What a little hidden gem. If you miss their sign you might walk right past them, as they are ticked in a walkway behind the laundromat. It's a cool and hip little spot. All the staff were friendly and made you feel like a friend and jovial. It has a cool outdoor seating area with a wall of board and card games. The order: Yogurt and fruit cup (non-dairy) for son son Turkey club for daddy,, maynnn the sandwich was loaded, roasted turkey, bacon, arugula, white cheddar, and funky black garlic aioli that took it over the top. Add in the funky pickle and I am sold. Hasherole & iced coffee for mommy - this is a winner. Cheesy has brown casserole with herb aioli. Wow what a home run, cheesy, crunchy, gooey, and a sauce that takes it over the top. The best part is we stayed at an air BnB right next to this cool spot. We'd come back again. read more

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Order matcha with lavender Ordered flower crown chai Ordered banana bread I love the concept here and the atmosphere outside. Owner is very nice and would support this business again. read more

Their breakfast sandos are amazing. The corn fritter BLT (available with veggie bacon) is the stuff dreams are made of. The atmosphere is cute too with all outdoor seating and lots of color. read more

Good Measure - Corn fritter BLT with veggie bacon - Breakfast & Brunch Near Me - San Diego, California

Absolutely loved good measure for brunch!! Amazing atmosphere perfect for San Diego were the weather is great year round. All seating is outdoor but there was plenty of shade. Everyone was so kind and the service was great. The menu is creative and delicious, I can't wait to visit again! read more

Good Measure - Breakfast Sandwich - Breakfast & Brunch Near Me - San Diego, California

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Good Measure makes some scrumptious breakfast! I had the SEC or house made breakfast sausage, a fried egg, goat cheese, a fig jam, pickled onions, and arugula on a toasted artisan bun. I also had a cortado with my meal. The SEC was delicious, especially the house made savory breakfast sausage. I liked the bun too. It had a great texture and tasted tasty. You wouldn't think the the fig jam would be strange with egg, but it worked very well here and was delicious. It brought everything together nicely. The cortado was well made and smooth. The service was very good at the coffee bar, I appreciated the owner/the chef came out to inquire on how I enjoyed my meal and coffee. The service was very friendly. read more

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I've been wanting to try this cute little spot! I came for a quick breakfast on a weds morning. There are a few tables and chairs available, super small but cozy backyard vibes. It's very casual, you order at the counter and pay and then find a spot to sit! Parking in the residential area and a couple paid meters out front. Service was quick and staff all very sweet and welcoming! I'd definitely come back to try more items on the menu. Unfortunately, they were out of hasherole and corn fritters which are what I wanted to try. Flower crown chai: (3/5) It wasn't the flavor I was expecting. It definitely has a kick, but I couldn't taste the lavender syrup as much I hoped! Sausage egg and cheese sandwich: (5/5) Great blend of flavors! The sausage was tasty. The jelly on the burger gave the perfect hint of sweetness and balanced the savory flavor. Would order again. read more

A really cool and intimate alleyway/backyard vibe, Good Measure is a definitely a eye-catching place to grab breakfast. You order at the front and you seat yourself. Service was a bit slow for our group. We had a group of 6 and so between ordering and getting all of our drinks and food, it was probably around 20-25 minutes. The Yuzu Vanilla Matcha Tonic was really good and refreshing! This was a perfect drink on a hot day. I got the Salmon Sandwich which was flavorful and pretty good. The bread is interesting where it's more croissant-like in flavor. The Corn Fritter BLT (substituted vegan bacon) was nothing too special. The vegan bacon didn't have it's own flavor and lacked seasoning. Plus all of the toppings and sauce on the sandwich masked the flavor of the corn fritter. I'd recommend just getting a side of the corn fritters so that you can get an obstructed bite of their flavor (which was nice). The banana bread with guava rose jam was alright as well but nothing out of the ordinary. read more

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The food was really delicious. Got the banana bread and it came toasted with guava jam which complimented the banana bread flavor. Got an egg and cheese sandwich which was delicious in a croissant bun. Coffee was great too. Highly recommend. The california breakfast was yummy too. The place is very cute aesthetic wise. It has nature vibes and parking is not bad. Service is prompt too. read more

Good Measure - Banana Bread with Guava Jam, Egg and Cheese Sandwich, California Breakfast - Breakfast & Brunch Near Me - San Diego, California

