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    Counter Service

    4.0 (12 reviews)
    Open 8:00 am - 8:00 pm
    Updated a few days ago

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    Sausage, Egg, Cheese sandwich. Pork sausage, melty cheddar, fried egg, hash brown, garlic mayo, + pickled jalapeños on a sesame brioche bun
    Ruwan J.

    Counter Service has launched as a fast casual-ish sandwich shop serving up a variety of cold sandwiches, hot sandos, and some other smaller bites like desserts and snacks. the space is a throwback to luncheonettes of decades past except with modern touches like touchscreen menus to order from . clean to the eye with a well-maintained interior with a few seating options if dining in. ordered a Sausage, Egg, + Cheese TO GO via app (my sandwich stayed pretty warm despite a short walk home). the sandwich by their description is pretty accurate: "House made pork sausage topped with melty cheddar, a fried egg, a hash brown that we make ourselves, garlic mayo, and pickled jalapeños (that we pickle), on a sesame brioche bun." the flavors of the sandwich come together nicely. big hat tip on hash brown which stayed super crispy in the sandwich and is damn good. the egg was more of an overcooked seasoned egg puck...more of a disk than a texture or flavor. didn't really see the cheese, but it was sorta over melted into the hash brown--definitely the sandwich needs more cheese and it sb visibily melted all over the sand. the sausage patty (and the aforementioned sausage patty) are the heroes of this sandwich as the patty tastes great, cooked nicely, firm, but not chewy, and you can taste the meatiness without it being drowned by other flavors. big hat tip for grinding a homemade quality pork patty (bc commercial ones in the supermarket and most other places are the drizzly shits). not sure where Counter Service gets its brioche buns, but this is what brioche buns should be: a fluffy firm but soft bun that has underlying sweet buttery flavor. most commercial bakery brioche are terrible and collapse in a burger or hot sandwich bc they use too much butter, inferior ingredients, or made incorrectly. thankfully, Counter Service is baking their own bread or sourcing it from a quality bakery as it shows in the end product. the garlic mayo doesn't add much imo, but to each his/her own, but it doesn't hinder the taste by being too garlicky. the pickled jalapeños are a nice touch...a tiny bit of heat at the end of each bite/chew. the sandwiches are made to order (no microwaves)--the cooked items are cooked on the spot BUT NOT BY GRILL! since it's a fast casual spot, they use that fast high heat conveyor oven to cook each element of the sandwich separately and then combine it as the oven speeds up making a sandwich with hot elements. the only sandwich ingredient that suffers cooking this way is the egg which really loses its eggy silkiness. also, my sandwich ingredients was stacked way different than how it is pictured on menus, website, etc. while it tasted fine, i do think the optimal bite/chew is probably in the way it is shown online...despite all of it going into the same place....YOUR MOUTH! and again, more cheese visibly as it felt missing from mine though it was there. consistency is about consistency whether it be sandwich flavors or visualizing them. also if you like pretzels, order the SWEET + SPICY BROKEN PRETZELS. worth it as a snack. trust. my Sausage, Egg, + Cheese sandwich took about 15 minutes. not bad in my opinion for a a sandwich filled with good ingredients that taste like what they are supposed to be for the most part. the service is sorta non-existent bc you order by touchscreen or any of the usual suspect food ordering apps. both workers were focused on banging out the order, so there isn't really time for chattiness in the evening hours...maybe in the daytime? will most likely try Counter Service for one of their larger cold sandwiches down the line. they are definitely working out the kinks of the menu and the good thing is there is room for improvement on sandwiches that i daresay are quality bites and combine quality elements into fairly unique eating experiences. all that said, prices edge on the higher side for fast casual, but welcome to 2025. it's a wild world...

    Inside
    Fay K.

