I would NOT purchase a vehicle from BP. They have good service and I have had my BMW serviced there. 5 stars for service. 1 star for sales. As sales are way more expensive than service it's 2 stars overall I have tried to purchase a new BMW there 2x. Unsuccessfully. 1st time I asked the dealer to honor the nationally advertised price on the BMWUSA website. They would not... not even close . Then I asked if they would honor the Costco purchase plan. ( millions of vehicles have been bought via Costco Pre negotiated pricing). They said they do not participate in Costco pricing. So I bought my BMW at a different dealer who actually did BETTER than the nationally advertised price by 90$/month. Today I tried to buy another BMW. Mike who I dealt with let me know I could not have the nationally advertised price. He was clear I could order a car today and leave a deposit .... and when the car arrived they would negotiate the price which would be unknown! Although the national website gives the actual pricing he says "that could change" before the car was delivered. Needless to say BP did everything they could today to not sell or order a car. My recommendation is to email 4-5 BMW dealers with the car you wish to purchase and get guaranteed internet pricing if it's a new vehicle .... and compare to the nationally advertised MSRP. BP BMW won't guarantee a price on a car ordered today with deposit till delivery. read more

Excellent experience. Eric was super helpful in showing the vehicles I wanted to see. Informative, polite and professional. Will be back!

Bill Pearce motors had replaced my oil filter housing gasket and tensioner belt in April 2021 due to excessive leaking. Within a month I had the same problem return. I took it back on 5/28 and they blamed the alternator (which is new and has nothing to do with the leaking oil gasket and the belt's squealing). They refuse to honor their warranty. My service rep, Kevin Dunning is rude and dismissive. In 4 visits he is never anything but condescending and arrogant. I brought it back again this time for a bulb change and to relook at the gasket. This time they blamed the oil change's filter. Also has nothing to do with a leaky gasket. I picked up my car, it was filthy. BMW always washes and vacuums it at @each service appointment. Didn't fix, didn't wash, and was rude. I was considering getting another BMW. The thought of with the service department is a deal-breaker for me. read more

Absolutely horrible. I called. Asked for the parts department. I get transferred and the man who answered the phone (James) "please hold" No hello. Nothing Check out the picture. 18 mins on hold If I was the owner, I'd look into this. YOU ARE LOSING MONEY. trust me. Most people do not wait this long to get help. And he picks up after 18 mins and said he will call me back. read more

Bill Pearce BMW - Car Dealers Near Me - Reno, Nevada

I cannot speak for the service department as I am new to BMW, but I will say that the sales department gave me superb service. I ordered an X5-45e SUV wayyy back in March with Marcus. This car was on allocation and I expected to wait for my car to be delivered. It took 4 months, but our salesman Marcus always kept me up to date on its progress. We cut our deal way back in March but a deal was a deal. At delivery time there were no funny games and everything was 100% above board and honest. I was also impressed by Nadeem (the finance manager) that he has been with Pierce for 20 years. A company that treats their employees as valued assets will be more likely to treat their customers as valued asset as well. Marcus spent a bunch of time explaining this new and technologically complex car to us, and more important said that we should come back any time that we have questions. Car buying can be challenging and especially switching to a different brand that you are not familiar with, but my experience with Marcus at Bill Pierce BMW was absolutely excellent. read more

Bill Pearce BMW - Getting ready to drive away with my new X5-45e - Car Dealers Near Me - Reno, Nevada

My husband and I have spent months going to just about every car dealership in town. My husband called me Goldilocks because I kept finding things wrong, and I was looking for something juuuust right. And I finally found it at BMW! Originally we started at the Volvo dealership. We were greeted and helped by David Micheil through the whole process. I went in to look at the Volvo XC 60, and fell in love with the V90. However, the price tag hurt to even think about. David must have seen the mix of love and pain in my eyes because he immediately suggested an alternative. He walked us over to the BMW side and showed us a slightly used 2016 BMW 328D. It was love at first sight. I knew I wanted this car, but I needed time to make sure. I asked David if they were open on Sundays and he said yes and gave me his card. There was no pressure for me to buy on the spot, and it felt really nice. But! I didn't wait until Sunday. We left the dealership, got lunch, and headed right back; this Goldilocks had found her perfect car and I couldn't wait any longer! The rest of this process was quick and easy. After signing paperwork they filled up my tank, and David was waiting to show me how the whole car worked. He spent 30 minutes showing me every button, and it was so helpful! Thank you David and BMW for the perfect experience! read more

