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    Friedman's

    4.0 (462 reviews)
    Closed 9:00 am - 9:00 pm
    Updated 3 months ago

    Order Friedman's Takeout or Delivery

    Friedman's Photos

    FRIEDMAN'S ATMOSPHERE

    What's the vibe?
    Moderate noise
    Casual
    Outdoor seating
    Good for groups

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    French Toast with fruit compote, maple syrup and strawberry topping ( delivery style)
    Alan B.

    Several reviewers had high praise for their French Toast with different condiments. With that being said I was excited to try one of my favorite staples ( it is for me) and see how it compared to my all time favorite at Zabars. First the good, a very generous portion of very thick sliced crusted challah and nice fruit condiments was delivered with real maple syrup; not the cheap corn syrup. Now the con, unlike Zabars that marinate their French Toast for hours it seems Friedman's gives it the one quick dip and the batter never saturates the thick challah bread enough to give you the taste of anything but bread. There is a need for lots of maple syrup to get some flavor when eating. I assume they added vanilla and other ingredients to the batter but you would never know from this experience. I think other customers ordered toppings on their French toast and that seemed to satisfy them or I just got an order that was rushed through the kitchen. I would like to give them another chance but it is pricey for a fairly tasteless French Toast, even one that looks great.

    Menu September 2025
    Katie R.

    Came here for breakfast one morning while visiting NYC, it was a convenient option because it was walking distance from where we were staying, and they were open on a holiday. They had a combined breakfast and lunch menu as well as a separate brunch menu. We ordered the Nova Benny from the breakfast and steak sandwich from the brunch menu to share. Both items were good, but the steak sandwich was pretty messy and hard to share. Someone in the group got the Lemon Ricotta Pancakes, which were my favorite thing I tried there. Service was friendly from the moment we walked in. Even though it was pretty busy, we were able to get a seat immediately.

    pastrami sandwich
    Lauren W.

    Service is excellent here. We were greeted and seated right away. Very cute modern decor. Upscale deli vibe. Our server was very knowledgeable about the menu and made sure to go over any allergens with us as we ordered. I ordered a pastrami sandwich that came on rye with spicy brown mustard. The pastrami was very lean and tender. My stepson ordered a kids burger that he enjoyed very much. My husband got the fish and chips - His only complaint was that he wished there were 2 pieces of fish, but otherwise enjoyed it. Great experience between museums and Central Park.

    Huevos Rancheros
    Laura R.

    Great place - service was good, place is clean, wait was short, manager helping out - and the food was delicious. Stopped in on a Saturday morning. Only 2 of us but still a 30 min wait, it went quick. I had the huevos rancheros with scrambled eggs. It comes on 2 tostados, so no need for toast, and all the flavors melded together so nicely with a little crunch. Coffee was hot and Carson gave me a cup to go too. We would stop back!

    Salad so fresh and so great!!!!!
    Karen S.

    This place is great. It has great ambience. Scott's great energy. It's got great sales definitely a place. I would go to with Friends to do computer work. It's wonderful. The service is super fast. They're super friendly and the food is always delicious. Definitely a go to place for daytime and even an early dinner!

    Bob A.

    Found this place just walking by and it immediately pulled me in. The space looks great and has that warm, comfortable feel that makes you want to sit down and stay awhile. The service started off friendly, and the menu had a lot going for it. The maple bacon old fashioned was unbelievable, and the salad was just as impressive. There was one hiccup. Someone on staff told us we had to clear the table because it was "reserved," even though we'd only been there about 45 minutes. It was a ridiculous thing to say and it derailed the experience fast. I spoke with the manager and he handled the situation well and addressed the person who said it, but honestly, a small comp would've gone a long way in smoothing it over. Still, once that got sorted out, the meal got back on track. The food was very good, the vibe was great, and I'd come back.

    Blueberry Pancakes ($21)
    Ameya B.