    Wow, oh Wow! These sandwiches are so tasty! Lightly toasted fresh bread, quality ingredients, flavorful dressings...I am a happy camper! The eatery is tastefully decorated like a vintage diner with red booth seating, and red bar stools. There are two phone booth shaped kiosks to order from. The place is sparkling clean. Customer service at the counter is excellent. I was greeted warmly to pick up my order and advised that I would save money by ordering directly on their website as the prices are cheaper than Grubhub. They sell half-sized sandwiches in addition to regular full-sized. This is great if you want to try multiple flavors in one go like me. Is that called greedy? Haha. I choose to say I'm inquisitive. The garlicky oily broccoli rabe in the Cortese with the roast pork reminded me of an authentic Italian restaurant. I loved the sauce in the Green Goddess, though next time I will omit the bacon. It's the soft bacon, not the uber crispy bacon I prefer to eat. I always love charred pork, but am not a fan of pate in Banh Mi, so I was glad to be able to omit that and the sandwich for me hit the spot. The steak and mushroom melt wasn't bad but the steak was cooked too well done for my liking. That made it on the dry side. I also omitted the jalapeno mayo as I was concerned it could be too spicy for me, but I'm sure that would have provided the proper balance of lubrication for the dryer meat. The steak and mushroom melt also had banana peppers in it which I don't like, so I was disappointed not to have the option to omit them. Regardless of my persnickety foodie qualms, I was impressed with Counter Service and definitely recommend them!

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    10 months ago

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    7 months ago

    These and solid, tasty sandwiches. Friendly service. I'll go back to try different options.

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    7 months ago

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    9 months ago

    Best egg and cheese sandwich of my life. Clean, good music playing, nice staff. I will definitely be back! Their entire menu looks amazing.

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    8 months ago

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    The Sandwich Board

    The Sandwich Board

    4.4
    (72 reviews)
    0.7 mi
    $$

    The lap cheong mala wrap alone is enough reason for me to come back…read more Bolo bao sandwiches seriously need to catch on in NYC, since they're quite common in Hong Kong. This was my first time seeing one with roasted duck though. Just a heads up that the street felt a bit sketchy even though it's near the edge of Chinatown. We were unfortunately harassed by someone outside of the store and ended up giving him a few dollar bills... *Chinese Sausage Mala Wrap $10 ** The lap cheong was spread so evenly throughout that I got some in almost every bite. The mala aioli was quite spicy, but not overpowering or lingering. The crispy shallots added such a nice crunch too which I loved! *Duck Tsangwich $16 I was quite surprised that the roast duck skin stayed crispy! The crackly cookie topping could've been thicker since it was pretty flat. They give you chili oil on the side, but it was already super flavorful with the hoisin sauce. Only thing I wished for was more cucumber and scallion to help balance out the richness.

    Get the Mala Tsangwich, it's bursting with fresh flavors that really hit the spot for me -- nice…read moreportion of chicken (which wasn't spicy), fresh cucumber/greens, this tangy sauce that was to die for, all between two semi sweet buns -- felt really unique and satisfying to me. There's a couple tables to sit at and an unassuming window inside to place your order at, which gives it a fun little touch.

    Photos
    Interior
    Interior
    Takeout
    Takeout
    Duck Tsangwich

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    Duck Tsangwich
    Sunny and Annie's

    Sunny and Annie's

    4.4
    (601 reviews)
    0.7 mi
    $$

    ((4.5 stars)) Sunny…read moreand Annie's is very much a 24/7 neighborhood gem of a corner store and deli. it's packed with packaged foods--candy, chips, cookies, ice cream, soft drinks, beer, and a lot more plus the deli counter serves ups an endless list of creative sandwiches. i am not going to say this place is cramped but it kinda is. for example, if people stand in the wrong areas of the store, it will cause a complete standstill of a traffic jam in the store. my advice: order from the deli (and stand somewhere people aren't trying to get to) or grab whatever you need, pay, and leave. this place is not a place to linger. keep it moving. anyway, the obvious draw of Sunny & Annie's is the endless list of sandwiches that are handwritten cards that are stuck outside glass of the deli counter. there is literally something for the pickiest eaters--from hot sandwiches, cold sandwiches, wraps, and more. some sandwiches are named celebrities, politicians, etc. i have ordered a bunch of different sandwiches and have not made it through much of the menu. you can also create your own Frankenstein monster of a sandwich. while the sandwiches are a big part of the draw, the insane amount of snack foods crammed into the store is quite remarkable from the large stand of Doritos, Takis, Cheetos and other popular branded snack foods in the front to the separate stand of Wise snacks to an entire back corner of the store filled with all kinds of chips, popcorn, etc. imo, Sunny's has the freshest-tasting Smartfood Cheddar Popcorn. i know an insane take consider it's a packaged popcorn snack from a megacorp (PepsiCo), but i'll die on this hill. maybe it's cause Sunny's sells a lot of Smartfood popcorn so it gets refreshed often, maybe they have a secret in/pipelinbe from the factory, or it's just magic/alchemy. i don't know, but the Smartfood Cheddar Popcorn never tastes stale-ish like it does at grocery stores, the bags never feel deflated because they have been on shelf long, and the popcorn never has that soft mouthy feel but still has the crunch to it. maybe it's just me, but Sunny's serves a great list of sandwiches...AND the freshest Smartfood Cheddar Popcorn. beyond the snacks, the service from the deli to cashier is upbeat and friendly. in all seriousness, Sunny and Annie's is an Avenue B institution at this point and remains a charming family-owned store--and is NOT a sterile modern clone of a neighborhood business.

