Pure Vida is such a welcome addition to the neighborhood. Stopped by for a quick snack and ended up lingering 10 to calls or notes rather than sitting at my desk -- the space has that easy, welcoming feel that makes you want to sit, work, and have a proper coffee. What really stands out over and above all is the staff. Am on crutches with a broken foot, and Kiarah L immediately offered to place the order so there was no need to get up and juggle everything--a small gesture, but one that makes a difference. Then Louis came over to apologize for not noticing sooner--completely unnecessary, but it says a lot about the level of care. A genuinely lovely, upbeat spot where the staff elevates the experience even more. Thanking you Kiarah,Louis and others. read more

Drink 4/5 Service 1/5 Ambiance 5/5 Extremely disappointed by the chaotic service here. We waited a total of 30 minutes just to get a simple coffee. First, my hot Butterfly Latte came out iced. When they remade it, it came out in a for here cwith oat milk which is not allowed per their policy so they had to retake my order with diff milk of choice. At that point, I was in a rush and told them I would just take it as is, but the manager forced a remake anyway, adding even more to my wait time. There is an army of staff working in the back, making the incredibly slow service hard to understand. Other customers around us were dealing with the exact same delays. The drinks taste decent, but management severely needs to work on training their staff and streamlining their operations. read more

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Terrific addition to the neighborhood for healthy dining options with a bright and breezy vibe along with a pseudo Miami beach feel. It definitely offers an alternative to all the Italian joints, delis, and bar food in the area. Bowls, wraps, salads all prepared fresh. Breakfast items to dinner options. Coffee, teas, hot and cold. Clean bathrooms and a pleasant staff. Pricing is ok but not the cheapest but the food is quality and good portion size. On weekends it gets crowded here for brunch so a bit of a wait is normal. Another reviewer wrote about dealing with a semi-pretentious crowd here, but that's not the case at all. I found it to be locals of Yorkville area while we were here just looking for a decent meal or a coffee, with friends and family, or by themselves relaxing in a nice spot to eat. Also, if you're looking for vegan options you won't find that many on the menu as it's not a place specializing in that type of food. read more

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Pura Vida is a perfect spot to meet your little sister for a quick bite. The food is clean, thoughtfully prepared, and well-portioned, with good flavor and quality ingredients. It's slightly overpriced, but still worth it. During peak hours it can be hard to find a table or even a place to sit, and the space can feel tight--especially with lots of strollers, as it's very much a mom-friendly spot. That said, it has great summer vibes all year round and is definitely a solid go-to for something fresh and easy. read more

Pura Vida Miami - Breakfast & Brunch Near Me - New York, New York

Pretty good place and the atmosphere is good for crowds. Prices are not too bad but a little classy but petty filling for i had the feel salad and it wad devoured. You order and they bring you the food. Everyone should keep a friendly attitude read more

Pura Vida Miami - Greek Salad and Chicken wrap - Breakfast & Brunch Near Me - New York, New York

When this place opened, I was a hater. I was weary of a bigger, grander "slop" bowl restaurant. Do we really need another Sweetgreens? Much to my chagrin, I came in today, lured by its laptop-friendly bar seating, free wifi, and clean bathrooms. It hurts my pride to say this, especially after being such a naysayer, but...I might actually like this place?? It's hard to be a hater sitting in such a nice, inviting environment with plenty of seating and large glass windows overlooking the street. It's also hard to be a hater when the vegan chocolate chip walnut cookie you ordered as a vegan-food skeptic tasted just like any other cookie - nay, tasted BETTER than any other cookie at a cafe. And it's hard to complain when the $5 summer peach iced tea you ordered was twice the size you expected and was actually a really great deal. Or that the breakfast burrito that the guy sitting next to you was enjoying actually smelled so good, you're tempted to return for their full meals. I think what really sealed the deal for me were the bathrooms. I came in and thought, "Wow, this is NOIIIICEEE." A dirty bathroom can give you trauma, but the bathrooms at Pura Vida had that "come in, stay a while" feel. Yea, I'll be back tomorrow. read more

Pura Vida Miami - VEGAN WALNUT CHOCOLATE CHIP COOKIE - Breakfast & Brunch Near Me - New York, New York

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Johnny was amazing! I love this location and the food was delicious! It's very clean and amazing!