Bill Pearce BMW - Car Dealers Near Me - Reno, Nevada

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My experience started with a standard oil change that was scheduled ahead of time. I showed up 5 minutes prior to my appointment, no other cars in the service bay getting checked in. Was greeted when I walked in and was told my service advisor would be right with me. About 20 minutes after my appointment time I was finally greeted by my service advisor. Nothing said by the service advisor about the delay, just a nonchalant you here for an oil change. They were not off to a good start. He asked if I wanted to complete a service check while I was there, but I really wasn't in the mood to get it done after this start. When I came back in to pick up my vehicle I decided to give them another chance and scheduled the service check. I had another issue come up and got that scheduled to look at the same time as the service check. I was notified of the needed parts for repair and it would be about a week to get them in. I asked if the car was drivable since these weren't drivetrain issues because I needed the vehicle. I was told it was drivable but if I picked it up I would have to reschedule a new appointment and that would be at least 3 weeks out. I told the service advisor again I needed the vehicle and he said they would get it done the day the parts come in. I mentioned that I would have to get a rental car then. Friday comes along and nothing from the dealership until a short text saying the part is coming Monday, not even a courtesy call. I find out after the fact they ordered the wrong part originally which is why it was delayed. Yet again no courtesy call to say sorry we messed up this is what happened. So I had to extend the rental car for the weekend. Then comes Monday and 4 pm rolls around with nothing from the dealership I called and waited on hold for 15 minutes with no answer so I drove down thinking the car would be done. Nearly 40 minutes later after the first person asked me if they could help me my service advisor was yet to acknowledge me, even why he sat as his desk joking around for several minutes with a service technician. I finally had enough and asked for the service manager, which was like pulling death to finally get a hold of her. To her credit she was willing to listen and try to make things right which I appreciated. I got a call the next morning my vehicle was finally done. I came in to pick it up and was told again it was all ready to go. I get in the vehicle started it up and started driving away and up pops the notification that the vehicle service check is still due. I checked the vehicle status page and sure enough they didn't reset it. You would think after all the issues someone would have the decency to make sure the vehicle was actually ready to go, but it appears they really don't care here. They have lost my business and so did the sales guy who was showing us an SUV for my wife. read more

I brought my 328xi in for a recall repair, oil change and maintenance. On my way home I noticed my automatic mirrors seemed to have a mind of their own and kept folding in and out without me pushing the button and making a loud popping sound. I heard another noise and thought it was the mirrors again and when I got home I noticed that the bottom panel of my car had fallen off. My partner (a mechanic) suggested that it was from the car being on a two arm lift incorrectly and that uneven pressure made it come loose. We emailed and went back in to speak with the service manager and he said the car was already damaged and they didn't use a two armed lift for my car. They took photos before they brought the vehicle in to repair it and those photos don't show any damage at all. Also I have a photo of my car on the two armed lift. Liar!! I'm requesting a meeting with corporate to discuss what they can do to make this right. read more

Bill Pearce BMW - Damage to my car - Car Dealers Near Me - Reno, Nevada

Absolutely the worst BMW dealership in three states. The customer service is atrocious. When I walked into the dealership I was treated rudely. I was wearing my work clothes so I was judged immediately. I worked with a salesman named Jerry. He was awful. By far the worst salesman I dealt with in the Reno area. After trying to work out a deal on an M240i, Jerry had the nerve to question my integrity on a quote I got from Audi of Reno. I was so offended I purchased a fully loaded Audi A4 instead. Oh it gets better. Just a few days ago I went back to this horrific dealership to get information to buy an M2. I left my information with a different salesman. I was never contacted back. There loss I just ordered an M2 from a Bay Area dealership. BMW's are great cars, but Bill Pierce BMW of Reno is terrible. If you decide to purchase a BMW do your self a favor and call Nielo BMW in Sacramento. Bill Pierce BMW is so bad, Nielo BMW already has a process to make the purchasing process easy for Nevada buyers. BMW Reno has already lost over 184,000 from my brother and I. read more

