrito, California

I had an AWFUL experience at El Cerrito Honda with two different salespeople. Their high-pressure sales tactics were ludicrous; they were telling me that $3,000-$ 4,000 in dealer add-ons above the MSRP was what "everyone" did, and I would not find the car at a lower price. They wanted to know if I was ready to purchase that day. Yes, I could have, but I was not about to give these people my business. I felt as a woman that they were trying to bully me, and I was very uncomfortable. I grew up with brothers who are 6'5", so I am not easily intimidated, and as a finance/business professional, I found it unnecessary and unappreciated to be spoken to in a condescending manner, implying that I didn't know what I was talking about, and to be treated with a general lack of respect for my needs. I ended up making the purchase the next day at Serramonte Honda, with an outstanding price (no dealer markups) and they had a large inventory. Don't waste your time at El Cerrito Honda- small inventory and unprofessional sales staff. read more

An elderly friend reserved a spot for an oil change one morning (9:30 am) and did not have it completed until 5 pm in the afternoon. The staff continued to prioritize other cars, for walk-in folks, before hers. She was upset. She is an immigrant to this country and has been here for many years, is an American citizen and continues to have a thick accent. She thinks that she was discriminated against because she's 1) elderly, 2) a woman and 3) speaks with an accent. Despite bringing her car there for many years, she does not plan to continue to have expensive oil changes ($130!!) completed by the Honda staff. read more

10/3: I've had terrible follow up service with them. Silvia my salesperson was meant to send over information to me over 2 months ago. That never happened. Every time I call to try and reach someone they're "in a meeting" or "with a customer" they say to leave my name and number and they never call me back. Erin in financing was in financing was incredibly rude and had a very condescending attitude with me. She said she would email me over information "when she had time " that never happened. According to Erin, I never gave my money over to El Cerrito Honda, "I paid the bank" I specifically requested for another person in finance department and they never reached out either. Next time I would take my money elsewhere. Definitely not paying for the bad attitude and poor customer service again. Update: I reached out to Sheriff Demetri as instructed via phone on 10/14. Was not able to reach him and left a detailed voicemail with my name, number, and reason for a call... Never heard from Sheriff read more

They use AI bots, you won't be able to speak to anyone by phone. Will not be using them for my service needs

If you schedule a 7:00am appointment (granted, they OPEN at 7:00am), that means the earliest your car will even be touched is MAYBE 8:00am because there is a line of cars when you show up and it takes about 30 minutes (if you're 2nd or 3rd in one of the TWO lines) for an advisor to meet with you. While I appreciate the thorough explanation of the services offered, the 10% discount I was offered via email, and the pleasant advisors at this location...the length of time I was quoted (vehicle ready at 1:00pm) is unacceptable. I have to come back for the recall service (which is safety related of course) because that's going to take 5-6 hours alone. And in the meantime, no shuttle service or any other transportation from the dealership (which used to be offered). As much as I'm paying to have my car worked on I expect A LOT more for my loyalty. One star for convenience, another for the level of respect and transparency I receive from the advisors. read more

This will be short and sweet. If looking for that car shopping experience we all hope to have - meaning not feeling pressured, not having that car salesman "vulture" feeling , honesty then you will be in excellent hands with Mehdi (I have purchased 4 cars from this guy) and Rudy. read more

The last time I bought a NEW car at a dealership was about 27 years ago. It was a bad experience that I would never buy new again until NOW. i have been looking for a new car for a VERY long time. We couldn't agree on the make/model so I decided to test drive a CR-V and that was it. I don't like the haggling part of this so I have a baseline monthly that I need to hit to make this work and another dealer wouldn't do that for me. I found El Cerrito Honda through Costco's Auto Program and was working with Luis Nevarez (who was helpful). If you do your homework and know what you want and aware of the price range, it's a straightforward purchase. They had the model/color I wanted on the lot and he told me what I needed to put down to meet that price. Including with/without a trade in. The only part that took the longest was the financial part but I would say we got out of there in under three hours. Overall, I'm pleased with our purchasing experience. It's never fun to go to a car dealership to look at new cars, but it felt like we both got what we wanted out of this transaction. Also, El Cerrito Honda is under the Ken Harvey group so if my car needs to be taken in for servicing, I can go to El Cerrito or Dublin Honda. read more

I worked with the tag team of Roberto and Michael after an online inquiry. I enjoyed their no pressure style and willingness to answer all questions and test drive a few times. Assad was also very easy going and it was simple to get through the final finance process. It's not always that way, so thank you to the El Cerrito Honda team for making the process simple and easy. read more