Yes, you're going to deal with a semi-pretentious crowd here. All of the food is health-nut oriented and it's a bit scene-y. The UES is changing, so we have to get used to it. That said, the food is consistently excellent and service is top-notch. The managers here are kind, listen to diner needs, and are so incredibly helpful. Don't miss any of the wraps. 5/5. Glad to have Pure Vida in the neighborhood. read more

Stumbled into this place on a Sunday for brunch one day so glad we did! Everything we got was fresh and delicious! Really loved the açaí bowl, strawberry matcha and tahini chocolate chip cookie, my husband got the egg sandwich and banana espresso latte which were really great as well! read more

Pura Vida Miami - Breakfast & Brunch Near Me - New York, New York

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They always forget to include utensils. I usually check before I leave, but sometimes I'm in a rush, like today. Looks like I'm eating my lunch with my fingers! read more

Pura Vida Miami - Breakfast & Brunch Near Me - New York, New York

The food here is great! Always feel healthy and good about what I am eating. We came right when they opened and couldn't wait to try. The best things we tried were the tehina cookie, the hibiscus tea, and my friend loved her acai bowl. The service is good, they bring the food to the table. The drinks take a while to come but they were great. I love the chic miami vibes and cant wait to make this a weekly lunch spot. read more

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The Vibes here are great. This is an awesome addition to the Upper East Side. They have a good amount of outdoor seating and indoor as well. Staff here are very nice. I got the perfect egg sandwich. Sesame bagel is what I got with soft boiled eggs, arugula, tomato, avocado, olive oil and I got it without red pepper flakes. It is very bright inside, clean and welcoming. Glad this has finally come to the UES! read more

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Heard about Pura Vida coming to NYC, but this is my first time trying their food! Overall I think their food was pretty standard but nothing stood out. I can see it being a reliable place when you're craving a healthy bowl/salad or smoothie. I did like how staff were super smiley! The spicy tuna bowl featured pretty fresh tuna slices and very fresh vegetables. The spicy mayo sauce was pretty standard. I added some seaweed myself to make it more a poke bowl vibe. The rice unfortunately was overcooked and some parts chunky. The pesto chicken sandwich was also pretty solid. Pesto sauce was tasty and ratio of ingredients appropriate. The cookies were better than expected! Really enjoyed the tahini, white sesame, and dark chocolate combination, as well as the matcha + white chocolate + pistachio action. This UES location has a good amount of seating and love the palm tree Miami vibes. I came during lunch rush hour and didn't see any seats available so I opted for take-out. Food came out at a reasonable time and they inform you via a buzzer device. Otherwise they bring it to your table with your number. I'd be interested in coming back for their smoothies! read more

