Best coffee & sandwiches in town, but that burger is elusive! ​I've been a fan of their coffee and soft sandwiches for a while. Today, I waited 20 minutes in a long line just to try the new burger, but it was already sold out! I was bummed, but the burrito and sandwiches we had instead were fantastic as always. ​Note to the owner: I'm not giving up until I taste that burger! See you again soon! read more

I had the Kona Gold Coffee espresso with sweet cream on top, and it was absolutely delicious! The sweet cream paired perfectly with the rich espresso, making it smooth and flavorful. I also tried their new burger, and it was easily the highlight of my meal. The beef patty was thin and crispy, giving it a wonderful crunch and flavor. The fresh veggies and sauce blended together perfectly, creating a balanced and satisfying bite. I even asked for ketchup just in case, but honestly, it didn't need any, the burger was already perfect as it was. The staff are always friendly and welcoming, and they made my drink in seconds even when they were busy. Great food, great coffee, and excellent service every time. Highly recommend! read more

Hologram - Kona Gold Coffee and Burger - Coffee & Tea Near Me - San Francisco, California

I've only visited once so far, but overall I had a positive experience and am excited to come back and try more of the menu especially since Hologram is owned by Snowbird Coffee! I ordered an iced vanilla latte with almond milk, which came out quickly. It was good, though not quite as flavorful as I was expecting given that Hologram uses Snowbird beans, which I typically love. That said, it may have just been my drink choice, and I'm looking forward to trying some other options. I also ordered the breakfast sandwich. The bacon was much fattier than I personally prefer, so I ended up not eating most of it. I know that's a matter of taste and some people may enjoy it more than I did. What stood out most was the space itself. The aesthetic and vibe are vibrant, welcoming, and a great addition to the neighborhood. I'm really happy to have a coffee shop like this so close by and will definitely be back to explore more of the menu very soon! read more

Hologram - Vanilla latte and breakfast sandwich - Coffee & Tea Near Me - San Francisco, California

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The Outer Richmond needed this Kona gold + da kine plate = GOATEDDD ORDER N that smash burger is gas too read more

Hologram - Menu 6/4/26 - Coffee & Tea Near Me - San Francisco, California

This is another spot that was trending on IG recently and I think it's one of the better new spots. There's quite a bit of seating inside and a couple outside. They give you a number for your order so be on the lookout when it's busy to get your food/beverage. I got the Manila sky latte with ube. Instantly got my taro coffee fix. It was busy but the quality didn't dip. We got the plate, sandwich, and burrito to try. All relatively the same price and all really good. Just go with what you vibing for. You gona chill for a bit, get the kine plate and crack the egg over the rice. On the go - get one of the others. They come in nice compact wrapping which I liked. Also saw some big ass spoon and fork on the wall as decorations, and instantly figured this spot was Filipino owned lmao. UY PILLIPPINES Honestly I probably wouldn't get the kine plate again cuz the value isn't there for me cuz I feel like I could make it at home. But the sandwich and burrito, I'm too lazy to compile that and would pay $13 for it. They also got senorita bread which I highly recommend. It's sweet Spanish bread. You can get it south city for $15 for like 2 dozen but you're essentially paying for the convenience here. So the option is nice and highly recommend that you dip it in your hot coffee if you're into that. Maybe I'm just too jungle Asian but that's what we do lol read more

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I've been wanting to try Hologram out for a while and I'm glad I was able to stop by! There was a line out the door when I came around 1pm on a Sunday. I got the Manila Sky--I think previously this drink was made with matcha instead of espresso, and so I was a bit disappointed that the menu item changed, but it still tasted good! I wanted to get their senorita bread too, but they had sold out. I'll have to come back to try their other offerings! Excited to have a great cafe addition to the neighborhood. read more

