If you're by Gualala or Sea Ranch, welcome to the fancy grocery store. Surf Mart has everything you need. It's a little pricey, but that makes sense given the location and quality of food. I was really shocked by the variety of produce and the niche brands. We didn't have enough time to grocery shop before visiting, so this was the perfect place to stop. We were able to get fresh produce and fresh fish to make dinner and lunches. I was really happy with the service and the store was clean. It has pretty much everything you need but of course very pricey so keep that in mind. read more

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Better than the other option across the street Gualala Supermarket. It's pricey, but probably expected for the Sea Ranch area. Produce is organic and there are local goods, which is nice. There's also a sandwich / premade hot foods area where selection is pretty small. There's also BBQ in the parking lot on some days. read more

Good tri-tip barbeque but only on Friday and Saturday. Store prices are really high. The grocery store across the street has better prices.

Wow! Great grocery store with lots of locally made food and coffee. The bbq ribs from the outside setup were really good. Great service too.

Great store that has everything you possibly may need. Every time I visit Gualala. I stop here and make purchases that are needed. Francine is always great help. read more

Amazing selection considering location though most things are quite expensive. Large selection of wine. Decent selection of fruits and vegetables with meh to high quality depending on the item. I got some organic kale that was very fresh and a good price. I opted not to buy the salad mix I usually purchase as it is too expensive here. Service is fine and ambiance is good. read more

Ready to hole up in our Sea Ranch airbnb overlooking the Pacific Ocean. List: wine produce Fire logs Cheese Salami Yogurt Beanies Take n' bake bread Eggs Beyond Beef Breakfast Sausage Avocado Banana Milk Impressive inventory- lots of the staples, Gualala beanies, nice dish towels, meats, cheeses, dairy case, .... Bummer that the produce was awful, overripe zucchini & squash, white mushrooms morphing into brown mushrooms, you really have to pick through everything. Anyway, the only other grocery store is across the street, and you'll be driving a very long time if you miss this turn in the road. read more

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For a small market, they have an enormous alcoholic beverage department, larger than our local full-service grocery store. The selection is quite impressive. We bought a couple of made-to-order sandwiches at the deli. The price was reasonable for the size and quality. The prices in general were in keeping with the remote and isolated location. In other words, high, but with the cost of getting items to Gualala, worth the cost if you need something. read more

I went here this morning during my stay in Gualala. This place has organic produce, similar to those back home, such as Sprouts and Whole Foods. The ambience was nice and pleasant, making it a pretty chill place to go. They have a variety of foods to choose from, such as Mac salad to sandwiches, there is something for everyone. The people who worked over there were friendly, incredible service. Even the BBQ smelled amazing and the lady who was cooking it was kind as well. read more

Been shopping there on Vacation 15 years. We love the unique and special products they offer.

Excellent supermarket. Very friendly and knowledgeable employees. They have ways of sourcing for items that I have not seen at home. We must've visited 5 times over the course of 3 days that we were here in Gualala. We tried their white lightening apricots sourced from Washington. OMG!!! Missing out since they were super yummy and sweet. They also carried a lot on imported goods from Japan. Didn't get to try their deli sandwiches but we did get to try their bbq ribs. They have a setup in front of the store and you get see the ribs, chicken and tri tip cooking. Awesome store... wish we had something like this here at home. read more

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The Market is cute with artisanal treats and trinkets. Nice for tourists, I picked up some Gualala stickers and fudge. I Don't recommend the deli in the back, my sandwich was very skimpy with hardly and turkey. read more

Surf Market - Sad sandwich. 2 slices of meat. - Grocery Near Me - Gualala, California

We wanted to create a charcuterie board to take back to the hotel and enjoy. The items that we got here seemed hit or miss. The local cheeses and olives were great. But the cured meats were pretty bad. I should've took a picture but I was hunting to find good looking meat. Some of them were old and moldy. Even after finding the best looking ones, when we finally opened it- it smelled really pungent and a little sour. To add salt to the wound, everything was super expensive. read more

Surf market is impressive -- amazing selection, interesting brands, can easily rival WF. Service was excellent at least on my 2 visits. Also features - good coffee via Peets read more