    We were craving some comfort food so decided to walk-in for brunch without reservations on a Saturday. The restaurant is pretty big, so even in the busy Times Sq. area we managed to get a table within 15 minutes. Drop coffee ($6), Chicken Chilaquiles ($24), Grilled Cheese ($24), and Blueberry Pancakes ($21) is what our order consisted of. Food overall was inline with expectations, although paying $24 for grilled cheese felt a bit too much. Portion sizes were perfect and service was really quick. Food arrived within 10 minutes of placing our order. Noise levels on the lower end and was easy to have conversation. Friendly staff who ensured we had an overall pleasant experience!

    lunch special - Friedmans Club and Tomato Soup
    Irene C.

    Honestly the food was so mid and looks much better than it tasted. I would dine here if I was only there for the ambiance and vibes. The fried chicken sandwich was mostly batter and was so overly deep fried that it was hard to eat and dry. The french toast lacked flavor and was mushy. The spinach and artichoke dip also lacked flavor and the friedmans club was dry. The best thing we ordered was the tomato soup which was actually good albeit not tasting like tomato soup haha (more like pasta vodka sauce).

    French Toast Gluten Free
    Lucky P.

    Being gluten free is hard but not here! They have such a large selection of gluten free options and their espresso is also quite good. I recommend the GF French toast!

    Erica K.

    The quality of the food (un)fortunately makes up for the service. We were looking for a lowkey brunch spot in the UWS and called ahead to receive a "You're in luck" response which felt like one of those "You're the chosen one"/"We will open the gates to you" vibes, which I'll gladly take. We ordered: Sesame Salmon Salad Salmon Burger One thing that really grinds my gear about certain establishments is the flexibility, or rather the lack of flexibility to meet someone halfway or at least be understanding. We aren't the biggest fan of beets and they'd probably go to a waste, untouched in the salad so I inquired if they could be replaced with eggs. A general note, but sometimes people want a more robust salad base instead of kale/arugula so I requested a substitute of romaine. From my two minimal requests, I got the vibe that this easily threw our server's flow off-maybe saying we were allergic would've led to more empathy? Even with this odd patch in our order process, the food was really fresh and light (in a good way where you feel well nourished and not hungry for more). We actually ordered salmon in two different forms and the salad had more umami whereas the burger faired a bit too dry-the norm for burgers and needed something in the patty to make it more moist besides the sauce as a side lifeline. I'd come back but probably during a less busy time, continue ordering from their savory menu as I get the sense that this is more of their specialty, and would definitely recommend calling ahead if you want to be efficient.

    Chicken and waffles
    Kheila L.

    This place is the best!!! Came with a party of 8 on a Saturday morning. Some of had to find parking for a van(impossible in NY) so we took longer than expected. They served all of and help our spot even though there was a line forming. My mom is celiac so it was super important to have somewhere safe to eat. However, EVERYONE enjoyed their meal. The food was absolutely delicious. Not just for GF food but in general. The service was top tier our server went above and beyond with a smile the whole time. I would absolutely god back to this place.

    Farm Egg Omelette, Herb Fries, Bagel and bacon
    Celena C.

    I came here Saturday morning and tried the Farm Egg Omelette and Herb Fries. Everything was good and well-seasoned (not too salty or bland), but some things could've been cooked more. I don't know if it was because of the timing (we were seated right as they were opening) and/or they were rushing with orders. For the Farm Egg Omelette, the market vegetables in the omelette were just broccoli and mushrooms. I personally would've liked the broccoli chunks to have been cooked more so that they weren't so crunchy. The potato hash on the side was seasoned well, but it also could've been cooked through more. It was a good, filling portion though, with the 2 slices of toast (choice of rye, whole wheat, white, or sourdough), avocado, 3-egg omelette, and small side of potato hash. The herb fries weren't that good. They were on the raw side and were pretty tasteless. Overall, the meal wasn't bad. Ambiance is cozy, and service is great. Wouldn't be opposed to returning!

    Bagel Sandwich with Potato Hash

    We had breakfast here and it was fabulous! I enjoyed the Bagel Sandwich and Potato Hash. Everything was so fresh and the portions were really more than I could eat. The restaurant is very clean and the wait staff were very attentive and friendly! Shoutout to Moroccan Guy! Such a great waiter!

    Bagel Sandwich

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    10 days ago

    Ordered the Asian chicken salad. Got like 3 small strips of chicken. Over priced and small portions.

