Juan V.

Walking around San Francisco looking to get something to drink to wake up is not a hard find. There are a few places where you end up finding something which is not expected and that's when you realize you have enter a unique space in the outer space of the planet San Francisco. There is a place in the outer Richmond which serves interesting coffee and bites and it feels like you stepped into a past lifetime. It is located in the Outer Richmond in SF and it's called Hologram. On a Summer stroll through San Francisco I landed at Hologram. Inside you will see some interesting art and feels like I stepped into sometime in the past . It's a Filipino theme cafe. You can also enjoy a Senorita inside. They have lots of coffee available. I got the purple colored Ube cream top with milk espresso topped with macadamia nut called the Manila Sky. It was tasty and not too sweet. This is a good place to enjoy a drink in the city streets of San Francisco in the outer Richmond District. A place where you can enjoy a macchiato and "latte"and they serve the purple yam drink called the Manila Sky topped with "Ube "they have a cool art on "display"and a picture of the I- Hotel which was located in Chinatown not a hotel by the "Bay" A cafe with art is my "jam" and the cool Don Juan de la Matcha is who "I am"enjoy going a purple drink at "Hologram"while watching the social media food circuit circus on Facebook, X, TikTok, and "Instagram"

Marie R.

4.5/5 I've had my eye on this place for awhile because it's only a few blocks away from home. I was hesitant due to other reviews and decided to take a leap of faith on my own. The space is really cool once you walk in. I felt like I was somewhere else and not in the Richmond District. Very chill and cozy. It's slightly loud, but not to the point where you couldn't work or hold a conversation with someone. There's a decent amount of seating for a small space. Service was awesome. The staff member at the register was helpful in giving his opinion on whether or not my drink should be sweetened and if I should go with the burrito or sandwich. The other staff member who gave me my food later was also very friendly. I love their vibe of making people feel welcomed. I got the Manila Sky with matcha. After discussing with the staff member about sweetness, I got an unsweetened matcha. This drink was okay. The matcha was okay. The ube cream didn't have too much flavor, like the ube was so subtle that I had to try and find it. I was expecting the cream top to have more flavor and sweetness but it actually wasn't sweet making the entire drink taste slightly bland. I want to go back to get this drink sweetened as well as try other drinks to compare. As a side note, I'm very sensitive to sweetness so when I say it's not sweet, there's like no sweetness at all. The star of the show was the Frisco Shorty aka the breakfast burrito. I normally get sausage breakfast burritos so getting bacon is out of the ordinary for me, but this burrito was so delicious. The simplicity and execution of every part just makes it so great. The bacon inside was pretty crispy. The hot sauce that comes with it is a perfect pairing. I normally don't like hot sauce, but the feeling of being adventurous today ended up in my favor. I also want to add that it was still good after taking it to go and eating it at home. The only con was that it leaked a decent amount of grease, but I'm assuming it was from the cheese and not the bacon. Overall, I really like this place and I hope they continue to improve. I'll definitely come back and continue to support.

Caili C.

There's been so many new coffee/matcha cafes popping up in the Richmond area so I was excited to try Hologram. We stopped by in the afternoon shortly before closing and luckily there wasn't a line when we went. We were originally just going to try one drink but had to get the Manila Sky and Kona Gold to try. I really enjoyed the Manila Sky which I got with oat milk. The ube cream top was rich and luscious without being too sweet and the latte itself is great with the espresso flavor coming through. The cold brew was a little watered down for my taste but I enjoyed the flavor of the coconut foam. I did think the coconut foam could have been richer like the ube foam but overall it was nice for a lighter drink. We were super tempted by the breakfast sandwich and burrito after seeing a ton of people in the cafe eating them. Unfortunately we just had lunch but will need to come by just to try the food!

Jenna R.