We stopped here to shop for groceries during our visit to Sea Ranch and were pleasantly surprised to find this place so well-stocked with ample inventory for local products as well as the regular brands. Staff was super friendly and the place had ample parking. Highly recommend! read more

Store itself good enough. Selection pretty good. People that work there some super nice others are maybe disgruntled. I wish they would pay 25$ an hour instead of donating there money to causes. Pay it to the workers. My 10$ tuna melt used to be great!Now, there's no love there. read more

Surf Market - It's a ten dollar tuna melt. They used to be great.. now there's no love. - Grocery Near Me - Gualala, California

Was lucky to find this gem on our way up Hwy 1 on a Saturday. 1/2 slab of babyback ribs, 1/2 rotisserie chicken, chicago dill pickle...get extra sauce! Food is great! Quick and friendly service. Super easy! Supermarket is great too. Pricey, but great! read more

Surf Market - Outside grill and smoker. The smell sells it!! - Grocery Near Me - Gualala, California

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Super friendly staff, very clean store, fully stocked shelves, fresh produce. What's not to love?

Great spot for locals and vacationers alike. I head here for an artisan, higher end ingredient trip. If you're just passing through and looking to grab something quick, you can find ready made options, picnic charcuterie and cheeses right as you enter. Keep walking back to peruse their (impressive) wine collection. Smallish supermarket, but high quality, mostly local options. They have a solid meat/fish counter at the back, left-hand side of the store. Heftier price tags for most items, but with the remote location and gourmet food options that is to be expected. Only reason it isn't getting a 5 star review is the fresh produce section. For all the farms in the vicinity, this section is sadly lacking. Extremely limited selection of fresh fruits/vegetables, and wicked over-priced. With that being said, the Surf Market is still my go-to, one stop shop spot. read more

This is a very very nice little Super Market, but honestly I didn't stop in here to shop or even to pick up a few odds and ends or a bag of ice or anything else behind the store's front doors. I stopped here for the exceptionally amazing baby back ribs grilling in the parking lot directly in front of this little grocery store. This rib cooking mad man is throwing down some of the best baby back ribs I've ever eaten, yes ever eaten and they are having a blast doing it, it's definitely a party atmosphere. This giant open pit is filled with cords of real oakwood charcoal that has the pork fat sizzling on these pigs sides and has the locals lined up around the corner, there were cars zig zagging, horns a honking, people jockeying to get a parking spot it was total chaos, at first I thought they were giving away bags of gold nuggets or something. Well let me tell ya these are the real deal, finger sucking, lip smacking pork ribs and on this day I swear I saw pigs fly because these charred tender fall off the bone ribs were flying off the grill. Twenty-five bucks a rack or a half rack for thirteen dollars and if you throw the pit-master and I never used that word lightly a few extra bucks tip he'd toss in a few extra bones for your eating pleasure. The accommodations here are a little more than you might expect, they have a few picnic tables set up under the store's front canopy and although napkins are supplied you may want to get a few wet ones before you dive in because when you are done you are going to look like a kid eating chocolate ice cream and this sticky sauces doesn't wipe off without some effort. The atmosphere was festive as I understand it this is known as "The Saturday BBQ" but I can't telI you if this is a every Saturday thing, I do know this guy was rolling in the dough and the supply of ribs seemed endless. They did have other offerings, I think I saw some tri-tip, some chicken maybe some sausage but every customer I witnessed was going for the ribs. If you've haven't experienced this my friend you may want to bookmark this place, it's definitely a destination and I was so fortunate to find this place in passing while traveling up the coast... read more

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GREAT sandwich. I ordered a turkey, swiss, avocado, and sprouts with other veg on Dutch crunch. I am pretty picky about sandwiches and almost never order Dutch, because it is usually dry. This was not. The whole sandwich was damn delicious and I would eat here regularly if I lived here. The market is well stocked and has a lot of fancy/pricey items. I will say that I recommend really checking prices before putting them in your basket. Some are mostly normal and some are completely insane. All in all a good market for regular and specialty items. Get a sandwich. read more

What a gem! If I was a grocery store, I'd want to be this in a heart beat. Artisan and local goods with so many selections regular stores don't have. I had to stop looking around from wanting to buy the entire store. Can't wait to be back! read more