Hologram - Coffee & Tea Near Me - San Francisco, California

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This coffee shop was crowded on a weekday morning. While there were people working and having sit down conversations in the shop, there was a good amount of nonstop customers coming in and out of the shop. I tried their Malama Matcha, which tasted of quality and had a good blend of matcha and milk. My friends tried their Manila Sky: one tried a coffee version and one tried a matcha version. The coffee version was my personal favorite as I could taste the richness of the coffee, and it was also not too sweet. read more

Hologram - Malama Matcha - Coffee & Tea Near Me - San Francisco, California

Very cute new cafe for coffee and matcha. The customer service was great. But I am hoping for some improvements. First thing I noticed was that there were no descriptions available for the drinks on the main menu. Many of their drink items are not straightforward by name. There is a small menu with descriptions on the table of the register but that is only visible when you're already at the cashier, which is not ideal. Second thing is the matcha. We got one with and without coconut cream. The matcha had a very faint taste. Honestly it tasted more like water to me and I didn't enjoy the drink. I don't believe I am a very picky matcha drinker either, it just had no flavor. Unfortunate read more

Hologram - Coffee & Tea Near Me - San Francisco, California

A lot of hype has been around another recently opened Japanese/Filipino coffee house with vinyl in the Inner Richmond lately which is great that recognition is being given to diverse voices and cultures in the coffee space. But have you heard or been to Hologram in the Outer Richmond? It's got a lot of heart and as of right now, a little less crowded. Hologram is a newly opened neighborhood cafe with amazing matcha and other drinks. Low key, chill, feels both unique and personal with interesting wall art and space for those that want to work or relax there while sipping matcha (or other caffeinated drinks). They also serves Senorita bread at $5 for a bag of 3. Although we haven't tried everything yet, I can vouch that their Malama Matcha (iced with oat milk) is one of my favorite sips as of late. Smooth, creamy, slightly sweet without any added sugar. Affiliated with snowbird coffee in the Sunset. Friendly neighborhood vibes located on Clement and 26th Ave. P.s. when you are out there, check out the cool holographic signage on their window by @signsbymeng read more

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A cute clean cafe west of 25th Avenue just opened and it's a nice place to meet a friend or go solo. I ordered a Brekkie sandwich, which contains fluffy scrambled eggs and crispy bacon on fresh white toast, as well as a hot matcha with oat milk. Service is friendly and the vibe is chilled. There's a couple of nice artwork in a comfortable setting, Seems like a lot of neighboring locals have already become regulars here to grab a bite or get coffee. For a place that's opened for only a few weeks, Hologram is off to a smooth start! read more

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Cute cafe with nostalgic vibes. It was already a little busy at 8:15am on a weekend. The Frisco Shorty (breakfast burrito) and Gold Coast Brekkie were both really good, as was the americano. We also tried the Manila Sky, but unfortunately I couldn't taste the matcha at all and the ube flavor was also very light. We ended up tossing it since it just tasted like iced milk. Service was friendly, and there is plenty of seating inside & outside. It was relatively easy to find street parking nearby. I'd go back again for the food and coffee but skip the matcha. read more