New cafe on Clement street. I stopped by on a Sunday afternoon and there was a short line. I ordered the Manila Sky (UBE CREAM TOP, MILK, ESPRESSO, TOPPED W/ MACADAMIA NUT) as a matcha latte, matcha to milk ratio was just right. Staff were nice and friendly. Plenty of seating inside and outside. I've heard people raving about the food, need to try it next time!

Shannon C.

I've only visited once so far, but overall I had a positive experience and am excited to come back and try more of the menu especially since Hologram is owned by Snowbird Coffee! I ordered an iced vanilla latte with almond milk, which came out quickly. It was good, though not quite as flavorful as I was expecting given that Hologram uses Snowbird beans, which I typically love. That said, it may have just been my drink choice, and I'm looking forward to trying some other options. I also ordered the breakfast sandwich. The bacon was much fattier than I personally prefer, so I ended up not eating most of it. I know that's a matter of taste and some people may enjoy it more than I did. What stood out most was the space itself. The aesthetic and vibe are vibrant, welcoming, and a great addition to the neighborhood. I'm really happy to have a coffee shop like this so close by and will definitely be back to explore more of the menu very soon!

Khanh N.

I had the Kona Gold Coffee espresso with sweet cream on top, and it was absolutely delicious! The sweet cream paired perfectly with the rich espresso, making it smooth and flavorful. I also tried their new burger, and it was easily the highlight of my meal. The beef patty was thin and crispy, giving it a wonderful crunch and flavor. The fresh veggies and sauce blended together perfectly, creating a balanced and satisfying bite. I even asked for ketchup just in case, but honestly, it didn't need any, the burger was already perfect as it was. The staff are always friendly and welcoming, and they made my drink in seconds even when they were busy. Great food, great coffee, and excellent service every time. Highly recommend!

Kaisi G.

No line when we went before 11am on a Saturday! So dog friendly too probably the best ube foam drink I've had (not too sweet) and the brekkie sandwich and breakfast burrito were actually amazing. Everything from the drinks and food just tasted really fresh and well-made. 100/10 would recommend.

Ryan T.

This is another spot that was trending on IG recently and I think it's one of the better new spots. There's quite a bit of seating inside and a couple outside. They give you a number for your order so be on the lookout when it's busy to get your food/beverage. I got the Manila sky latte with ube. Instantly got my taro coffee fix. It was busy but the quality didn't dip. We got the plate, sandwich, and burrito to try. All relatively the same price and all really good. Just go with what you vibing for. You gona chill for a bit, get the kine plate and crack the egg over the rice. On the go - get one of the others. They come in nice compact wrapping which I liked. Also saw some big ass spoon and fork on the wall as decorations, and instantly figured this spot was Filipino owned lmao. UY PILLIPPINES Honestly I probably wouldn't get the kine plate again cuz the value isn't there for me cuz I feel like I could make it at home. But the sandwich and burrito, I'm too lazy to compile that and would pay $13 for it. They also got senorita bread which I highly recommend. It's sweet Spanish bread. You can get it south city for $15 for like 2 dozen but you're essentially paying for the convenience here. So the option is nice and highly recommend that you dip it in your hot coffee if you're into that. Maybe I'm just too jungle Asian but that's what we do lol

Corinna W.

This is a cute neighborhood coffee spot. I ordered the Manila sky, my friend ordered the Spaniard, and we shared the Seniorita breads. Manila sky had a ube cream top and there were bits of macadamia nuts but I thought they were bits of cookie. Haha. Regardless I enjoyed it. It didn't seem too strong of a coffee and it wasn't overly sweet. The Senorita breads came in a bag of 3 and they were yummy. Cashier was very nice. If I'm ever in that neighborhood I'd go again to try their breakfast food too.

Lisa X.