We stopped by here during our trip to see ranch and I'm so glad we did! I love that surf market has a great mix of big brands you know, and love mixed with small businesses and local businesses. There are a ton of great gluten-free and vegan options. Also make sure to check out the barbecue stand outside. We got a rack of ribs and a Chicago pickle. Highly recommend. read more

Great grocery store with lots of high-end foods, beverages, and snacks. We don't make it to Gualala very often, but we will certainly go back there when we do. read more

We loved this market in Gualala! Their merchandise - good quality products! We stocked up our lunch and dinner trimmings on a Saturday when they had their hunk of a grill outside! Yummy, delicious and the bread is to die for! We had the tri tip sandwiches, and the chicken and their Dutch crunch grilled is yum! read more

Surf Market - Outside grill - go inside and pay for your order and stand outside to sniff the deliciousness! - Grocery Near Me - Gualala, California

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This place has it all for sure and at a pretty penny. It's more of the higher end market compared to supermarket across the street. This place has a larger meat counter, larger wine selection and larger cheese selection as well. If your looking for fancy smancy place to pick up some dinner items to woo your honey, this is the place! Customer service is always pleasant. We were in search of some baguettes and they were nice enough to pull some from the back for us that were freshly baked. On a side note they have a BBQ station outside the market and the tri tip and ribs are worth every penny! read more

Cute little store, parking is free but was tight. Easy to find in the center of town, on the main highway. Lots of organic and local items. Like other reviews have stated, not cheap. Which is understandable since it's a small store in a tourist town far from bigger cities. Open a couple of hours later than other stores in town, but still closes in the early evening. read more

I brought my kids to the deli to pick up some lunch to eat at the beach. When we arrived, there were 3 old, dried out pieces of fried chicken sitting under the heating lamp. My kids were ecstatic when one of the workers brought out a fresh batch of fried chicken. She moved the old pieces to the side, presumably to throw out. I got a bad vibe from the lady helping us, like maybe she didn't like the way we looked. This was confirmed when my boys ordered the fried chicken and she served them the old dried out pieces. When I asked her to give them the fresh pieces instead, she responded sternly "it's all the same!". I also ordered the Reuben sandwich. Unfortunately, the same lady made my sandwich. This was maybe the worst store bought sandwich I've ever eaten (see pictures). Just to add...I later saw the same deli worker in the parking lot making phone calls, and get into her friend's car during her break. Then she went back to work. Why mention this at all? She was wearing the same food-handling gloves the entire time and she went back into the store to work with the same pair of gloves on. read more

Surf Market - Reuben sandwich from surf market deli. Mostly bread and not heated all the way. - Grocery Near Me - Gualala, California

Super clean and so many options. I love this grocery store so much, it's always so nice to shop here I can't explain it :) Everyone is always very kind as well! read more

A surprise! Such carefully curated selections across the board here and they really did have just about everything we wanted and needed in this small town. If you are looking for a large market merch type fare you won't find it here... maybe that is why it even smells clean and fresh unlike big box grocery stores. Give this a go!! Booze, great sausages in the meat counter, and fresh veggies etc. read more

I have mixed emotions about surf!! been coming up to Sea ranch for 20 plus years!!! Love the store cashiers very friendly produce beautiful!!! and the vibe in store is awesome love the deli amazing sandwiches my only complain is when you are waiting for your well made sandwich you have to be in the presence of a rude older man on the otherside who I listen to talk to a fellow young man he was working with very rude and using foul language yelling at him!!! it was very uncomfortable all the staff that was working looked very disturbed by the bad behavior!!! But all in all surf is a great place!!! I gave it 4 stars no 5th star due to potty mouth in meat counter!!! read more

While taking our time driving up 1 the California coast highway, we were getting hungry around Gualala California. Turns out there are not a lot of options to eat in Gualala so we decided to stop into the Surf Market to see what we could find to eat. Turns out they have a deli inside the market. Wow what a surprise! I had the Not Just A Tuna Sandwich and my wife had the Veggie Sandwich. Mine was definitely a solid 4 and my wifes would have been a 5 if she had picked a softer bread. Not their fault. Very good, friendly service, meat and seafood selection looked awesome etc... Definitely worth stopping in and checking this place out for sure. read more