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Señorita bread without blindly driving through the thiccc rice cooker steam aka fog? It's easier for me to get to Ling Nam/Starbread in Daly City but where else can you get señorita bread AND a matcha latte in one place?! Only at Hologram. And, any business that names a menu item after "Frisco" has my support! Opening earlier this month, Hologram is a new neighborhood cafe from the husband-wife team of Snowbird Coffee in Inner Sunset. Fun fact: the co-owner is a filmmaker who grew up in Daly City and created a short film ("Cherry") about an R&B artist coming up in Daly City during the 90s. *Pop that Tommy Hilfiger collar* AND *Rev up the rice rocket* M E N U Drinks: Tea, coffee, espresso, matcha, and more. Oat or almond milk +$1. Food: Señorita bread, breakfast sandwich, breakfast burrito, and silog (Portuguese sausage). More to come. D R I N K * Manila Sky: Matcha Latte w/ ube foam ($7) - Sub oat milk +$1 Beautiful marbled color but it tasted like iced milk with a sweet, earthy flavor from the ube. No matcha flavor at all so sadly, I tossed it. F O O D * Señorita Bread (3 pc-$5) Served hot, the buttery bread rolls had a crisp, sugary bottom with a super soft, airy hollow center. Like crack. I forgot to ask if they bake it in-house or if it's from Ling Nam/Starbread. * Frisco Shorty: Breakfast Burrito w/ eggs, bacon, tots, cheese ($13.50) Delicious, savory mix of fluffy eggs, crispy bacon, melty cheese, crunchy tots, and creamy garlic aioli...all wrapped up in a slightly warmed tortilla (wish it was toasted more). Served with a side of cholula hot sauce (?). I appreciate the smaller portion, it's easy to eat on the go without feeling weighed down after. That said, with other cafés charging around $10-$11 for something similar, the price here is steep for what you get. S E R V I C E Friendly and welcoming. If they're busy, anticipate a bit of a wait for your order. A M B I A N C E Love the chill and moody retro vibes with pop art, merch corner, and plants. Not trendy just to be trendy. There's about eight tables inside and two tables outside. Overall, Hologram is a great community space for those who live in the Central/Outer Richmond area. More of 3.5 stars but def worth checking out if you're in the area. read more

Hologram - Frisco Shorty: Breakfast Burrito w/ eggs, bacon, cheese, tots ($13.50) + Manila Sky - Matcha Latte w/ ube cream, oat milk ($8) - Coffee & Tea Near Me - San Francisco, California

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Cute new Filipino mixed coffee shop in the Richmond district! Checked it out on a Wednesday afternoon with no line! Plenty of room to sit and yap or study. I was able to order the Manila sky latte version instead of matcha. Ube cold foam on top wasn't too sweet and paired well with the latte. Would recommend if you like ube and latte ! +$1 for milk alternatives. Cashier was super friendly and service was quick. They have a little cute merch area inside. read more

Hologram - Menu - Coffee & Tea Near Me - San Francisco, California

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A soft opening is basically a dress rehearsal with real customers. It lets the business test their products, find their flow, identify bottlenecks, train staff, collect feedback, and generate buzz before the official opening. We shouldn't expect things to be perfect in these circumstances. It's not a grand opening. With that being said, I think Hologram is doing a great job already. I was lucky enough to come in at a time on Easter Sunday before a large crowd came through, so I didn't wait that long. The owners also own Snowbird, so I already expected that the coffee was going to be good. And it was. They ran out of matcha for the Manila Sky, so it was a latte instead. No complaints about that, they serve great coffee. Despite the addition of ube cream and macapuno cream in the Manila Sky and Kona Gold, these flavors complement the drinks very well without being overpowering so that the flavor of coffee itself is prioritized, instead of being sugar-forward. The food was our breakfast for the day. Both the Gold Coast brekkie and Frisco shorty hit the spot. I remember telling my partner that either of these could go really well with some longganisa. Lo and behold, a few days later, they posted some new items--silog with Portuguese sausage!!! And Senorita bread. So I guess we have to come back again to try these too! The staff & owners are very friendly and I love the aesthetics. I do expect there to be a wait next time, but I see that as a good sign. To me that means that people are excited to try a new place or that they're returning customers--like we will be in the next few days. read more

Hologram - Gold Coast Brekkie - Coffee & Tea Near Me - San Francisco, California

2.5/5 for wait and poor communication....will change if better on next visit. 0/5...The drink was milk with color and tasted nothing like coffee. If you're going to take 30 mins please make it good, On their opening day on April 3rd it went well but on April 8th it was way too long of a wait in a place that wasn't that full. It took 26 mins to get my drink. I am not sure if the person behind the bar is the best one, they seemed very fumbled and off and not fast, maybe overwhelmed. This is a new cafe and while it's the soft opening, service and speed matter. The other major thing is that there was no cold brew. I came by on Tuesday because I came by on Monday and it said they would be closed only on Monday but on Tuesday there was a new sign that they would be closed Monday and Tuesday. Also if you're closed for 2 days and have no cold brew on the day you open after being closed for 2 days that's not good. The person at the cash register who was different from the barista should let you know that it might be a little backed up, rather than just getting your order, then the blame falls on the person because they were told. Also cash register person should give you your food when it comes if it's gonna be a 30 min wait. Let people know, communicate, this helps. The food though cold was good. I want this place to succeed but I would only come here if I had lots of time to kill. read more