A lot of hype has been around another recently opened Japanese/Filipino coffee house with vinyl in the Inner Richmond lately which is great that recognition is being given to diverse voices and cultures in the coffee space. But have you heard or been to Hologram in the Outer Richmond? It's got a lot of heart and as of right now, a little less crowded. Hologram is a newly opened neighborhood cafe with amazing matcha and other drinks. Low key, chill, feels both unique and personal with interesting wall art and space for those that want to work or relax there while sipping matcha (or other caffeinated drinks). They also serves Senorita bread at $5 for a bag of 3. Although we haven't tried everything yet, I can vouch that their Malama Matcha (iced with oat milk) is one of my favorite sips as of late. Smooth, creamy, slightly sweet without any added sugar. Affiliated with snowbird coffee in the Sunset. Friendly neighborhood vibes located on Clement and 26th Ave. P.s. when you are out there, check out the cool holographic signage on their window by @signsbymeng

Cherylynn N.

Señorita bread without blindly driving through the thiccc rice cooker steam aka fog? It's easier for me to get to Ling Nam/Starbread in Daly City but where else can you get señorita bread AND a matcha latte in one place?! Only at Hologram. And, any business that names a menu item after "Frisco" has my support! Opening earlier this month, Hologram is a new neighborhood cafe from the husband-wife team of Snowbird Coffee in Inner Sunset. Fun fact: the co-owner is a filmmaker who grew up in Daly City and created a short film ("Cherry") about an R&B artist coming up in Daly City during the 90s. *Pop that Tommy Hilfiger collar* AND *Rev up the rice rocket* M E N U Drinks: Tea, coffee, espresso, matcha, and more. Oat or almond milk +$1. Food: Señorita bread, breakfast sandwich, breakfast burrito, and silog (Portuguese sausage). More to come. D R I N K * Manila Sky: Matcha Latte w/ ube foam ($7) - Sub oat milk +$1 Beautiful marbled color but it tasted like iced milk with a sweet, earthy flavor from the ube. No matcha flavor at all so sadly, I tossed it. F O O D * Señorita Bread (3 pc-$5) Served hot, the buttery bread rolls had a crisp, sugary bottom with a super soft, airy hollow center. Like crack. I forgot to ask if they bake it in-house or if it's from Ling Nam/Starbread. * Frisco Shorty: Breakfast Burrito w/ eggs, bacon, tots, cheese ($13.50) Delicious, savory mix of fluffy eggs, crispy bacon, melty cheese, crunchy tots, and creamy garlic aioli...all wrapped up in a slightly warmed tortilla (wish it was toasted more). Served with a side of cholula hot sauce (?). I appreciate the smaller portion, it's easy to eat on the go without feeling weighed down after. That said, with other cafés charging around $10-$11 for something similar, the price here is steep for what you get. S E R V I C E Friendly and welcoming. If they're busy, anticipate a bit of a wait for your order. A M B I A N C E Love the chill and moody retro vibes with pop art, merch corner, and plants. Not trendy just to be trendy. There's about eight tables inside and two tables outside. Overall, Hologram is a great community space for those who live in the Central/Outer Richmond area. More of 3.5 stars but def worth checking out if you're in the area.

Anh T.

This coffee shop was crowded on a weekday morning. While there were people working and having sit down conversations in the shop, there was a good amount of nonstop customers coming in and out of the shop. I tried their Malama Matcha, which tasted of quality and had a good blend of matcha and milk. My friends tried their Manila Sky: one tried a coffee version and one tried a matcha version. The coffee version was my personal favorite as I could taste the richness of the coffee, and it was also not too sweet.

Sally Y.

A cute clean cafe west of 25th Avenue just opened and it's a nice place to meet a friend or go solo. I ordered a Brekkie sandwich, which contains fluffy scrambled eggs and crispy bacon on fresh white toast, as well as a hot matcha with oat milk. Service is friendly and the vibe is chilled. There's a couple of nice artwork in a comfortable setting, Seems like a lot of neighboring locals have already become regulars here to grab a bite or get coffee. For a place that's opened for only a few weeks, Hologram is off to a smooth start!