Came here recently on a Saturday morning for breakfast. Really cool set up with outdoor seating and 'dog friendly'! I had picked up coffee on the way so I will have to wait until my next visit to try theirs. When you arrive, you place your order at this cool vintage trailer, seat yourself and wait for your order to be delivered at your table. This place has a nice menu with plenty of options but not too overwhelming. My wife and I ordered the PB&J, Sausage Egg & Cheese Sandwich, Hasherole and Green Grits! Everything was fresh, delicious and done with proper technique! The service was also friendly and easy going. We really enjoyed our experience here and can't wait to visit again soon! read more

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Good Measure is delicious, adorable, and inviting. This was my first time at the "new" version of this establishment. I was a huge fan of Atypical Waffle, and think about the avocado, bacon, and goat cheese waffle more often than I should admit. The new iteration is on toast, which doesn't quite hit the same, but it's quite delightful in its own right. Counter service is friendly and our food was delivered promptly, despite a bit of a crowd. I'll certainly be back! read more

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They said it couldn't be done but they did it. This is the best AM sandwich you can get in 619. Jill and the crew don't just cook, they're tip of the spear. I want to eat it twice and I have. The spot goes hard, whatever they do with the jam (chutney?) is.. the jam. Pull up and enjoy one of San Diego's best spots. I can't wait to go back again and again. read more

Good Measure - Loved it. - Breakfast & Brunch Near Me - San Diego, California

This was walking distance from the air bnb, we thought it looked adorable and needed to visit for a brunch on our trip! We got there shortly after open around 8:10 and it was not busy at all but it picked up! You order from a little airstream and they have classics and fun funky options! I got a cherry vanilla matcha tonic, a cheesy potato hash, loaded vegetable hash, and toast. My family members mostly got breakfast sandwiches, my sister got a pb and j. I also got to try some of my sister's strawberry matcha. Everything was amazing and everyone was super happy with their choices! It's outdoor seating so was perfect for a nice October day! Was a bit pricey but we did order a lot of food and it was really good. Got a cookie as well. Loved all the dogs people were dining with and great service. Would highly recommend! read more

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A little confusing to find, but this brunch spot is down a hall of a laundromat. The interior is cute and outdoorsy and it was clear that it was a cafe/restaurant and not some random alleyway lol. Cardamom Latte (6/10): The idea sounded tasty in theory as did all the other drinks but it was bland and the coffee flavor wasn't strong. Salmon and smashed peas (9/10): A great protein-rich breakfast option! It was light and refreshing paired with the beets and slices of red onion. The eggs were almost a french omelette style and it was super soft and melt in your mouth. Hasherole (10/10): The cornflakes sprinkled on top of a casserole/hash cheese cake with a delicious aioli was just to die for. I was licking that plate clean. I would come back just for the food! read more

Good Measure - Breakfast & Brunch Near Me - San Diego, California

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The food was so delicious especially the hash Brown casserole. The breakfast san is also a must. the service was fast and I really like the aesthetic of how food was served. read more

Good Measure - Breakfast sandwich. Hash brown casserole. American breakfast plate - Breakfast & Brunch Near Me - San Diego, California

Good Measure is the recent rebranding of Atypical Waffle in North Park as the new ownership finally changed the business name. The setup remains unchanged as you walk through a corridor next to a laundromat to reach this eatery. The kitchen is located inside an Airstream trailer, and all of the seating is outdoors but under cover. The current hours are from 8 am to 2 pm on Thursday to Sunday. I think there's a plan to expand into evening hours and even hosting occasional events. The food menu was made up of sandwiches, waffles, plates, and sides. For beverages, coffee, tea, refreshers, and lemonades were the categories. I selected a SEC (Sausage, Egg, Cheese) Sandwich and a Subtropic Lemonade for my to-go order. Goat cheese, fig jam, pickled onion, and arugula were the toppings that went with the sausage and egg on a croissant roll. I liked the contrast from the pickled onion and arugula to cut through the richness from the SEC components. The lemonade was a refreshing blend of strawberry and pineapple. I would be interested to see how the menu evolves to beyond brunch offerings over time. For now, I gave a four star rating for my takeout experience at Good Measure. read more

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OH YES! you have to come here! It is such a quaint, cute garden style little breakfast/brunch spot, they have this cutesy oldies style bus front as their ordering desk and it is the cutest! the staff is very friendly and kind! They have self serve stations for refreshments, and even have dogo water bowls as well. The seating area is quite relaxing, feels like you're in the backyard you deserve to have! The food is so super delicious, it does take a little bit of a wait to get, but you know that your food is made to order and fresh! Definitely recommend coming here, I fell in love, and would totally come back! read more

ordered the bacon egg and cheese with veggie bacon, i have been vegetarian for over 10 years and surprisingly this is the best veggie bacon i have ever had!! good prices for a breakfast sando. the croissant bun was good but i was hoping it to be more toasted, but the jam on it was good. can't quite figure out the vibe of the place? place was totally empty when we came but the worker was really sweet. read more