I recently went in to BMW to order a part. While I was waiting at the counter for the man who was working with me to return with my part one of the other parts service members ansewerd the phone. The service agent then put the customer on hold while he looked up thier part. When he rerurned to the call the customer had haug up. The agent reaction to the customer who had hung up was shocking to say the least. The agent became angry and said (outloud) "fuck you, you son of a bitch peace of shit!" I couldn't believe it? I believe he didnt see me standing there as I was obstructed by a counter display while he was on his call. Needless to say I was shocked! Insulted and offended, somthing I do not become very often or easily. The fact that he spoke like this out loud and with a level of comfort that subjested this was routine troubled me. Im not rich or uppity but I expected more from a luxury Automotive dealership like BMW. Monumentally unprofessional I'm extremely disappointed and I don't feel really comfortable going in there now. If they're willing to say that about customers after hanging up the phone, I worry about what they'll they will have to say about me after I leave. Very Discouraging... read more

The customer service I have received over in the parts department has been impeccable. Deanna, Ricardo and Duck have been tremendously helpful in every way I could ask for. They really care about their level of customer service and that's why it shows. Thank you all and keep up the great work during these uncertain times. read more

FIRST VISIT: minor adjustment needed on interior item , advised appointment only, over 2 week wait to get in. FIRST IMPRESSION: Appears to be a relatively Young group of individuals working in the service department at first look and somewhat uncertain/unknowledgeable about service openings Etc, had to call someone to check and make appointment. Service entrance very clean, somewhat well lit Employee very nice and courteous read more

I live out of town about 30 mile. Was in Reno shopping and taking care of stuff. The check engine light came on on my 2017 Bmw. So decided to go by Bill Pearce BMW and have them check the light. The lady ( in the service department) there told me I had to make an appointment to check the light. Told them I lived out of town, made no difference. When you spend big money on a car, you expect high end service. The BMW is the finest car I have ever driven but you get better service at Auto Zone. read more

This place is by far the worst BMW dealership . Customer service is mediocre at best .No one friendly . The only car dealership where all employees walk by and ignore you . I definitely not buy car here . Not recommended this place . Bad experience ever . read more

This place is by far the WORST BMW dealership to buy your car from. I would give them ZERO stars if I could. I owned eight BMW`s in my life, still own two and I was looking to get my 3rd one. Here is my experience: I went to Bill Pearce on 04/10/17 for an advertised this 2011 BMW 535 Xdrive.The car was not available for a test drive, but I saw the exterior of the car and Carfax report on it. I agreed on $21,000 price on the first try and I was asked to put a $1,000 refundable (because of not being able to drive it) deposit to reserve the car. I also signed a purchase order with them. Six days later, after the car went through their shop, I was able to test drive the car. During the test drive, I noticed that the front brakes were shaking when you brake, steering wheel is vibrating and the car had a unpleasant smell in it. It did have new tires though. After thanking for the test drive, I mentioned about these safety related issues to Mike and Steve (managers) while they were very comfortably watching TV in the Customer Lounge. They told me in a very rude and cold way (in front of my 6 year old daughter) that "We are not doing anything else on this car on this price. If you want you can take your money back and go!". I must have distracted and interrupted their TV watching and I felt like my safety related concerns were irrelevant to them. I think, it was a mistake to advertise and agree on a price with a customer on a car that was not even inspected. Why do you advertise and give a price on a car that is not ready to be sold? At the end, of course I asked for a refund and backed out with this kind of treatment . I should tell you that I truly felt very stressed and upset after leaving this dealership, I would highly recommend avoiding this place and driving 100 miles to other BMW Dealerships for purchasing. By the way, I saw the car next day on the web advertised $1,000 more than what it was advertised before. I would like to end my review with Robert Bosch`s famous quote as a reminder to Bill Pearce BMW Sales "I Would Rather Lose Money Than Trust". Thanks for reading my review. read more

Brought my BMW X1 in to have the driver's side door actuator replaced....I knew if would be costly and I was fine with turning down a repair that would have cost me 675.00 for a 136.00 part...not the issue. The courtesy inspection was performed. SA informed me that my car was being washed and handed me the paperwork after I paid...thanked me for coming in and that was it. Low and behold the tech found an oil leak and I was not even informed of this....stated in the paperwork there is an oil leak and nobody told me. I was shocked and disappointed. I will purchase my next BMW from another dealer and service my current BMW somewhere else. read more

After calling the service department to get a quote on a problem I am having with my brakes, Kevin asked if I would like to make an appointment to which I said no. After hearing this, his response was "whatever" and he hung up without another word. If "high-quality customer service" is one of their goals this conversation certainly didn't reflect that. read more

Service people incredibly rude. Treated us like peasants. Would not recommend. Would not even waste time trying to get service.

