I NEVER write Yelp reviews, but this is more of an open letter to management, or the owners, or…read morewhoever thinks you can charge $6 for a 9-gram "doppio" espresso from a glorified plastic Keurig machine. The savory and sweet food is SO GOOD!! The service is better than any other local places, and very low-pressure. I say all of this from the perspective of someone who has worked alongside Physics PhD researchers and about five different Michelin-starred chefs.
First of all, for how tucked-away Sweet Angeles is, this cafe/small restaurant felt like a hidden gem! They have FILET MIGNON on a dinner menu??!! I must, must, MUST come back to try that!!
Veronica, with her incredible tray of sweet samples, piqued my curiosity to enter Sweet Angeles, but "B" is definitely the person who convinced me to stay!
As a coffee scientist (and perhaps snob? ) of decades, I had far, FAR too many annoying questions to ask, and "B" both tolerated and answered each of them with a degree of empathy that was top-notch and rarely found in LA nowadays. Really more of a Ritz-Carlton level of customer service than a cafe experience. The owners should be very proud of this.
I only ordered a bagel with smoked salmon and cream cheese (and what they call "coffee"), but the sandwich was SO perfect! You'd be amazed by how many cafes screw up something with only three ingredients, but this was likely better than one I would make myself.
The sweets are TRULY unique in their construction, presentation, texture, and flavor -- DO try the one with pistachio and raspberry, as well as the "Nutella one that's fluffy like a pillow" -- you WILL NOT be disappointed!!
As I was leaving, "B" asked my honest 1-10 opinion of the cafe. I told her I'd give it a 9/10, which in Yelp-land amounts to a solid five stars.
The few small things that are "off" or otherwise "wrong" about Sweet Angeles? They are listed below, but I remind you, EVERY business can always improve no matter how wonderful they are.
#1 -- This one is bad for the owners, but GREAT for the customers! THE SAVORY FOOD PRICES ARE TOO LOW!! At a VERY over-rated Ukrainian cafe, I paid DOUBLE for a bagel/lox/cream cheese sandwich that was inedible, and Sweet Angeles still has to pay their Rodeo Drive rent prices! They could increase food prices significantly if they wanted.
#2, 3, and 4 -- The espresso is overpriced (~$6 for a plain black shot), the machine is a budget touch-screen model (not commercial-grade), and the beans are over-roasted and generic. For context, a proper shot should be ~$4.50 max, and this was a one-button operation worth about the price of its paper cup. I'd expect this hospital/airport-quality to be priced ~$2.25-$3.25. That said, this is a BUSINESS OWNER decision and does NOT reflect the excellent warmth and service of the employees.
I understand that Armenians have different tastes (compared to modern, specialty, or "3rd wave" Western palates) regarding coffee, and they have their own distinct methods of producing it.
This was NOT Armenian-style coffee, which is something I would LOVE to see at a shop like this () -- single-served "Jazzve" coffees which take a couple of minutes to make, rather than the plastic "espresso machine" with the plastic hot water tubing and other parts.
I want to reiterate that the food was FANTASTIC and actually under-priced, and the employees were extremely welcoming and very kind considering the endless questions I asked.
If the manager or owners just so happen to read this 10-page essay, I want to say this...
I would happily help you (possibly even for free) with: 1. finding proper coffee beans at an affordable price, 2. finding someone to buy the pretend espresso machine, 3. finding, buying, or financing a new (or lightly used) proper espresso machine, 4. buying a couple of high-quality grinders (very crucial), and 5. training on how to produce the basic espresso drinks in the way that local AND international customers have come to expect in this city, and I'd also be happy to teach latte art.
AGAIN, I still give this place a 9 out of 10, because it's obviously a bakery before it's a coffee shop. When asked, I told "B" the shop's a 9/10, but the coffee was a 2/10, but I was being polite. The coffee was really and truly a 1/10. Maybe it tastes better with matcha, food coloring, and various milk products? Who knows.
But if the owners/management want to make Sweet Angeles a 12 out of 10, and genuinely achieve excellence, they should feel very welcome to reply to this 5-star review and get in contact with me. Good coffee is often the difference between a business "just surviving" and truly winning the game.
From the heart -- I wish you all the best, Sweet Angeles!