Hologram - 0/5 latte that mostly tasted like milk - Coffee & Tea Near Me - San Francisco, California

Cute little coffee shop. Nice aesthetic. Decent amount of seating. Great coffee. Manila sky was super tasty. Food was pretty good too. The frisco shorty breakfast burrito may look small but was very filling. Great place to go to meet up or get a coffee. Staff was helpful and very quick read more

Hologram - Manila sky - Coffee & Tea Near Me - San Francisco, California

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New shop on the block! Waited in line for about 7 minutes before ordering and another 5 minutes for food (we got 1 egg sandwich and 1 burrito- both very yummy and satisfying) and another 10! Minutes before the cappuccino comes out. I got my cold brew right away, which was pretty good because they serve snowbird beans. They're obviously still figuring things out so it's taking longer than preferred but I'm hopeful they get on track and become a staple in the neighborhood read more

Was excited to hear about this new coffee shop in the Richmond, just a few blocks down from where I live. Was crowded with people working inside - it's a nice atmosphere with multiple tables to sit at/work. Got to try the Kona gold and Manila sky drinks which sounded very nice. Unfortunately, they were far from meeting expectations. Was disappointed especially with the price point. The coffee wasn't too strong (which cold brew should be) and the flavor of the cream tops were very faint, almost like nothing. I'll come back to try the food which seems more promising. read more

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This is a cute little coffee shop in the richmond district. A bit of a trek to get to if you aren't from the city but nonetheless worth a try!! Very hipster vibes, almost as comparable to Kissaten Hifi which is also in the same area, however a bit bigger with more seating/tables to enjoy your drink/food. They are known for their breakfast sandwiches and burritos, as well as their specialty drinks, such as the Manila Sky which has ube, matcha and espresso. I actually really liked this drink but did find that the espresso overpowered the ube and matcha flavor. I also liked the Kona gold which was their cold brew topped with a makapuno cream. The cream was very thick and cloud like with some coconut shavings. But the best deal of them all was their spanish bread (cinnamon-y/sugary rolls) as they were having a 3 for $5 deal! It went so well with the drinks. Staff was really nice and ready to answer any questions about the menu. Overall, really cool spot to check out if you're in the area. read more

Hologram - Kona Gold - Coffee & Tea Near Me - San Francisco, California

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Saw this new cafe popping off on socials and thought it looked so fun and wanted to try! We came right before it closed and there were still plenty of people inside. The ambiance was very cute and the menu looked so fun since it's filipino inspired drinks. I wish the menus were a bit more descriptive since I was a bit unclear what the different drink items were until we got to the front. I'm pretty picky with my matcha, but the photos and reviews on social media looked promising, so I got a matcha latte. It tasted very light to me, almost like sweetened milk (I also got it half sweet). I was a bit disappointed, but maybe that is personal preference. I do think the cafe is cute and the breakfast and other coffees sound interesting, so I would come back to try those items instead. read more

Hologram - Matcha and coconut cloud matcha - Coffee & Tea Near Me - San Francisco, California

Really cute coffee shop, looks like lung fung down the street minus the buns. I ordered the kona gold which is a cold brew topped coconut cream. It was only about 10:30 and I got the last of the cold brew (so i overheard). The cream itself was really good however the cold brew had zero flavor at all. Still tasted like water after mixing in the coconut cream. read more

Hologram - cold brew with coconut cream - Coffee & Tea Near Me - San Francisco, California