Booooo, With the exception of one guy (I wish I remembered his name, big guy in the cubicle) I would give everyone there zero stars if it was possible. Don't even know where to start...... Even when my car was 6 years old I couldn't even get it serviced without everyone telling me it's on its last leg and try's to sell me a car. I love my BMW but I don't think I could buy another one just at the thought of having to go there for the first 4 years for service. They said my boots were torn and I needed new axles. (front) I did it (over $3,000 if I remember right, because the difference between fixing it and getting new axles was about $50.) I came back for another check two years and one week to the date later and they said the boots were torn. when I told her I had just had it done (there) she said oh , with a pause and check to tell me I was one week out of the warranty. They proceeded to show me a long list of things that was wrong with the car and said I needed to just trade it in while I still could. Frustrated I took it to two other mechanic's , Both of which said they were full of it. Only two things were wrong with the car and it was fixed for less that $500. It's been almost a year and a half and I just got my car back from a mechanic for brakes and a check up with a clean bill of health. These guys are so full of it, it's coming out of there ear's. If you HAVE to buy a BMW, think twice, move, or plan on driving to Sac. to buy and get repairs. AVOID THESE GUYS LIKE THE PLAGUE! (oh , and just so you know.... I'm being nice. This is only one of my horrible experiences with these guys) read more

Just took delivery of my 2018 BMW 540i xdrive. I don't usually get too excited about a vehicle but this car ROCKS. Love it... The sales staff was awesome. This was my 4th BMW and the purchase experience has always been flawless. Thank You Bill Pearce BMW. *Bill Pearce Honda is awesome too. read more

The general sales manager called me to apologize for his employee's behavior. It was the right thing to do, and I appreciated it, but it shouldn't have been necessary in the first place. I followed the advice of the woman I met and will be getting a car at Niello BMW in Sacramento. They offered me $4k more for my trade and $2k less on the new car asking price vs. the offer from Bill Pearce. I can definitely drive 120 miles for $6,000. read more

poor service, would not use, not thorough even when I provided a lot of details etc. does not seem to be a well rated BMW repair shop in the area. Fortunately moved to Az. where there are a lot of good independent shops around that are way more competent. Would not buy a BMW in Reno knowing that service is suspect, but I assume they are somewhat better if you buy a new one from them, still very poor experience compared to most other cities I have lived in. read more

Brought in my 2015 BMW M235i for service and was helped by Christi. She was very nice to me and got my car out into the shop pretty quick. I bought the car used private party with an extended warranty attached to the vin expecting to only get an oil change but threw in a brake flush and new engine air filter. Wait was a little longer than I was told which is the reason they lose a star from me. read more

Second visit, expect BMW prices and the customer service level of a bad credit/no problem, grandmas 98 Camry hooptie lot!

John Pohl, in Sales & Leasing, was very helpful in ordering a new car. When I arrived I was on a deadline. I informed him and he was very respectful of my time. He is friendly, informative, and does his job well. I would order from him again. read more

After I paid $2000 when I ordered my 3 serie (by the way it is illegal to pay up front , but I did not know), they "forgot" to announce me that the car had arrived! Why? Because they exposed it for days and they took the liberty to put 30 miles on it! These guys have no shame. They did not told me about the discounted parts that I could buy as a new car owner, either. These guys should not be in the car business. They should try the casino business. I bought the next car from BMW Roseville CA, and I had a much better experience. But be aware there also, do not buy GAP insurance from them. Their financial guy thinks he is "smarter" than you, poor him. I will try Niello in Sacramento next time, just for fun. read more

Although I didn't end up buying the BMW X5, gas mileage being the tiebreaker, my husband and I both received EXCELLENT service from David and the finance team. They were friendly, knowledgeable, and fast. I worked with Rob last time I shopped and he was awesome too. Leaps and bounds beyond the sales team at Mercedes. I highly recommend the team at BMW! read more