Good Measure - bacon egg and cheese - Breakfast & Brunch Near Me - San Diego, California

Delicious food and coffee. I ordered the breakfast sandwich and was surprised by how they made something so simple so memorable--brilliant flavors and seasoning. The space is on the smaller side, tucked behind a laundromat. I'd say it's better for parties of 4 or fewer. Walk up to order, and you're kind of on your own after that, but I didn't really mind! read more

got the BEC sandwich and hasherole after grabbing coffee in north park, and i loved the BEC sandwich. super tasty, not overly oily and heavy, and the buns were perfectly toasted yet soft! also $9 for a sit down breakfast item is unheard of in san diego, so props to good measure for affordable breakfast! the hasherole on a different note was just ok -- there was too much herb aioli, so the dish tasted overly saucy to me. my boyfriend was in the mood for hash browns so we probably should have asked if they could just do a side of hash browns. i would def come back for their sandwiches the ambiance is a casual, outdoor sit down/grab and go spot. i loved the cute casual aesthetic. however there were so many flies when i was trying to eat not sure if i would dine here if it is warm outside read more

Good Measure - Breakfast & Brunch Near Me - San Diego, California

Amazing breakfast food and coffee drinks offered in a cozy and casual patio atmosphere. Great service as well! We live in the neighborhood and come at least a couple times a month. read more

Good Measure - Breakfast & Brunch Near Me - San Diego, California

This is such a cute little gem in north park!! I'm so glad we stopped by. It was the owner's birthday that day and she's the sweetest. The menu is pretty simple yet unique. It had the perfect amount of options where it didn't feel overwhelming to choose. We got our food quickly and every bite was amazing. This was definitely one of our favorite breakfast places. We can't wait to come back and try the rest of the menu! read more

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Ahhh such a great spot! They are a little ducked off in the back but still gave a nice cozy vibe. I did have to share a table with a few other customers but I didn't mind. I tried the strawberry fields matcha, harvest hash and #7. The harvest hash wasn't really what i expected but it was decent. Honestly have had better matcha as well, but the #7 was DELICIOUS! Perfect combo of savory and sweet, would definitely recommend! read more

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loveeee this spot. the bread they use for the sandwhiches is so good. also love their potato casserole dish and banana bread. super cute vibe outside with the airstream and friendly staff. i always bring friends here when they're visiting read more

Good Measure - breakfast sandwiches and guava jam banana bread - Breakfast & Brunch Near Me - San Diego, California

Cute gem. Surprised to find this lil breakfast spot nestled in a hidden side entrance. Vibe is chill. Wait time was kinda long. I'm going to give them a pass since the food was so tasty and something I didn't expect, original spin on some classics. Food was served piping hot. Place isn't crowded and wondered if it was because it's kinda hidden. Did I mention that I enjoyed my food? I will give them another try, definitely. read more

Good Measure - Sausage, egg, goat cheese, fig jam, pickled onion and arugula! - Breakfast & Brunch Near Me - San Diego, California

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I've loved this place when it was wow wow waffle. They kept the decor slightly the same but the food is definitely different, the waffles are way too dry for me and the toppings were just ehhhh. Service was great though. read more

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Great little breakfast spot! My boyfriend and I always walk by and say we have to stop in and I'm so glad we did! Comfortable outdoor seating with shade coverage and relaxed vibe. Food was delicious! Especially the banana bread. Would definitely come back again! read more

Good Measure just opened in North Park next to Dunedin and it's so good. It's a chill brunch spot with simple breakfast options, but everything is so flavorful. I've tried their breakfast sandwiches and plates and everything I've had so far has been delicious. I also tried both of their matchas (strawberry field and orange blossom cardamom) and really liked them. The orange blossom cardamom is super good too if you want something different. The vibe feels really homey, all outdoor seating, and the staff are always so friendly. Definitely a new go-to spot for me! read more

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A cute hidden alleyway food truck with a good size seating area. The foot was yummy and the matcha was refreshing! Our friends who live in SD come here all the time. read more

Good Measure - Breakfast sandwich and strawberry matcha - Breakfast & Brunch Near Me - San Diego, California

Finally made it to Good Measure after following them on Instagram for a few months. Decided on a solo breakfast date and turned out being incredible! I ordered the Sausage, Egg & Cheese sandwich (the goat cheese, fig jam & pickled onions were divine) and the Pops Latte (the sweet corn syrup was so delicious)!!! The service was quick, staff were friendly and vibes are immaculate for a cute lil chill breakfast date, will be coming back again soon! read more