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**UPDATE 2** Now they are gaslighting me about gaslighting. I would give zero stars if possible for the sheer rudeness of this "business manager". I am not the only person who has posted about the menu items being different than what is displayed, which is a reflection of the business, not of my or anyone else's ability to read. Highly unlikely that we all misread the menu. ** UPDATE ** We won't be back. I feel the response to my original review was unkind and gaslighting. I've added a photo of their menu, which clearly states that the Manila Sky has Matcha. My drink had ZERO matcha. You can even see other people's reviews that have photos of the menu and comments about missing matcha. ____________________________ Original review I really wanted to love this place. Its new, fun, and close to home. However I felt the food/drinks fell flat. Ordered the Manila Sky latte, which in the written menu says its an ube-matcha latte, but I got an ube-espresso latte. Idk if the drink was made wrong or the menu was wrong, but I was disappointed that it wasn't matcha. I should have said something in-store, but I thought maybe I just read the menu wrong, and waited until I got home to double check - but it does say matcha :(. I also ordered the Frisco Shorty breakfast burrito. This was super disappointing in both flavor and size. It was $13.50!!!! and it was TINY. Now, I know this is SF, and everything is expensive, but this felt like a joke. (post-it note for scale, in photo- post-it notes are 3 inches, and the burrito is not much bigger). Basic egg, cheese, frozen tater tots, bacon (which was SUPER chewy- I picked most of it out- bacon texture not factored into star rating, just describing my experience) The hot sauce that came with it though- that was delicious. I know this place is new, and probably still working everything out, so i'll probably try this place again in like 6 months to see if they've improved. read more

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relatively new sister cafe of snowbird coffee! they serve up filipino-inspired fare, and I tried the manila sky oat latte ($7.50 + $1 for oat milk). unfortunately, I felt like there wasn't enough ube flavor, and $8.50 for a 12oz cup was pretty pricey. the base espresso (snowbird) was decent. the breakfast burrito looks good though read more

Hologram - manila sky latte - Coffee & Tea Near Me - San Francisco, California

VERYYYY cute inside, and so glad that something like hologram opened up in the outer richmond because I feel like everywhere in the city deserves levels of a a cute coffee shop that is also trendy. also shout out to the folks who who worked on the design and the lettering (done by signs by meng!!) I got the shakerato which was pretty good (could benefit from more coffee flavor). all of the food was sold out at this point so I couldn't really order anything else but I've heard they have wifi, so could be a really good spot to camp out at! read more

Profoundly disappointed. Unfortunately, the espresso was burnt and flavor of the cold foam was non-existent. As filipinos who love seeing familiar flavors on the menu we are devastated at the quality and flavor of the coffees. read more

Hologram - Coffee & Tea Near Me - San Francisco, California

The service was outstanding, and I always want to support local Pinoy-owned businesses, so I will definitely go back to try something else. However, the drinks we had were pretty meh. I ordered one with Ube, but I couldn't actually taste the Ube at all read more

Hologram is a very welcome addition to the Central/Outer Richmond neighborhood! We stopped by during their soft opening this week and enjoyed the ambiance as well as the coffee (they currently serve Snowbird espresso). There is some Hawaiian influence in the drinks and food, which probably contributes to the relaxed vibe. It was encouraging to see how busy the place was in its first week. Despite the busyness, the baristas were super friendly and provided great service. We will definitely be back! read more

This was my 2nd time dropping by Hologram during their soft opening. Great experience just as the first time. I can tell they are still working on organization behind the counter, but my interactions with the staff are always pleasant & helpful. Wait times are not very long for hand crafted drinks. The decor is very engaging. The lighting is a bit dim, but maybe it helps not get overstimulated with so much activity going on. read more

Hologram - Manila Matcha - Coffee & Tea Near Me - San Francisco, California

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Hologram is an awesome new gathering place. Cool aesthetic, good music, and delicious drinks and food. The Manila sky Ube matcha is delicious and not too sweet. I also tried the breakfast burrito and breakfast sandwich. All was great and I can't wait for more. Really glad this place opened near us! read more