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If it's your dream to sip pink smoothies in an overly perfumed movie set, then look no further. The long-awaited Pura Vida Miami has made it to the Upper East Side. It's certainly eye-catching with its abundant outdoor seating, large fake plants, and crowd of well-manicured Equinox types and euro-chic tourists wrapping around the corner. Since my husband and I are big health food fans, we were very excited about this addition to the neighborhood, especially since they are seed oil-free. And the food is actually pretty good. But we found the experience really disappointing overall, for several reasons:   (1) Surprisingly limited amount of vegan options. For a health food joint like this, I would really expect the vast majority of the menu to be plant-based. On the contrary, there is just ONE vegan wrap, zero vegan sandwiches, and zero vegan bowls. What's worse, the vegan wrap was apparently redesigned to eliminate the savory veggie protein bites it used to contain. Now a little hummus is the only source of protein in there. I simply do not understand why they don't offer grilled tofu or something as a protein addition to the salads, wraps, etc. So basically, if you want to eat vegan here, you are largely limited to the açaí bowls and smoothies. And if you're vegan and want to avoid coconut, forget it. You should eat somewhere else. This is clearly one of those restaurants geared toward people who want to pretend they're going for a healthy option when really they're chowing down on a croissant stuffed with mozzarella. (2) Overpowering scent in the restaurant. We were initially confused at why there was such a strong perfume smell upon walking in. We quickly realized they are marketing a "room mist" that is for sale in the checkout line. I guess they think pumping this mist into the dining area at regular intervals will add to the beach vibes. (3) Fake commitment to being eco-friendly. When we ordered at the register, we were asked whether we had a table. We said we plan on getting a table. (The restaurant was busy, but there was a ton of turnover and we were confident we would find somewhere to sit.) However, the cashier insisted that our order be logged as "to go." Almost immediately after placing our order, we found a table. I found a staff member and requested that the order be changed to "for here" so we could be served on reusable plates/utensils, but they absolutely refused. They offered to bring us plates and utensils so we could transfer the food from our takeout boxes onto plates when it arrived. No thanks. So we were forced to eat out of a mountain of cardboard boxes and plastic containers. A meal for two created so much waste that it would barely fit into the undersized trash cans in the restaurant. They should put a full-size dumpster underneath the fake palm trees to accommodate all the garbage that is generated here.   (4) Poorly functioning rewards platform. I downloaded the app and scanned it when we placed our order, but I never got my rewards points credited on the app, even after reaching out to customer service.   Things we did like - the house kombucha (brewed by Radiate, a brewer in Miami) is super tasty. Also, all the food we ordered was pretty tasty and fresh. But based on the lack of variety in things that we could order, as well as all the issues described above, I doubt we will return often enough to make use of the supposed rewards program. If you want clean, fresh, plant-forward food served in bright surroundings, you'd be much better off heading downtown to Spring Cafe Aspen. read more

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Watching them build this from the ground up is actually pretty insane. My favorite Miami gem has made its way to the UES. Ofc I had to try it. Wasn't too packed and there is ample seating both inside and out. One thing about Pura Vida - it is consistent! read more

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I feel bad writing this review because the staff is so great! But anyway, the place is skimpy with the coffee when I order to go, and I've tried the spicy tuna bowl, the egg sandwich, and the tuna sandwich. Everything I've eaten here was extremely bland, I had to take them home and add seasoning. Just added salt and pepper. The tuna sandwich was particularly very very dry and bland. I was excited about this place because it opened near me, but the food is not worth the price. I do like the decor and the hours tho. read more

Pura Vida Miami - LATTE - Breakfast & Brunch Near Me - New York, New York

I've become a regular at this location and Guille is the best! He's always looking out for guests.

Honestly, one of the worst examples of what's wrong with society. I've never gone here and had a smooth experience, Their staff is completely unhelpful, they move slow as molasses, Orders get left there for 10 minutes before they're called. It is the definition of style over substance read more

definitely get the PSL... (Once you try it, you'll never have another bc you'll know the diff between one made with real ingredients and the sugary syrup things that you normally get at other cafes). Fresh pressed juices, delicious salads, and snacks - my new favorite staple on the upper east side read more

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Tuna sprout is really delicious and also filling. I highly recommend if you're craving tuna and want something clean and satisfying. read more

Pura Vida Miami - TUNA SPROUT - Breakfast & Brunch Near Me - New York, New York

Manny was very attentive and helpful. Great food and service! First time trying this place when visiting New York and wasn't disappointed

Location is Too small the outdoor dining will not accommodate south of October... the SoHo Bleeker street store is better. Upper east side has a Stroller parking lot and it's the clash of the yoga bandits and the west of Lexington Ave cardigan Chanel bag brigade lol Service is fine but SoHo is definitely better. Doesn't feel Miami enough here like how they stress the culture downtown. Food and smoothies are consistent. Congrats on the opening read more

I love the food here! It's so fresh and very clean. I recommend their smoothies and their spicy tuna bowl is a must for me. If you're looking for something fresh and healthy definitely add Pura Vida to your list. read more