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    3 months ago

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    24 days ago

    Bartender was aloof. Both bartender and a server were giving drinks and food to a known "friend" at the bar for free.

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    Page 1 of 12

    Friedman's Reviews in Other Languages

    Ask the Community - Friedman's

    Is it like a diner atmosphere?

    Yes!

    Are there gluten free options?

    Yes.. their menu does include gluten free options.

    Can you make reservations here? Also, is there a bar that serves alcohol at this particular location?

    I just called and asked- they said they don't take reservations.

    Don’t See Your Question? Ask Away!

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    Amazing! My friend and I popped in for brunch on a Saturday afternoon. The server was very lovely…read moreand made sure our needs were met. The food was delectable. It felt like home all in one. The bistro itself is very nicely lit. I almost felt like I was in a movie. I had the Turkish eggs and a side of Bourbon glazed bacon. The chili-drizzled poached eggs sat on a bed of yogurt nestled against triangles of thin flatbread. Very hearty and filling for someone who was on their feet all day. The bacon was such a treat. I was afraid they would be soggy from the glaze or a little too sweet but it was the absolute perfect balance of both. My friend tried out the chicken and waffles and I was almost jealous that I hadn't ordered that. After being given a piece to try, I can confidently say that the Belgian waffle had the nicest crispy exterior and a beautifully fluffy inside. The chicken was such a wonderful savory pairing to the not too sweet waffle. The iced coffee was a nice side pairing. The pumpkin spice flavor was the perfect amount of sweet without being overpowering. I will be returning soon!

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    Cask - Bar Front

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    Wednesday girl dinner is a must try. For $25, you get a martini, salad (Cesar or market), and fries…read more(truffle or regular). I got the market salad with grilled chicken which was very filling and packed with flavor. The grilled chicken was an add on so cost a little bit more than $25 but still an amazing deal. 10/10 recommend!

    Stopped into Cask Bar & Kitchen in Murray Hill for a casual dinner and loved the quirky, cozy vibe;…read moreit kind of feels like having dinner in your grandma's living room (in the best way possible). Think vintage wallpaper, little knick-knacks, and warm lighting. It's got character. I ordered the market salad with mixed greens, honeycrisp apples, goat cheese, candied pecans, and sherry vinaigrette. It was a hearty portion - super fresh and flavorful, and honestly more than I could finish (not a complaint!). I also ordered a Diet Pepsi with grenadine; they don't carry Diet Coke, which I almost docked a point for, but the mix was unexpectedly delicious. Highly recommend it. My date ordered the hanger steak and said it was absolutely amazing. Only hiccup: his first glass of wine he got came out hot... like, microwave-level warm. Fortunately, the server brought a new (cold) one and the rest of the meal was smooth sailing. Service was friendly, the vibe was homey and relaxed, and the food was solid across the board. Would definitely come back, especially for that salad and another round of grenadine magic.

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    Salads and soups were well-seasoned and enjoyable, though the steak was a bit flat. Tableware and…read morepresentation were refined, making for an above-average experience

    Had reservations for 2 on a Saturday afternoon and the place was packed. We got there about three…read moreminutes late, but they seated us within 5 minutes in a booth. It was our first time eating at a Friedman's location. It had a nice diner feel to it, with a mix of booths and tables. The brunch menu has a variety of breakfast items, salads, sandwiches and burgers, starters, and entrees (fish tacos, grain bowl, fried chicken). I like that several of the items are naturally gluten free, and some can be made gluten free by request. We decided to go with three breakfast items from the brunch menu: I got the shakshuka, my sister got the Nova Benny, and we got the lemon ricotta pancakes to share. All 3 dishes were great. The shashuka came with grilled ciabatta, perfect for dipping into the sunny side eggs and tomato sauce. My sister loved that the poached eggs and smoked salmon of the Nova Benny came on top of a crispy potato latke. The pancakes were fluffy and the lemon ricotta and lemon zest elevated their flavor. Our server was friendly and attentive, and he asked us if we had any allergies when he took our order. He came by several times to check on us and refill water. I would return to Friedman's when I'm in the Herald Square area, or check out one of their other locations in the city.

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    Friedman's - breakfast_brunch - Updated June 2026

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