Good Measure - Sausage Egg & Cheese & Pops Latte, so delicious! - Breakfast & Brunch Near Me - San Diego, California

First time here under their name managment. We liked the new booths when you first come in as well as new seating in the back. Place is also pet friendly . We walked since we live in the neighborhood but could see parking being a bit of a pain, especially on weekends. Their bacon egg cheese sandwich was solid. The spring inion fritters were interesting. We felt it was more of a pancake than a fritter. As far as taste they were not what we expected but still enjoyed them. Their grits were cooked well and paired nicely with the jalapeño jam and onions. Drinks were good. Service was great. Definitely worth checking out if in the area. read more

Good Measure - Spring onion fritters Bacon, egg, and cheese Green grits Vanilla cold brew Drip coffee - Breakfast & Brunch Near Me - San Diego, California

Best brunch in San Diego. Great price, great staff, cute space. It's a must try if not on your list already. I've been here many times and I love the breakfast sandwich with fig jam. read more

Good Measure - Strawberry pancakes and breakfast sandwich with cold brew. - Breakfast & Brunch Near Me - San Diego, California

Cute place. If you weren't looking for it, you could easily pass by without noticing it was there. I ordered the egg, bacon and cheese sandwich and it was so good. It has herb mayo and tomato jelly or jam which takes it to another level. The quality of their food makes a difference too. It was amazing. read more

WHAT a hidden gem! This was our first time to North Park & my college sophomore found this place online & I am so glad she did. We are both gluten free & they offer one of the best gluten free croissant like buns we have ever tasted; perfect for creating the ultimate breakfast sandwich! I went 2 days in a row & ordered the California breakfast plate both times. It was absolutely delicious! The food, service, ambiance & vibes are all high! read more

I discovered Good Measure through ClassPass and have returned multiple times since. Located at 3519 30th St, San Diego, CA 92104, this North Park gem offers a welcoming environment paired with consistently excellent food and service. From the moment you walk in, the friendly and attentive staff make the experience feel inviting and seamless. The food is thoughtfully prepared, fresh, and full of flavor. I've enjoyed a variety of items on the menu, and each visit has been consistently satisfying. Whether it's for a casual brunch or a quick coffee and bite, the quality remains high. It's clear that attention to detail and care go into every dish. What truly elevates Good Measure is the service. The team is professional, courteous, and efficient, taking the time to engage with guests and ensure they feel taken care of. It's rare to find a place that combines a laid-back ambiance with such a strong sense of hospitality. I highly recommend stopping in to experience Good Measure for yourself. It's a wonderful example of a local business that gets everything right--great food, excellent service, and a warm atmosphere that keeps you coming back. Supporting them is easy when the experience is this consistently good. read more

Such a cute breakfast spot in north park! There were a few tables spread through the small space and they all had shade which was very appreciated. It's counter service but the entire crew was great and came by our table a few times to bus and check in. I ordered the bacon egg and cheese sandwich and loved it! I ordered the hash brown dish but personally was not a fan as it was VERY dill heavy. I got the strawberry fields matcha and would order again, but I'd probably ask if they can sweeten it next time. Definitely check this place out if you are in the area looking for a quick brunch! read more

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Very solid little spot. Good Sandwiches, light and fresh and good ingredients. I got the fig jam and jt really worked. Nice people as well, coffee looked yummy - recommend it, a fast casual sit down joint. read more

Good Measure - Egg and sausage and egg and bacon - Breakfast & Brunch Near Me - San Diego, California

Cute lil gem in NP! I went Sunday morning at 9am and it wasn't too busy..... yet. As we sat down the vibes were very chill! But it did start to get busy around 10 ish! Food was amazing, I had got the bacon egg and cheese sandwich & my bestie got the sausage. Both very tasty, definitely will be coming back again :) read more

Good Measure - Salted Nutella & strawberry fields! - Breakfast & Brunch Near Me - San Diego, California

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So good. The breakfast burrito and the banana bread were amazing!! It's pretty calm and such a fun vibe on a Sunday! read more

Good Measure - Breakfast & Brunch Near Me - San Diego, California

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Not a usual breakfast person but omg the sausage, egg and cheese is ‍. Service is always amazing and Brandon makes the best lattes.

Definitely a great place to eat in peace, you don't get that at many places anymore. Just a great place to chill. Food is delicious, this time around I had the PBJ and honestly I wish I ordered 2 of them. Yes it was that good. The baristas and counter service are great and the chef is the greatest and I absolutely love the hospitality there. read more

Good Measure - PBJ. Perfectly balanced. - Breakfast & Brunch Near Me - San Diego, California