Love this place and glad they brought one to the UES. You can't go wrong on the menus, but I like the spicy salmon in a wrap or bowl. The banana brew coffee is also one of my favs. Friendly staff as well! Relaxing ambiance. Be back soon for sure. read more

This was my first time at this location and I will say entire restaurant was super clean and cute! Staff was very attentive making sure everyone had what they needed and they made sure to clean up empty dishes right away. I would definitely come back here! The food and coffee was equally as good! read more

The place is cute but I did a take out order for the salmon bowl which was $26 and the salmon was half the portion shown on the website menu and had no sauce so the greens were pretty bland. The rice and salmon taste good read more

Great spot for a brunch meeting on the UES. Gluten-free options on the menu, good drinks, and a lively casual atmosphere. Orders are placed at the counter and food brought to your table. read more

Had such a great experience at Pura Vida Miami, especially thanks to Manny! Phenomenal service and delicious bites - 10/10 would recommend!

Love the store... so clean and gives a happy vibes . All employees are soooo nice and helpful.. they answer questions with a smile. The food was amazing... I ordered bagels with dill cream cheese.. chefs kiss. Would a 100 person recommend. read more

Pura Vida Miami - Everything bagel toasted with scallion and dill cream cheese - Breakfast & Brunch Near Me - New York, New York

We order the salmon bowl and egg sandwich, it's really yummy, I got the PV app after paid , then asked a lady staff helping to get the rewards. She is very helpful and we got back the rewards easily. read more

A clean and fresh space with great music and healthy food. Manny is a beautiful soul!

The food was really good, especially the spicy tuna bowl. $$$ but fresh The service definitely has some kinks to work out. Went there midday on a weekend, super busy and especially chaotic because mobile ordering was not working properly. When we placed our order the cashier asked if we had a table, we said no, and they insisted we needed to take it to go since we wouldn't find seating. I told them I wanted it to stay, since there were several open seats, but they were rude and insisted it had to be to go....I immediately sat down at an open seat, and when I asked 30 seconds later if they could switch the order to stay they said no. Annoying to eat out of to go containers given the price 15 minutes later the food came out, and I noticed the guy next to me was an employee eating their lunch and talking on the phone. No shade to the guy, but it seems like a weird policy to have employees eating in the dining area during a peak weekend lunch rush when space is so obviously a concern read more

A social experiment to see how much someone would pay for a lunch bowl. Solid grift. Better casual spots with same quality elsewhere.

So excited to have this in the neighborhood! Everyone was so nice and helpful and the space (indoors and out) is beautiful. Food is healthy and delicious. read more

Pura Vida Miami - Outdoor seating - Breakfast & Brunch Near Me - New York, New York

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Guille provided amazing customer service--friendly, helpful, and went above and beyond to make sure everything was perfect. Really made the experience great. Highly recommend! read more

Okay so we got here and waited around like 25 minutes to order- then we got to the counter- ordered and went to sit down. We overall waited 35 minutes for the food (btw this is supposed to be like a fast place) and when we got it, it was fine. I got this bowl with jasmine tide and chicken and the chicken was slightly pinkish- my sibling got the "perfect egg sandwich" the greens were overwhelming and the tomatoes were very underripe. My mom got the veggie wrap which she liked- but it said that it came with pita chips but really only had like 5 in a little sauce bowl. This place may be better to get a drink because the food was also overpriced for what we got. read more

Delicious food the empanadas were a hit and Guille served us very kindly and friendly

I can eat the fruit salad with Greek yogurt every day for lunch, it's so fresh and delicious. The employees couldn't be kinder and immediately clean the tables. I only wish less people hogged the tables by loitering with their laptops so I could have found a seat quicker. read more

good consistent service and food I live and work in the neighborhood and will be here daily windy went above and beyond read more

I tried the thai salad today and won't be back. It took quite a while to get a takeout salad and it was almost inedible due to the extreme amount of green onion in the salad. read more