Where do I even start! Me and my family were in the market for a 2025 Honda Pilot Black Edition and as most should do I made inquiries about the best OTD price at every dealership in the surrounding areas of where I live. After my inquiry at El Cerrito Honda I was contacted by Michael Muela via text message. I seriously can't say enough about Michael. I let him know what offers I received from 2 other dealerships and he right away said that they would match the deal if not even be slightly better. I say this because out of ALL the dealerships in the surrounding area most didn't even respond back after the I told them what the offer was and a couple (Vallejo & Winter Honda) insinuated that I was lying about the offer. After A LOT of back and forth because my wife had a set amount of where we wanted to be I shot my shot and send Michael my last ditch, Hail Mary offer. And his response to me word for word was "You're asking for a lot honestly. But the best deals are negotiated in person. If you're willing to come down and let us take a look at your car + make sure you absolutely love the Pilot we have, you will probably have a deal on our hands." After that response I knew I needed to give him a chance! Once we got there he showed us three different models just to make sure we truly liked the Black Edition. I brought my twins in with me because ultimately it's their Pilot and I'm just the driver. After looking at the Elite, Trailsport & Black Edition the twins liked the Trailsport the most, because they had their own arm rest. We do a test drive and decided to sit down to see if we can come to a deal. On the first attempt we were off so I let Michael know where I needed to be in order to make a deal. Needless to say Michael came back and was able to get us to that number! He was very honest and not once tried to over sale or pressure us into anything. He listened to our needs and made it happen! My wife is getting her car next year and we will definitely be coming to Michael to make that happen. I also have to say that Assad the finance manager was also awesome! He didn't pressure us to buy any add ons or unwanted warranties. He was even able to lower the cost of the extended warranty for us to make it within our budgeted monthly payment. He was very informative and made sure to explain everything thoroughly. I've been buying new vehicles for the past 25+ years and my buying experience with Michael & Assad was hands down the best! They have a lifetime customer with us. read more

El Cerrito Honda - 2020 Ram 1500 to 2025 Honda Trailsport Pilot - Auto Repair Near Me - El Cerrito, California

Brought my car here for simple maintenance. I already pre purchased a maintenance package. The service advisor Jesus Chiquet constantly trying to get me to pay for something extra. Even though I did not not need those services. I came to pick up my car. After not getting a call, text or any communication if my car was done. And, I all of a sudden have a nail in my tire that's was not there.l before. And , was being charged to fix it. Actually I was being over charged. What ever you do stay away from Jesus chiquet. He is not a good service provider. He is only worried about getting his commission. This is the second time I have suspiciously gotten a nail in my tire. Both, times my service provider was Jesus Chiquet read more

For Sales Department: Shout out to SILVIA GARGIA! Got our dream car thanks to her. The easiest, no pressure, no hassle car buying experience we ever had. She is very honest and goes above and beyond to help. Got us a great deal and comfortable monthly payments. SILVIA GARCIA is an absolute pleasure to deal. with- Karl DC read more

El Cerrito Honda - Honda Pilot BE - Auto Repair Near Me - El Cerrito, California

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Worst place to get your car serviced they don't care bout your car I only came here since I bought the car here smh, I would have gone somewhere else to be honest. They don't provide 5 star service I came for only multipoint inspection and they said I had a recall they perform it next thing I know I notice my front bumper loose broken clips/ body fasteners missing and to put the cherry on top they break my clip for my bumper when they did the recall but they never told me and don't have the balls to take care of me since i had to come multiple times since they broke my component & the assistant manager doesn't provide good service at all just careless the old Indian dude wanted to only give me 20 dollars reimbursement psh joke careless place here they half ass their work here and I would never come back here tighty up. read more

Worked out a deal to buy a new CRV Hybrid at a good price and told them I was committed to buy. It was a Friday and I told them I can come on Tuesday. Go to El Cerrito Honda on Tuesday and they tell me when I get there that the car has been sold over the weekend. Did not tell me ahead of time that the car was sold and I drove 45 minutes to go there. They could've left a vmail to say the car was sold, but they did not. Their sales practice perpetuates the SHADY car sales perception that people have with car dealerships and El Cerrito Honda is one of those dealerships. Do Not Recommend buying from them. UPDATE: I have received several apologies from the team at El Cerrito Honda and they sound sincere. I'm appreciative the whole team reached out to try and remedy the issue. read more

Shout out to Jeric, came in for my 2018 Honda recall, and was able to get my ac, car tire rotation, oil change done. He was able to also provide some recommendations for other services which I declined but felt that it was helpful to know. Jeric also supported in looking for a trade in prospect car. Definitely would recommend him for anyone looking for quick, clear and efficient auto care. read more

My experience at el cerrito honda was definitely a 9 out of 10. We actually didn't come in to purchase a crv but Roberto Pineda showed us his and we were hooked. Everyone there was so nice. The only problem I have is I don't feel like you make a big deal when you give the customer the car. I didn't get a bow. I wanted to take a picture in front of the dealership with the bow on my car. We purchased a car from Vallejo 2 years ago. They put a big bow on the car that made a great photo op. I can include photos el cerrito just pulled the new car up next to our car that we were trading in and handed us the keys. Womp, womp, there was nothing exciting about that. I fell it should be more exciting. You don't buy a new car every day. I don't think I should have to ask for a bow that should be part of your customer service especially for new cars. The handing over the keys was like a cashier giving me change!! Y'all need to take a chapter out of Saturns play book. Yes I know the company is closed. But when you purchased a car they let you drive it off the showroom floor as the employees were singing. Now maybe singing employees is a bit much but yall can do something to make the customer feel special. Especially after being in the dealership for 5 hours. We were exhausted by the time we shook the loan guys hand. We needed something to lift our spirits and to wake us up!! Now I'm not taking anything from any of the employees they were all professional and very nice. I just need something a little more special. But we love our car. Thank you so much!! We can still bring the car back and let you put a bow on it and take pictures read more

