This is a case that proves my theory: while there are tons of really interesting-looking options in NYC, it's also really easy to have some mediocre food here. In the case of Yama, it's one of the worst sushi experiences I've had in a large American city. It's hugely disappointing as I stumbled into it as it is right across the street from my hotel, and i was famished at 10pm. Surrouned by SO MANY better choices, this was soul-crushing.
When you spot the restaurant (very discreet, tasteful sign... completely easy to miss... i had to double-back) it's promising. As you take the steps to the half-basement, and catch the first sign of the place, you will pause a second, thinking, "I can turn back now without offending anyone."
The decor is virtually non-existent. In fact, the sushi bar is as utilitarian as you get, and I don't mena that in a 'minimalist-chic' way. A hand-scribbled sign written in sloppy penmanship on a plain ol' white 8x11paper, taped next to the sushi bar that says, "your tip on the bill only goes to the server" (assume it's meant to tip the sushi chef separately if you happened to have sat at the sushi bar) is a telling sign. The menu features and prices are pretty much something out of what you'd expect from a random Japanese/thai/teppan join in a rural American town -- i.e. one of the most prominent item is a roll that features tri-colored roe. They are all basic dyed roe in neon colors, and completely gimmicky in the way sushi rolls must have seemed like a novelty to rural America in the 90s.
Just about everything that passed the kitchen was 'off' to varying degrees... from salty and piping hot miso soup (annoying) to one of the worst sushi-sashimi combination plate I've ever seen (spectacularly bad). The latter is worth describing... about 5 sushi, 1 avocado/imitation-crab roll, 6 pieces of sashimi and 4 random pieces of low-quality imitation-crab sticks, accompanied by a careless mound of ginger. You can often tell how much care went into constructing the plate... the uniformness of the sushi roll pieces, the selection of fish, etc. This plate looked and tasted as if it was put together by a patron in a random, "learn to make sushi" cooking class.
Sushi: completely-off fish-rice ratio; roll: completely sloppy, sashimi: rubbery and obvious it was sliced without any regard for grain on the fish flesh, crab-sticks: looked like leftover pieces from another random roll. I actually had to spit out a piece of sashimi because it was both fishy and rubbery at the same time.
I chose the place despite the 3.5 star rating on Yelp because of the relatively high number of reviews. Now I know... in New York City, no place worth solid 4 start Yelp rating is worth it. There are just way too many random landmines. read more