Outrageously overpriced service department! Took my Cayenne in for an oil change before returning to Arizona. What a costly mistake. Compared to the Scottsdale dealership prices, Bill Pearce Motors was 25% - 100% MORE expensive on nearly every part and labor! I wasn't aware of this until I returned to Arizona and pulled my service records. I called the Service Advisor at Bill Pearce and complained about this and he said he would have the Service Manager, Jeff Leathers, call me to explain. Never heard from him. I feel sorry for Reno/Carson City Porsche owners who have no other option for servicing their cars. read more

I bought a certified pre-owned BMW few years ago and just recently I had written a bad review related to some confusion about a record showing up in CarFax years after the purchase (especially disappointing at the time as I had very good experience when I was shopping and closing the deal). To update, Michael F. has been very courteous and went out of his way to remedy the situation which wasn't even caused by Bill Pearce BMW. Also, when I purchased my car I was dealing with Michael and he really knows how to show the strengths of those great German vehicles. The test drive was absolutely fantastic - I've even recommended to my friends at UNR to go and test BMWs based on that experience and customer service. Furthermore, it was the first dealership in Reno where I felt I was not treated like a complete idiot with ridiculous low balling games and 2 salesmen shady tactics, making this one of the best purchasing experiences I've had so far. read more

Nothing but good experiences with Bill Pearce! Wellll, not HIM, but from his salesmen, service department & everyone in between. This: We purchased a new car, a few years back, and added their extended warranty. Absolutely worth the money. No matter what we've needed these last few years, big or small, we were treated like royalty; They change your oil, they clean your car. They plan to keep your car for a bit? No problem, here's a loner. It's just nice when customer service continues AFTER you've made the purchase. Unfortunately, this is rare. read more

Third car we have purchased from Bill Pierce BMW Mini. Love these people! Zeb Parker did a great job of advising & listening. The service is second to none. Call Zeb read more

Went in for the first service this past Saturday. Had an appointment, dropped it off, was given a option of a loaner vehicle or a ride anywhere in the area. Took the latter and was promptly dropped off locally at a casino. Car was serviced in a very timely manner, even quicker than the expected time. Received a call when it was ready and an offer of a ride back. Car was returned cleaned and repaired and follow-up emails were received making sure that I hadn't any concerns that I hadn't previously shared. My feelings about unsatisfactory reviews for car places often stem from the poster's view of whether they should have to pay for something or not. If it's free or cheap, great review. If there's a cost involved, or it's cheaper in Sac, they rip into the place. It's no different here, if you can muddle through to the details of negative reviews. It's worth it to me for peace of mind to shop locally when possible and I know that Bill Pearce Motors is here if, and when, I need them. I was treated with great respect upon arrival, given options for hanging around or not and kept informed about the repairs. All professionally done. After the visit, it was asking me basically, "Are you happy with our service?" Absolutely. read more

Unfortunately I have to write a negative review for false advertisement. Received my annual $50.00 off maintenance of $150.00 or more and decided to take my 2010 328i x drive for brake fluid change $104.00 and a value oil change $79.95. I was told that I couldn't combine coupons. The only coupon I had was the 50 off but apparently their value service (which is advertised on website for $79.95) is also a coupon offer. Oil changes are $147.21 at this location unless they feel like honoring the values service. Thank you for reminding me why this dealership is considered one of the worst in town. Guess it's back to Rennsport! read more

Forget about buying a car here . I was out looking at cars and people were just standing near the door watching . No introductions no can I help you with anything. Now I realize why people are going to Sacramento instead to buy. Guess agents not hungry enough for work. read more

We were given excellent service at Bill Pearce when we bought our new Volvo. Isaac in sales was so knowledgeable, kind, patient and efficient! We plan to buy our next vehicle here as well. Amazing team! read more