Decent grocery store, kinda high end for the area which is a nice way to say brand names and high prices ! This review is actually for the BBQ stand they have outside the market on Friday-Sunday. We finally broke down and bought a full rack of ribs - grilled not smoked (sadly) and a whole tri tip steak. Together they cost $65 which isn't cheap and they don't come with anything other than what you bought. No plastic silverware, no plates and no sauce. Don't expect a side of slaw or even napkins. We asked and for a few and that's that. The ribs were tasty but lacked the smoking I prefer. They were $35 for a full rack and I would have liked a side and some plates for that kinda $$. The tri tip we saved for dinner and I heated it on a Weber grill over coals for a few minutes on both sides and it was a full sized grilled tri tip - easily 2.5+ lbs of meat. The winner of the order. It was massive and we have enough for a few more meals,...which at $30 for the full tri tip was a better deal IMHO. Next time we will get some salad stuff and round out the meal. We were staying at a nearby hotel and most places in town shut by 8 PM so we had to buy it and figure it out on our own. All and all decent BBQ but the ribs needed a smoker and the tri tip was fine. We will probably be back for that. read more

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Surf Market might be my favorite grocery store ever!! They have so many unique products that are fresh and delicious. I love the deli, and the cool hats and surf products. I wish this place was in San Diego. read more

Had the most delicious Chicken Wild Rice Soup to go while I was passing through this adorable little town. Oh my god. Props to whoever made it! Soo delicious I honestly can't stop thinking about it. It was also a steal at the price of $2.99 for a small container. Only problem is, I should have ordered a larger size. I did have to cross a couple more expensive items before I found this treasure in the hot food section. read more

Surf Market - Delicious Chicken Wild Rice Soup - Grocery Near Me - Gualala, California

This store is one of three places we always must-visit in Gualala whenever we are near. It's a gourmet sea-side grocery store with everything we need, and delicious sandwiches to boot. They carry an assortment of Trinks desserts too! Note: Trinks Cafe and Bakery is one of the others on the top of our priority list, along with The Sea Trader gift shop. read more

I fortuitously stumbled upon this market on my roadtrip to Fort Bragg and they had exactly what I was looking for: freshly made deli sandwiches. For the location they have a lot of good stuff in here; artisan chocolates and a lot of it, good looking produce, and excellent cuts of meat. Prices are a bit high on items but it's quality so I don't mind paying. read more

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This is an amazing Market for local fare. We found local olives, local pickles, local cheese, local cake, and enjoyed the Saturday BBQ. Everything local is identified clearly with a sign or sticker. When you first walk into the store they have a picnicker's dream of both small (serves 2) and large (serves 4) containers of sides from quinoa to mango slaw. We tried the mango slaw and the macaroni salad both were delicious. Moving down the cold case you find yourself In front of an amazing cheese display with such accoutrements as fig jam and quince paste as well as about any kind of olive you could ever wish for. We chose 3 local cheeses, some smoked olives, and some fresh pickles. One more step to the left you find bakery items from the local bakery that included slices of several different types of cake, 4 kinds of mini cheesecakes and at least 3 types of pie. We tried both a chocolate cake and rocky road candy. Both were delicious. They have an amazing selection of wine and all the fresh produce you could ever wish for. This is a great market! read more

Surf Market - Local cheese, olives, and pickles. - Grocery Near Me - Gualala, California

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Surf Market is our " go to " store when in Gualala. Superior options abound in their butcher shop, and wide variety of fresh veggies. Local sourced farm eggs are not to be missed. Last night on our last day of a short holiday we went to the BBQ in the parking lot ( a very popular spot with the locals ) and had a full rack of Baby Back Ribs...and a lovely Tri-Tip. So good. The other market across the street is o.k., but if you can find a place to park you will find out why the Surf Market is the #1 grocer in this small town. read more

Visited the area on vacation with family of 4 for four nights. I think we went to Surf Market every day, at least once, sometimes twice. Combo natural foods market, deli, and conventional grocery. Excellent produce area, souvenirs, and deli. Full-service sandwich station made to order. Excellent selection, fresh products, and very nice staff. Will never forget you, Surf Market. read more