    Huge sandwiches. Would recommend eating on a roll vs a wrap only because a wrap falls apart more…read moreeasily. Lots of flavors going on. Expected there to be a more accurate pho-palette, but the fusion is fun and appetizing nonetheless.

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    Sunny and Annie's
    Pho 10 with Bulgogi | Instagram: @telephonesmoothie
    Pho 10 with Bulgogi | Instagram: @telephonesmoothie
    Sunny and Annie's

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    Sal, Kris, & Charlie's Deli

    Sal, Kris, & Charlie's Deli

    4.7
    (1.6k reviews)
    5.3 mi
    $$

    I was recently visiting NYC & knowing my for a top tier sub sandwich, I must try Sal, Kris &…read moreCharlie's. So I did, and ordered "The Bomb", everything except Mayo. Cut in 4 Here's the deal. The service is very professional. Takes a minute because they're extremely busy if you visit during the lunch hours. If you're a foodie and enjoy the view of fresh meats, cheeses, salads, breads, and sandwiches being made fresh..... then the ambiance was bliss. The fact it was in a common neighborhood made it even more enjoyable of a visit! Now to the sandwich..This sandwich itself DEFINITELY lives up to the hype! It really is the REAL DEAL!! Maybe they should change the name to "Da Bomb", because it's that's good! However, through no fault of anyone, this is the learning experience I take back for my next visit: 1) Extra lettuce, tomatoes, onions, hot peppers. Potato Salad IF extra hot peppers! 2) Bring reusable containers for your sandwich, especially if you're not going home/ hotel right away. Next visit, which will be my next visit to NYC, I intend to try the roast beef and turkey hero, extra lettuce, tomatoes, onions, hot peppers. Overall, I still rate 5/5. They do a fantastic job here. Service is awesome, food is fresh, and the amount of food they offer for the price is well worth it. Definitely worth visiting again and again!!

    Why did the sandwiches shrink You couldn't open your mouth…read morewide enough to take a bite and your jaw would hurt Back in the day

    Photos
    Inside and menu
    Inside and menu
    The Bomb - Split 3 ways.
    The Bomb - Split 3 ways.
    Sal, Kris, & Charlie's Deli

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    Pisillo Italian Panini

    Pisillo Italian Panini

    4.6
    (815 reviews)
    1.4 mi
    $$

    This hidden gem is everything a great local sandwich shop should be. From the moment you walk in,…read moreyou're greeted with friendly service, a welcoming atmosphere, and the incredible smell of freshly made food. Every sandwich is crafted with care, using high-quality ingredients that you can truly taste in every bite. The bread is always fresh, the portions are generous, and the flavors are perfectly balanced. Whether you're grabbing a classic favorite or trying one of their specialty creations, you can tell that the owners take pride in what they do. It's rare to find a place that consistently delivers both amazing food and exceptional customer service, but this shop does exactly that. What makes this business even more special is the personal touch. The staff treats customers like family, remembers regulars, and genuinely cares about providing a great experience. Supporting small businesses like this is easy when the quality is this good. If you're looking for one of the best sandwiches around, look no further. This shop has earned a loyal customer for life, and I can't recommend it highly enough. Five stars all the way!

    I've been coming here for years but I think this was my last stop. Got a piece of plastic in my…read moresandwich that went down my throat. Luckily I was able to cough it up but I won't be back. Be careful and look out for yourself cus you know this place ain't

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    Order counter
    Order counter
    Pisillo
    Pisillo
    Pisillo

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    Pisillo
    Sandwell

    Sandwell

    4.6
    (25 reviews)
    0.8 mi

    Solid and sizeable sandwiches at very reasonable prices, that alone warrants five stars in this…read more inflationary economy. Compared to Counter Service or the other fast casual sandwich places, Sandwell's are larger, though they tend to stick to chicken and turkey (vs. beef or pork.). The service is also very friendly. The only other sandwich for lunch alternative in this area which is possibly better is Banh Anh Em, which has banh mi at the same price point, but is only available for lunch a few days a week. But of course you're limited to just banh mi's. Very much would recommend Sandwell.