Back in 2015, my wife and I went to purchase a new X5. We wanted two specific options, the automatic cruise control and the hyper adjustable sport seats. The salesman showed us the a car and explained it had these options. We decided to purchase the car. During the signing process, we were informed we needed to purchase $500 "key insurance", which covered the keys in the event they were lost or damaged. We were in a bit of a hurry, and we had frankly spent too much time at the dealership already, so I decided it was worth it to purchase the ridiculously over priced insurance to get out the door and not be late for a cello concert we were to attend. When driving the car shortly thereafter, I tried repeatedly to get the automatic cruise control to engage, and it never would. A trip back to the dealership to find out this car does NOT have the feature, one of the two options we said were our requirements for purchasing the car. I explained the salesman assured me it did, and even showed on the window sticker the options group in which he said it was included. The dealership management said the salesman had already been fired, and since we had a few hundred miles on the car there was nothing they could do. Flash forward to last week: my daughter graduated from college and already had a job offer as a NICU nurse at a local hospital. The day I moved her back from school, she decided she wanted to go look at a new Porsche Macan, which is sold by the same dealership at which we bought the BMW a couple of years ago, We were looking at a car, when a salesman came up and asked (rather gruffly) if he can help us. (Admittedly we looked a bit disheveled after the move.) We said we were just looking at this point. When we went to look at the next car on the lot, we heard the "click" of the door locking as we approached. The dealership obviously locked the doors from inside the building. We went back to the original car... again "click". They locked us out of the original car as well. I will NEVER AGAIN step foot onto this lot. I should have learned my lesson the first time, when I was overcharged for worthless "key insurance" and lied to about the options on the new car I purchased. read more

Worst BMW service I have ever had. The problem is they are the only one in Reno and customers don't really have choices. It is hard to get an appointment. Service advisors are always BUSY. They don't answer when you call and they don't return calls. They don't provide loaner cars. Called BMW service and they said each dealer owned by different owners and not much they can do about it. Well, BMW is BMW. As customers, we don't care who is the owner for which location. When we bought luxury cars, we expected good customer service. How simple it is! My next car will never be BMW again. Period. read more

In addition to BMW service they are specialists in voice mail. You call and the receptionists are quite capable and courteous. Try connecting to a service advisor ...... Different story, voicemail, voicemail, voicemail. Try hiring a few more Advisors. So if you need service, leave a message and then sit by your phone. 26 hours later I got a call back! read more

There are goods and bads with BMW ownership. One of those goods, for me, is the Reno BMW dealer. NOTE: I don't think I'd be so enthusiastic if I had an out of warranty BMW D: Here's my experience(s), 3 BMWs into this love affair with German engineering. 1. Long before I could afford a BMW, I came in for multiple test drives with Vince. He was very thorough, knowledgeable of his product, patient and dare I say this about a car salesman --- classy. The day came when I was ready and bought my X5 from Vince. Straightforward and helpful the whole way. Taught me how to use this fancy new car of mine (yes, it required a tutorial!) Bonus: gave him a blank check and he registered my car at the DMV for me. I'm busy and really appreciated that. Contrast: my latest BMW I purchased online in order to get the exact model/color/options I wanted then had it transported here. That dealer didn't disclose damage, sent me the wrong size all weather mats (get those in this climate!). They ended up refunding me $1500 for my gripes. Stark difference from my experience with Vince. 2. Service. New BMW service coverage is quite comprehensive. You pay for that but it is nice that almost everything's taken care of. Except run flat tires which are A. Not repairable & B. Not covered by warranty. 2016 - forward you have the option to not have run flats. (Consider it). $363 to replace a healthy tire is depressing! 3. Loaners. Favorite part. I swear it's a sales tactic. I bought my latest BMW because I fell in love with the same loaner. Today they gave me this snappy M series while they replaced my tire & changed my oil. Their generous loaner policy is high on my list for being a loyal BMW owner. 4. Service writers. They seem burnt out. Helpful but tired and overworked. I bet BMW owners are demanding and entitled seeming but still, we are paying customers ... 5. Location/building: Super convenient near the freeway in So. Reno, beautiful and immaculate and they serve Einstein bagels with flavored cream cheeses, pastries, fresh fruit, tea and coffee if you have to wait. Bonus: they vacuum & wash your car every time it's in for service. I appreciate that. read more

Bill Pearce BMW - Car Dealers Near Me - Reno, Nevada

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We had an amazing experience at Bill Peace motors BMW! I had been researching the car I wanted for a year. We literally walked in and bought our vehicle, negotiated our trade-in within an hour! Yes this is true! We picked our car the next day, they gave us education on our car, signed papers and drove away in our our beauty! When purchasing a vehicle and researching online you already know how much your going to spend, interest rates on financing, so I personally do not understand when people are upset or shocked when they go in to purchase a vehicle. We will only purchase our vehicles from bill peace motors! read more