El Cerrito Honda - This is our group photo at Honda of Vallejo (Avery Green at the time) They had a bow! - Auto Repair Near Me - El Cerrito, California

We just bought a car with them at closing time on New Year's eve. Silvia, who sold us the car, was really great. We would DEFINITELY go back to work with her again if we need another car. Zarif was also a pleasure to work with. Of course we needed to negotiate etc but within that - they were both very solid, good people which gave my husband and me, a really good feeling for the company as a whole. We both felt like it was our best experience buying a car. read more

Specifically regarding the Service Department -- we think Guillermo Rivera Jr. (Service Advisor) is absolutely fantastic. We have been taking our 2007 Honda Element there for servicing for many years and we always ask to work with Guerrero because he really listens to our concerns, has a high attention to detail, knows about cars, and clearly cares about the work he does. He is a very friendly nice guy and he helps alleviate my fears when the car makes weird noises, or handles oddly (it's an old car with a lot of miles!!) and he always gets to the bottom of the issue. We haven't had the best experience with two of the other service advisors in the past, but Guerrero is awesome. We bough this car brand new at this dealer nearly twenty years ago and they are helping us keep it going to this day! read more

I write this review with profound disappointment, as my long-standing loyalty to Honda of El Cerrito has been severely compromised by a single, egregious experience. While my previous visits for routine maintenance were consistently professional and satisfactory, my most recent appointment for a vehicle intake and oil change served as a stark lesson in how poor individual service can dismantle a brand's reputation. My interaction was primarily with Service Advisor Samantha Rugne, whose conduct was the antithesis of competent customer relations. From the outset, her approach was marked by a glaring lack of transparency and a dismissive attitude. Standard courteous protocols--such as explaining the check-in process, outlining the service steps, or informing a client where to wait--were entirely omitted. I was forced into the untenable position of extracting basic information through repeated inquiry, transforming a routine service into an adversarial negotiation. The concerns, however, escalated from mere poor communication to deeply troubling practices: 1. Unjustified Price Inflation & Pressure Tactics: Upon receiving an estimate of $180 for a standard synthetic oil change--a significant increase from the $140 I paid the previous year--I requested justification. Ms. Rogue's initial, vague claim that "costs have gone up" felt disingenuous. Only when I explicitly referenced the prior year's pricing did she reluctantly re-examine the estimate, discovering a lower price was indeed possible. This immediately raised red flags regarding pricing integrity. 2. Unauthorized Service Addition: Buried within the estimate was a charge for a tire rotation, a service I did not request or approve. This constitutes a clear attempt to inflate the bill through unauthorized add-ons. When challenged, she removed it, but the fact that it was included without consultation speaks to a concerning operational ethos. 3. Predatory Upselling Attempt: Most alarming was the assertion that my vehicle's file noted a prior "oil leakage," accompanied by a prompt to authorize a repair. Given that my car is essentially new and has never indicated such an issue, this felt like a transparently predatory tactic designed to exploit customer trust and fear. It was a manufactured problem presented as an urgent need. The cumulative effect of this interaction was a profound sense of distrust. The hallmarks of ethical service--clarity, consent, and honest communication--were utterly absent. Instead, I encountered obfuscation, presumption, and a relentless push for unnecessary revenue. Therefore, I cannot in good conscience recommend Honda of El Cerrito. While the technical work in the past has been fine, the front-facing customer service, as exemplified by Samantha Rugne, is fundamentally broken. It is an environment where the uninformed customer is at a severe disadvantage. I urge prospective clients to proceed with extreme caution, scrutinize every line item, and be prepared to advocate aggressively for themselves--or, better yet, to take their business to an establishment where respect and transparency are standard practice. read more

not a trust place bunch of liers, all repair technicians they don't do what they say they fix on the cars I would not recommend this place they rob specialy elder people read more

We had a wonderful experience purchasing our Honda Accord Hybrid through El Cerrito Honda. Our salesman was Mehdi and he was patient and knowledgeable in answering our many questions. He helped us negotiate our trade-in offer for the car we traded in. He was kind, personable, and clearly experienced. He was friendly and playful with our cranky toddler which we appreciated. I recommend purchasing a car from here. read more

We had a great experience buying a new car at El Cerrito Honda. Silvia and Bobby were wonderful to work with - very warm, professional, and knowledgeable. Negotiations were low pressure and respectful. By the time we were done, we got the car we wanted at the price we wanted to pay and they got a reasonable margin. Really the best car buying experience I've ever had. Post-sales followup was also excellent. I highly recommend El Cerrito Honda. read more

Silvia was absolutely amazing! She has serviced me and my entire family and helped us get into safe and new vehicles. I wouldn't want to work with anyone else but Silvia. Thank you for your help 10/10 for Silvia read more