    I can't believe I didn't realize Thanksgiving sandwiches are actually a thing until this year. A…read morefriend told me that Sandwell sells them before Thanksgiving, so I decided to come here and order one for dinner. They call it the "Ross sandwich" as a homage to the Friends tv show where one episode features a Thanksgiving sandwich Monica had made for Ross that got eaten by someone else. There is also a "Rachel sandwich" but I'm not sure the origin of that one. The sandwich comes sliced in half and it's very easy to eat (you won't have stuff falling out). There are a handful of tables indoors and outdoors which is great since you can enjoy your warm sandwich immediately. I looooved the Ross sandwich--it came with turkey, cranberry sauce, stuffing all in a delicious semolina sub roll. I also got a bottle of the ginger lemonade which was good. We ordered the pesto chicken salad as well which was alright, but I definitely preferred the sandwich. I wanted to order another one immediately!

    Photos
    Inside
    Inside
    Spicy Chicken Banh Mi Sandwich On Sandwell's Fresh Baked Bread in Gramercy Park
    Spicy Chicken Banh Mi Sandwich On Sandwell's Fresh Baked Bread in Gramercy Park
    Delicious Homemade Mac and Cheese and Peas at Sandwell at Gramercy Park

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    Delicious Homemade Mac and Cheese and Peas at Sandwell at Gramercy Park
    Parisi Bakery

    Parisi Bakery

    4.4
    (530 reviews)
    0.5 mi
    $$

    The service is always efficient and straightforward. I wish I could give this place more than 5…read morestars. Ever since my husband introduced me to this place almost a decade ago, I've been in love with their sandwiches. The chicken parm is definitely my favorite because there's nothing better than a hot sandwich on a cold day. Their chicken cutlet portions are always generous. We usually have them cut our sandwiches into quarters because we like to order a few different ones to share, such as the chicken parm and the Italian combo. We used to get them on their round semolina bread which was absolutely amazing, but unfortunately they don't make the round semolina anymore. The bread here is just top-notch, fresh, chewy, and delicious. They often sell out quickly, sometimes by lunchtime which tells you how popular they are. I almost don't want to write this review because I'm afraid it'll make the lines even longer and make it harder for me to get my sandwiches!

    If you want a sandwich that earns your loyalty over decades, Parisi Bakery & Deli is that place…read more I've been eating sandwiches here for as long as I can remember, and the remarkable thing is how nothing has slipped--not the quality, not the care, not the magic. Every visit reminds you why Parisi has survived since 1903 while trends and neighbors came and went. Let's talk about The Dennis--the undisputed star and a true signature sandwich. This thing is a monster, built on Parisi's legendary fresh-baked bread that somehow stays crisp, chewy, and perfect no matter how much goodness gets piled inside. You get a crispy breaded chicken cutlet layered with thin-sliced prosciutto, fresh mozzarella, sliced tomatoes, and (if you know what you're doing) roasted red peppers. It's all brought together with their house balsamic blend and basil herb spread/pesto--bright, savory, and completely addictive. I cannot confirm or deny that the sandwich is named after me, but I can confirm it's flawless. Pro tips: * Cash only, old-school rules apply. * Come hungry or plan ahead--this sandwich is big enough to share or save half for later, and it still eats beautifully round two. * Tip the sandwich makers. These folks are artists, and the tip box deserves some love. Beyond the food, Parisi is living New York history. From its origins as an Italian bakery on Mott Street, to feeding generations of locals, to being famously beloved by Frank Sinatra (yes, the bread was shipped to California), this place is woven into the fabric of Little Italy/Nolita. Legends like De Niro and Scorsese are fans, and you can still feel that old-world soul--right down to the original brick oven relic resting in the basement. Parisi isn't just a deli. It's continuity. It's tradition. It's proof that when you do one thing incredibly well for over a century, people keep coming back. And once you've had The Dennis, you will too.

    Photos
    Inside
    Inside
    Prosciutto Bread or Lard Bread
    Prosciutto Bread or Lard Bread
    The Dennis, lives up to it's name.

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    The Dennis, lives up to it's name.

    Counter Service - sandwiches - Updated June 2026

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