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Came by during the soft opening and really wanted to love this place. There's a lot of potential here. The space itself is great. The decor and overall vibe are super cool, with some vintage pieces and records from Freddies (which I was excited to see since I love that shop). The staff was also friendly and welcoming. That said, the execution still feels like it's a work in progress. I ordered a cappuccino and waited about 22 minutes, while several people who ordered after me received their food first. It seemed like the food was coming out much faster than the drinks, and there was some congestion with people waiting around the trash area for orders, which made things feel a bit disorganized. The cappuccino itself missed the mark. It didn't have the right foam and was more like an espresso with milk rather than a traditional cappuccino. On the positive side, I overheard a lot of people raving about the Filipino/Islander bites, so I'll definitely be back to try those. Overall, I think this place has a strong concept and great energy, but could use some refinement in service flow and drink execution. Looking forward to coming back after the soft opening to see how things improve. read more

Had the Spaniard and the Manila Sky but as a latte versus matcha. For bites we had Frisco Shorty and the Sandwich. Menu is simple and easy to follow, cute vibe and yummy breakfast bites. For small opening the service was great even with a line out the door! Amazing social media, a fun preview of what is to come! read more

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Ambience: 5/5 - A super fun 70s mod vibes Service: 5/5 - Very friendly baristas. They are still in their soft opening phase so ordering was a bit slow but honestly we didn't mind checking out the merch while waiting. Drinks: 2/5 - I hate to say it but my matcha was really bad - it was overly milky and lacked flavor. They also were out of key ingredients (ex. ube), but we also understood since they just opened and they are likely still figuring things out. I would suggest sticking to their espresso based drinks until they fine tune some more. read more

Hologram - Matcha - Coffee & Tea Near Me - San Francisco, California

The food, the coffee, the environment felt good :) I was able to get work done, which was a plus. I got the Da Kine plate, gold coast brekkie and tots cuz i was hangry. Keep it up ya'll :) read more

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Great spot for my morning coffee, although I couldn't resist the speciality drink--Manila Sky, which was yummy. read more

Hologram - Manila Sky - Coffee & Tea Near Me - San Francisco, California

The interior design is a master class in ambiance. They put so much care into the finishes and vibe. Snowbird coffee is always top tier. Brought to you by a local family. Friendly people. What more could one ask for read more

So excited to have this new addition to the neighborhood! Service and ambiance were both 5/5! Unfortunately the drinks were a 2/5. We got the Spaniard and the Manila sky matcha drink. Spaniard was good! The matcha was bad. Zero matcha flavor and just tasted like milk. The ube foam was very thin and not sweet at all. Hoping they make some tweaks since it's still the soft opening, but until then I would suggest ordering a coffee drink and not the matcha! read more

Breakfast burrito was amazing! picture attached was breakfast sandwich which was good too, but im partial to a burrito Loved the cold brew with coconut / macadamia nut. Yes the wait is long but this is also a long awaited dope cafe in the Richmond. Worth it!!! read more

Hologram - Coffee & Tea Near Me - San Francisco, California

While I understand the frustration from others, and no experience is the same, I think we need to give this place some grace as they have been open for about a week. This is the type of place to come with a friend to have a nice chat while you wait. The atmosphere is great and they have plenty of seating. Once they are more established the wait times will go down. The staff were super friendly about it. When a third person came out to help the barista catch up, things seemed to be going smoother. I didn't mind that my food and drink took 20 minutes, because I had realistic expectations, and it was busy. No line to order but there were 9 orders ahead of mine. I went about 45 min after opening. The breakfast burrito was DELICIOUS! Next time will try the coffee. Matcha was good too. I will be taking my friends here. read more

The espresso was strong but a bit more bitter than I expected but the breakfast sando was the bomb. The mid century vibe is kind of cool and the staff is friendly. read more